Lead Generation
10 Lead Generation Strategies to Turbocharge Your Sales In 2022
Captain America would be nothing without his fancy metal shield. Shorn of his web-slinging capabilities, Spider-Man would just be a dude in blue-and-red pajamas. And
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In-depth guides, practical tips, and case studies for first-timers, marketing experts, and everyone in between
Marketing Automation
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Growth Marketing
Encharge Updates
Lead Generation
Lead Generation 101: How to get started?
LinkedIn. Facebook. Google Ads. Cold Email. Social media. Inbox invasion. I’m kidding on the last one (but it can be effective when done right). There
Lead Generation
What is a Lead? How to Qualify and Generate Leads
Lead generation is something that all companies struggle with. In fact, 68% of all marketers admit to struggling. Why is this so important? Because without
Email Marketing
7 Unique B2B Lead Generation Hacks You Should Try in 2022
“I don’t need more leads.” Said no one ever. When customers have millions of options, generating new leads can sometimes feel like climbing up Everest
Email Marketing
19+ Onboarding Emails You Can Steal in 2022
You’re getting a lot of website visitors, and your visitor to trial conversion rate is north of 10%. Yet, it’s too early to pop that
Email Marketing
18 Data-Backed Lead Magnet Ideas to 10x Your Email List Growth
You’ve read seemingly every article about creating lead magnets. Yet you’re still settling with a generic “subscribe to get updates” form on your website. Meanwhile,
Marketing Automation
The Best Ways to Automate Repetitive Marketing Tasks for Your Startup
Marketers are busy people. Marketers in a startup are arguably even busier. Even if you have a good workflow, understand your tasks, and have a
Marketing Automation
Machine Learning and Marketing Automation – Will ML Transform Your Business?
Marketing automation is an undeniable time saver. After all, if you can automate something, why do it manually? But what if I told you that
Marketing Automation
Top 7 Marketing Automation Trends in 2022 According to 103 Experts
Marketing rapidly changes. Despite all the alterations, one thing remains ― marketing is tricky. The principles remain the same, but the execution rapidly shifts. Thanks
Email Marketing
Free AI Email Subject Line Generator
Our AI tool can contextualize queries from Taylor Swift, self-publishing, Yeezy’s, and succulents — then spit out seductive email subject lines that would’ve taken a
Marketing Automation
5 Ways AI Will Impact the Future of Sales and Marketing Automation
A new breed of marketing automation is on the horizon — one that’s built around artificial intelligence. It’s no secret that marketing automation has advanced
Email Marketing
Email Marketing in 2022: What is it and how to use it
Check this out. That is my inbox, friends. It’s full of 23,000 unread messages. (The important ones go straight to my predefined folders). You can
Marketing Automation
The Last Guide to Marketing Automation for Agencies You’ll Need
If you want to achieve scale in your agency, you’d be crazy not to leverage marketing automation. But it’s easy to give up on sophisticated
Behavior Emails
12 Proven Confirmation Email Templates and Examples
Confirmation emails are vital in starting and building successful journeys for your email subscribers, users, and customers. They can help you explain your processes, set
Marketing Automation
10 Must-Know Lead Scoring Best Practices to Win Your Leads in 2022
Are you satisfied with your lead scoring? If the answer is “no” or “maybe”, keep reading. This post will look at the 10 best lead
Marketing Automation
The Quick Guide to Marketing Automation for Small Business
A business’s success depends entirely on its ability to manage time, resources, and budget. These 3 elements combine to either make or break the customer’s
Email Marketing
How to Write a Business Apology Email Correctly (+ Templates & Examples)
Knowing how to write a business apology email correctly is a skill businesses need to learn to build good customer relationships. Simply writing a quick
Email Marketing
Drive More Leads With Marketing Automation (a 4-step process)
Everyone is hungry for leads. No matter how great our campaigns are, we are never satisfied with the number of leads. You work hard to
Email Marketing
What is the Perfect Trial Length? 18 SaaS Experts Answer
What is the best trial length for your SaaS product? How do you know your trial length is optimized for the highest conversion? Does trial
Email Marketing
6 Ways to Improve Customer Experience With Email Marketing
Over the last few years, customer experience (CX) has become a crucial part of any business that wants success. With how competitive the market is,
Marketing Automation
B2C Marketing Automation: What It Is & How to Use It
One key detail of B2C businesses is their direct approach to their audience. And no, we’re not just talking about hundreds of customers. Bigger companies
Email Marketing
35 Email Sequence Templates to Convert More Leads, Increase MRR & Reduce Churn
Powerful email sequences that have been proven to work. Use them like lego pieces to grow your SaaS. 13 sequences / 27 email templates and 5,000 words of marketing gold.
