4 Reasons to Avoid Using No-Reply Email

Ever wondered why your email marketing strategies aren’t delivering the results you aim for? Perhaps, your open and click-through rates are nothing short of competitive, yet you’re still struggling with keeping your leads from unsubscribing. 

No-reply emails might very well be the cause of that. Designed to reduce the clutter in the inbox resulting from dozens of email replies, they do more harm than good. Some even equate them to the real-life slap in the face — this is how impersonal and degrading they make people feel.

But companies still carry on creating no-reply email addresses and using them when sending transactions and marketing emails. It’s convenient — once you send out a no-reply email, you automatically remove yourself from the equation. Unluckily for you, the customer remains and, even if it wasn’t intentional, will bounce.

You can crack the code of when is the best time to send emails and hire the most digital marketing-savvy team to craft engaging email content, and yet it will be of no use if your customers can’t engage with your emails. 

Keep on reading to find out just how wasteful no-reply emails are and what to do instead.

Why you should ditch using no-reply email address altogether

Don’t give in to the temptation of sending no-reply emails and resort to using email addresses that allow your customers to get back to you. Communication is a two-way street, and by devoiding them from replying to you, you’re getting rid of the possibility of creating a long-lasting relationship. And this is a big no-no.

Besides, by sending a promotional message that took your team a while to come up with, you’re making their efforts go in vain too. This is wasted time that can’t be returned.

Here’s what else goes wrong when you’re sending no-reply emails:

1. It reduces your conversion rate

That’s right — it turns out that your conversion rate gets in danger when you’re sending out no-reply emails meant to lure the lead-in. Those quarterly sales targets you’ve carefully planned out are very likely to not come to fruition because, well, there are no sales to speak of. 

Turning leads into customers isn’t an easy task, and by interrupting the communication between you and the customer, you’re making it that much more difficult.    

2. You’re making your spam rate spike up

Spam messages account for 47.3% of email traffic. This is almost half of the overall traffic, and no-reply emails make up a good chunk of it. 

How do no-reply emails get marked as spam? Whenever the customer from your subscribers’ list attempts to respond to your no-reply email, the system informs him that his message can’t be delivered. This customer automatically assumes that your email is spam and moves it to his spam folder. The result — every future email from the same no-reply email address goes into the same spam folder, too. 

But the repercussions don’t end there. With enough spam-flagged emails, the email provider you’re using can become blacklisted and cause every future customer email to not be delivered either. You can’t win here. 

3. It has a chance of going against the GDPR laws

You don’t want to mess with the law, less so with the one that can directly affect your business. And technically speaking, no-reply emails fall into this category.

The set of EU laws titled GDPR (Global Data Protection Regulation) gives internet users the right to inquire how their data is used and reply with a request to unsubscribe from emails. No-reply emails breach both by default — if you get caught, you will be fined. 

This caveat alone should make you question whether it’s worth fumbling with a no-reply email address for just fewer customer emails to sort through.            

4. You miss out on the opportunity to connect with your audience 

Last but not least, there’s the grand reason of them all — the lost opportunity to engage with those who are genuinely interested in doing business with you. 

By prohibiting them to reply to your emails, you’re not only causing them frustration, but you’re also failing to receive feedback and find out what else they might be interested in hearing or purchasing from you.

It’s logical to conclude that no-reply emails put a shield between you and your customers — people you’re running your email marketing campaigns for. Instead of connecting with them on a deeper level by fostering two-way communication, you’re banning them from adding your email address to their address book and potentially becoming a loyal customer.   

How to fix the issue and win the trust of your customers back

It’s not all lost. You can still shift the narrative and reap the benefits of reply-to emails even if some mistakes were made in the past. Take a look at what practices you can adopt today:

1. Get rid of the no-reply email address and replace it with the reply-to one

This one is self-explanatory — now that you know about the negative impact of no-reply emails, you should contemplate creating a new email address where customers can submit their queries and get their answers, too. 

It can look like this:

To not overwhelm yourself with the sudden inflow of emails, check out what the next step entails.  

2. Separate replies and other emails via an email automation tool

Manual labor is slowly becoming a thing of the past. The pace is even faster for the digital realm where email automation is a common practice. And while having a dedicated person managing the incoming customer emails is handy, you can step it up and employ inbox filters, autoresponders, and/or email automation software.

Gmail and Outlook are notorious for their filters that allow you to move your email from one folder to another. You can even set a specific keyword that the email would have to contain for it to be sent to the ‘Respond’ inbox folder.

The autoresponder option is also a great tool to use that lets your customers know that their email will be read and responded to — even if not immediately.    

