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Behavior Emails

Drive user engagement and increase revenue with behavior-based emails. Send targeted emails when people do or don’t do something in your product.

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2,000+ companies use Encharge to automate their marketing

Create behavior-based lifecycle campaigns

Trigger behavior-based emails with our API or native Segment integration. Design custom-tailored campaigns across the entire user lifecycle with an easy to use visual flow builder. Eject users from a flow when they reach a goal or take a specific action.

Send emails based on billing activity

Go beyond your product and trigger emails based on activity in your billing provider. Effortlessly send emails at critical moments in the customer journey — notify a user when their trial is about to expire, welcome new customers, or try to win back churned subscribers.

Our integrations with Stripe, Chargebee, Recurlly, Chargify, and Paddle enable you to create remarkable customer journeys without touching a single line of code.

Send personalized emails with dynamic tags

Scale personalized customer messaging with dynamic content and merge tags. Use live data from your app and your marketing stack to personalize emails. Go even further and deliver complex hyper-personalization with Liquid tags.
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4.9/5 from 158 reviews
4.9/5 from 155 reviews
4.91/5 from 154 reviews

Meet your new marketing automation platform

Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for B2B SaaS businesses

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."

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Camille Richon
Founder Payfacile
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Use Cases
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Marketing automation
Create user journeys that convert, onboard, and retain customers.
Lead nurturing
Nurture email leads into trial users and customers.
User onboarding
Boost product activation and guide your users to value faster
Trial conversion
Smart marketing automation and behavior-based emails to double your trial conversion.
Success Stories
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Landbot automates the onboarding for 80,000+ users while saving 320 hours/month
Confect transitioned to Product-Led Growth and increased user engagement by 28%
Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge
Flow builder
Create remarkable user journeys with a robust and easy to use visual flow builder.
Broadcasts
Send targeted one-off newsletters to your audience or a segment of people.
Behavior emails
Send targeted emails when people do or don’t do something in your app.
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Event management
Track, create, and edit the actions that happen in your product
User segments
Create user segments with the market’s leading segmentation for SaaS.
User profiles
See the people behind the actions and access the full view of your customer data.
Email personalization
Get your users to act with highly-personalized emails.
Email editor
Design beautiful mobile-ready emails without any HTML skills.
A/B tests
Drive email engagement with A/B tests for your Broadcasts and your Flows.
Lead scoring
Identify interested users and best-fit customers and proactively reach out to them.
Website tracking
Track page visits and form submissions on your website in real-time.
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Forms
Build and implement native forms on your website with just a few clicks.
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Free email verification
Free email verification for all your contacts in Encharge, on all plans.
Transactional emails
Send emails like password reset, payment receipt, single sign-on link from your app.
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Company profiles
Nurture, onboard, and convert whole teams with account-based marketing
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Custom objects
Store and customize all your data the way you use it right inside of Encharge
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Intercom
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Mailchimp
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Salesforce
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Zapier
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Pabbly
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Integrately
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Stripe
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Chargebee
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Chargify
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Recurly
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Paddle
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Segment
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API
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KonnectzIT
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ThriveCart
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Blog
In-depth guides, and practical tips for first-timers, marketing experts, and everyone in between.
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Academy
In-depth video courses on behavior emails, email marketing, and more.
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Learn how to use Encharge.
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Tools for developers.
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Latest Encharge updates and news.
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Premium Services
Our experts, your project. Get your flows built for as low as $350/month.
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Get help from trusted Encharge consultants and service providers.
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Resource Library
Get access to all of our eBooks, webinars, blueprints, cheatsheets, and more.
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A community for all things Encharge-related.
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Generate Subject Lines with AI
Create unique subject lines with the only free AI email subject line generator based on GPT-4o
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Earn up to 30% recurring commission referring customers to Encharge.
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