Behavior Emails
How to Automate Your Webinar Follow-Up Emails for Higher Attendance & Conversion
Was your last webinar a huge success or a complete flop? Did you get hundreds of attendees or just a handful of them (3 of
Growth Marketing
How to Automate the Customer Lifecycle Journey to Get More Conversions
Marketers are under more pressure than ever to keep up with the constantly changing marketing landscape. McKinsey claims that business buyers behave more like individual
Growth Marketing
The Incredibly Simple Guide to Inbound Marketing
We don’t know about you, but constantly reaching out to prospects can be exhausting. All those cold calls that go straight to voicemail… Those cold
Behavior Emails
11 Best Practices for Transactional Email Marketing
When was the last time you looked at improving your password reset or order confirmation emails? For most of us, the answer to this question
Growth Marketing
Inbound vs. Outbound Marketing: which one to use in 2022?
Inbound marketing is the practice or methodology of drawing customers into your business. On the other hand, outbound marketing is the practice or methodology of pushing
Behavior Emails
18 Automated Email Examples
If you run a digital business, you will likely not talk to all of your customers and prospects in person. That’s why 81% of businesses
Marketing Automation
19 Reasons Why You Should Use Marketing Automation
Just a few years ago, barely anyone knew what marketing automation was. But, since then, everything has changed. Today, automation is an inseparable element of
Growth Marketing
The Ins and Outs of Customer Lifecycle Marketing
Customer lifecycle marketing is a marketing strategy that businesses use to attract, convert, and retain customers across the buyer’s journey. This approach relies heavily on
Email Marketing
How To Use Drip Marketing Campaigns For Lead Engagement (3-Phase System)
You’ve invested thousands of dollars (or hours) into: PPC advertising Content marketing Raffles and giveaways Lead magnets Sophisticated landing page design and opt-in forms And
Email Marketing
The Onboarding Email Sequence We Use to Get 40%+ Open Rates
In this post, I’m going to show you the complete email onboarding sequence of Encharge. From a free trial registration to converting users into paying
Email Marketing
Make More Money with Better Upgrade Emails
If you run a SaaS business, then at one point or another, you must ask people to give you money. The Upgrade email is a
Email Marketing
9 Email Marketing Mistakes to Avoid in 2021
Every year the email doomsayers state that email marketing is dead. Despite this, nearly every email inbox worldwide continues to bulge with emails from different
Growth Marketing
SaaS Marketing: The Complete Guide. Chapter 1: How to Validate SaaS Ideas
Competition in SaaS is spreading like wildfire. Which makes SaaS marketing and validating new SaaS ideas harder than ever before. Crunchbase boasts over 100K company
Growth Marketing
17 Examples of Aha! Moments That Have Changed Product Companies Forever
Are you struggling to convert free trials to paying customers? Or get your website visitors to register for your tool? Or get people to adopt
Marketing Automation
The 37 Best Marketing Automation Tools to Use in 2021
According to a report published by Markets and Markets, the global marketing automation tools market size is expected to grow from $3.3 billion in 2019
Marketing Automation
The 53 SaaS Tools We Use at Our Startup
A person on Quora asked me what some great SaaS tools for startups are. Most tool posts list a bunch of apps without providing the
Email Marketing
SaaS Email Onboarding Teardown — Hey.Space
In the last six months since we launched Encharge, I had the pleasure to dissect dozens of email onboarding flows. From solo-founders who are just
Growth Marketing
SaaS Marketing: The Complete Guide. Chapter 2: Pre-launch Marketing for SaaS
In the first chapter of our “Complete Guide to SaaS Marketing”, we discussed how to validate a SaaS idea as a marketer and why marketing
Email Marketing
How Simple Onboarding Emails Can Help you Convert More Customers
Users ignoring your emails? Continue reading to understand how making your onboarding emails simpler can help you convert more trial users into paying customers. If
Behavior Emails
38 Automated Email Templates That Work In 2022
Want higher email engagement, better conversion, and more revenue for your SaaS, mobile app, or product business? Use these automated email templates. It’s no surprise
Marketing Automation
[Report] How 55 Tech Companies Define the “Marketing Automation Specialist” Role
Marketing automation is a broad, nebulous term. Different companies mean different things when they refer to marketing automation. That’s why we decided to find out
Marketing Automation
[Webinar] How to Create a Holistic Marketing Funnel Automation
Hey everybody and welcome to my Growth Summit Session! In this session, I’m going to talk about how to create the Holistic Marketing Funnel Automation
Growth Marketing
From an Idea to Exit: How I Launched, Marketed and Sold My First SaaS – HeadReach
This is a story of how to get a SaaS startup from an idea to exit. The story of how I launched, marketed, grew and
Email Marketing
Product-led Onboarding Vs. Sales-driven Onboarding Strategy: Which one you need to choose?
