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In-depth guides, practical tips, and case studies for first-timers, marketing experts, and everyone in between

Marketing Automation

Email Marketing


Growth Marketing


Encharge Updates

Lead Generation
Aiza Domingcil

Lead Generation 101: How to get started?

LinkedIn. Facebook. Google Ads. Cold Email. Social media. Inbox invasion.   I’m kidding on the last one (but it can be effective when done right). There

Email Marketing
Michael Ofei

Free AI Email Subject Line Generator

Our AI tool can contextualize queries from Taylor Swift, self-publishing, Yeezy’s, and succulents — then spit out seductive email subject lines that would’ve taken a

Behavior Emails
Aiza Domingcil

18 Automated Email Examples

If you run a digital business, you will likely not talk to all of your customers and prospects in person. That’s why 81% of businesses

Marketing Automation
Aiza Domingcil

What Is Marketing Automation?

Consumers are getting more and more sophisticated these days. 76% now expect more personalized attention from vendors. 73% use more sources to research and evaluate

Email Marketing
Mikkel Andreassen

4 Reasons to Avoid Using No-Reply Email

Ever wondered why your email marketing strategies aren’t delivering the results you aim for? Perhaps, your open and click-through rates are nothing short of competitive,

Email Marketing
Kalo Yankulov

How to Set Up a Trial Welcome Email?

If you’re reading this post, you’re probably looking for a no-nonsense tutorial on how to set up a trial welcome email for your new users.

Growth Marketing
Kalo Yankulov

How We Made $3,950 In Pre-order Revenue

This is a product validation case study for Encharge. After 12 months of struggle, we finally validated a software product idea and currently building it

Encharge Updates
Kalo Yankulov

Why We’re Building Encharge?

I’m excited to show you what we’ve been working on! Encharge is a marketing automation software built for SaaS startups. We’re looking for a small number

Encharge Updates
Kalo Yankulov

The Story Behind Encharge and This Blog

Automation for Humans is a blog about marketing automation with a human twist, and Encharge is the product we’re building we built. UPDATE: Encharge.io is

Use Cases
Marketing automation
Create user journeys that convert, onboard, and retain customers.
Lead nurturing
Nurture email leads into trial users and customers.
User onboarding
Boost product activation and guide your users to value faster
Trial conversion
Smart marketing automation and behavior-based emails to double your trial conversion.
Success Stories
Landbot automates the onboarding for 80,000+ users while saving 320 hours/month
Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge
Aito reduced the time for implementing behavior-based emails from hours to minutes
Convert, onboard, and retain more customers. Grow your MRR with marketing automation for SaaS.
Build advanced marketing automation flows for your clients and grow your agency faster than ever before.
Content creators
Bring your subscribers in Encharge and nurture them into customers with automated email sequences.
Subscription businesses
Create targeted messages and automation flows for recurring-revenue businesses.
Productized services
Automate your services and focus on the important parts of your business.
Flow builder
Create remarkable user journeys with a robust and easy to use visual flow builder.
Send targeted one-off newsletters to your whole audience or a segment of people.
Behavior emails
Send targeted emails when people do or don’t do something in your app.
User segments
Create user segments with the market’s leading segmentation for SaaS.
User profiles
See the people behind the actions and access the full view of your customer data.
Email personalization
Get your users to act with highly-personalized emails.
Email editor
Design beautiful mobile-ready emails without any HTML skills.
A/B tests
Drive email engagement with A/B tests for your Broadcasts and your Flows.
Lead scoring
Identify interested users and best-fit customers and proactively reach out to them.
Website tracking
Track page visits and form submissions on your website in real-time.
Free email verification
Free email verification for all your contacts in Encharge, on all plans.
Transactional emails
Send emails like password reset, payment receipt, and single sign-on link from your app.
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Generate Subject Lines with AI
Create unique subject lines with the only free AI email subject line generator based on GPT3.