SaaS Marketing
The Complete Guide to Subscription Marketing Strategies for SaaS
It’s hard to find a SaaS company that doesn’t offer a subscription-based pricing model. With a low monthly payment and
User Segments
Create user segments with the market’s leading user segmentation for digital businesses. Bring in live user data from your website, your app, and your marketing stack. Segment with behavior data and up-to-date user attributes from your CRM, forms, recurring billing, and other 3rd-party apps.
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3,600+ companies use Encharge to automate their marketing
Unparalleled conditions for segmentation
Segment by user attributes, tags, actions they have performed or haven’t performed, their email activity, the pages they have opened, other segments they belong to. Use groups to create advanced segments.
Segment by live user data from your marketing stack
Turn the user data that sits in your apps into actionable segments. Map every form submission, answer in your Typeform survey, contact field in your HubSpot account, or user attribute in Stripe to user profiles in Encharge and build powerful segments.
Segment by user behavior in your product
Segment users when they sign up, activate a feature, fail to reach an Aha! Moment, or are at risk of churning. Thanks to our API and Segment integration, you can effortlessly bring these events in Encharge and use them for behavioral segmentation.
Segment by page visits on your website
A person checking out your pricing page more than 3 times in the last 5 days? Make sure to set up a proactive email to offer help.
Segment by user email activity and behavior
Segment your users when they open, click, or reply to your emails. Want to target people that haven’t opened any emails in the last 7 days? Just switch on the “Event count” and “Time window.”
Create hyper-targeted segments with groups
Groups enable you to use complex AND/OR rules to build extremely targeted segments of people. There are no limits to who you can target.
Identify your most active and at-risk users
Build segments based on how many times a user has engaged with a product feature, read your documentation, or visited your pricing page. With Encharge, you can group people into meaningful segments and instantly trigger actions when users meet the segment’s criteria.
Deliver live experiences that “Wow” users
Create custom-tailored experiences by automating messages and actions as soon as a user enters or leaves a segment. The live user data that flows to Encharge enables you to proactively engage your audience at the perfect moment when they are most likely to engage with you.
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Meet your new marketing automation platform
Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for startups and digital businesses.
“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."
Camille Richon
Founder Payfacile
Founder Payfacile
See why Encharge is different