In the last year, the concept of “product-led” growth has been making the rounds in the SaaS community. Big boys like Calendly, Dropbox, Slack, and
Behavior Emails
What are Triggered Emails? The No-nonsense Guide
Given that email is one of the most used marketing channels and that the average number of emails you get in your inbox continues to
Behavior Emails
Time-based Vs. Action-based Onboarding Emails. Can they work together?
After figuring out the perfect trial length in a SaaS product, the debate of “time-based vs. action-based emails” is probably the hottest topic when it
Email Marketing
Email Segmentation: The Key to Higher Email Engagement
Do you send email blasts to your whole contact list? Do you shamelessly promote your bra discounts to your entire audience? Do you get complaints
Email Marketing
Everything You Need to Know About Lead Nurturing in 2022
Lead nurturing is the process of developing relationships with your leads and nurturing them through the buyer’s journey. What is lead nurturing, and how can
Marketing Automation
Lead Scoring: How to Separate the Good from the Bad Leads
Lead scoring is the use of numerical values (scores or points) to determine the quality of your leads. You score each lead based on different
Marketing Automation
Is Marketing Automation Going to Replace Humans in 2022?
Automation is changing the world. But the average human has always been skeptical about AI since he saw Model 101 in the Terminator franchise. Robots
Behavior Emails
The Beginner’s Guide to Transactional Emails
A transactional email is an email sent by a business to a single recipient, usually after a transaction or a specific action is performed by
Email Marketing
How to Measure the Success of Your Email Campaigns
Digital businesses are using email marketing to strengthen their relationships with customers. This digital marketing tactic enables you to engage with new and existing clients
Marketing Automation
What Is Marketing Automation?
Consumers are getting more and more sophisticated these days. 76% now expect more personalized attention from vendors. 73% use more sources to research and evaluate
Email Marketing
What is A/B Testing in Email Marketing? The Essential Guide
You’re no longer just a “marketer” or just a “business owner.” As it turns out, you’re also a freaking data scientist! That’s right. Modern marketing
Marketing Automation
What is the Difference Between CRM and Marketing Automation?
Difference between CRM and marketing automation
Growth Marketing
8 SaaS Copywriting Techniques to Boost Your Conversion Rates
While writing converting sales copy is certainly an art, there is still a fair amount of science involved. The entire process is often about striking
Email Marketing
What is Email Marketing Automation? The Complete Guide
Email marketing automation uses a predefined setup to send trigger-based or time-based emails to your contacts with an email or marketing automation software. It allows
Content Marketing
Aligning Your Content Marketing Efforts with the Customer Journey
Investing in content marketing to strengthen your brand presence is always a fantastic idea. However, while some companies may have deep pockets to wait for
Marketing Automation
Account-based Marketing vs. Marketing Automation — what is best for you?
You’ve probably heard about ABM (or Account-Based Marketing) by now. Or maybe you’re already caught in a battle between account-based marketing vs. marketing automation. We’ll
Email Marketing
6 Killer Tips to Craft Compelling and Clickable Email Subject Lines
The subject line of an email is the first thing your customers see, and it holds the full power to either succeed or fail your
Marketing Automation
How to Get Started With User Segmentation in Marketing Automation?
