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Marketers are under more pressure than ever to keep up with the constantly changing marketing landscape. McKinsey claims that business buyers behave more like individual
Customer lifecycle marketing is a marketing strategy that businesses use to attract, convert, and retain customers across the buyer’s journey. This approach relies heavily on
Frogs, mosquitoes, butterflies — the animals we usually associate with the concept of metamorphosis in an organism’s life cycle. Similar to animals, businesses go through
Haste can lead to waste. Sure, you’re eager to grow your user base as soon as possible, but to turn to “overly” aggressive marketing tactics,
Try anything. Did you know that Trader Joe’s lets you sample almost any product before buying — chips, cookies, granola, and even ginger beer? It’s
As marketers, we’re full of hopes and dreams. We love to fantasize about all the little handy-dandy things that can turn around our business. Well,
A 2022 study reveals that 86% of customers will leave a trusted brand after two poor experiences. And businesses need to get many things right
The user onboarding is only the first step. But it spans beyond the one-time experience that we always treat it. Onboarding is also the few
If you think about how people purchase products or acquire services, you’ll quickly realize that online shopping is becoming the norm. According to statistical data,
Are you feeling bummed because your free trial conversion rates aren’t soaring like other SaaS rockstars? Well, here’s the thing… Don’t expect your SaaS free
Behavior-based emails are emails that are triggered by a specific action or actions performed by your users. A lack of action could also trigger a
First impressions count. That’s why I wear a suit and tie 24 hours a day, seven days a week, even when I’m in bed. You
I saw this hilarious thread about user onboarding I needed to share. It starts with this: But as it progresses, I found myself nodding, especially
You got only one onboarding goal: for users to experience the value of your software as quickly as possible so they don’t abandon your app.
Similarly to how movies attract viewers, if you fail to hook your email subscribers in the first 10 minutes of your email communication, you’re through.
Nothing lasts forever. Unfortunately, there will come a day when even the most loyal of customers cancels their subscription to your service. There are many
Powerful email sequences that have been proven to work. Use them like lego pieces to grow your SaaS. 13 sequences / 27 email templates and 5,000 words of marketing gold.
Are you ready to write product launch announcement emails to boost your authority, engagement, and sales? Of course, you are. I mean, your product is
Confirmation emails are vital in starting and building successful journeys for your email subscribers, users, and customers. They can help you explain your processes, set
Chatbots are not new innovations, and neither is email marketing. These two have been pitted against each other for a long time, and the former
The desire to try something before committing to it. It’s a natural human craving. Applying this psychological approach worked well for a data service company,
A trial expiration email is a message (or series of messages) a SaaS business sends to inform users that their free trial period is about
You’re unhappy with your free trial to paid conversion rate, and it seems that despite sending regular follow-ups to your users, you are not receiving
Struggling to convert your free trial users to paying customers? You’re not alone — most SaaS do, even the high-growth ones. OpenView – 2022 Product
Need to convert more trial users into paying customers? You must keep an eye on your churn. Cutting churn by just 5% can boost your
Your future customers expect you to provide an experience that’s tailored to their unique needs and wants. If you don’t, your competitors will. In this
Ever wondered why a typical B2B sales funnel is always wide at the top but tapers off at the bottom? When you focus solely on
Imagine you’re at a party, and you meet someone who seems really interesting. They turn out to be very fun and pleasant to talk to,
According to a report published by Markets and Markets, the global marketing automation tools market size is expected to grow from $3.3 billion in 2019
You need to convert more free users to customers, but you’re busier than Barack Obama in his 2008 election and seriously considering something more potent
Have you ever sent an email and felt like it disappeared into the abyss? It’s a familiar feeling, but it doesn’t have to be that
Wanna hear a cool tip for driving more sales? Zero in on your content marketing! The math is very simple: more website traffic means more
Whether persuading your followers to download your brochure or encouraging them to sign up for a newsletter, you need a strong and impactful call to
Email marketing has long been shown to impact revenue for businesses positively. A recently updated study by SuperOffice found that email marketing had an ROI
There are a lot of podcasts about marketing, and it’s not surprising because not every marketer has time to sit down, read a marketing book,
Automation can be an obsession for any marketer in 2023. When there’s a lot on your plate, you naturally want more from your existing tech
Unless you are a sink manufacturer, segmentation is great for your business. For this post, I’ll assume you run a SaaS and not a British
Getting someone’s attention is nothing short of achievement in 2023. Everyone’s juggling between cute cat reels on Instagram, push notifications from Dominos, and embarrassing photos
