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Custom Objects

Unlock extreme flexibility and control over the data in your marketing automation. Store and customize all your data the way you use it - right inside of Encharge.

SaaS companies that use Encharge

Scale your business with the perfect business processes

Automate repetitive tasks. Personalize customer journeys with custom data. Shorten your sales cycles with relevant messages. Custom objects in Encharge help you implement the right data structure for your business and go to the next level.

Structure your data to match your business

Go beyond people and companies. With custom objects, you can create unique records geared toward your business needs. Deals, contracts, invoices, manufacturers — the only limitation is your creativity. Choose a unique name for your object, determine its fields, and associate it with other objects. Custom objects look, feel and work like people and companies in Encharge, so you don’t have to learn a new data management tool. The best part is you don’t need to involve your developers to create and manage custom objects!

Personalize your emails with custom objects information

Use dynamic tags with custom objects data in your email messages. Personalize your emails with unique information that goes beyond person and company information.

Create laser-targeted segments using custom objects data

Build powerful segments using fields from your custom objects. For example, you can segment all people with custom object of type Invoice with the value of more than $1000

Enterprise-level feature with an affordable price tag

Few marketing automation tools offer the power of custom objects, and the ones that do have pricing that starts at $20,000+. With Encharge, you get access to custom objects for as little as $159/month.

Create many-to-many associations between objects

Easily store and associate different custom objects by using API or interface. Match your business data structure in the best possible way.

Manage custom object data in a breeze

Each custom object comes with its own set of fields. That way you can easily create the right structure that works for your organization.

Implement with developer-friendly custom objects API

Simple but powerful API for developers. Start sending custom object properties to Encharge in minutes.
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Meet your new marketing automation platform

Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for B2B SaaS businesses

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."

Camille Richon
Founder Payfacile
See why Encharge is different
Use Cases
Marketing automation
Create user journeys that convert, onboard, and retain customers.
Lead nurturing
Nurture email leads into trial users and customers.
User onboarding
Boost product activation and guide your users to value faster
Trial conversion
Smart marketing automation and behavior-based emails to double your trial conversion.
Success Stories
Landbot automates the onboarding for 80,000+ users while saving 320 hours/month
Confect transitioned to Product-Led Growth and increased user engagement by 28%
Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge
Flow builder
Create remarkable user journeys with a robust and easy to use visual flow builder.
Send targeted one-off newsletters to your audience or a segment of people.
Behavior emails
Send targeted emails when people do or don’t do something in your app.
Event management
Track, create, and edit the actions that happen in your product
User segments
Create user segments with the market’s leading segmentation for SaaS.
User profiles
See the people behind the actions and access the full view of your customer data.
Email personalization
Get your users to act with highly-personalized emails.
Email editor
Design beautiful mobile-ready emails without any HTML skills.
A/B tests
Drive email engagement with A/B tests for your Broadcasts and your Flows.
Lead scoring
Identify interested users and best-fit customers and proactively reach out to them.
Website tracking
Track page visits and form submissions on your website in real-time.
Build and implement native forms on your website with just a few clicks.
Free email verification
Free email verification for all your contacts in Encharge, on all plans.
Transactional emails
Send emails like password reset, payment receipt, single sign-on link from your app.
Company profiles
Nurture, onboard, and convert whole teams with account-based marketing
Custom objects
Store and customize all your data the way you use it right inside of Encharge
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In-depth guides, and practical tips for first-timers, marketing experts, and everyone in between.
In-depth video courses on behavior emails, email marketing, and more.
Knowledge base
Learn how to use Encharge.
Developer Docs
Tools for developers.
Feature Requests
Request new product features.
Product Updates
Latest Encharge updates and news.
Premium Services
Our experts, your project. Get your flows built for as low as $350/month.
Encharge Experts
Get help from trusted Encharge consultants and service providers.
Resource Library
Get access to all of our eBooks, webinars, blueprints, cheatsheets, and more.
Facebook Group
A community for all things Encharge-related.
Generate Subject Lines with AI
Create unique subject lines with the only free AI email subject line generator based on GPT3.
Affiliate Program
Earn up to 30% recurring commission referring customers to Encharge.