Getting someone’s attention is nothing short of achievement in 2021. Everyone’s juggling between cute cat reels on Instagram, push notifications from Dominos, and embarrassing photos
Marketing Automation
How to Create a Successful Marketing Automation Strategy
Picture this: James, a CMO at Penguin Digital, takes a look at the company’s bank account. Sweat breaks over his temple as he realizes that
Marketing Automation
How to Implement and Win With Marketing Automation
This post will show you how to implement marketing automation in your business, so you can save a ton of time, automate repetitive tasks, and
Marketing Automation
How to Set Your Marketing Automation Objectives in 2022
Let’s talk about the ROI of marketing automation. Far too often, we marketers get challenged with this question by our CEOs or our clients. In a
Email Marketing
How Using Video Content Can Make Your Emails More Engaging
The success of your email campaigns lies in the fact that they can help you build a powerful bond with prospects and create closer and
Marketing Automation
12 Massive Benefits of Marketing Automation
Are you struggling to juggle between your inbox, CRM, customer calls, appointments with leads, and your life (you know, the regular stuff like not forgetting
Email Marketing
4 Reasons to Avoid Using No-Reply Email
Ever wondered why your email marketing strategies aren’t delivering the results you aim for? Perhaps, your open and click-through rates are nothing short of competitive,
Content Marketing
Content Marketing Strategies to Help You Nail Your Niche
This article is all about content marketing strategies that can help you better connect with your target audience. Whatever industry you are in, the strategies
Growth Marketing
What the SaaS Industry Will Look Like in 2021
And How That Will Impact Your Sale Value COVID-19 changed the world in some rather extreme ways. Businesses in multiple sectors and industries were forced
Encharge Updates
Introducing native integrations with Chargebee, Recurly, Chargify, and Paddle
Automating the user journey based on your subscription billing data is a vital part of running a successful SaaS company. Today, we’re excited to share
Email Marketing
11 SaaS Startups (Like You) Share Their Best Onboarding Emails
You want to get some onboarding email inspiration, but all you find on Google are examples from unicorns like Dropbox, Airbnb, and Netflix. You feel
Email Marketing
How to Set Up a Trial Welcome Email?
If you’re reading this post, you’re probably looking for a no-nonsense tutorial on how to set up a trial welcome email for your new users.
Email Marketing
13 Highly-Converting Onboarding Email Templates for Busy Marketers
You need to convert more free users to customers, but you’re busier than Barack Obama in his 2008 election and seriously considering something stronger than
Marketing Automation
Mailchimp’s Marketing Automation for SaaS: In-depth Review
Mailchimp is arguably the most popular ESP (email service provider) among starting businesses, mostly thanks to its generous freemium plan and established monkey-focused brand. Many
Marketing Automation
HubSpot Marketing Automation for SaaS: In-depth Review
You run a SaaS. You probably got accepted into the HubSpot for Startups program. Now you can’t wait to explore and set up your HubSpot
Marketing Automation
Why Choose Encharge if You Are a SaaS and Want More Customers?
Why you should switch to Encharge.io as your marketing automation tool if you’re already using HubSpot, Intercom, ActiveCampaign, Mailchimp, or Sendgrid to send emails? Chances are
Email Marketing
How to supercharge your (swiped) onboarding sequences with the power of copy
From “best practices” to “just right for you”: make your sequence relevant to your new users, and find the right words to make them open
Marketing Automation
User Segmentation for SaaS — How Well the Top Marketing Automation Tools Handle It
Unless you are a sink manufacturer, segmentation is great for your business. For this post, I’ll assume you run a SaaS and not a British
Marketing Automation
How to Choose the Right Marketing Automation Platform for Your SaaS Business?
Feeling lost in the sea of marketing automation tools, customer communication platforms, and whatnot? Want to choose the right tool for your SaaS but you’re
Encharge Updates
Powerful Segments for SaaS apps — Our Biggest Product Update So Far
Since we launched Encharge back in July last year, our understanding of your needs has increased dramatically. You have inspired us to re-architect Encharge and
Email Marketing
8 Best Practices for SaaS Onboarding that Converts Users to Customers
Chances are you’re not happy with your free trial to paid conversion rate. You are probably emailing your users regularly, but the only thing you
Email Marketing
How Successful SaaS Companies Use Nudge Emails
40 to 60% of the users that sign-up for your product will log in once and never return. The solution? Nudge emails. Nudge emails are
Email Marketing
SaaS Email Onboarding Teardown – HaloITSM
We recently had our first Live Email Onboarding Workshop in which I reviewed the onboarding emails of one SaaS company. The marketing team at HaloITSM
Growth Marketing
How to find the critical Aha moments in your product?
