Email Marketing
How Using Video Content Can Make Your Emails More Engaging
The success of your email campaigns lies in the fact that they can help you build a powerful bond with prospects and create closer and
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Marketing Automation
12 Massive Benefits of Marketing Automation
Are you struggling to juggle between your inbox, CRM, customer calls, appointments with leads, and your life (you know, the regular stuff like not forgetting
Email Marketing
How to Measure the Success of Your Email Campaigns
Digital businesses are using email marketing to strengthen their relationships with customers. This digital marketing tactic enables you to engage with new and existing clients
Email Marketing
9 Email Marketing Mistakes to Avoid in 2021
Every year the email doomsayers state that email marketing is dead. Despite this, nearly every email inbox worldwide continues to bulge with emails from different
Email Marketing
4 Reasons to Avoid Using No-Reply Email
Ever wondered why your email marketing strategies aren’t delivering the results you aim for? Perhaps, your open and click-through rates are nothing short of competitive,
Growth Marketing
Content Marketing Strategies to Help You Nail Your Niche
This article is all about content marketing strategies that can help you better connect with your target audience. Whatever industry you are in, the strategies
Growth Marketing
What The SaaS Industry Will Look Like In 2021
And How That Will Impact Your Sale Value COVID-19 changed the world in some rather extreme ways. Businesses in multiple sectors and industries were forced
Encharge Updates
Introducing native integrations with Chargebee, Recurly, Chargify, and Paddle
Automating the user journey based on your subscription billing data is a vital part of running a successful SaaS company. Today, we’re excited to share
Email Marketing
11 SaaS Startups (Like You) Share Their Best Onboarding Emails
You want to get some onboarding email inspiration, but all you find on Google are examples from unicorns like Dropbox, Airbnb, and Netflix. You feel
Email Marketing
How to Set Up a Trial Welcome Email?
If you’re reading this post, you’re probably looking for a no-nonsense tutorial on how to set up a trial welcome email for your new users.
Email Marketing
13 Highly-Converting Onboarding Email Templates for Busy Marketers
You need to convert more free users to customers, but you’re busier than Barack Obama in his 2008 election and seriously considering something stronger than
Marketing Automation
Mailchimp’s Marketing Automation for SaaS: In-depth Review
Mailchimp is arguably the most popular ESP (email service provider) among starting businesses, mostly thanks to its generous freemium plan and established monkey-focused brand. Many
Marketing Automation
HubSpot Marketing Automation for SaaS: In-depth Review
You run a SaaS. You probably got accepted into the HubSpot for Startups program. Now you can’t wait to explore and set up your HubSpot
Marketing Automation
Why Choose Encharge if You Are a SaaS and Want More Customers?
Why you should switch to Encharge.io as your marketing automation tool if you’re already using HubSpot, Intercom, ActiveCampaign, Mailchimp, or Sendgrid to send emails? Chances are
Email Marketing
How to supercharge your (swiped) onboarding sequences with the power of copy
From “best practices” to “just right for you”: make your sequence relevant to your new users, and find the right words to make them open
Marketing Automation
User Segmentation for SaaS — How Well the Top Marketing Automation Tools Handle It
Unless you are a sink manufacturer, segmentation is great for your business. For this post, I’ll assume you run a SaaS and not a British
Marketing Automation
How to Choose the Right Marketing Automation Platform for Your SaaS Business?
Feeling lost in the sea of marketing automation tools, customer communication platforms, and whatnot? Want to choose the right tool for your SaaS but you’re
Encharge Updates
Powerful Segments for SaaS apps — Our Biggest Product Update So Far
Since we launched Encharge back in July last year, our understanding of your needs has increased dramatically. You have inspired us to re-architect Encharge and
Email Marketing
8 Best Practices for SaaS Onboarding that Converts Users to Customers
Chances are you’re not happy with your free trial to paid conversion rate. You are probably emailing your users regularly, but the only thing you
Email Marketing
How Successful SaaS Companies Use Nudge Emails
40 to 60% of the users that sign-up for your product will log in once and never return. The solution? Nudge emails. Nudge emails are
Email Marketing
What is the Perfect Trial Length? 18 SaaS Experts Answer
What is the best trial length for your SaaS product? How do you know your trial length is optimized for the highest conversion? Does trial
Email Marketing
SaaS Email Onboarding Teardown – HaloITSM
We recently had our first Live Email Onboarding Workshop in which I reviewed the onboarding emails of one SaaS company. The marketing team at HaloITSM
Behavior Emails
Time-based Vs. Action-based Onboarding Emails. Can they work together?
