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SaaS Marketing Automation Blog

In-depth guides, practical tips, and case studies for first-timers, marketing experts, and everyone in between interested in SaaS

Marketing Automation

Email Marketing

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User Onboarding

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SaaS Growth & Product

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Marketing Automation

Kalo Yankulov

How to Create a Successful Marketing Automation Strategy

Picture this: James, a CMO at Penguin Digital, takes a look at the company’s bank account. Sweat breaks over his temple as he realizes that they’ve spent all of the marketing budget and there are no results to show for.

Michael Ofei

What Is A/B Testing in Email Marketing? The Essential Guide

You’re no longer just a “marketer” or just a “business owner.” As it turns out, you’re also a freaking data scientist! That’s right. Modern marketing requires that you move past your intuition and lean into the numbers more than ever. 

SaaS Growth & Product

Mostafa Dastras

10 Product Management Best Practices for SaaS Companies

Product management might seem like a tangled mess of a job, but some best practices might help you figure out what to do. In this article, we’ll discuss 10 best practices for SaaS companies to ace product management.  But first,

Growth Marketing

Andy Cabasso

Content Marketing Strategies to Help You Nail Your Niche

This article is all about content marketing strategies that can help you better connect with your target audience. Whatever industry you are in, the strategies here can help you create content that resonates with that audience, and can turn them

Marketing & Sales Alignment

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Meet your new marketing automation platform

Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for B2B SaaS businesses

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."

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Camille Richon
Founder Payfacile
See why Encharge is different
Use Cases
Marketing automation
Create user journeys that convert, onboard, and retain customers.
Lead nurturing
Nurture email leads into trial users and customers.
User onboarding
Boost product activation and guide your users to value faster
Trial conversion
Smart marketing automation and behavior-based emails to double your trial conversion.
Success Stories
Landbot automates the onboarding for 80,000+ users while saving 320 hours/month
Confect transitioned to Product-Led Growth and increased user engagement by 28%
Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge
Flow builder
Create remarkable user journeys with a robust and easy to use visual flow builder.
Broadcasts
Send targeted one-off newsletters to your audience or a segment of people.
Behavior emails
Send targeted emails when people do or don’t do something in your app.
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Event management
Track, create, and edit the actions that happen in your product
User segments
Create user segments with the market’s leading segmentation for SaaS.
User profiles
See the people behind the actions and access the full view of your customer data.
Email personalization
Get your users to act with highly-personalized emails.
Email editor
Design beautiful mobile-ready emails without any HTML skills.
A/B tests
Drive email engagement with A/B tests for your Broadcasts and your Flows.
Lead scoring
Identify interested users and best-fit customers and proactively reach out to them.
Website tracking
Track page visits and form submissions on your website in real-time.
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Forms
Build and implement native forms on your website with just a few clicks.
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Free email verification
Free email verification for all your contacts in Encharge, on all plans.
Transactional emails
Send emails like password reset, payment receipt, single sign-on link from your app.
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Company profiles
Nurture, onboard, and convert whole teams with account-based marketing
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Custom objects
Store and customize all your data the way you use it right inside of Encharge
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Blog
In-depth guides, and practical tips for first-timers, marketing experts, and everyone in between.
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Academy
In-depth video courses on behavior emails, email marketing, and more.
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Learn how to use Encharge.
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Developer Docs
Tools for developers.
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Feature Requests
Request new product features.
Product Updates
Latest Encharge updates and news.
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Premium Services
Our experts, your project. Get your flows built for as low as $350/month.
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Encharge Experts
Get help from trusted Encharge consultants and service providers.