It’s instrumental that you’re helping your customers with your replies and not just responding for the sake of responding. That is, if you see a pattern in the questions you’re receiving, it might be a good idea to address them on the FAQ page of your website and refer customers to it. 

If the questions are more complex, consider writing a blog post or even recording a video with more in-depth answers. This way you’re killing two birds with one stone — answering the question and creating a resource that could then be linked in your future customer email replies.  

4. Keep track of users who unsubscribe

One of the worst things you can do is keep sending emails to customers who’ve opted out of receiving emails from your company. This can easily annoy leads who felt neutral about you but are now forced to mark emails coming from you as spam or reply directly and ask to be removed from your email list. 

The takeaway  

While attractive in theory, no-reply emails prove to not be a practical solution to a less cluttered inbox. They are simultaneously reducing the efficacy of your email marketing campaigns, decreasing your conversion rate, and robbing you of the opportunity to connect with your target audience. 

This kind of customer experience is a no-go in today’s competitive business arena where mediocre companies fail to survive. You must look beyond what’s trending and eliminate all that isn’t serving your business and your customers. Getting rid of the no-reply emails and adopting an email automation system is the first step to making a lasting impression.   

Mikkel Andreassen

Customer Experience Manager at Dixa
Mikkel is passionate about customer experience in every color of the beautiful customer engagement spectrum. He loves building great connections with his customers, which often lead to meaningful friendships that last a lifetime and inspire his work. Driven by the genuine belief that CX is the pivotal force that drives a successful business, he is currently at the helm of Dixa’s customer experience strategy.

Social media:
LinkedIn
Twitter handle: @MikkelVes

4.8/5 from 228 reviews
4.9/5 from 158 reviews
4.9/5 from 155 reviews
4.91/5 from 154 reviews

Meet your new marketing automation platform

Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for startups and digital businesses.

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."

camille-photo
Camille Richon
Founder Payfacile
See why Encharge is different
Use Cases
Marketing automation
Create user journeys that convert, onboard, and retain customers.
Lead nurturing
Nurture email leads into trial users and customers.
User onboarding
Boost product activation and guide your users to value faster
Trial conversion
Smart marketing automation and behavior-based emails to double your trial conversion.
Success Stories
Landbot automates the onboarding for 80,000+ users while saving 320 hours/month
Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge
Aito reduced the time for implementing behavior-based emails from hours to minutes
laptop
SaaS
Convert, onboard, and retain more customers. Grow your MRR with marketing automation for SaaS.
meeting
Agencies
Build advanced marketing automation flows for your clients and grow your agency faster than ever before.
document-2
Content creators
Bring your subscribers in Encharge and nurture them into customers with automated email sequences.
opening-times
Subscription businesses
Create targeted messages and automation flows for recurring-revenue businesses.
automated-logistics
Productized services
Automate your services and focus on the important parts of your business.
Flow builder
Create remarkable user journeys with a robust and easy to use visual flow builder.
Broadcasts
Send targeted one-off newsletters to your whole audience or a segment of people.
Behavior emails
Send targeted emails when people do or don’t do something in your app.
User segments
Create user segments with the market’s leading segmentation for SaaS.
User profiles
See the people behind the actions and access the full view of your customer data.
Email personalization
Get your users to act with highly-personalized emails.
Email editor
Design beautiful mobile-ready emails without any HTML skills.
A/B tests
Drive email engagement with A/B tests for your Broadcasts and your Flows.
Lead scoring
Identify interested users and best-fit customers and proactively reach out to them.
Website tracking
Track page visits and form submissions on your website in real-time.
verified
Free email verification
Free email verification for all your contacts in Encharge, on all plans.
Transactional emails
Send emails like password reset, payment receipt, and single sign-on link from your app.
Facebook
HubSpot
Calendly
Typeform
Slack
Intercom
Mailchimp
Salesforce
Fill 1 Created with Sketch.
Zapier
Pabbly
Integrately
Stripe
Chargebee
Chargify
Recurly
Paddle
Twilio SMS
Webhooks
Segment
API
Google Analytics
SyncSpider
+38
More
Blog
The resource for startups who want to grow their revenue with marketing automation.
logo-facebook
Facebook group
A community for all things Encharge-related.
Knowledge base
Learn how to use Encharge.
window-dev
Developer docs
Tools for developers.
thumb-up
Feature requests
Request new product features.
Product updates
Latest Encharge updates and news.
Affiliate program
Earn up to 30% recurring commission when you refer customers to Encharge.
b-check
Encharge Experts
Get help from trusted Encharge consultants and service providers.
books
Resource library
Get access to all of our eBooks, webinars, blueprints, cheatsheets, and more.
logo-slack
Slack community
Talk to the Encharge team in real-time.