After figuring out the perfect trial length in a SaaS product, the debate of “time-based vs. action-based emails” is probably the hottest topic when it
Growth Marketing
How to find the critical Aha moments in your product?
You’ve heard of the mythical creature called the Aha! Moment. You know that you need to build your product onboarding around it. Yet you have
Email Marketing
[Webinar] User Onboarding Emails — Examples & Best Practices
In this webinar that we hosted with the awesome team at Userpilot, I’m sharing some of the best practices for crafting onboarding emails that convert
Email Marketing
10 Welcome Email Templates Inspired by Top SaaS Companies
The welcome email is the email with the highest engagement in your onboarding sequence. It’s like the initial hook in a movie or the entry
Email Marketing
The Most Effective Trial Expiration Email Templates You Can Steal Today
I recently showed you why you’re using trial expiration emails wrong and how to fix it. In this post, I’m going to share with you 9
Email Marketing
Make More Money with Better Upgrade Emails
If you run a SaaS business, then at one point or another, you must ask people to give you money. The Upgrade email is a
Email Marketing
10 Reward Emails You Can Use to Get Your Users Hooked
As email marketing expert Val Geisler puts it: “Your brand new *potential* customers aren’t yet actual customers just because they signed up for a free
Email Marketing
Here’s What’s Wrong With Your Trial Expiration Emails and How to Fix It
As marketers, we’re full of hopes and dreams. We love to fantasize about all the little handy-dandy things that can turn around our business. Well,
Email Marketing
Product-led Onboarding Vs. Sales-driven Onboarding Strategy: Which one you need to choose?
In the last year, the concept of “product-led” growth has been making the rounds in the SaaS community. Big boys like Calendly, Dropbox, Slack, and
Growth Marketing
23 Online Conferences, Summits, and Webinars for SaaS Marketers that You Can Watch At Home
Unless you’re living in Fiji, Barbados, Tuvalu, or some other exotic, far away place, you’ve probably been affected by the recent outbreak. You’ve canceled your
Email Marketing
How Simple Onboarding Emails Can Help you Convert More Customers
Users ignoring your emails? Continue reading to understand how making your onboarding emails simpler can help you convert more trial users into paying customers. If
Behavior Emails
Create a Trigger-Based Email Onboarding Flow for Your SaaS. The Step-by-Step Guide
Let’s face it. Setting up a trigger-based email onboarding flow is hard. If you’re a founder or a CMO of early-stage SaaS, you’re most likely
Email Marketing
SaaS Email Onboarding Teardown — Fixel
I have to confess to you — I have very little patience! When I subscribe to someone’s lead nurturing campaign, I always wished there was
Email Marketing
SaaS Email Onboarding Teardown — Hey.Space
In the last six months since we launched Encharge, I had the pleasure to dissect dozens of email onboarding flows. From solo-founders who are just
Growth Marketing
6 Ways to Align Your Sales & Marketing Teams
A guest post by Andrew Gazdeck, Chief Growth Officer at Spiff Your sales and marketing teams share the goals of driving the sales and revenue
Marketing Automation
[Report] How 55 Tech Companies Define the “Marketing Automation Specialist” Role
Marketing automation is a broad, nebulous term. Different companies mean different things when they refer to marketing automation. That’s why we decided to find out
Growth Marketing
17 Examples of Aha! Moments That Have Changed Product Companies Forever
Are you struggling to convert free trials to paying customers? Or get your website visitors to register for your tool? Or get people to adopt
Marketing Automation
[Webinar] How to Create a Holistic Marketing Funnel Automation
Hey everybody and welcome to my Growth Summit Session! In this session, I’m going to talk about how to create the Holistic Marketing Funnel Automation
Behavior Emails
How to Create Targeted Messages that Convert Customers and Grow Revenue
