Let’s talk SaaS marketing. It is fundamentally different from almost any other type of marketing. Instead of marketing a physical product, you are marketing software, and that requires building long-term relationships with your customers. You need to think of ways to attract customers and keep them engaged and satisfied over time.
AI and automation tools can help with that, leveling up your SaaS marketing efforts.
In the upcoming sections, you’ll learn nine ways to use AI and automation in your SaaS marketing strategy. But first, let’s understand the role of AI and automation in SaaS marketing.
What is the role of AI and automation in SaaS marketing?
AI and automation can help streamline many repetitive tasks in your SaaS marketing strategy, help scale your marketing efforts, and add consistency to your marketing messages.
B2B SaaS brands face the unique challenge of persuading users to try and adopt their products and ensuring these customers remain loyal over time. The sales cycle is longer, so you can’t just “sell it” and forget it. You must keep your audience engaged through all the stages of their buying journey while delivering personalized experiences. AI and automation can be incredibly useful here.
There are AI tools to assist you with everything, from predictive analytics to content ideation, creation, and optimization to lead nurturing. AI tools can also help in creating tailored experiences that speak directly to the pain points and needs of your audience.
9 unique ways AI and automation power up SaaS marketing
With the growing adoption of AI in marketing, it’s important to stay updated and informed about the different ways it can give your SaaS business a competitive edge. So, here are 9 different ways you can use AI and automation tools in SaaS marketing –
1. Automating email marketing
Let’s face it: nobody likes dealing with those repetitive everyday marketing tasks that eat into hours of your valuable time. Managing email audiences, sending out messages, and then sending follow-up emails — all these tedious tasks detract from the time and energy that you could dedicate to more creative and strategic initiatives. You need a good marketing automation tool that can take these tasks off your plate.
Encharge marketing automation for SaaS allows you to automate complex workflows and automatically set triggers to send out emails and in-app messages. What’s better is that this marketing automation platform integrates with many of the apps used by SaaS businesses, including HubSpot, Chargebee, Intercom, and Stripe. This means that you can streamline repetitive marketing tasks across all your favorite marketing apps.
When it comes to AI, Encharge allows you to generate unique email messages and effective subject lines using AI with its Magic Writer and AI Autocomplete.
2. Scaling content production with AI
Another major challenge of SaaS marketing is crafting content that informs, educates, and provides value to customers at different stages of their buying journey. And this has to be a continuous exercise because of the longer sales cycle in SaaS marketing. The content might include articles, guides, social media posts, newsletters, and other formats for an omnichannel presence. Without an AI content creation tool, creating all of this content can be a monumental task.
Narrato’s AI copywriter, for instance, can generate any kind of content you need for your SaaS marketing strategy. Whether you’re working on a blog, social media, or email, there are 100+ AI templates covering every use case to help you generate content 10x faster.
It also offers tools for content planning, SEO and content quality optimization, image generation, and publishing. And if you need content generated on autopilot, the AI Content Genie on Narrato can automatically serve up with weekly social media and blog posts, based on your website and chosen themes.
With AI helping you with every stage in the content cycle, scaling content production for your growing SaaS business will become a lot easier.
3. Hyper-personalization of SaaS marketing content with AI
Most of your customers (almost 71% of them) expect brands to deliver personalized experiences, and AI makes it possible to deliver this at scale. Encharge offers dynamic email personalization, where you can add dynamic user attributes with merge tags or liquid tags to customize your marketing messages. You can also create content sections and personalize the content to engage your audience better.
Typeface is another AI marketing platform that lets you stay on-brand with your content by offering a wide range of personalization tools. You can create a central content hub with your brand-approved assets, build brand kits to train your AI model, and create hyper-targeted campaigns for each market and audience segment with the brand-personalized AI.
4. Driving organic traffic for SaaS websites with AI SEO
For any SaaS business, the website is not just a digital storefront but a crucial channel to acquire and retain customers. And this website needs to rank well if you want to see more traffic. This is where AI SEO tools can step in to change the game. Skip the manual optimization of your website and automate the entire process with AI tools.
Alli AI is one such tool that can automate SEO optimization across all your websites and pages. The tool provides automatic recommendations for improving your content for SEO, like adding missing alt text in images, improving internal and external linking, etc. You can approve and un-approve these AI recommendations, and the changes get deployed directly from the dashboard.
With AI taking care of the SEO optimization, you can always ensure your website and content rank well and attract the right audience. It’s the perfect tool for driving your organic growth.
5. Using AI to understand user intent in SaaS marketing
You must understand user intent before you can start any SaaS marketing process. What is user intent? It refers to people’s unique motivations when searching for and interacting with your SaaS product. You need to understand what your prospective customers are searching for, why they’re searching for it, and how your SaaS product meets their unique needs.
In practice, understanding user intent would involve sending out customer surveys, conducting interviews, and analyzing user behavior on your website. AI, on the other hand, can predict user intent even before they make it to your platform.
