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SaaS Marketing Automation Blog

In-depth guides, practical tips, and case studies for first-timers, marketing experts, and everyone in between interested in SaaS

Marketing Automation

Email Marketing


User Onboarding


SaaS Growth & Product


Marketing Automation

Kalo Yankulov

The 53 SaaS Tools We Use at Our Startup

A person on Quora asked me what some great SaaS tools for startups are. Most tool posts list a bunch of apps without providing the context of why a startup should use them or a real-life example of the tool

Charu Gupta

7 Factors that Impact Email Reputation & Strategies to Improve It

Preserving your brand’s reputation is essential in the current digital landscape. To achieve this goal, you need to comprehend how your marketing efforts influence the buying choices of both your existing and potential customers. For instance, 59% of B2B consumers

Aiza Domingcil

User Onboarding: 27 Tips from SaaS Marketing Experts

The user onboarding is only the first step.  But it spans beyond the one-time experience that we always treat it. Onboarding is also the few delightful interactions sprinkled throughout the customer journey.  Not many realize this, but onboarding also happens

SaaS Growth & Product

Kalo Yankulov

Consumer Behavior Analysis in 7 Steps

Have you ever wondered how great getting inside your customers’ heads would be?  When it comes to SaaS, everything rests on knowing your customers well and understanding how they use your tool. This ensures that you can build a product

Growth Marketing

Pooja Shinde

8 Customer Marketing Examples You Should Know in 2024

The customer journey is no longer a linear path (especially in the B2B world).  Today’s tech-savvy consumers expect a seamless, personalized experience across every touchpoint, from their initial brand awareness to post-purchase interactions.   A recent study by PWC found that

Marketing & Sales Alignment

Stanley Krajčír

10 Ways to Automate Your Sales Processes

Sales automation might just be the answer to your team’s selling woes.  No, really, have you ever: If you can relate to any or all of these issues, you need sales automation. If you fail to address these inefficiencies, you

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Meet your new marketing automation platform

Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for B2B SaaS businesses

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."

Camille Richon
Founder Payfacile
See why Encharge is different
Use Cases
Marketing automation
Create user journeys that convert, onboard, and retain customers.
Lead nurturing
Nurture email leads into trial users and customers.
User onboarding
Boost product activation and guide your users to value faster
Trial conversion
Smart marketing automation and behavior-based emails to double your trial conversion.
Success Stories
Landbot automates the onboarding for 80,000+ users while saving 320 hours/month
Confect transitioned to Product-Led Growth and increased user engagement by 28%
Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge
Flow builder
Create remarkable user journeys with a robust and easy to use visual flow builder.
Send targeted one-off newsletters to your audience or a segment of people.
Behavior emails
Send targeted emails when people do or don’t do something in your app.
Event management
Track, create, and edit the actions that happen in your product
User segments
Create user segments with the market’s leading segmentation for SaaS.
User profiles
See the people behind the actions and access the full view of your customer data.
Email personalization
Get your users to act with highly-personalized emails.
Email editor
Design beautiful mobile-ready emails without any HTML skills.
A/B tests
Drive email engagement with A/B tests for your Broadcasts and your Flows.
Lead scoring
Identify interested users and best-fit customers and proactively reach out to them.
Website tracking
Track page visits and form submissions on your website in real-time.
Build and implement native forms on your website with just a few clicks.
Free email verification
Free email verification for all your contacts in Encharge, on all plans.
Transactional emails
Send emails like password reset, payment receipt, single sign-on link from your app.
Company profiles
Nurture, onboard, and convert whole teams with account-based marketing
Custom objects
Store and customize all your data the way you use it right inside of Encharge
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In-depth guides, and practical tips for first-timers, marketing experts, and everyone in between.
In-depth video courses on behavior emails, email marketing, and more.
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