In 2013, Slack made its first-ever preview release, and 8,000 people signed up for the platform purely based on word-of-mouth marketing. In 2023, this number
There are many restaurants on the main street, and you have yet to learn where the food is good. There are two burger joints close
Want higher email engagement, better conversion, and more revenue for your SaaS, mobile app, or product business? Use these automated email templates. It’s no surprise
Let’s talk about the ROI of marketing automation. Far too often, we marketers get challenged with this question by our CEOs or our clients. In a
Automation is changing the world. But the average human has always been skeptical about AI since he saw Model 101 in the Terminator franchise. Robots
Lead nurturing is the process of developing relationships with your leads and nurturing them through the buyer’s journey. What is lead nurturing, and how can
Lead nurturing is the process of reinforcing and developing your relationship with potential customers. This helps inch the lead closer to the end of the
High email deliverability is like getting past a hard-to-impress doorman at a posh London venue. You have to dress immaculately, be in a perfectly-sized group,
Ting! Ting! Every morning, as your phone exits bedtime mode, you’re bombarded with several notifications. We all live on our phones. Email newsletters and social
Do you spend hours looking at your engagement metrics every month? If you’re anything like me — obsessed with uncovering insights and customer behavior using
HubSpot is one of the biggest players in the sales and marketing space. They’ve coined the term inbound marketing, and their content strategy has created
Growth marketing has taken off as more and more businesses realize the importance of interacting with customers in an innovative, creative, and personalized manner. A
It’s 2023, and the rules of sales have changed significantly due to the explosion of digital powerhouses like Amazon. To succeed in the saturated market,
Every year the email doomsayers state that email marketing is dead. Despite this, nearly every email inbox worldwide continues to bulge with emails from different
You’re getting a lot of website visitors, and your visitor to trial conversion rate is north of 10%. Yet, it’s too early to pop that
Sales psychology is far more than understanding your target audience. It’s a more profound method of learning the psyche of your target so that you
How often does a business email truly catch your attention? If your email inbox is anything like mine, you probably receive hundreds of emails weekly
To meet your sales goals, you need to know the exact number of leads you need to generate in your sales pipeline. You’re unlikely to
As 2023 is counting the days away, will you stay with plain typed-out text marketing emails? There’s no better time to game up your email
Imagine trying to sell something to someone without making an effort to introduce yourself properly to them. It doesn’t matter how cool or useful your
Often, the best way to “do good” is to do well. Mission-driven founders are discovering that the reach, profit, and influence of a business can
You want to implement a sales process based on the lifecycle stage of your customers, and you use HubSpot as a CRM. This post will
2022 is nearing its end. So much has happened this year, and significant ups and downs have touched the marketing world too. As advertising gets
You capture leads, but they never respond back to you? Your sales department complaints about the quality of the leads? You struggle to generate leads
To understand alignment, think about a sports team. Each player has their own agenda. How does a coach get them to succeed and work together?
As of July 2020, HubSpot boasts over 500 apps in its marketplace ecosystem. Today that number is probably twice as high. HubSpot has become so
HubSpot Marketing Hub is one of the five Hubs (i.e., packages) offered by HubSpot, along with Sales Hub, CS Hub, CMS Hub, and Operations. It
You run a SaaS. You probably got accepted into the HubSpot for Startups program. Now you can’t wait to explore and set up your HubSpot
Today we’re going to share seven things that many people forget during their happy New Year’s email campaigns: 1. Thank your loyal customers Don’t forget
Imagine this. You onboard your first sales team and are excited to get the ball rolling. You give them all the fancy perks, explain your
If you’re not collecting emails, you’re missing out on a huge opportunity to convert leads into customers. One thing I have learned in the eCommerce
Your sales pipeline is your sales team’s source of truth. It gives you clarity on: The number of leads you’re talking to and the deals
Sizeable undertakings carry risks. This is especially the case when it comes to input from more than one party. In these cases, you need a
Potential customers don’t go crazy for every brand they see for the first time. You’ll need to create a system that first brings them through
Do more with less — the new mantra in a pre-recession economy. Resource-constrained companies can’t simply continue to expand account coverages, hire front-line sales reps,
Did you know that email was invented because people were not picking up the phone? Ray Tomlinson created the email in 1971 as a way
Imagine a world where marketers work with sales and customer success throughout the customer lifecycle. No more silos or lack of accountability. Instead, everyone works
I’ve got three questions for you: Are you tired of dealing with lead generation yourself? Frustrated with not having enough sales leads? Too busy to
Products and services don’t just sell themselves. To compete in the modern world, you must implement a sales strategy that adapts to the customer’s needs.
