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User Segments

Create user segments with the market’s leading user segmentation for digital businesses. Bring in live user data from your website, your app, and your marketing stack. Segment with behavior data and up-to-date user attributes from your CRM, forms, recurring billing, and other 3rd-party apps.

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SaaS companies that use Encharge

Unparalleled conditions for segmentation

Segment by user attributes, tags, actions they have performed or haven’t performed, their email activity, the pages they have opened, other segments they belong to. Use groups to create advanced segments.
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Segment by live user data from your marketing stack

Turn the user data that sits in your apps into actionable segments. Map every form submission, answer in your Typeform survey, contact field in your HubSpot account, or user attribute in Stripe to user profiles in Encharge and build powerful segments.

Segment by user behavior in your product

Segment users when they sign up, activate a feature, fail to reach an Aha! Moment, or are at risk of churning. Thanks to our API and Segment integration, you can effortlessly bring these events in Encharge and use them for behavioral segmentation.

Segment by page visits on your website

A person checking out your pricing page more than 3 times in the last 5 days? Make sure to set up a proactive email to offer help.

Segment by user email activity and behavior

Segment your users when they open, click, or reply to your emails. Want to target people that haven’t opened any emails in the last 7 days? Just switch on the “Event count” and “Time window.”

Create hyper-targeted segments with groups

Groups enable you to use complex AND/OR rules to build extremely targeted segments of people. There are no limits to who you can target.
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Identify your most active and at-risk users

Build segments based on how many times a user has engaged with a product feature, read your documentation, or visited your pricing page. With Encharge, you can group people into meaningful segments and instantly trigger actions when users meet the segment’s criteria.

Deliver live experiences that “Wow” users

Create custom-tailored experiences by automating messages and actions as soon as a user enters or leaves a segment. The live user data that flows to Encharge enables you to proactively engage your audience at the perfect moment when they are most likely to engage with you.
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Meet your new marketing automation platform

Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for B2B SaaS businesses

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."

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Camille Richon
Founder Payfacile
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Use Cases
Marketing automation
Create user journeys that convert, onboard, and retain customers.
Lead nurturing
Nurture email leads into trial users and customers.
User onboarding
Boost product activation and guide your users to value faster
Trial conversion
Smart marketing automation and behavior-based emails to double your trial conversion.
Success Stories
Landbot automates the onboarding for 80,000+ users while saving 320 hours/month
Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge
Aito reduced the time for implementing behavior-based emails from hours to minutes
Flow builder
Create remarkable user journeys with a robust and easy to use visual flow builder.
Broadcasts
Send targeted one-off newsletters to your audience or a segment of people.
Behavior emails
Send targeted emails when people do or don’t do something in your app.
User segments
Create user segments with the market’s leading segmentation for SaaS.
User profiles
See the people behind the actions and access the full view of your customer data.
Email personalization
Get your users to act with highly-personalized emails.
Email editor
Design beautiful mobile-ready emails without any HTML skills.
A/B tests
Drive email engagement with A/B tests for your Broadcasts and your Flows.
Lead scoring
Identify interested users and best-fit customers and proactively reach out to them.
Website tracking
Track page visits and form submissions on your website in real-time.
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Forms
Build and implement native forms on your website with just a few clicks.
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Free email verification
Free email verification for all your contacts in Encharge, on all plans.
Transactional emails
Send emails like password reset, payment receipt, single sign-on link from your app.
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Company profiles
Nurture, onboard, and convert whole teams with account-based marketing
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Custom objects
Store and customize all your data the way you use it right inside of Encharge
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