Great user journeys start with connected product experiences. With Encharge and Segment, you can create advanced behavior-based marketing automation flows that convert, guide, and delight customers.
Change a user attribute when a user performs a Segment event.
Add or remove a tag when a user performs a Segment event.
Send an internal team notification when a user performs a Segment Event
Send a Slack notification when a user performs a Segment event.
And hundreds other ways to automate your product marketing.
Go beyond time-based emails and create behavior-based flows with Encharge and Segment
Use Segment Triggers, Actions, and Filters to create powerful automation flows.
Triggers
Segment Event
Segment Event
Add a user to a flow when they perform a Segment event.
About Segment
Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, SaaS companies can collect, unify, and connect their user data to over 200 marketing, analytics, and data warehouse tools.
Meet your new marketing automation platform
Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for SaaS companies.
“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."