Having a revenue operations team can put you way ahead of your competitors. However, creating such a team is not enough to enjoy the benefits
If you’re a marketer, you probably heard how great HubSpot is. They’re a big player in the industry, and everybody knows that. Their total revenue
Sales operations are the backbone of the sales team. Hidden in the shadows, they often don’t receive credit for their impact. However, their influence on
Just a couple of years ago, revenue operations (RevOps) was a pretty niche term, but since early 2020 it’s seen a surge in interest: Why?
Many executives look at their salespeople as the sole force driving their sales. However, behind all successful salespeople, there’s a team of sales operations professionals.
In many cases, being successful is all about surrounding yourself with like-minded people. It’s about bouncing ideas off of one another and taking information from
Thanks to AI, selling has become more efficient and less pushy, generating higher revenues than ever before. Sales intelligence enabled businesses to gain insights into
With big budgets at stake and multiple decision-makers to convince, B2B sales has never been easy. But it’s arguably becoming even harder. Once upon a
We’re living in the age of software. If you look at any growing business, different software solutions are present in almost every function. This, of
Imagine this. You’re busy building the perfect product, chasing the best talent for your startup team, and expecting explosive growth in the next 24 months.
Effective sales is the foundation of every successful business. If you can’t sell your product or service, you’re out of the market. That’s why Sales
If your sales team needs effective systems to be more productive and efficient, then the odds are they need a sales operations manager. Or, maybe,
Here’s what Gartner’s senior data analyst has to say about revenue growth: “CEOs and chief sales officers recognize that functional silos handing off clients from
It’s hard to find a SaaS company that doesn’t offer a subscription-based pricing model. With a low monthly payment and the constant need to engage
Email marketing denotes sending messages by brands to promote products and services. From hot deals to new arrivals, emails help organizations reach out to prospects.
New clients are the lifeblood of every SaaS business. However, getting sales becomes increasingly difficult as new competitors keep hitting the market. And the truth
Email marketing is a lucrative channel. Compared to others, it has the highest conversion rates. Some email marketers, though, are too focused on one thing:
A big struggle that many companies face is getting real value out of sales information in their CRM and other sources. Sometimes, this is because
Sales should be so simple. Step 1: Find people with a specific business challenge. Step 2: Reach out to them, or lure them in via
Email marketing is not going anywhere, so you better master it. Right now, we have over four billion daily email users. And the global email
Jump to the end of the post to get access to our free sales and marketing business plan templates. Turning an idea into a functional
The B2B world is at a crossroads. While most businesses are busy building SaaS-powered workplaces, SaaS founders are puzzled by increased customer acquisition costs. You’ve
Revenue and sales are key ingredients to business success. Without sales, there’s no revenue. And without revenue, there’s no growth. However, as the market is
Sales operations cover a lot of ground in the business world. With the rise of big-tech and highly sophisticated sales tools, sales operations have become
If your business relies on technology for marketing plans and streamlining team processes, you need a marketing operations manager. The position is relatively new, with
Marketing teams are asked to do the impossible: create engaging content, drive high-quality leads, build lead nurture campaigns, and much more — all on a
You’ve just closed a big deal. That’s great news. But before you break out the champagne and cigars, do you know where the next one’s
Managing money is a critical task for every business. It’s also an area where one mistake can be extremely costly. It’s no surprise that, as
As your company expands, growing your revenue becomes increasingly tricky. First, you’ve probably already tapped into the most effortless revenue streams. But so did your
Marketing shouldn’t be a drain on your bottom line. It shouldn’t be a bunch of creatives sipping oat milk lattes. It should make you money.
