Encharge <> Segment

Great user journeys start with connected product experiences. With Encharge and Segment, you can create advanced behavior-based marketing automation flows that convert, guide, and delight customers.

How you can use the Segment integration

Send email when a user performs a Segment event.
Change a user attribute when a user performs a Segment event.
Add or remove a tag when a user performs a Segment event.
Send an internal team notification when a user performs a Segment Event
Send a Slack notification when a user performs a Segment event.
And hundreds other ways to automate your product marketing.

Go beyond time-based emails and create behavior-based flows with Encharge and Segment

Use Segment Triggers, Actions, and Filters to create powerful automation flows.
Segment Event
Segment Event
Add a user to a flow when they perform a Segment event.

About Segment

Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, SaaS companies can collect, unify, and connect their user data to over 200 marketing, analytics, and data warehouse tools.

Meet your new marketing automation platform

Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for SaaS companies.

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."

Camille Richon
Founder Payfacile
See why Encharge is different
Use Cases
Marketing automation
Create user journeys that convert, onboard, and retain customers.
Lead nurturing
Nurture email leads into trial users and customers.
User onboarding
Boost product activation and guide your users to value faster
Trial conversion
Smart marketing automation and behavior-based emails to double your trial conversion.
Success Stories
Landbot automates the onboarding for 80,000+ users while saving 320 hours/month
Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge
Aito reduced the time for implementing behavior-based emails from hours to minutes
User segments
Create user segments with the market’s leading segmentation for SaaS.
Behavior emails
Send targeted emails when people do or don’t do something in your app.
Flow builder
Create remarkable user journeys with a robust and easy to use visual flow builder.
Email personalization
Get your users to act with highly-personalized emails.
User profiles
See the people behind the actions and access the full view of your customer data.
Email editor
Design beautiful mobile-ready emails without any HTML skills.
Transactional emails
Send emails like password reset, payment receipt, and single sign-on link from your app.
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