Mailchimp is arguably the most popular ESP (email service provider) among starting businesses, mostly thanks to its generous freemium plan and established monkey-focused brand. Many

You run a SaaS. You probably got accepted into the HubSpot for Startups program. Now you can’t wait to explore and set up your HubSpot

Why you should switch to Encharge.io as your marketing automation tool if you’re already using HubSpot, Intercom, ActiveCampaign, Mailchimp, or Sendgrid to send emails? Chances are

Unless you are a sink manufacturer, segmentation is great for your business. For this post, I’ll assume you run a SaaS and not a British

Feeling lost in the sea of marketing automation tools, customer communication platforms, and whatnot? Want to choose the right tool for your SaaS but you’re

According to a report published by Markets and Markets, the global marketing automation tools market size is expected to grow from $3.3 billion in 2019

A person on Quora asked me what some great SaaS tools for startups are. Most tool posts list a bunch of apps without providing the