Marketing Automation
Email Marketing
Growth Marketing
Encharge Updates
Valentine’s Day presents a unique opportunity for businesses to connect with their audience through thoughtful email campaigns. With Encharge’s Flow Builder, you can design personalized
Are you ready to boost your SaaS retention rate and take your business to the next level? If so, you’re in the right place! SaaS
Sure, a customer can find your website and fill out the form, and you can nurture their interest and drive conversion. However, you will miss
You buy a bookshelf from IKEA, open the box, and find screws, planks, and a wrench but no instructions. And you’re now running to the
Many software businesses face users who sign up, never reach key milestones, then wander away to a rival. But then, there’s a way out with
The SaaS market is estimated to be worth $ 1 trillion by 2032, exhibiting a CAGR of 18.4% (between 2024 and 2032). While the SaaS
Experts expect SaaS’s CAGR (compound annual growth rate) to reach 18.4% between 2024 and 2032, or $317.55 billion. While this is excellent news for SaaS
No one can sell your products better than your own satisfied customers. This is the reality that most marketers have come to accept. Studies show
Customer loyalty is probably the most attractive concept among SaaS companies. You know the numbers – keeping your current customers is much easier and more
The customer journey is no longer a linear path (especially in the B2B world). Today’s tech-savvy consumers expect a seamless, personalized experience across every touchpoint,
High email deliverability is like getting past a hard-to-impress doorman at a posh London venue. You have to dress immaculately, be in a perfectly-sized group,
“I don’t need more leads.” Said no one ever. When customers have millions of options, generating new leads can sometimes feel like climbing up Everest
Let’s talk about the ROI of marketing automation. Far too often, we marketers get challenged with this question by our CEOs or our clients. In a
If you’re a marketer, you’ve probably heard how great HubSpot is. They’re a big player in the industry, and everybody knows that. Their total annual
Peanut butter and jelly. Coffee and doughnuts. Cream and sugar. Rain and sunshine. Sales and marketing. While each can work alone, achieving the best results
Confirmation emails are vital in starting and building successful journeys for your email subscribers, users, and customers. They can help you explain your processes, set
As 2023 is counting the days away, will you stay with plain typed-out text marketing emails? There’s no better time to game up your email
Powerful email sequences that have been proven to work. Use them like lego pieces to grow your SaaS. 13 sequences / 27 email templates and 5,000 words of marketing gold.
Growth marketing has taken off as more and more businesses realize the importance of interacting with customers in an innovative, creative, and personalized manner. A
Are you struggling to juggle between your inbox, CRM, customer calls, appointments with leads, and your life (you know, the regular stuff like not forgetting
Ever thought your inbox is like a wild safari, teeming with various species of emails? Businesses today are adapting like chameleons and using different ways
You’re unhappy with your free trial to paid conversion rate, and it seems that despite sending regular follow-ups to your users, you are not receiving
Let’s admit that we’ve all been there. No matter how good we’re at it, sometimes being in marketing feels like an endless monotony when we
Imagine this. You onboard your first sales team and are excited to get the ball rolling. You give them all the fancy perks, explain your
Revenue generation isn’t just a buzzword in the world of business. Achieving healthy revenue generation is something that all businesses, no matter their size, are
In the digital age, email is far from yesterday’s news. As we move ahead, it’s set to remain a powerful tool for generating leads in
According to a report published by Markets and Markets, the global marketing automation tools market size is expected to grow from $3.3 billion in 2019
It’s 2023, and the rules of sales have changed significantly due to the explosion of digital powerhouses like Amazon. To succeed in the saturated market,
Want higher email engagement, better conversion, and more revenue for your SaaS, mobile app, or product business? Use these automated email templates. It’s no surprise
In July 2020, HubSpot boasted over 500 apps in its marketplace ecosystem. Today, in 2025, that number is 1,700+. HubSpot has become so ubiquitous in
A trial expiration email is a message (or sequence of messages) a SaaS business sends to inform users that their free trial period is about
A study by ViB Tech found that in a survey of B2B marketers, 41% named generating more leads their biggest marketing challenge in 2025. Meanwhile,
Inbound marketing is the practice or methodology of drawing customers into your business. On the other hand, outbound marketing is the practice or methodology of pushing
Ever wondered why a typical B2B sales funnel is always wide at the top but tapers off at the bottom? When you focus solely on
In 2023, 82% of marketers invested resources into content marketing initiatives. Furthermore, 67% of marketers report that their content marketing efforts help in generating demand
HubSpot is one of the biggest players in sales and marketing. They coined the term inbound marketing, and their content strategy has created a following
Every year the email doomsayers state that email marketing is dead. Despite this, nearly every email inbox worldwide continues to bulge with emails from different
Captain America would be nothing without his fancy metal shield. Shorn of his web-slinging capabilities, Spider-Man would just be a dude in blue-and-red pajamas. And
Do you spend hours looking at your engagement metrics every month? If you’re anything like me — obsessed with uncovering insights and customer behavior using
The numbers don’t lie: acquiring a new customer costs 5-25x more than keeping an existing one. And yet, companies keep letting customers go, losing profits
Customers are the lifeblood of every business. If you can’t reliably scale your customer base and retain existing clientele, you will be stuck in place
Check this out. That is my inbox, friends. It’s full of 23,000 unread messages. (The important ones go straight to my predefined folders). You can
63% of marketers are planning to increase their automation budgets. Companies that leverage automation outperform their competitors by 63% and see a 14.5% boost in
As 2025 is approaching, businesses are becoming more reliable on top-notch business tools. These tools help streamline and automate tasks across various business functions like
Every SaaS company strives to ensure consistent growth and unlock new opportunities to scale their operations. However, the way they devise an action plan to
From “best practices” to “just right for you”: make your sequence relevant to your new users, and find the right words to make them open
Here’s a startling fact: while the SaaS industry is booming, 92% of SaaS startups crash and burn within their first three years. Not because they
SaaS marketing is often a race against the clock — tight budgets, high expectations, and the constant demand to deliver results. An email list changes
By 2025, the global AI market will be over $240 billion, and generative AI certainly is one of the prime movers of innovation. Not a
To understand alignment, think about a sports team. Each player has their own agenda. How does a coach get them to succeed and work together?
