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HubSpot Two-Way Sync Integration — The perfect sales and marketing alignment →
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Encharge + HubSpot. The Most Complete Two-way Sync Integration

Unify sales and marketing with the most robust marketing automation built for HubSpot. Do more with HubSpot’s free CRM — unlock the power of remarkable behavior-based marketing automation flows. Manage your sales operations in HubSpot while designing unmatched marketing journeys in Encharge.

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How it works

Our integration with HubSpot is bi-directional — data flows between the two products in both directions. That means you can send Contact and Company Properties from HubSpot to Encharge to use for email personalization and send Encharge data to HubSpot to store in your CRM. Apart from data syncing, you can automate your marketing and sales operations in HubSpot by creating Encharge automation flows. Our flows support 13 different HubSpot triggers and actions.

Things you can do with this integration

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Add HubSpot contacts and companies to Encharge and start sending them automated behavior-based emails.
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Create new deals in HubSpot at specific moments in the customer journey.
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Assign sales tasks in HubSpot and proactively follow up with the best leads and users.
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Build hyper-targeted user segments that combine product usage data and attributes from your HubSpot CRM.
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Update the deal stage in HubSpot based on user activity (e.g, when a user starts a trial, becomes a customer, or engages with your product).
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Start a flow when someone books a meeting or submits a HubSpot form.
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Create or update contacts, companies, deals, tickets, or any other record in HubSpot at certain stages of the automation flow.
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Add or remove people from HubSpot lists automatically using flows.
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Start sending lead nurturing emails to contacts that enter a HubSpot list.

Powerful Two-Way Sync. The perfect sales and marketing alignment

Sync contact and company data, lead score, customer lifecycle stage, email activity, and any other piece of data between HubSpot and Encharge. In just a couple of clicks, you can bring all of your HubSpot CRM data to Encharge. Encharge will keep that data in sync for you — if any data is updated in Encharge, the changes will be reflected in your HubSpot account, allowing you to create the perfect single source of truth for your marketing and sales data.
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View your email marketing activity in HubSpot

View your full email marketing activity like opens, clicks, replies, and more in the contact feed in HubSpot. Easily navigate to the exact email or newsletter in Encharge with a single click. Build precise active lists in HubSpot using email activity parameters — for example, create a list of all contacts with Sales Qualified lifecycle stage that have clicked on your trial expiration email.

Automate the entire user journey and your marketing stack, including HubSpot

Use HubSpot Triggers, Actions, and Filters to create powerful automation flows.
Triggers
New HubSpot Contact
New HubSpot Contact
Add any new HubSpot contact to a flow in Encharge.
Contact Field Match
HubSpot Contact Field Match
Add contacts to a flow when they match a HubSpot property value.
HubSpot Deal Stage Match
HubSpot Deal Stage Match
Add contacts to a flow when a deal associated with them matches a specific pipeline stage.
Added to List in HubSpot
Added to List in HubSpot
Add contacts to a flow when the contact is added to a static or active list in HubSpot.
HubSpot Form Submitted
HubSpot Form Submitted
Add contacts to a flow when the contact submits a HubSpot form.
Meeting Booked in HubSpot
Meeting Booked in HubSpot
Add contacts to a flow when the contact books a meeting using HubSpot meetings.
Actions
Create HubSpot Record
Create HubSpot Record
Create any type of HubSpot record - contact, company, deal, ticket, etc. Associate it with other records (optional).
Create HubSpot Deal
Update HubSpot Record
Update any type of HubSpot record - contact, company, deal, ticket, etc. Create it if it doesn't exist (optional).
Create a Task in HubSpot
Create a Task in HubSpot
Create a task in HubSpot and assign an owner and due date.
Create a HubSpot Deal
Create a HubSpot Deal
Create a new deal in HubSpot and choose a sales pipeline stage for it and associate it with the contact.
Change a Deal Stage
Change a HubSpot Deal Stage
Change the sales pipeline deal stage of any existing deals associated with the contact.
Add to List in HubSpot
Add to List in HubSpot
Add the contact to a static list in HubSpot.
Remove from List in HubSpot
Remove from List in HubSpot
Remove a contact from a static HubSpot list.

Save $7,500+ a year with the best HubSpot Marketing Hub alternative

We’ve built our integration as the perfect replacement for HubSpot Marketing Hub. The only difference is the price. Marketing Hub Starts at $800 a month and Encharge costs just $99.

