Marketing Automation
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High email deliverability is like getting past a hard-to-impress doorman at a posh London venue. You have to dress immaculately, be in a perfectly-sized group,
You’ve just closed a big deal. That’s great news. But before you break out the champagne and cigars, do you know where the next one’s
Managing money is a critical task for every business. It’s also an area where one mistake can be extremely costly. It’s no surprise that, as
As your company expands, growing your revenue becomes increasingly tricky. First, you’ve probably already tapped into the most effortless revenue streams. But so did your
Marketing shouldn’t be a drain on your bottom line. It shouldn’t be a bunch of creatives sipping oat milk lattes. It should make you money.
A good B2B sales process is a series of stepping stones designed to help salespeople guide leads to conversion. It starts with attracting prospects, then
There are a lot of podcasts about marketing, and it’s not surprising because not every marketer has time to sit down, read a marketing book,
Sales automation might just be the answer to your team’s selling woes. No, really, have you ever: Lost a big deal because you forgot to
Every marketer talks about strategy and tactics, but elite marketers understand the value of processes. Businesses that struggle with inconsistent sales, leads, or traffic can
You’ve spent months designing and developing your product. You’re ready to launch. But what if the product launch fails? Product designers and developers are focused
If you got a dollar for every person who visited your website, how rich would you be today? The bad news is you’re not going
Everyone in SaaS is chasing the same goal — ARR and MRR growth. This goal seems simple at first: market your product, create an effective
Demand generation is a hot topic nowadays. If you’re unaware, it’s pretty much exactly as it sounds. Demand generation is generating demand and awareness for
In the United States alone, it’s estimated that there is around $780 billion in B2B marketing alone. B2B campaigns are responsible for bringing in over
As a B2B digital business, you need to be hyper-focused on customer engagement to generate more sales. According to a study by Gallup, 21% of
In marketing, choosing the right channels is important. You have to find where your audience is, make communicating convenient, and ensure that the messages you’re
There are countless marketing metrics out there. Bounce rates. Click-through rates. Session duration. But, ultimately, there’s only one metric that really matters: revenue. According to
The good news goes first: While 72% of people wanted to communicate with brands via email in 2015, there were already 86% of them in
Demand generation is an essential part of any business’s marketing strategy. Whether you’re focused on B2B, B2C, or a mixture of both, you have to
Encharge is a marketing automation tool that helps startups grow their customer base, website value, and brand. It offers numerous features, benefits, and integrations and
Have you started your revenue marketing journey yet? If you nod or answer “planning to”, this piece might be for you. Around 58% of B2B
No matter how big or small, every business needs a sales and marketing strategy. Depending on how much experience you have in either field, that
Starting a marketing agency isn’t a joke. No matter how experienced you are or how good your team is, you’re bound to get overwhelmed. There
Companies employ many strategies for lead generation, but cold email outreach is rarely a favorite among marketers. As most people will associate cold emails with
Let’s admit that we’ve all been there. No matter how good we’re at it, sometimes being in marketing feels like an endless monotony when we
The first step to growing your revenue is to make people aware of your brand and turn them into leads likely to become long-term customers.