You’ve heard of the mythical creature called the Aha! Moment. You know that you need to build your product onboarding around it. Yet you have
Email Marketing
[Webinar] User Onboarding Emails — Examples & Best Practices
In this webinar that we hosted with the awesome team at Userpilot, I’m sharing some of the best practices for crafting onboarding emails that convert
Email Marketing
10 Welcome Email Templates Inspired by Top SaaS Companies
The welcome email is the email with the highest engagement in your onboarding sequence. It’s like the initial hook in a movie or the entry
Email Marketing
The Most Effective Trial Expiration Email Templates You Can Steal Today
I recently showed you why you’re using trial expiration emails wrong and how to fix it. In this post, I’m going to share with you 9
Email Marketing
10 Reward Emails You Can Use to Get Your Users Hooked
As email marketing expert Val Geisler puts it: “Your brand new *potential* customers aren’t yet actual customers just because they signed up for a free
Email Marketing
Here’s What’s Wrong With Your Trial Expiration Emails and How to Fix It
As marketers, we’re full of hopes and dreams. We love to fantasize about all the little handy-dandy things that can turn around our business. Well,
Growth Marketing
23 Online Conferences, Summits, and Webinars for SaaS Marketers that You Can Watch at Home
Unless you’re living in Fiji, Barbados, Tuvalu, or some other exotic, far away place, you’ve probably been affected by the recent outbreak. You’ve canceled your
Behavior Emails
Create a Trigger-Based Email Onboarding Flow for Your SaaS. The Step-by-Step Guide
Let’s face it. Setting up a trigger-based email onboarding flow is hard. If you’re a founder or a CMO of early-stage SaaS, you’re most likely
Email Marketing
SaaS Email Onboarding Teardown — Fixel
I have to confess to you — I have very little patience! When I subscribe to someone’s lead nurturing campaign, I always wished there was
Growth Marketing
6 Ways to Align Your Sales & Marketing Teams
Your sales and marketing teams share the goals of driving the sales and revenue of your company. Unfortunately, these teams commonly function separately from one
Behavior Emails
How to Create Targeted Messages that Convert Customers and Grow Revenue
Better ways to communicate with your customers and leads mean more opportunities for your company to grow. By leveraging customer data and product activity insights,
Email Marketing
How to Increase Click-through Rate 14x with Image Personalization & Segmentation
This is a guest post from Ian Naylor, co-founder of Hyperise, image personalization platform. Spoiler alert: we increased our email CTR 14x with one simple
Email Marketing
45 Effective Welcome Message Examples Analyzed
Similarly to how movies attract viewers, if you fail to hook your email subscribers in the first 10 minutes of your email communication, you’re through.
Email Marketing
How We Grew From 0 to 3,000 Email Subscribers With LinkedIn and Facebook Engagement Posts
Check this LinkedIn engagement post: This post on my LinkedIn feed has generated 109,806 views and 951 comments, and it is getting more as we
Marketing Automation
The Essential Guide to Marketing Automation for SaaS Startups
This extensive guide will teach you how to create a complete marketing automation strategy for your SaaS startup. Let’s do it! Marketing automation is everywhere.
Growth Marketing
How Can I Generate Traffic With $0 Marketing Budget?
I was asked on Quora: how one can generate traffic without spending any money on a marketing budget. I thought it’s a good opportunity to
Growth Marketing
How We Made $3,950 In Pre-order Revenue
This is a product validation case study for Encharge. After 12 months of struggle, we finally validated a software product idea and currently building it
Encharge Updates
Why We’re Building Encharge?
I’m excited to show you what we’ve been working on! Encharge is a marketing automation software built for SaaS startups. We’re looking for a small number
Encharge Updates
The Story Behind Encharge and This Blog
Automation for Humans is a blog about marketing automation with a human twist, and Encharge is the product we’re building we built. UPDATE: Encharge.io is