Everyone in SaaS is chasing the same goal — ARR and MRR growth. This goal seems simple at first: market your product, create an effective
This strategy, borrowed from the mechanical flywheel concept, describes how small but consistent customer interaction activities can gather momentum and drive continuous business growth. Once
Customers want you to speak to them in their voice. They want to know your business understands them. But what if you have a diverse
Let’s talk SaaS marketing. It is fundamentally different from almost any other type of marketing. Instead of marketing a physical product, you are marketing software,
If you’ve been in SaaS for a while, you’ll likely be overwhelmed with the endless stream of technical jargon in product marketing (product-led onboarding, user-centric
Just look at these statistics: multichannel marketing with the right approach can increase reach by 300%. Global digital advertising spending is projected to reach $870.9
Think email marketing is a thing of the past? Well, it’s time to rethink and rejig! Why? Even now, email marketing is one of the
How many of your 1,038 Facebook friends would respond to your message immediately? Four, five, maybe 10? This shows that quality matters more than quantity
Setting clear goals and achieving them is critical for the success of your business. Yet many organizations struggle to turn their ambitions into reality. This
Setting the right price as a SaaS company enables you to stand out and win over your target audience. The pricing strategy you choose to
SaaS businesses often face the challenge of standing out in a competitive market. To enhance your product’s appeal and drive growth, you need marketing help
HubSpot Marketing Hub is one of the six Hubs (i.e., packages) offered by HubSpot, along with Sales Hub, Service Hub, CMS Hub, Operations Hub, Content
You run a SaaS. You probably got accepted into the HubSpot for Startups program. Now, you can’t wait to explore and set up your HubSpot
If you got a dollar for every person who visited your website, how rich would you be today? The bad news is you’re not going
Looking for software to help you onboard your customers but need help picking the right tool? We feel you. There are tons of software options
Is your SaaS facing a high churn rate? You are not alone. Small and large SaaS companies experienced monthly churn rates of around 3.5% through
August 2024 update: We’ve updated the subject line generator to work with ChatGPT-4o Our AI subject line generator can contextualize queries from Taylor Swift, self-publishing,
Today’s customers are inundated with marketing messages — on websites, email, billboards, social media, etc. The sheer volume of content competing for their limited attention
What’s the biggest challenge related to SaaS landing pages? We all know the answer – it’s conversion. We need to get people to click on
Customer churn costs US businesses $136 billion a year. The good news is that you can keep your customers, reduce churn, and ensure your SaaS
The B2B SaaS sector is competitive, to say the least, and quality data has become crucial for marketers to help their solutions stand out. Research
Products and services don’t just sell themselves. To compete in the modern world, you must implement a sales strategy that adapts to the customer’s needs.