There’s an age-old adage that sales and marketing can’t work together and that neither team ever knows what the other is doing. Successful businesses understand
Gone are the days of radio, tv ads, flyers, or other rinky-dink “branding” campaigns that don’t allow you to measure data. Unless you’re an enterprise
Disclaimer: Our team spoke to Ramit to give us more details about his strategies. Ramit Sethi is one of the masterminds in the field of
Email marketing goes beyond sending newsletter updates to your customers. Well-timed, segmented, and personalized content helps to nurture leads and drives higher conversions. Email marketing
Sales is a critical part of any business — especially for digital agencies. If you don’t have leads in the pipeline, there’s trouble brewing. And
A good marketing funnel can take a relatively unknown startup to a full-blown powerhouse in their respective industry. Previously, this would have taken a lot
Revenue is a big word in business, and recently, it’s changed forever. More and more company roles are being produced to manage and strategize the
What if we could predict the future? How would that change our business? While sales and marketing is a “numbers game,” there’s more to it
Marketing and sales are two of the biggest drivers of any business. However, they can also be two of the most expensive departments. That’s where
Why can’t marketing and sales teams get along? Sales teams are clueless as to what marketers do. They complain to marketers about how their leads
Some businesses assume that they’ll start making more money if they just get more leads. Sadly, that’s not true. Leads should be qualified. They should
Marketing and sales have embraced technology due to the need to connect better with prospects. Subject line testers are one of the new breeds of
HubSpot Marketing Hub is one of the five Hubs (i.e., packages) offered by HubSpot, along with Sales Hub, CS Hub, CMS Hub, and Operations. It
According to a report published by Markets and Markets, the global marketing automation tools market size is expected to grow from $3.3 billion in 2019
Building an inbound marketing funnel that actually works is more than setting up a few touchpoints and hoping for the best. It’s about understanding the
Automated sales funnels take your leads and turn them into paying customers on autopilot. What if I told you a personal robot could work for
In the business world, you’ll hear the word “funnel” more than you ever have in your life. This is because funnels are important, as they
Confirmation emails are vital in starting and building successful journeys for your email subscribers, users, and customers. They can help you explain your processes, set
Revenue. The one word that makes us tick and drives everything around in a B2B SaaS world. Generating revenue is an essential step in the
Is revenue your end goal when you do marketing? If the answer is no, then take a step back and re-think this mindset. Business growth
You capture leads, but they never respond back to you? Your sales department complaints about the quality of the leads? You struggle to generate leads
If you’re here, you’re probably wondering what demand generation is. Perhaps you’re wondering whether you need to scrap your current lead generation strategies ASAP because
As of July 2020, HubSpot boasts over 500 apps in its marketplace ecosystem. Today that number is probably twice as high. HubSpot has become so
What’s the one thing marketers love and hate at the same time? Autoresponders and automation. It’s like the proverbial solution that makes life easier, but
To understand alignment, think about a sports team. Each player has their own agenda. How does a coach get them to succeed and work together?
Peanut butter and jelly. Salt and pepper. Puppies and treats. Beach days and ice cream. Some things are inseparable and are bound to go together.
Do you spend hours looking at your engagement metrics every month? If you’re anything like me — obsessed with uncovering insights and customer behavior using
Peanut butter and jelly. Coffee and doughnuts. Cream and sugar. Rain and sunshine. Sales and marketing. While each can work alone, achieving the best results
While there aren’t personal assistant robots or flying cars yet, AI and machine learning have added new capabilities to marketing and sales automation tools. Many
Sales and marketing. Two of the biggest names in the company. They share a lot of traits, responsibilities, and personnel, but they are not the
Customer feedback is like a gold mine. It’s not easy to get, but it’s worth a fortune. The key to customer feedback is understanding how
HubSpot is one of the biggest players in the sales and marketing space. They’ve coined the term inbound marketing, and their content strategy has created
Marketing automation is like pouring gasoline on a fire. Adding targeted campaigns and automating marketing systems to a great product helps you increase revenue and scale
In any business, generating more leads means more potential conversions. Traditional methods of gathering said leads have proven to be effective, but it’s time to
Every business needs fresh leads. It’s the same as saying “the sun is bright” or “water is wet.” We can all agree on these simple
Event reminder emails can please your clients, boost sales, and help to fill your upcoming event. To sell out events, webinars, and have a crowd
Marketers yearn for getting a foot into the door. Let’s admit it, all we want is attention (and great engagement rates). Don’t we? If not
There are two types of churn in the world of SaaS and subscription-based companies. The first and most prominent is voluntary churn, people that cancel
Nothing lasts forever. Unfortunately, there will come a day when even the most loyal of customers cancels their subscription to your service. There are many
If only 2% of sales are made at the initial contact with a lead, then how do you keep your numbers up? Quick answer: multiple
