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SaaS Marketing

User Segmentation for SaaS — How Well the Top Marketing Automation Tools Handle It

Unless you are a sink manufacturer, segmentation is great for your business. For this post, I’ll assume you run a

Marketing automation software for startups and digital businesses

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Why Encharge

Use Cases

Marketing automation

Create user journeys that convert, onboard, and retain customers.

Lead nurturing

Nurture email leads into trial users and customers.

User onboarding

Boost product activation and guide your users to value faster

Trial conversion

Smart marketing automation and behavior-based emails to double your trial conversion.

Success Stories

Landbot automates the onboarding for 80,000+ users while saving 320 hours/month

Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge

Aito reduced the time for implementing behavior-based emails from hours to minutes

Industries

SaaS

Convert, onboard, and retain more customers. Grow your MRR with marketing automation for SaaS.

Agencies

Build advanced marketing automation flows for your clients and grow your agency faster than ever before.

Content creators

Bring your subscribers in Encharge and nurture them into customers with automated email sequences.

Subscription businesses

Create targeted messages and automation flows for recurring-revenue businesses.

Productized services

Automate your services and focus on the important parts of your business.

Features

Flow builder

Create remarkable user journeys with a robust and easy to use visual flow builder.

Broadcasts

Send targeted one-off newsletters to your whole audience or a segment of people.

Behavior emails

Send targeted emails when people do or don’t do something in your app.

User segments

Create user segments with the market’s leading segmentation for SaaS.

User profiles

See the people behind the actions and access the full view of your customer data.

Email personalization

Get your users to act with highly-personalized emails.

Email editor

Design beautiful mobile-ready emails without any HTML skills.

A/B tests

Drive email engagement with A/B tests for your Broadcasts and your Flows.

Lead scoring

Identify interested users and best-fit customers and proactively reach out to them.

Website tracking

Track page visits and form submissions on your website in real-time.

Forms

Build and implement native forms on your website with just a few clicks.

Free email verification

Free email verification for all your contacts in Encharge, on all plans.

Transactional emails

Send emails like password reset, payment receipt, and single sign-on link from your app.

Integrations

Facebook

HubSpot

Calendly

Typeform

Slack

Intercom

Mailchimp

Salesforce

Zapier

Pabbly

Integrately

Stripe

Chargebee

Chargify

Recurly

Paddle

Twilio SMS

Webhooks

Segment

API

Google Analytics

SyncSpider

KonnectzIT

ThriveCart

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Affiliate Program

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SaaS Marketing

User Segmentation for SaaS — How Well the Top Marketing Automation Tools Handle It

Unless you are a sink manufacturer, segmentation is great for your business. For this post, I’ll assume you run a

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