12 Proven Confirmation Email Templates and Examples

Confirmation emails are vital in starting and building successful journeys for your email subscribers, users, and customers. They can help you explain your processes, set the right expectations, reduce the support load around critical operations, and even bring more sales.

Many people regard confirmation emails as a second thought and think a basic approach is good enough. 

You’ve seen the generic emails before like “Here’s your purchase confirmation notice”, “Account confirmation”, and so on. Yes, the boring, highly templated ones.

These emails are bland and only serve to get the confirmation message across.

Isn’t that idea? We hear you saying.

Well, yes, and no.

Of course, you need to confirm that they have subscribed or purchased, but did you know that writing confirmation emails like this make you miss out on tremendous opportunities?

You’re leaving money on the table by miswriting your confirmation emails. 

That’s why the examples and advice in this article are likely to be more important than you realize.

We are going to share everything you need to know about confirmation emails. If you thought writing a confirmation email was a simple case of using a template to confirm an action, you’re wrong.

Keep on reading because we’re about to educate you on the art of writing confirmation emails the right way.

Let’s get to it.

What Is a confirmation email?

If you do any of the following:

  • Purchase a product or service.
  • Sign up for a free trial.
  • Subscribe to a mailing list.
  • Book a holiday or event.
  • Book a call.
  • Upgrade or downgrade a service.
  • Cancel an event, product, or service.
  • Make a payment.

You will very likely receive a confirmation email that confirms what you have done.

For example, the email below is a confirmation email I received from a furniture store online:

They confirm the purchase and provide some basic information for the customer.

Here’s another example, this time, it’s from a well-known marketer who is confirming a webinar sign-up:

These are basic confirmation emails that tell the customer or subscriber that what they have done has been confirmed.

You’ve probably received emails like this yourself.

They’re the bare minimum for what they need to tell you and are used by most companies when sending out one of the 4 types of confirmation emails.

The different types of confirmation emails?

There are 4 main types of confirmation emails that you and other businesses will typically send out.

These are:

  1. Subscription confirmed. When someone signs up to your email list, you’ll send an email confirmation to confirm the subscription.
  2. Confirmation of order. When a customer purchases a product, you’ll send a transactional email confirming it. 
  3. Booking Confirmation. When someone books a holiday, hotel, restaurant, or event, you’ll send a booking confirmation email to confirm the booking.
  4. Registration Confirmation. If a user signs up to your website or membership site, for example, then you send out a registration email to confirm that they have signed up.

All of these instances should trigger a response in your email marketing software or marketing automation tool to send out a confirmation email.

We’re going to look at some examples for each of the different types, but first, let’s talk about how most people are miswriting them and missing out on a considerable opportunity to connect with the lead and potential customer.

The missed opportunity with confirmation emails

Let me ask you a few questions.

  • When you purchase a product with actual money coming from your bank account, do you look and read the confirmation email?
  • If you book a vacation, do you look and read the confirmation email to make sure the details are correct?
  • When registering your details with a bank, are you waiting for the confirmation email to confirm it all went through smoothly?

We are guessing you answered “Yes” to all of these questions.

Now answer the following couple of questions:

  • You get an email from an SEO company out of the blue; you must have signed up to their email list a few weeks ago and have noticed a few emails in your inbox over the past few days — do you always read the email?
  • You have recently booked a concert ticket with Ticketmaster for your favorite band, and a few weeks later, you notice an email with a generic subject line announcing their latest offers — do you always open the email?

You probably don’t, or it depends on how busy you are, but overall, there’s a good chance that your interest has waned.

This reaction to the emails is normal behavior for all of us. 

We’re eager for email confirmations when we book an event, holiday, or purchase a product because it’s essential information we need.

Anything else doesn’t matter to us, and unless the business has nurtured us with intelligent email marketing, we tend not to care about the other emails they send.

Sometimes they get our attention; mostly, they don’t.

Websites like Chamaileon back this up and state that confirmation emails have one of the best engagement rates with a 65% open rate, 17% click rate, and an order rate of 3.77%

Confirmation Engagement Rates
Open RateClick RateOrder Rate
65%17%3.77%

It’s not just them either.