Automated email sequences are one of the most effective marketing tools known to man. First, they work like a charm at every stage of the
Are you disappointed that your email campaign didn’t produce the results you were hoping for? If you’re like most marketers, you spend a lot of
We are all obsessed with email campaigns — planning, scheduling, or sending one or the other campaign now and then. As marketers, planning and sending
A drip campaign is a series of emails sent to a targeted audience that has taken a specific action. For any action taken, you can
For many people, business is business. But we as marketers know that it’s not quite so black and white. There are many layers to a
The unfortunate truth of most businesses is that their marketing team is stretched too thin. Every initiative feels like a priority, so everyone gets burned
Automation can be an obsession for any marketer in 2022. When there’s a lot on your plate, you naturally want more from your existing tech
Ting! Ting! Every morning, as your phone exits bedtime mode, you’re bombarded with several notifications. We all live on our phones. Email newsletters and social
It’s no secret at this point that email marketing is one of the most effective mediums for customer engagement. The reason for this is simple:
First impressions count. That’s why I wear a suit and tie 24 hours a day, seven days a week, even when I’m in bed. You
Are you ready to write product launch announcement emails to boost your authority, engagement, and sales? Of course, you are. I mean, your product is
It’s no secret that marketing automation can help your company save time and money, but it can be hard to know where to start. Without
Attracting leads into your business is like being a scientist who experiments with chemicals to achieve a specific result. A marketer goes through the same
Most thank you emails are hollow and won’t stop your clients or customers from thinking it’s a lie. “You’re not grateful; you’re just happy to
Morning Brew is one of the fastest-growing media companies out there, thanks to its innovative email marketing strategies. Before Morning Brew, we had seen companies
“We need more leads!” Says… well, probably everyone, from business owners to marketing managers and sales representatives. And, it’s no surprise. Leads are the lifeblood
Take a look around, listen to what’s going on. Do you see everything clear, in full-color mode? And you hear noises and voices well? Congratulations,
Lead nurturing is the process of reinforcing and developing your relationship with potential customers. This helps inch the lead closer to the end of the
Lead nurturing generates more revenue, reduces marketing costs, and builds customer loyalty. Just like watering plants is vital to the growth of plants, lead nurturing
Captain America would be nothing without his fancy metal shield. Shorn of his web-slinging capabilities, Spider-Man would just be a dude in blue-and-red pajamas. And
LinkedIn. Facebook. Google Ads. Cold Email. Social media. Inbox invasion. I’m kidding on the last one (but it can be effective when done right). There
Lead generation is something that all companies struggle with. In fact, 68% of all marketers admit to struggling. Why is this so important? Because without
“I don’t need more leads.” Said no one ever. When customers have millions of options, generating new leads can sometimes feel like climbing up Everest
You’re getting a lot of website visitors, and your visitor to trial conversion rate is north of 10%. Yet, it’s too early to pop that
You’ve read seemingly every article about creating lead magnets. Yet you’re still settling with a generic “subscribe to get updates” form on your website. Meanwhile,
Marketers are busy people. Marketers in a startup are arguably even busier. Even if you have a good workflow, understand your tasks, and have a
Marketing automation is an undeniable time saver. After all, if you can automate something, why do it manually? But what if I told you that
Marketing rapidly changes. Despite all the alterations, one thing remains ― marketing is tricky. The principles remain the same, but the execution rapidly shifts. Thanks
Our AI tool can contextualize queries from Taylor Swift, self-publishing, Yeezy’s, and succulents — then spit out seductive email subject lines that would’ve taken a
A new breed of marketing automation is on the horizon — one that’s built around artificial intelligence. It’s no secret that marketing automation has advanced
Check this out. That is my inbox, friends. It’s full of 23,000 unread messages. (The important ones go straight to my predefined folders). You can
If you want to achieve scale in your agency, you’d be crazy not to leverage marketing automation. But it’s easy to give up on sophisticated
Are you satisfied with your lead scoring? If the answer is “no” or “maybe”, keep reading. This post will look at the 10 best lead
A business’s success depends entirely on its ability to manage time, resources, and budget. These 3 elements combine to either make or break the customer’s
Knowing how to write a business apology email correctly is a skill businesses need to learn to build good customer relationships. Simply writing a quick
Everyone is hungry for leads. No matter how great our campaigns are, we are never satisfied with the number of leads. You work hard to
What is the best trial length for your SaaS product? How do you know your trial length is optimized for the highest conversion? Does trial
Over the last few years, customer experience (CX) has become a crucial part of any business that wants success. With how competitive the market is,
One key detail of B2C businesses is their direct approach to their audience. And no, we’re not just talking about hundreds of customers. Bigger companies
Powerful email sequences that have been proven to work. Use them like lego pieces to grow your SaaS. 13 sequences / 27 email templates and 5,000 words of marketing gold.