Whether persuading your followers to download your brochure or encouraging them to sign up for a newsletter, you need a strong and impactful call to
Are you feeling bummed because your free trial conversion rates aren’t soaring like other SaaS rockstars? Well, here’s the thing… Don’t expect your SaaS free
Once you’ve built your SaaS platform, you’re on to a more challenging task — acquiring and retaining your customers. No matter how awesome and helpful
Your sales pipeline is your sales team’s source of truth. It gives you clarity on: In short, your sales pipeline plays a critical role in
Most thank you emails are hollow and won’t stop your clients or customers from thinking it’s a lie. “You’re not grateful; you’re just happy to
You’re getting a lot of website visitors, and your visitor to trial conversion rate is north of 10%. Yet, it’s too early to pop that
The unfortunate truth of most businesses is that their marketing team is stretched too thin. Every initiative feels like a priority, so everyone gets burned
Is revenue your end goal when you do marketing? If the answer is no, then take a step back and re-think this mindset. Business growth
When was the last time you looked at improving your password reset or order confirmation emails? For most of us, the answer to this question
If you run a digital business, you will likely not talk to all of your customers and prospects in person. That’s why 81% of businesses
Are you ready to write product launch announcement emails to boost your authority, engagement, and sales? Of course, you are. I mean, your product is
Nothing lasts forever. Unfortunately, there will come a day when even the most loyal of customers cancels their subscription to your service. There are many
Email marketing automation uses a predefined setup to send trigger-based or time-based emails to your contacts with an email or marketing automation software. It allows
First impressions count. That’s why I wear a suit and tie 24 hours a day, seven days a week, even when I’m in bed. You
Do you want to create an actionable, effective product strategy framework for your SaaS business? If so, we have you covered! Like most businesses, software
When it comes to Software as a Service (SaaS), customer engagement and retention are built on effective communication. Email is still the most powerful tool
We talk a lot about B2B SaaS on this blog, so it’s only fair to define it. SaaS companies are the present and the future
You probably arrived here after staring at your analytics, wondering why your website’s visitors aren’t signing up for your service. Well, it’s time to change
SaaS businesses with a longer sales funnel often struggle to convert leads into paying customers. The numbers can seem discouraging, with an average visitor-to-free-trial conversion
Struggling to convert your free trial users to paying customers? You’re not alone — most SaaS do, even the high-growth ones. OpenView – Product Benchmarks
Would it shock you if we told you that most companies have no idea what their customers want? SaaS customer research is among the most
Onboarding introduces customers and users to the features and services they will enjoy as they use your products. It also includes coaching these individuals on
With over 30000 SaaS companies competing, it’s no wonder businesses test various strategies to deliver on-point messages to their clients. At this point, many of
Modern B2B marketing is highly varied. One day, we might be sending targeted email campaigns to a prospect, and the next day, we could be
Are you interested in getting more conversions for your SaaS subscription-based business? If so, you’ve made it to the right place! Marketers and business leaders
Customer churn is a major challenge for B2B SaaS businesses. The 2022 KBCM Technology Group Private Company SaaS Survey indicates that the average churn rate
In the SaaS world, one size will never fit all, so you must adapt to the needs of different types of users. You can’t afford
Do you ever feel like managing your membership and community is like juggling flaming torches? Well, say hello to your new best friend: email automation.
Back in 1998, the film You’ve Got Mail was released. In it, Tom Hanks and Meg Ryan fall in love through email exchanges. What worked
Sales forecasting is an integral part of the business. It allows for better financial planning, which is essential for achieving growth and customer satisfaction. If
When should you gate your content or leave it accessible to all? It’s not always simple to know what to lock behind a form. Yes,
In the fast-paced world of B2B SaaS, keeping customers on board can be quite the hurdle. According to KBCM’s Survey, around 13% of SaaS companies
Tired of chasing leads that don’t convert? You’ve come to the right place. It’s time to pivot and focus on a strategy that works: intent-based
Did you know that 35% of marketers consider the lack of effective communication between sales and marketing teams their biggest challenge? 28% even struggle with
Sales is changing. Millennials have the highest employment rate in the USA, with Gen Z not far behind. And these younger generations have very different
Your SaaS blog is not just a content repertoire but a bustling hub. It’s where potential customers flock for valuable insights. Industry peers look to
Often, the best way to “do good” is to do well. Mission-driven founders are discovering that the reach, profit, and influence of a business can
A person on Quora asked me what some great SaaS tools for startups are. Most tool posts list a bunch of apps without providing the
Every organization dreams of a fast-running and smooth business process. However, this requires a team that works behind the scenes to perform repetitive tasks efficiently.
Preserving your brand’s reputation is essential in the current digital landscape. To achieve this goal, you need to comprehend how your marketing efforts influence the
If you want to grow, you need to attract new leads. However, not every lead is valuable. To get the most out of your lead
Have you ever wondered how great getting inside your customers’ heads would be? When it comes to SaaS, everything rests on knowing your customers well
The user onboarding is only the first step. But it spans beyond the one-time experience that we always treat it. Onboarding is also the few
Email marketing denotes sending messages by brands to promote products and services. From hot deals to new arrivals, emails help organizations reach out to prospects.
Email marketing goes beyond sending newsletter updates to your customers. Well-timed, segmented, and personalized content helps to nurture leads and drives higher conversions. In this
You’ve heard of the mythical creature called the Aha! Moment. You know that you need to build your product onboarding around it. Yet you have
One key detail of B2C businesses is their direct approach to their audience. And no, we’re not just talking about hundreds of customers. Bigger companies
Sales automation might just be the answer to your team’s selling woes. No, really, have you ever: If you can relate to any or all
Why you should switch to Encharge as your marketing automation tool if you’re already using HubSpot, Intercom, ActiveCampaign, Mailchimp, or Sendgrid to send emails? Chances are
If you want to achieve scale in your agency, you’d be crazy not to leverage marketing automation. But it’s easy to give up on sophisticated
If you’re reading this post, you’re probably looking for a no-nonsense tutorial on how to set up a trial welcome email for your new users.
Marketers are busy people. Marketers in a startup are arguably even busier. Even if you have a good workflow, understand your tasks, and have a