Compare Plans

Marketing Hub Professional

$8,701/year
  • Shape 2,000 marketing contacts

Encharge Premium

$1,548/Year
  • Shape 2,000 subscribers
14-day Free Trial

Visual automation workflows Easy to use visual flow builder with Triggers, Filters, and Actions. Just drag and drop steps to automate your email communication and customer journeys.

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Easy to use visual flow builder with Triggers, Filters, and Actions. Just drag and drop steps to automate your email communication and customer journeys.

Unlimited contact & company properties

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Lead Scoring Know which customers are most likely to convert. Increase or reduce user scores based on their activity in your app, their email engagement, or using data from the hundreds of apps we integrate with.

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Know which customers are most likely to convert. Increase or reduce user scores based on their activity in your app, their email engagement, or using data from the hundreds of apps we integrate with.

API Events for behavior emails Send targeted messages when a user does or doesn’t do something in your app. Build relevant, real-time customer experiences.

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Not available on HubSpot Marketing Hub Professional

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Send targeted messages when a user does or doesn’t do something in your app. Build relevant, real-time customer experiences.

Webhooks Bring in user data from hundreds of form tools, website builders, webinar apps, and any other product that supports Webhooks./span>

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Not available on HubSpot Marketing Hub Professional

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Bring in user data from hundreds of form tools, website builders, webinar apps, and any other product that supports Webhooks.

Flow integrations with payment providers like Stripe & Chargebee

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Not available on HubSpot Marketing Hub Professional

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About HubSpot

HubSpot is a leading CRM software that allows businesses to transform the way they market online with advanced sales, support, and marketing services.
4.8/5 from 228 reviews
4.9/5 from 158 reviews
4.9/5 from 155 reviews
4.91/5 from 154 reviews

Meet your new marketing automation platform

Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for B2B SaaS businesses

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."

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Camille Richon
Founder Payfacile
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Use Cases
View all
Marketing automation
Create user journeys that convert, onboard, and retain customers.
Lead nurturing
Nurture email leads into trial users and customers.
User onboarding
Boost product activation and guide your users to value faster
Trial conversion
Smart marketing automation and behavior-based emails to double your trial conversion.
Success Stories
View all
Landbot automates the onboarding for 80,000+ users while saving 320 hours/month
Confect transitioned to Product-Led Growth and increased user engagement by 28%
Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge
Flow builder
Create remarkable user journeys with a robust and easy to use visual flow builder.
Broadcasts
Send targeted one-off newsletters to your audience or a segment of people.
Behavior emails
Send targeted emails when people do or don’t do something in your app.
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Event management
Track, create, and edit the actions that happen in your product
User segments
Create user segments with the market’s leading segmentation for SaaS.
User profiles
See the people behind the actions and access the full view of your customer data.
Email personalization
Get your users to act with highly-personalized emails.
Email editor
Design beautiful mobile-ready emails without any HTML skills.
A/B tests
Drive email engagement with A/B tests for your Broadcasts and your Flows.
Lead scoring
Identify interested users and best-fit customers and proactively reach out to them.
Website tracking
Track page visits and form submissions on your website in real-time.
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Forms
Build and implement native forms on your website with just a few clicks.
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Free email verification
Free email verification for all your contacts in Encharge, on all plans.
Transactional emails
Send emails like password reset, payment receipt, single sign-on link from your app.
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Company profiles
Nurture, onboard, and convert whole teams with account-based marketing
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Custom objects
Store and customize all your data the way you use it right inside of Encharge
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Blog
In-depth guides, and practical tips for first-timers, marketing experts, and everyone in between.
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Academy
In-depth video courses on behavior emails, email marketing, and more.
Knowledge base
Learn how to use Encharge.
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Developer Docs
Tools for developers.
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Feature Requests
Request new product features.
Product Updates
Latest Encharge updates and news.
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Premium Services
Our experts, your project. Get your flows built for as low as $350/month.
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Get help from trusted Encharge consultants and service providers.
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Get access to all of our eBooks, webinars, blueprints, cheatsheets, and more.
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A community for all things Encharge-related.
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Create unique subject lines with the only free AI email subject line generator based on GPT-4o
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Earn up to 30% recurring commission referring customers to Encharge.
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