Was your last webinar a huge success or a complete flop? Did you get hundreds of attendees or just a handful of them (3 of
Marketers are under more pressure than ever to keep up with the constantly changing marketing landscape. McKinsey claims that business buyers behave more like individual
We don’t know about you, but constantly reaching out to prospects can be exhausting. All those cold calls that go straight to voicemail… Those cold
When was the last time you looked at improving your password reset or order confirmation emails? For most of us, the answer to this question
Inbound marketing is the practice or methodology of drawing customers into your business. On the other hand, outbound marketing is the practice or methodology of pushing
If you run a digital business, you will likely not talk to all of your customers and prospects in person. That’s why 81% of businesses
Just a few years ago, barely anyone knew what marketing automation was. But, since then, everything has changed. Today, automation is an inseparable element of
Customer lifecycle marketing is a marketing strategy that businesses use to attract, convert, and retain customers across the buyer’s journey. This approach relies heavily on
You’ve invested thousands of dollars (or hours) into: PPC advertising Content marketing Raffles and giveaways Lead magnets Sophisticated landing page design and opt-in forms And
In this post, I’m going to show you the complete email onboarding sequence of Encharge. From a free trial registration to converting users into paying
If you run a SaaS business, then at one point or another, you must ask people to give you money. The Upgrade email is a
Every year the email doomsayers state that email marketing is dead. Despite this, nearly every email inbox worldwide continues to bulge with emails from different
Competition in SaaS is spreading like wildfire. Which makes SaaS marketing and validating new SaaS ideas harder than ever before. Crunchbase boasts over 100K company
Are you struggling to convert free trials to paying customers? Or get your website visitors to register for your tool? Or get people to adopt
A person on Quora asked me what some great SaaS tools for startups are. Most tool posts list a bunch of apps without providing the
In the last six months since we launched Encharge, I had the pleasure to dissect dozens of email onboarding flows. From solo-founders who are just
In the first chapter of our “Complete Guide to SaaS Marketing”, we discussed how to validate a SaaS idea as a marketer and why marketing
Users ignoring your emails? Continue reading to understand how making your onboarding emails simpler can help you convert more trial users into paying customers. If
Want higher email engagement, better conversion, and more revenue for your SaaS, mobile app, or product business? Use these automated email templates. It’s no surprise
Marketing automation is a broad, nebulous term. Different companies mean different things when they refer to marketing automation. That’s why we decided to find out
This is a story of how to get a SaaS startup from an idea to exit. The story of how I launched, marketed, grew and
In the last year, the concept of “product-led” growth has been making the rounds in the SaaS community. Big boys like Calendly, Dropbox, Slack, and
Given that email is one of the most used marketing channels and that the average number of emails you get in your inbox continues to
After figuring out the perfect trial length in a SaaS product, the debate of “time-based vs. action-based emails” is probably the hottest topic when it
Do you send email blasts to your whole contact list? Do you shamelessly promote your bra discounts to your entire audience? Do you get complaints
Lead nurturing is the process of developing relationships with your leads and nurturing them through the buyer’s journey. What is lead nurturing, and how can
Lead scoring is the use of numerical values (scores or points) to determine the quality of your leads. You score each lead based on different
Automation is changing the world. But the average human has always been skeptical about AI since he saw Model 101 in the Terminator franchise. Robots
A transactional email is an email sent by a business to a single recipient, usually after a transaction or a specific action is performed by
Digital businesses are using email marketing to strengthen their relationships with customers. This digital marketing tactic enables you to engage with new and existing clients
Consumers are getting more and more sophisticated these days. 76% now expect more personalized attention from vendors. 73% use more sources to research and evaluate
You’re no longer just a “marketer” or just a “business owner.” As it turns out, you’re also a freaking data scientist! That’s right. Modern marketing
Difference between CRM and marketing automation