Better ways to communicate with your customers and leads mean more opportunities for your company to grow. By leveraging customer data and product activity insights,
Behavior Emails
38 Automated Email Templates That Work In 2021
Want higher email engagement, better conversion, and more revenue for your SaaS, mobile app, or product business? Use these automated email templates. It’s no surprise
Behavior Emails
What are Triggered Emails? The No-nonsense Guide
Given that email is one of the most used marketing channels and that the average number of emails you get in your inbox continues to
Marketing Automation
The 37 Best Marketing Automation Tools to Use in 2021
According to a report published by Markets and Markets, the global marketing automation tools market size is expected to grow from $3.3 billion in 2019
Email Marketing
How to Increase Click-through Rate 14x with Image Personalization & Segmentation
This is a guest post from Ian Naylor, co-founder of Hyperise, image personalization platform. Spoiler alert: we increased our email CTR 14x with one simple
Email Marketing
45 Effective Welcome Message Examples Analyzed
Similarly to how movies attract viewers, if you fail to hook your email subscribers in the first 10 minutes of your email communication, you’re through.
Email Marketing
The Onboarding Email Sequence We Use to Get 40%+ Open Rates
In this post, I’m going to show you the complete email onboarding sequence of Encharge. From a free trial registration to converting users into paying
Email Marketing
16+ Onboarding Emails You Can Steal in 2020
You’re getting a lot of website visitors, and your visitor to trial conversion rate is north of 10%. Yet, it’s too early to pop that
Email Marketing
How We Grew From 0 to 3,000 Email Subscribers With LinkedIn and Facebook Engagement Posts
Check this LinkedIn engagement post: This post on my LinkedIn feed has generated 109,806 views and 951 comments, and it is getting more as we
Behavior Emails
13 Email Sequence Templates to Convert More Leads, Increase MRR & Reduce Churn
Powerful email sequences that have been proven to work. Use them like lego pieces to grow your SaaS. 13 sequences / 27 email templates and 5,000 words of marketing gold.
Marketing Automation
The Essential Guide to Marketing Automation for SaaS
This extensive guide will teach you how to create a complete marketing automation strategy for your SaaS business. Let’s do it! Marketing automation is everywhere.
Marketing Automation
The 53 SaaS Tools We Use at Our Startup
A person on Quora asked me what some great SaaS tools for startups are. Most tool posts list a bunch of apps without providing the
Growth Marketing
SaaS Marketing: The Complete Guide. Chapter 2: Pre-launch Marketing for SaaS
In the first chapter of our “Complete Guide to SaaS Marketing”, we discussed how to validate a SaaS idea as a marketer and why marketing
Growth Marketing
How Can I Generate Traffic With $0 Marketing Budget?
I was asked on Quora: how one can generate traffic without spending any money on a marketing budget. I thought it’s a good opportunity to
Growth Marketing
How We Made $3,950 In Pre-order Revenue
This is a product validation case study for Encharge. After 12 months of struggle, we finally validated a software product idea and currently building it
Growth Marketing
SaaS Marketing: The Complete Guide. Chapter 1: How to Validate SaaS Ideas
Competition in SaaS is spreading like wildfire. Which makes SaaS marketing and validating new SaaS ideas harder than ever before. Crunchbase boasts over 100K company
Encharge Updates
Why We’re Building Encharge?
I’m excited to show you what we’ve been working on! Encharge is a marketing automation software built for SaaS startups. We’re looking for a small number
Growth Marketing
From an Idea to Exit: How I Launched, Marketed and Sold My First SaaS – HeadReach
This is a story of how to get a SaaS startup from an idea to exit. The story of how I launched, marketed, grew and
Encharge Updates
The Story Behind Encharge and This Blog
Automation for Humans is a blog about marketing automation with a human twist, and Encharge is the product we’re building we built. UPDATE: Encharge.io is
