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SaaS Marketing Automation Blog

In-depth guides, practical tips, and case studies for first-timers, marketing experts, and everyone in between interested in SaaS

Marketing Automation

Email Marketing


User Onboarding


SaaS Growth & Product


Marketing Automation

Steven Macdonald

4 Marketing Automation Strategies to Improve Customer Experience

A 2022 study reveals that 86% of customers will leave a trusted brand after two poor experiences. And businesses need to get many things right to deliver a world-class customer experience.  Whether tailoring a personalized product trial, making data-backed marketing

SaaS Growth & Product

Aiza Domingcil

Product Lifecycle Marketing: How It Evolves As Your SaaS Grows

Frogs, mosquitoes, butterflies — the animals we usually associate with the concept of metamorphosis in an organism’s life cycle. Similar to animals, businesses go through an entire lifecycle during their existence. If you’re into business (SaaS or not), I bet

Growth Marketing

Aiza Domingcil

How to Automate the Customer Lifecycle Journey to Get More Conversions

Marketers are under more pressure than ever to keep up with the constantly changing marketing landscape.  McKinsey claims that business buyers behave more like individual consumers nowadays. But that’s not the only challenge: Here’s the thing: If you’re a marketer

Marketing & Sales Alignment

Mostafa Dastras

Top Voice of Customer (VoC) Practices You Should Implement Today

You don’t need to rely on guesswork if you’re trying to understand your customers. There are some tactics to dig into your customers’ thoughts and opinions about your business.  Voice of customer or VoC is a business intelligence methodology that

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Meet your new marketing automation platform

Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for B2B SaaS businesses

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."

Camille Richon
Founder Payfacile
See why Encharge is different
Use Cases
Marketing automation
Create user journeys that convert, onboard, and retain customers.
Lead nurturing
Nurture email leads into trial users and customers.
User onboarding
Boost product activation and guide your users to value faster
Trial conversion
Smart marketing automation and behavior-based emails to double your trial conversion.
Success Stories
Landbot automates the onboarding for 80,000+ users while saving 320 hours/month
Confect transitioned to Product-Led Growth and increased user engagement by 28%
Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge
Flow builder
Create remarkable user journeys with a robust and easy to use visual flow builder.
Send targeted one-off newsletters to your audience or a segment of people.
Behavior emails
Send targeted emails when people do or don’t do something in your app.
Event management
Track, create, and edit the actions that happen in your product
User segments
Create user segments with the market’s leading segmentation for SaaS.
User profiles
See the people behind the actions and access the full view of your customer data.
Email personalization
Get your users to act with highly-personalized emails.
Email editor
Design beautiful mobile-ready emails without any HTML skills.
A/B tests
Drive email engagement with A/B tests for your Broadcasts and your Flows.
Lead scoring
Identify interested users and best-fit customers and proactively reach out to them.
Website tracking
Track page visits and form submissions on your website in real-time.
Build and implement native forms on your website with just a few clicks.
Free email verification
Free email verification for all your contacts in Encharge, on all plans.
Transactional emails
Send emails like password reset, payment receipt, single sign-on link from your app.
Company profiles
Nurture, onboard, and convert whole teams with account-based marketing
Custom objects
Store and customize all your data the way you use it right inside of Encharge
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In-depth guides, and practical tips for first-timers, marketing experts, and everyone in between.
In-depth video courses on behavior emails, email marketing, and more.
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Learn how to use Encharge.
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Tools for developers.
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Request new product features.