While writing converting sales copy is certainly an art, there is still a fair amount of science involved. The entire process is often about striking
Email marketing automation uses a predefined setup to send trigger-based or time-based emails to your contacts with an email or marketing automation software. It allows
Investing in content marketing to strengthen your brand presence is always a fantastic idea. However, while some companies may have deep pockets to wait for
You’ve probably heard about ABM (or Account-Based Marketing) by now. Or maybe you’re already caught in a battle between account-based marketing vs. marketing automation. We’ll
The subject line of an email is the first thing your customers see, and it holds the full power to either succeed or fail your
Getting someone’s attention is nothing short of achievement in 2021. Everyone’s juggling between cute cat reels on Instagram, push notifications from Dominos, and embarrassing photos
Picture this: James, a CMO at Penguin Digital, takes a look at the company’s bank account. Sweat breaks over his temple as he realizes that
This post will show you how to implement marketing automation in your business, so you can save a ton of time, automate repetitive tasks, and
Let’s talk about the ROI of marketing automation. Far too often, we marketers get challenged with this question by our CEOs or our clients. In a
The success of your email campaigns lies in the fact that they can help you build a powerful bond with prospects and create closer and
Are you struggling to juggle between your inbox, CRM, customer calls, appointments with leads, and your life (you know, the regular stuff like not forgetting
Ever wondered why your email marketing strategies aren’t delivering the results you aim for? Perhaps, your open and click-through rates are nothing short of competitive,
This article is all about content marketing strategies that can help you better connect with your target audience. Whatever industry you are in, the strategies
And How That Will Impact Your Sale Value COVID-19 changed the world in some rather extreme ways. Businesses in multiple sectors and industries were forced
Automating the user journey based on your subscription billing data is a vital part of running a successful SaaS company. Today, we’re excited to share
You want to get some onboarding email inspiration, but all you find on Google are examples from unicorns like Dropbox, Airbnb, and Netflix. You feel
If you’re reading this post, you’re probably looking for a no-nonsense tutorial on how to set up a trial welcome email for your new users.
You need to convert more free users to customers, but you’re busier than Barack Obama in his 2008 election and seriously considering something stronger than
Mailchimp is arguably the most popular ESP (email service provider) among starting businesses, mostly thanks to its generous freemium plan and established monkey-focused brand. Many
You run a SaaS. You probably got accepted into the HubSpot for Startups program. Now you can’t wait to explore and set up your HubSpot
Why you should switch to Encharge.io as your marketing automation tool if you’re already using HubSpot, Intercom, ActiveCampaign, Mailchimp, or Sendgrid to send emails? Chances are
From “best practices” to “just right for you”: make your sequence relevant to your new users, and find the right words to make them open
Unless you are a sink manufacturer, segmentation is great for your business. For this post, I’ll assume you run a SaaS and not a British
Feeling lost in the sea of marketing automation tools, customer communication platforms, and whatnot? Want to choose the right tool for your SaaS but you’re
Since we launched Encharge back in July last year, our understanding of your needs has increased dramatically. You have inspired us to re-architect Encharge and
Chances are you’re not happy with your free trial to paid conversion rate. You are probably emailing your users regularly, but the only thing you
40 to 60% of the users that sign-up for your product will log in once and never return. The solution? Nudge emails. Nudge emails are
We recently had our first Live Email Onboarding Workshop in which I reviewed the onboarding emails of one SaaS company. The marketing team at HaloITSM
You’ve heard of the mythical creature called the Aha! Moment. You know that you need to build your product onboarding around it. Yet you have
In this webinar that we hosted with the awesome team at Userpilot, I’m sharing some of the best practices for crafting onboarding emails that convert
The welcome email is the email with the highest engagement in your onboarding sequence. It’s like the initial hook in a movie or the entry
I recently showed you why you’re using trial expiration emails wrong and how to fix it. In this post, I’m going to share with you 9