Express Analytics offers a Voice of Customer Analytics (VOCA) engine that sifts through digital content from various sources to understand user intent. This makes it easier to tailor your SaaS marketing strategy and meet your customer’s needs more effectively. With AI, you can reduce the guesswork and connect with users more deeply
6. Making informed decisions in SaaS marketing with predictive analytics
After executing a SaaS marketing campaign, it can take months to find out if it’s actually working well, because of the longer sales cycle. Predictive analytics solves this problem by analyzing patterns and historical data to provide insights about customer churn rate, lead scoring, and overall campaign success possibilities.
Improvado is a predictive analytics tool that extracts data from more than 500 data sources, including your email platforms, ad servers, CRMs, and more. By gathering all your marketing data in one place, it provides a comprehensive view of how well your marketing campaign is performing. You can also get actionable insights by using Improvado Instant Intelligence to analyze the data.
Predictive analytics offers an easier way to make data-driven predictions about the most likely outcomes of your SaaS marketing strategies. You’ll be able to understand better how leads are behaving at different stages of the customer journey.
Read more: How To Use AI To Predict User Engagement in Marketing (Guide 2024)
7. Ensuring branding consistency in SaaS marketing with AI
Brand consistency is a great way to build trust with your audience, but maintaining it across all your different SaaS marketing channels is far from easy. That’s because each marketing channel will have its own unique characteristics and audience, and managing the different channel requirements while keeping your brand voice, visuals, and messaging consistent requires careful planning. Or just a good AI tool!
AI can help you with brand-personalized content generation, effectively cutting down hours of work that would have otherwise gone into refining your content for brand consistency. Typeface brand-personalized AI, for instance, automates the entire process by offering centralized brand governance. You can create a brand kit on the platform, a single source of truth for brand assets, style, and voice. This helps teams generate content for different channels using brand-personalized AI.
8. Improving customer engagement and support with AI chatbots
Customer experience plays a key role in word-of-mouth marketing for SaaS businesses. Chatbots are great tools not only for improving customer support but also for audience engagement. They’re great for quickly handling general inquiries on your website, guiding users through the sales funnel, and boosting customer experience. But the AI-powered chatbots take these capabilities to a whole new level. AI chatbots are able to learn from various sources over time to make customer experiences more personalized.
Chatbot is one such solution that lets you set up AI chatbots to deliver on-point answers to user questions using AI automation. The chatbot learns from your website and other resources to support customers and proactively reach out with offers to boost engagement and conversions.
9. Targeted lead nurturing with AI
Companies that know how to nurture leads correctly are able to get 50% more sales-ready leads while keeping costs down. It’s clear that targeted lead nurturing is the best way to keep your sales cycle shorter. Marketing automation tools can make the process even more efficient.
With Encharge, you can streamline your entire lead nurturing strategy from start to finish. You can connect with over 30 lead generation tools to collect your leads, and perform lead segmentation based on their behavior, responses, and CRM attributes. This makes it easier to automate email campaigns, personalize content, and strategically follow-up based on each lead’s unique needs and journey stage.
Encharge also offers a lead scoring feature to proactively reach to users that are more likely to convert.
Why should you invest in AI and automation for SaaS marketing
Investing in AI and automation for your SaaS marketing strategy is not just about jumping on the latest trend. These tools can give your business or brand the competitive edge it needs. Here are some of the major advantages of investing in AI and automation tools for SaaS marketing –
- Useful customer insights: Data, data, data. Your business might have tons of useful data on your customers, but turning them into actionable insights is another story. AI tools can be of great help in making sense of your customer data. This makes it easier to customize your marketing messages.
- Personalization at scale: One of the biggest advantages of AI in SaaS marketing is that it can help you deliver personalized experiences to different audience segments, at scale. AI tools can analyze your audience preferences to help you send personalized messages to different users. With Encharge, for instance, you can easily segment your audience and send behavior-based emails, which are emails based on the actions users take (or don’t take)
- Cost savings: When time is money, a marketing automation tool will help you cut down on both. AI and automation are great for helping you save on operational costs. When you think about it, less time will be spent on manual repetitive processes, which means that more resources will be allocated to creative aspects of marketing.
- Enhanced productivity with automation: When routine marketing tasks are automated, your team will be able to spend more time on strategic activities. Automation tools can handle repetitive tasks like scheduling content and sending follow-up emails more effectively while ensuring consistency and saving your valuable time.
- Optimized marketing strategy: The beauty of using AI for SaaS marketing is that it takes all guesswork out of the equation. This ensures that your marketing efforts hit the mark with your target audience, which in turn leads to better engagement and customer satisfaction.
Conclusion
You can use AI and automation to power up your SaaS marketing strategies in a few different ways. Whether it’s about automating routine tasks to free up your creative energy or personalizing user experiences, various AI and automation tools can aid you. We’ve listed some good options for you above. Try them out for yourself and give your SaaS marketing strategy the step-up it needs.
