SaaS Marketing
User Segmentation for SaaS — How Well the Top Marketing Automation Tools Handle It
Unless you are a sink manufacturer, segmentation is great for your business. For this post, I’ll assume you run a
Who else wants to get 67% Open Rate & 16% Click-through Rate on their lead nurturing emails?
Without expensive consultants, confusing marketing automation tools or custom development. See how easily you can do it with this 4-step technique
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On average emails get 20% open rate 👎 and 1% click-through rate 👎, but why?
You provided valuable content to your audience. Some visitors have converted into leads. Now, it's time to nurture these leads into sales opportunities and get them to sign up for your product or book a call with you.
However, creating an effective lead nurturing campaign is tough:
Cutting through the inbox noise isn’t that easy
People are constantly subscribing to new newsletters.
If no one opens your emails, then you can’t nurture leads and acquire customers.
People are not ready to buy instantly
It takes 6 to 8 touches to generate a viable sales lead.
Regardless of trial length, people need up to 40 days to pull a trigger on a new online product.
Most marketers don’t put into consideration the buyer journey and send email offers at the wrong time.
It’s hard to send personalized lead nurturing campaigns
If you’re speaking to everybody you’re speaking to nobody.
Most marketers send generic email broadcasts to a large audience with little or no segmentation.
Segmenting your leads it’s often a hard task that requires a confusing marketing automation tool and your developer’s input.
Your content and your product are disconnected
It’s hard to track the impact of your content on your bottom line. You have no clue how many of your leads have converted to paying customers and why.
Here's how Encharge will get you 67% open rate & 16% click-through rate on your lead nurturing campaign
4 simple steps to increase the engagement of your lead nurturing emails
Step 1
Collect leads in Encharge
Connect your lead generation software with Encharge.
Encharge supports 30+ lead gen and form tools including OptinMonster, Privy, Typeform, Instapage, Unbounce, Elementor, Landbot, Zapier, Webhooks, and many more.
Step 2
Segment leads
Send an automated welcome email to all leads asking them to pick up a choice.
Encharge will segment people automatically based on their choice.
You can see how many people and who have clicked on which link.
Step 3
Send the right sequence to the right segment
When someone clicks on a specific link (answer), they get added to a targeted lead nurturing sequence for that specific segment.
By sending the right emails to the right people, you can expect a drastic increase in the engagement of your lead nurturing campaign
Step 4
Increase your engagement by sending to people who have not opened or clicked
Encharge increases your open rates and click trough rates even further by sending follow-up emails to people who have not opened or clicked
14-day unlimited free Trial. No card required
What's the impact of applying these 4 steps on your bottom line?
Want to get that many leads opening your emails?
14-day unlimited free Trial. No card required
"I subscribed to Encharge because of the limitations I encountered in using Intercom for building email flows. With Encharge I was able to customize the email sequences the way I wanted to, and link them to one another in a way I wasn’t able to do it with Intercom. The support is fantastic. The rapidity with which new features are launched helps a lot."