Marketing Automation
Email Marketing
User Onboarding
SaaS Growth & Product
Behavior-based emails are emails that are triggered by a specific action or actions performed by your users. A lack of action could also trigger a
A 2022 study reveals that 86% of customers will leave a trusted brand after two poor experiences. And businesses need to get many things right to deliver a world-class customer experience. Whether tailoring a personalized product trial, making data-backed marketing
As marketers, we’re full of hopes and dreams. We love to fantasize about all the little handy-dandy things that can turn around our business. Well, let me that annoying neighbor that drills holes on the other side of your wall
As marketers, we’re full of hopes and dreams. We love to fantasize about all the little handy-dandy things that can turn around our business. Well, let me that annoying neighbor that drills holes on the other side of your wall
Frogs, mosquitoes, butterflies — the animals we usually associate with the concept of metamorphosis in an organism’s life cycle. Similar to animals, businesses go through an entire lifecycle during their existence. If you’re into business (SaaS or not), I bet
Marketers are under more pressure than ever to keep up with the constantly changing marketing landscape. McKinsey claims that business buyers behave more like individual consumers nowadays. But that’s not the only challenge: Here’s the thing: If you’re a marketer
You don’t need to rely on guesswork if you’re trying to understand your customers. There are some tactics to dig into your customers’ thoughts and opinions about your business. Voice of customer or VoC is a business intelligence methodology that
