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Randy Hereman


Hi 👋 , my name is Randy and I'm crazy about digital technology and building community-driven businesses that really make a meaningful difference for our world and make a profit!

With Encharge you can create extremely personal journeys that help you turn unaware visitors into happy customers. But before that happens we need clear objectives, measurements, and a strategy. This is where I can help.

If you have a great product but no growth strategy, a team with the right resources, and a willingness from decision-makers to innovate online then I would love to e-meet you.

For the past 5 years, I've been helping businesses and organizations become visible online using social media, FB ads, and technology to create personal experiences for their customers so they can acquire new customers who actively use the product and grow their revenue.

So far:
- I launched a YouTube platform called Lekker Vega to reconnect a 125-year-old organization with a younger audience.
- During the peak of Covid, launched a local Vegan sushi bar that generated over €5K in profit before opening.
- Worked with my dream client (Plant Based News) and got amazing success on our first project.

A quote by PlantBasedNews co-founder Robbie Lockie: "With a last minute opportunity we aligned the entire team in one session to execute a strategy that generated 26.000 Leads for our client and over $125K in Revenue in only 3 weeks."

Today I work full-time as Head of Growth for, a FinTech Startup from The Netherlands.

Flow helps entrepreneurs and freelancers by dividing their revenue into different accounts the moment it hits their bank account using if this, then that rules. Think Zapier but for your money.

My job at Flow Your Money is to acquire 50K users in 2021.
Fwiw, I'm still working on the answers to that question!

Want to learn more? Email me or contact me on LinkedIn 👇🏼

  • Publish date 2:57 pm, April 19, 2021

Use Cases
Marketing automation
Create user journeys that convert, onboard, and retain customers.
Lead nurturing
Nurture email leads into trial users and customers.
User onboarding
Boost product activation and guide your users to value faster
Trial conversion
Smart marketing automation and behavior-based emails to double your trial conversion.
Success Stories
Landbot automates the onboarding for 80,000+ users while saving 320 hours/month
Confect transitioned to Product-Led Growth and increased user engagement by 28%
Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge
Flow builder
Create remarkable user journeys with a robust and easy to use visual flow builder.
Send targeted one-off newsletters to your audience or a segment of people.
Behavior emails
Send targeted emails when people do or don’t do something in your app.
Event management
Track, create, and edit the actions that happen in your product
User segments
Create user segments with the market’s leading segmentation for SaaS.
User profiles
See the people behind the actions and access the full view of your customer data.
Email personalization
Get your users to act with highly-personalized emails.
Email editor
Design beautiful mobile-ready emails without any HTML skills.
A/B tests
Drive email engagement with A/B tests for your Broadcasts and your Flows.
Lead scoring
Identify interested users and best-fit customers and proactively reach out to them.
Website tracking
Track page visits and form submissions on your website in real-time.
Build and implement native forms on your website with just a few clicks.
Free email verification
Free email verification for all your contacts in Encharge, on all plans.
Transactional emails
Send emails like password reset, payment receipt, single sign-on link from your app.
Company profiles
Nurture, onboard, and convert whole teams with account-based marketing
Custom objects
Store and customize all your data the way you use it right inside of Encharge
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In-depth guides, and practical tips for first-timers, marketing experts, and everyone in between.
In-depth video courses on behavior emails, email marketing, and more.
Knowledge base
Learn how to use Encharge.
Developer Docs
Tools for developers.
Feature Requests
Request new product features.
Product Updates
Latest Encharge updates and news.
Premium Services
Our experts, your project. Get your flows built for as low as $350/month.
Encharge Experts
Get help from trusted Encharge consultants and service providers.
Resource Library
Get access to all of our eBooks, webinars, blueprints, cheatsheets, and more.
Facebook Group
A community for all things Encharge-related.
Generate Subject Lines with AI
Create unique subject lines with the only free AI email subject line generator based on GPT3.
Affiliate Program
Earn up to 30% recurring commission referring customers to Encharge.