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SaaS Marketing Automation Blog

In-depth guides, practical tips, and case studies for first-timers, marketing experts, and everyone in between interested in SaaS

Marketing Automation

Email Marketing

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User Onboarding

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SaaS Growth & Product

Featured

Marketing Automation

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Aiza Domingcil

How to Set Your Marketing Automation Objectives in 2025

Let’s talk about the ROI of marketing automation. Far too often, we marketers get challenged with this question by our CEOs or our clients. In a McKinsey survey, 83% of global CEOs said marketing can be a major driver of a

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David Ch

10+ Valentine’s Day Emails (For 2025)

Valentine’s Day presents a unique opportunity for businesses to connect with their audience through thoughtful email campaigns. With Encharge’s Flow Builder, you can design personalized customer journeys that enhance engagement during this romantic season. And so… Coming up with the

SaaS Growth & Product

Growth Marketing

Must-know customer marketing examples for 2025
Pooja Shinde

8 Customer Marketing Examples You Should Know in 2025

The customer journey is no longer a linear path (especially in the B2B world).  Today’s tech-savvy consumers expect a seamless, personalized experience across every touchpoint, from their initial brand awareness to post-purchase interactions.   A recent study by PWC found that

Marketing & Sales Alignment

Anmol Sachdeva

7 Unique B2B Lead Generation Hacks You Should Try in 2025

“I don’t need more leads.” Said no one ever.  When customers have millions of options, generating new leads can sometimes feel like climbing up Everest without equipment. But what’s marketing without challenges?  Generating leads is an art and a science,

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Meet your new marketing automation platform

Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for B2B SaaS businesses

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."

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Camille Richon
Founder Payfacile
See why Encharge is different
Use Cases
Marketing automation
Create user journeys that convert, onboard, and retain customers.
Lead nurturing
Nurture email leads into trial users and customers.
User onboarding
Boost product activation and guide your users to value faster
Trial conversion
Smart marketing automation and behavior-based emails to double your trial conversion.
Success Stories
Landbot automates the onboarding for 80,000+ users while saving 320 hours/month
Confect transitioned to Product-Led Growth and increased user engagement by 28%
Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge
Flow builder
Create remarkable user journeys with a robust and easy to use visual flow builder.
Broadcasts
Send targeted one-off newsletters to your audience or a segment of people.
Behavior emails
Send targeted emails when people do or don’t do something in your app.
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Event management
Track, create, and edit the actions that happen in your product
User segments
Create user segments with the market’s leading segmentation for SaaS.
User profiles
See the people behind the actions and access the full view of your customer data.
Email personalization
Get your users to act with highly-personalized emails.
Email editor
Design beautiful mobile-ready emails without any HTML skills.
A/B tests
Drive email engagement with A/B tests for your Broadcasts and your Flows.
Lead scoring
Identify interested users and best-fit customers and proactively reach out to them.
Website tracking
Track page visits and form submissions on your website in real-time.
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Forms
Build and implement native forms on your website with just a few clicks.
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Free email verification
Free email verification for all your contacts in Encharge, on all plans.
Transactional emails
Send emails like password reset, payment receipt, single sign-on link from your app.
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Company profiles
Nurture, onboard, and convert whole teams with account-based marketing
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Custom objects
Store and customize all your data the way you use it right inside of Encharge
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