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Steven Macdonald

Steven Macdonald is a digital marketer based in Tallinn, Estonia. In the last ten years, he's helped e-commerce and B2B SaaS brands generate more than $100 million in new revenue through SEO, content, and conversion optimization.
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Use Cases
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Marketing automation
Create user journeys that convert, onboard, and retain customers.
Lead nurturing
Nurture email leads into trial users and customers.
User onboarding
Boost product activation and guide your users to value faster
Trial conversion
Smart marketing automation and behavior-based emails to double your trial conversion.
Success Stories
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Landbot automates the onboarding for 80,000+ users while saving 320 hours/month
Confect transitioned to Product-Led Growth and increased user engagement by 28%
Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge
Flow builder
Create remarkable user journeys with a robust and easy to use visual flow builder.
Broadcasts
Send targeted one-off newsletters to your audience or a segment of people.
Behavior emails
Send targeted emails when people do or don’t do something in your app.
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Event management
Track, create, and edit the actions that happen in your product
User segments
Create user segments with the market’s leading segmentation for SaaS.
User profiles
See the people behind the actions and access the full view of your customer data.
Email personalization
Get your users to act with highly-personalized emails.
Email editor
Design beautiful mobile-ready emails without any HTML skills.
A/B tests
Drive email engagement with A/B tests for your Broadcasts and your Flows.
Lead scoring
Identify interested users and best-fit customers and proactively reach out to them.
Website tracking
Track page visits and form submissions on your website in real-time.
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Forms
Build and implement native forms on your website with just a few clicks.
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Free email verification
Free email verification for all your contacts in Encharge, on all plans.
Transactional emails
Send emails like password reset, payment receipt, single sign-on link from your app.
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Company profiles
Nurture, onboard, and convert whole teams with account-based marketing
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Custom objects
Store and customize all your data the way you use it right inside of Encharge
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Intercom
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Salesforce
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Integrately
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Chargebee
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Webhooks
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Segment
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API
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Google Analytics
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SyncSpider
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KonnectzIT
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ThriveCart
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Blog
In-depth guides, and practical tips for first-timers, marketing experts, and everyone in between.
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Academy
In-depth video courses on behavior emails, email marketing, and more.
Knowledge base
Learn how to use Encharge.
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Developer Docs
Tools for developers.
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Feature Requests
Request new product features.
Product Updates
Latest Encharge updates and news.
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Premium Services
Our experts, your project. Get your flows built for as low as $350/month.
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Encharge Experts
Get help from trusted Encharge consultants and service providers.
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Resource Library
Get access to all of our eBooks, webinars, blueprints, cheatsheets, and more.
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Facebook Group
A community for all things Encharge-related.
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Generate Subject Lines with AI
Create unique subject lines with the only free AI email subject line generator based on GPT-4o
Affiliate Program
Earn up to 30% recurring commission referring customers to Encharge.
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Email Marketing

Easter Emails for 2025

Easter in 2025 is on Sunday, April 20th — and it’s a great time for businesses to connect with their

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