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Introducing native integrations with Chargebee, Recurly, Chargify, and Paddle
Automating the user journey based on your subscription billing data is a vital part of running a successful SaaS company. Today, we’re excited to share
11 SaaS Startups (Like You) Share Their Best Onboarding Emails
You want to get some onboarding email inspiration, but all you find on Google are examples from unicorns like Dropbox, Airbnb, and Netflix. You feel
How to Set Up a Trial Welcome Email?
If you’re reading this post, you’re probably looking for a no-nonsense tutorial on how to set up a trial welcome email for your new users.
13 Highly-Converting Onboarding Email Templates for Busy Marketers
You need to convert more free users to customers, but you’re busier than Barack Obama in his 2008 election and seriously considering something stronger than
Mailchimp’s Marketing Automation for SaaS: In-depth Review
Mailchimp is arguably the most popular ESP (email service provider) among starting businesses, mostly thanks to its generous freemium plan and established monkey-focused brand. Many
HubSpot Marketing Automation for SaaS: In-depth Review
You run a SaaS. You probably got accepted into the HubSpot for Startups program. Now you can’t wait to explore and set up your HubSpot
Why Choose Encharge if You Are a SaaS and Want More Customers?
Why you should switch to Encharge.io as your marketing automation tool if you’re already using HubSpot, Intercom, ActiveCampaign, Mailchimp, or Sendgrid to send emails? Chances are
How to supercharge your (swiped) onboarding sequences with the power of copy
From “best practices” to “just right for you”: make your sequence relevant to your new users, and find the right words to make them open
User Segmentation for SaaS — How Well the Top Marketing Automation Tools Handle It
Unless you are a sink manufacturer, segmentation is great for your business. For this post, I’ll assume you run a SaaS and not a British
How to Choose the Right Marketing Automation Platform for Your SaaS Business?
Feeling lost in the sea of marketing automation tools, customer communication platforms, and whatnot? Want to choose the right tool for your SaaS but you’re
Powerful Segments for SaaS apps — Our Biggest Product Update So Far
Since we launched Encharge back in July last year, our understanding of your needs has increased dramatically. You have inspired us to re-architect Encharge and
8 Best Practices for SaaS Onboarding that Converts Users to Customers
Chances are you’re not happy with your free trial to paid conversion rate. You are probably emailing your users regularly, but the only thing you
How Successful SaaS Companies Use Nudge Emails
40 to 60% of the users that sign-up for your product will log in once and never return. The solution? Nudge emails. Nudge emails are
What is the Perfect Trial Length? 18 SaaS Experts Answer
What is the best trial length for your SaaS product? How do you know your trial length is optimized for the highest conversion? Does trial
SaaS Email Onboarding Teardown – HaloITSM
We recently had our first Live Email Onboarding Workshop in which I reviewed the onboarding emails of one SaaS company. The marketing team at HaloITSM
Time-based Vs. Action-based Onboarding Emails. Can they work together?
After figuring out the perfect trial length in a SaaS product, the debate of “time-based vs. action-based emails” is probably the hottest topic when it
How to find the critical Aha moments in your product?
You’ve heard of the mythical creature called the Aha! Moment. You know that you need to build your product onboarding around it. Yet you have
[Webinar] User Onboarding Emails — Examples & Best Practices
In this webinar that we hosted with the awesome team at Userpilot, I’m sharing some of the best practices for crafting onboarding emails that convert
10 Welcome Email Templates Inspired by Top SaaS Companies
The welcome email is the email with the highest engagement in your onboarding sequence. It’s like the initial hook in a movie or the entry
The Most Effective Trial Expiration Email Templates You Can Steal Today
I recently showed you why you’re using trial expiration emails wrong and how to fix it. In this post, I’m going to share with you 9
Make More Money with Better Upgrade Emails
If you run a SaaS business, then at one point or another, you must ask people to give you money. The Upgrade email is a
10 Reward Emails You Can Use to Get Your Users Hooked
As email marketing expert Val Geisler puts it: “Your brand new *potential* customers aren’t yet actual customers just because they signed up for a free
Here’s What’s Wrong With Your Trial Expiration Emails and How to Fix It
As marketers, we’re full of hopes and dreams. We love to fantasize about all the little handy-dandy things that can turn around our business. Well,
Product-led Onboarding Vs. Sales-driven Onboarding Strategy: Which one you need to choose?