Omnisend also reports that email confirmation workflows receive 85% more clicks on average and 54% better open rates.

It’s there for everyone to see — confirmation emails are important emails, and we’re waiting for them.

Now for the big mistake.

Companies aren’t using this information to get their offers in front of the client or customer. They’re certainly not using this opportunity to have a direct chat with them. 

And they most definitely, won’t be using this to start a behavioral email campaign to nurture them along the buying process.

You see.

The email examples we posted above are not doing it, and one of them is a top marketer making big money.

Your email confirmation will be opened, read, and clicked more than most of your other emails, so act on this by:

  • Showcasing your products.
  • Starting a lead nurturing campaign.
  • Starting a conversation (ask them a question).
  • Getting them to perform an action.
  • Offering them a discount.
  • Signing them up for a free trial.

This time is the perfect moment to get their attention, and 99% of the time, you won’t get a better chance.

We hope now that you understand how vital email confirmation emails are and why you need to write them carefully and correctly — seriously, don’t miss this opportunity.

Let’s move on to how to write them.

How do you write a confirmation email?

We’ll start with the subject lines and then move on to some examples and templates for each of the main confirmation email types.

The templates won’t be your usual tedious confirmation emails; they’ll include a call to action and triggers that utilize the fact that these emails have the best open and click rates.

Best confirmation subject lines

The subject lines for confirmation emails are essential but not quite as important as they usually are.

By essential, we mean they need to be written clearly and identified as confirmation emails because the customer will be waiting for them.

And by not being as important as they usually are, we mean that you don’t have to get clever with fancy copywriting because it’s an email that will be getting opened anyway.

So, for this reason, we can use a templated approach for the subject lines, but before we provide a few examples, there’s one crucial aspect needed in the subject line personalization.

Personalization is a great way to start a relationship with your client, subscriber, or customer.

Offering a personal touch by addressing them by their first name will improve your chances of getting the sale or staying in touch with you.

An article on Forbes states that:

  • 74% prefer emails to be personalized
  • 91% would consider purchasing with brands that offer a personalized touch in emails
  • 90% claim that companies that personalize their marketing have a positive effect on them.

When writing your subject line, it’s a good idea to add the {{person.firstName}} tag.

You have a new subscriber or someone who has just purchased a product or service from you. They’re now eagerly awaiting your confirmation email, and the subject line is the first thing they will see.

Here’s a few examples of how to write them.

Email subject line example from holiday companies

This example is from a holiday company confirming your booking. They use personalization and make it clear that this is your confirmation email.

Here are a few more examples:

  • Welcome {{person.firstName}}, here’s your holiday confirmation
  • {{person.firstName}} you’re booked, here’s the confirmation
  • Confirmation for your holiday {{person.firstName}}
  • Hey {{person.firstName}} please check your confirmation details
  • It’s official {{person.firstName}} and here’s the confirmation to prove it

Email subject line examples from an eCommerce store

The example below comes from an eCommerce store selling physical products — again, personalization is vital.

Here are a few more:

  • {{person.firstName}} please see your order confirmation 
  • Confirmation of your products {{person.firstName}}
  • {{person.firstName}} here’s your order confirmation
  • {{person.firstName}} confirmation email here
  • Important confirmation email {{person.firstName}}

Subject line email examples for subscription confirmation emails

When some signs up top your mailing list, you will want to send a confirmation email to confirm the subscription. This confirmation will create a healthier email list and, if written correctly (more on this later), will set off a lead nurturing process.

Here’s the example for a subject line.

Here are a few more:

  • Great Decision {{person.firstName}}, please confirm here
  • {{person.firstName}} confirm now for success
  • Ready to start {{person.firstName}}? please confirm first
  • {{person.firstName}} confirm subscription, and then we party
  • Welcome {{person.firstName}}, please confirm your subscription

Examples for registration confirmation subject lines

The following subject line works well when someone registers with your website, software, app, etc., and you send them the confirmation email.

