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We build tools to empower digital businesses

Encharge was created in 2018 as an alternative to clunky unusable marketing automation tools. We believe that automating your business should be more enjoyable.

Since our start more than 4,000 companies have used Encharge to send hundreds of millions of messages. We ranked 1st place for Marketing Automation Leader for 2021 on GetApp.

Company Values

People First

Helping people is the primary reason we are in the software business. The goal of our work is to provide as much value to our customers as possible. We offer personal support and hand-holding every step of the way.

Powerful Simplicity

We understand that marketing automation is difficult. We aim to make it easy and fun without sacrificing flexibility and features. We build Encharge be easy to use, yet extremely powerful.


The goal of our marketing activities is to honestly deliver as much value as possible. We are always happy to recommend other solutions if it makes more sense. We keep our prices straightforward and we never hide our mistakes.

Think Big, Move Fast

We lean towards long-term impact but we make every day count. We are fast and agile and understand the importance of speed to our customers. From rolling new features to providing timely support, we move fast.

Management Team

Kalo Yankulov

Co-founder / Marketing

Kalo is the marketing lead of Encharge. He is responsible for a big part of the content on the Encharge blog. Kalo is passionate about helping other entrepreneurs grow their online businesses. In his spare time Kalo likes to lift weights and play Dungeons & Dragons.

Slav Ivanov

Co-founder / Product

Slav is the CTO of Encharge and technical lead of the platform. Slav is a full-stack developer with more than 20 years of experience in the development field. Before Encharge, Slav was a co-founder of the popular social media tool Post Planner. Fun fact: his first program was a DOS game.

Vince Stoyanov

Head of sales

Vince is in charge of helping our customers and making them successful with Encharge. He previously worked as a Customer Success Manager at Sellercloud. 

Encharge Awards

G2 High Performer Summer 2021

GetApp Category Leaders for Marketing Automation Jun-21

1st Place Category Leader in Marketing Automation

Each year Gartner's GetApp ranks the leading apps inside their most popular categories to help you tackle software selection.

Encharge ranked #1 Category Leader in marketing automation for 2021. Encharge is also the only tool that scored 100 points out of 100 based on unbiased data-driven ranking.

SaaS Battles – Hall of Fame 2021

Best performing ActiveCampaign alternative.

SaaS Battles spends countless hours every week testing tools The Hall of Fame is a summary of the BEST tools. This is a guarantee of quality.

4.8/5 from 228 reviews
4.9/5 from 158 reviews
4.9/5 from 155 reviews
4.91/5 from 154 reviews

Meet your new marketing automation platform

Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for B2B SaaS businesses

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."

Camille Richon
Founder Payfacile
See why Encharge is different
Use Cases
Marketing automation
Create user journeys that convert, onboard, and retain customers.
Lead nurturing
Nurture email leads into trial users and customers.
User onboarding
Boost product activation and guide your users to value faster
Trial conversion
Smart marketing automation and behavior-based emails to double your trial conversion.
Success Stories
Landbot automates the onboarding for 80,000+ users while saving 320 hours/month
Confect transitioned to Product-Led Growth and increased user engagement by 28%
Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge
Flow builder
Create remarkable user journeys with a robust and easy to use visual flow builder.
Send targeted one-off newsletters to your audience or a segment of people.
Behavior emails
Send targeted emails when people do or don’t do something in your app.
Event management
Track, create, and edit the actions that happen in your product
User segments
Create user segments with the market’s leading segmentation for SaaS.
User profiles
See the people behind the actions and access the full view of your customer data.
Email personalization
Get your users to act with highly-personalized emails.
Email editor
Design beautiful mobile-ready emails without any HTML skills.
A/B tests
Drive email engagement with A/B tests for your Broadcasts and your Flows.
Lead scoring
Identify interested users and best-fit customers and proactively reach out to them.
Website tracking
Track page visits and form submissions on your website in real-time.
Build and implement native forms on your website with just a few clicks.
Free email verification
Free email verification for all your contacts in Encharge, on all plans.
Transactional emails
Send emails like password reset, payment receipt, single sign-on link from your app.
Company profiles
Nurture, onboard, and convert whole teams with account-based marketing
Custom objects
Store and customize all your data the way you use it right inside of Encharge
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In-depth guides, and practical tips for first-timers, marketing experts, and everyone in between.
In-depth video courses on behavior emails, email marketing, and more.
Knowledge base
Learn how to use Encharge.
Developer Docs
Tools for developers.
Feature Requests
Request new product features.
Product Updates
Latest Encharge updates and news.
Premium Services
Our experts, your project. Get your flows built for as low as $350/month.
Encharge Experts
Get help from trusted Encharge consultants and service providers.
Resource Library
Get access to all of our eBooks, webinars, blueprints, cheatsheets, and more.
Facebook Group
A community for all things Encharge-related.
Generate Subject Lines with AI
Create unique subject lines with the only free AI email subject line generator based on GPT3.
Affiliate Program
Earn up to 30% recurring commission referring customers to Encharge.