I recently showed you why you’re using trial expiration emails wrong and how to fix it. In this post, I’m going to share with you 9

If you run a SaaS business, then at one point or another, you must ask people to give you money. The Upgrade email is a

40 to 60% of the users that sign-up for your product will log in once and never return. The solution? Nudge emails. Nudge emails are

As email marketing expert Val Geisler puts it:  “Your brand new *potential* customers aren’t yet actual customers just because they signed up for a free

In the last year, the concept of “product-led” growth has been making the rounds in the SaaS community. Big boys like Calendly, Dropbox, Slack, and

In this post, I’m going to show you the complete email onboarding sequence of Encharge. From a free trial registration to converting users into paying

Similarly to how movies attract viewers, if you fail to hook your email subscribers in the first 10 minutes of your email communication, you’re through.

You’ve heard of the mythical creature called the Aha! Moment. You know that you need to build your product onboarding around it. Yet you have

The welcome email is the email with the highest engagement in your onboarding sequence. It’s like the initial hook in a movie or the entry

Are you struggling to convert free trials to paying customers? Or get your website visitors to register for your tool? Or get people to adopt