And again, a few more examples:

  • Welcome onboard {{person.firstName}}, confirmation awaits inside
  • You’re registered {{person.firstName}} please read confirmation
  • Confirmation of registration for {{person.firstName}}
  • {{person.firstName}} you’re in, please read confirmation
  • Confirmation of registration {{person.firstName}}

As you can see, they all use personalization, and the wording makes it easy for the person to recognize the email as a confirmation email.

Let’s move on to the actual email body.

Confirmation email examples and templates

We will share a collection of the best confirmation emails and templates getting used online.

You can use the templates and examples to help you create some awesome confirmation emails.

Welcome email (and confirmation)

This template is ideal when someone signs up as a subscriber to your email list (and you have double opt-in activated) or as a user of your product.

It uses a personal approach and encourages them to reply, potentially leading to a sale.

The incentive they offer is another webpage that features tripwires that will trigger a behavioral email campaign with the lead.

This welcome email is an excellent opportunity to start a relationship with the lead because you already know that there’s a good chance it will be getting read more than other emails.

Email example:

Below is a real-life example from Slack:

Slack is not using personalization in this email, but they provide links to the blog and their main website. 

The confirmation link will likely start a behavioral email campaign with the user.

Payment confirmation example

Here’s a template for a payment confirmation email. The intelligent thing about this email confirmation is that it’s a double confirmation.

We now know that these emails get opened more than others, and the email template below gives you two bites at the cherry.

Email example:

This email and the example below are powerful marketing tactics; utilize this to your advantage.

Here’s an example of how Patagonia uses this tactic in their confirmation emails:

Notice how they are encouraging you to sign up to get text updates (phone lead nurturing), and they will also be sending another confirmation email to confirm shipping — yes, they will also add links to this email.

Shipping confirmation example

Now let’s take a look at a shipping confirmation email template. This confirmation email can be stand-alone or used as a two-part email like the last example.

Email example:

The confirmation email below is from Tradesy, and it’s a perfect example of how to write a shipping email.

Registration confirmed example

The following email template is for the registration confirmed emails. You send these out when a client or customer registers with your website or app.

Email example:

Yes, this is another intelligent way to send two confirmation emails — the one above and the email with the login details.

Below is an example of a registration confirmation email from Binance:

Booking confirmation example

You send a booking confirmation email when you book a flight, holiday, concert, or various other events.

These, like the other confirmation emails, are important and will get opened almost every time.

Email template:

Below is an example of a confirmed booking email from Booking.com.

Cancelation confirmation

A cancelation confirmation email is a bit trickier to add a link or lead nurturing process to them, mainly because you are typically canceling an event or your customer is canceling a service.

It’s not exactly a great time to target them.

However, it’s still a confirmation email with a high open-rate, so it’s possible to try a few little tricks to get them back or learn why they have canceled.

Email template:

Can you see the cleverness behind this email?

You are asking them to fill out a quick feedback form. If the customer fills out the form, you can start a lead nurturing process based on their answers.

For example: 

When they visit the form, they have three questions, each with two possible answers. 

Question one, for example, could be — What’s the reason for you canceling your membership? 

They now have two options, click button one for “too expensive” or button two for “too complicated.”

Each button will have a link trigger.

If they select the too expensive option, your intelligent email software will immediately send them an email offering them a discount to stay with the service.

On the other hand, if they select the too complicated option, the email sent to them will be detailed instruction on how to use the software and a free walkthrough from a staff member.

Your email provider will do this with behavior-based emails, which is a way to send out emails specifically to a person after they click a link or button.

In the example above, you could win back your client who was going to cancel. So even if you only win back 2% of your clients, it’s still worth doing.

The final word on confirmation emails

The confirmation email examples and templates in this article should be enough to get you started with writing your own

We’ve highlighted why they are essential and how to write them to get a response from the reader.

This response could have a positive effect on your business, and if you’re not spending a bit of time on getting these emails right, then you’re making a mistake.

Take the templates and examples and craft out a few confirmation emails to use in your campaigns. Then, set aside a few hours and add them to your email flow with trigger responses.

The benefits are enormous.

We know that they have a high open rate, so use this knowledge to your advantage and craft emails to target their feelings and emotions.

Think about what they will be feeling, what keeps them awake at night, and target the emails appropriately.

Seriously, you won’t regret it.

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