A good B2B sales process is a series of stepping stones designed to help salespeople guide leads to conversion. It starts with attracting prospects, then
Sales automation might just be the answer to your team’s selling woes. No, really, have you ever: Lost a big deal because you forgot to
Every marketer talks about strategy and tactics, but elite marketers understand the value of processes. Businesses that struggle with inconsistent sales, leads, or traffic can
You’ve spent months designing and developing your product. You’re ready to launch. But what if the product launch fails? Product designers and developers are focused
If you got a dollar for every person who visited your website, how rich would you be today? The bad news is you’re not going
Everyone in SaaS is chasing the same goal — ARR and MRR growth. This goal seems simple at first: market your product, create an effective
Demand generation is a hot topic nowadays. If you’re unaware, it’s pretty much exactly as it sounds. Demand generation is generating demand and awareness for
In the United States alone, it’s estimated that there is around $780 billion in B2B marketing alone. B2B campaigns are responsible for bringing in over
As a B2B digital business, you need to be hyper-focused on customer engagement to generate more sales. According to a study by Gallup, 21% of
In marketing, choosing the right channels is important. You have to find where your audience is, make communicating convenient, and ensure that the messages you’re
There are countless marketing metrics out there. Bounce rates. Click-through rates. Session duration. But, ultimately, there’s only one metric that really matters: revenue. According to
The good news goes first: While 72% of people wanted to communicate with brands via email in 2015, there were already 86% of them in
Demand generation is an essential part of any business’s marketing strategy. Whether you’re focused on B2B, B2C, or a mixture of both, you have to
Encharge is a marketing automation tool that helps startups grow their customer base, website value, and brand. It offers numerous features, benefits, and integrations and
Have you started your revenue marketing journey yet? If you nod or answer “planning to”, this piece might be for you. Around 58% of B2B
No matter how big or small, every business needs a sales and marketing strategy. Depending on how much experience you have in either field, that
Starting a marketing agency isn’t a joke. No matter how experienced you are or how good your team is, you’re bound to get overwhelmed. There
Companies employ many strategies for lead generation, but cold email outreach is rarely a favorite among marketers. As most people will associate cold emails with
Let’s admit that we’ve all been there. No matter how good we’re at it, sometimes being in marketing feels like an endless monotony when we
The first step to growing your revenue is to make people aware of your brand and turn them into leads likely to become long-term customers.
There’s an age-old adage that sales and marketing can’t work together and that neither team ever knows what the other is doing. Successful businesses understand
Gone are the days of radio, tv ads, flyers, or other rinky-dink “branding” campaigns that don’t allow you to measure data. Unless you’re an enterprise
Disclaimer: Our team spoke to Ramit to give us more details about his strategies. Ramit Sethi is one of the masterminds in the field of
Email marketing goes beyond sending newsletter updates to your customers. Well-timed, segmented, and personalized content helps to nurture leads and drives higher conversions. In this
Sales is a critical part of any business — especially for digital agencies. If you don’t have leads in the pipeline, there’s trouble brewing. And
A good marketing funnel can take a relatively unknown startup to a full-blown powerhouse in their respective industry. Previously, this would have taken a lot
Revenue is a big word in business, and recently, it’s changed forever. More and more company roles are being produced to manage and strategize the
What if we could predict the future? How would that change our business? While sales and marketing is a “numbers game,” there’s more to it
Marketing and sales are two of the biggest drivers of any business. However, they can also be two of the most expensive departments. That’s where
Why can’t marketing and sales teams get along? Sales teams are clueless as to what marketers do. They complain to marketers about how their leads
Some businesses assume that they’ll start making more money if they just get more leads. Sadly, that’s not true. Leads should be qualified. They should
Marketing and sales have embraced technology due to the need to connect better with prospects. Subject line testers are one of the new breeds of
Building an inbound marketing funnel that actually works is more than setting up a few touchpoints and hoping for the best. It’s about understanding the
Automated sales funnels take your leads and turn them into paying customers on autopilot. What if I told you a personal robot could work for
In the business world, you’ll hear the word “funnel” more than you ever have in your life. This is because funnels are important, as they
Revenue. The one word that makes us tick and drives everything around in a B2B SaaS world. Generating revenue is an essential step in the