In the last year, the concept of “product-led” growth has been making the rounds in the SaaS community. Big boys like Calendly, Dropbox, Slack, and
23 Online Conferences, Summits, and Webinars for SaaS Marketers that You Can Watch At Home
Unless you’re living in Fiji, Barbados, Tuvalu, or some other exotic, far away place, you’ve probably been affected by the recent outbreak. You’ve canceled your
How Simple Onboarding Emails Can Help you Convert More Customers
Users ignoring your emails? Continue reading to understand how making your onboarding emails simpler can help you convert more trial users into paying customers. If
Create a Trigger-Based Email Onboarding Flow for Your SaaS. The Step-by-Step Guide
Let’s face it. Setting up a trigger-based email onboarding flow is hard. If you’re a founder or a CMO of early-stage SaaS, you’re most likely
SaaS Email Onboarding Teardown — Fixel
I have to confess to you — I have very little patience! When I subscribe to someone’s lead nurturing campaign, I always wished there was
SaaS Email Onboarding Teardown — Hey.Space
In the last six months since we launched Encharge, I had the pleasure to dissect dozens of email onboarding flows. From solo-founders who are just
6 Ways to Align Your Sales & Marketing Teams
A guest post by Andrew Gazdeck, Chief Growth Officer at Spiff Your sales and marketing teams share the goals of driving the sales and revenue
[Report] How 55 Tech Companies Define the “Marketing Automation Specialist” Role
Marketing automation is a broad, nebulous term. Different companies mean different things when they refer to marketing automation. That’s why we decided to find out
17 Examples of Aha! Moments That Have Changed Product Companies Forever
Are you struggling to convert free trials to paying customers? Or get your website visitors to register for your tool? Or get people to adopt
[Webinar] How to Create a Holistic Marketing Funnel Automation
A recording of my talk at the Growth Mentor Summit 2019. Below you can also get access to the presentation deck. Hey everybody and welcome
How to Create Targeted Messages that Convert Customers and Grow Revenue
Better ways to communicate with your customers and leads mean more opportunities for your company to grow. By leveraging customer data and product activity insights,
38 Automated Email Templates That Work In 2020
Want higher email engagement, better conversion, and more revenue for your SaaS, mobile app, or product business? Use these automated email templates. It’s no surprise
What are Triggered Emails? The No-nonsense Guide
Given that email is one of the most used marketing channels and that the average number of emails you get in your inbox continues to
The 37 Best Marketing Automation Tools to Use in 2020
According to a report published by Markets and Markets, the global marketing automation tools market size is expected to grow from $3.3 billion in 2019
How to Increase Click-through Rate 14x with Image Personalization & Segmentation
This is a guest post from Ian Naylor, co-founder of Hyperise, image personalization platform. Spoiler alert: we increased our email CTR 14x with one simple
45 Effective Welcome Message Examples Analyzed
Similarly to how movies attract viewers, if you fail to hook your email subscribers in the first 10 minutes of your email communication, you’re through.
The Onboarding Email Sequence We Use to Get 40%+ Open Rates
In this post, I’m going to show you the complete email onboarding sequence of Encharge. From a free trial registration to converting users into paying
16+ Onboarding Emails You Can Steal in 2020
You’re getting a lot of website visitors, and your visitor to trial conversion rate is north of 10%. Yet, it’s too early to pop that
How We Grew From 0 to 3,000 Email Subscribers With LinkedIn and Facebook Engagement Posts
Check this LinkedIn engagement post: This post on my LinkedIn feed has generated 109,806 views and 951 comments, and it is getting more as we
13 Email Sequence Templates to Convert More Leads, Increase MRR & Reduce Churn
Powerful email sequences that have been proven to work. Use them like lego pieces to grow your SaaS. 13 sequences / 27 email templates and 5,000 words of marketing gold.
The Essential Guide to Marketing Automation for SaaS
This extensive guide will teach you how to create a complete marketing automation strategy for your SaaS business. Let’s do it! Marketing automation is everywhere.
The 53 SaaS Tools We Use at Our Startup (+558 Free Tools List)
A person on Quora asked me what some great SaaS tools for startups are. Most tool posts list a bunch of apps without providing the
SaaS Marketing: The Complete Guide. Chapter 2: Pre-launch Marketing for SaaS
In the first chapter of our “Complete Guide to SaaS Marketing”, we discussed how to validate a SaaS idea as a marketer and why marketing
How Can I Generate Traffic With $0 Marketing Budget?
I was asked on Quora: how one can generate traffic without spending any money on a marketing budget. I thought it’s a good opportunity to
How We Made $3,950 In Pre-order Revenue
This is a product validation case study for Encharge. After 12 months of struggle, we finally validated a software product idea and currently building it
SaaS Marketing: The Complete Guide. Chapter 1: How to Validate SaaS Ideas
Competition in SaaS is spreading like wildfire. Which makes SaaS marketing and validating new SaaS ideas harder than ever before. Crunchbase boasts over 100K company
Why We’re Building Encharge?
I’m excited to show you what we’ve been working on! Encharge is a marketing automation software built for SaaS startups. We’re looking for a small number
From an Idea to Exit: How I Launched, Marketed and Sold My First SaaS – HeadReach
This is a story of how to get a SaaS startup from an idea to exit. The story of how I launched, marketed, grew and
The Story Behind Encharge and This Blog
Automation for Humans is a blog about marketing automation with a human twist, and Encharge is the product we’re building we built. UPDATE: Encharge.io is