If you want to grow, you need to attract new leads.
However, not every lead is valuable. To get the most out of your lead generation campaigns, you want to get as much information about your leads as possible.
You want to understand who and where they are in their journey and, most importantly, how to convert them into customers.
After all, pursuing poor-quality leads or those at the wrong stage of their journey comes with a high opportunity cost.
After all, if a lead is not ready to buy, you’re unlikely to convert them, no matter what you do. All that time could be better spent warming them up and pursuing those already hot.
Thankfully, there’s a way to accurately track your leads’ customer journey and automate the entire process. Tools like Salespanel.io offer this opportunity.
What is Salespanel.io?
Salespanel.io is a popular lead capture and marketing analytics software. It helps track first-party buyer journey data and lets you store all the data of your leads in one place.
At first glance, the tool covers all key areas of the lead generation process. These include lead identification, scoring, segmentation, tracking, and website personalization.
This allows businesses to identify, qualify, and analyze leads. It also helps them find “scorching hot” leads. In turn, the sales team reaches out to them when they’re most interested in the company’s product or service.
This saves the marketing and sales team plenty of time and helps drive the conversion rate.
Lastly, thanks to all the integrations, you can easily exchange data with other tools.
However, because Salespanel.io covers a lot of ground, it is a mix of several different tools. If one area is more important to you than others, you might benefit more from using one of the Salespanel.io alternatives.
Here’s how the tool compares to some of the leaders in each of the key areas that Salespanel.io covers.
Lead identification
Lead identification is the first step in the website lead generation process. It’s the process of tracking site visitors and identifying who they are and where they work.
A tool like Salespanel.io watches the traffic and looks for leads it can identify.
Interestingly, many lead identification tools go beyond simple details like the company name and website. Some are capable of identifying visitors’ buyer intent. This is of great help when trying to find the leads you should go after ASAP.
This feature is coupled with the ability to send data via API, so you can enrich your insights with other tools.
So, what are the popular Salespanel.io alternatives in the lead identification space?
Lusha
Lusha aims to be “the largest crowdsourced data community for B2B for salespeople.” It offers sales professionals access to accurate lead data, allowing them to identify and engage prospects.
Today, it’s one of the most powerful lead identification tools on the market. As such, it’s used by a broad range of companies – from small startups to Google, Amazon, and even Salesforce.
The biggest strength of Lusha – its focus on data – is also its biggest weakness. This is because, unlike Salespanel.io, it doesn’t allow you to do much beyond identifying the leads for you.
To get the most out of the data, segment it, and process it properly, you need to connect it with a third-party tool.
Luckily, thanks to its powerful API integrations, it’s straightforward to use the tool to push data into other systems and software.
Leadfeeder
Just like Lusha, Leadfeeder is a powerful lead identification tool.
Today, its data accuracy is trusted by over 60,000 companies. It allows sales professionals to identify leads and understand their behavior and buying intent.
You can then use that data to qualify leads, find the most valuable ones, and improve your sales processes.
What is the biggest difference between Leadfeeder and Salespanel.io? Just like Lusha, the former doesn’t offer much beyond lead identification. For example, you can’t use it to score the leads or create buyer personas.
However, the tool makes it super easy to connect with third-party tools — the connectors feature makes it super easy to send firmographic data to third-party tools you’re using on a daily basis.
This helps boost your analytics, improve targeting, or create tailor-made website experiences.
Of course, should you need more integrations, you can always use their API.
Zoominfo
Out of the three tools listed in the lead identification category, Zoominfo is the closest competitor to Salespanel.io. Like the latter, it’s a robust lead-generation tool with many other features.
As of now, the tool consists of four separate platforms. These include SalesOS, MarketingOS, TalentOS, and OperationsOS.
On top of lead identification, SalesOS offers several other sales operations features. The main ones are buyer intent, site tracking, and access to contact and company data.
The tool boasts having access to a database of over 65 million direct dial phone numbers and 150 million verified email addresses.
Of course, because the tool is split into four different platforms, it offers a lot more than Salespanel.io. The question is, whether you really need all of its robust features. Of course, it also comes with a steeper pricing tag.
Lead segmentation
Lead segmentation is a process of breaking a list of leads down into smaller segments. Most of the time, these segments are created based on either demographic data or actions (buyer intent).
For example, a segment might be made up of people who visited a landing page or achieved a specific lead score.
Segmenting leads allows you to adjust your marketing to different groups of people, making it more relevant.
It also helps understand how customers behave at different stages of the journey.
This, in turn, lets your team further improve their engagement and reduce acquisition costs. It also helps move leads through the customer journey.
Segmentation usually happens after you gather some data about the leads. Let’s take a quick look at Salespanel.io alternatives that you can use to segment your audience.
Encharge
Encharge is an email marketing automation software with robust segmentation options.
Like Salespanel.io, it lets you split your leads into segments based on demographics or behavior data. However, its most significant advantage is that it doesn’t stop at segmenting the data.
Rather, as an email automation platform, it lets you “take action” on the segments you create.
For example, you can use those segments to send broadcasts or behavior-based emails. This allows you to nurture those leads. And data shows that nurturing leads can increase sales by up to 20%.
And, thanks to its robust workflow creator, you can use the segments to create automated marketing campaigns.
Encharge doesn’t let you identify the leads that you collect. However, it’s possible to move lead identification data into Encharge. Doing this can create even more targeted and effective marketing campaigns.
Twilio’s Segment
Segment.com belongs to one of the biggest players in the API phone calls and communication software market, Twilio. On its own, Segment is ranked as the #1 CDP (customer data platform) for worldwide market share.
Today, Segment is used by over 25,000 businesses (including IBM or Digital Ocean) to collect, clean, and leverage their customer data.
The beauty of Segment is that it allows you to switch all the different code snippets into one. Thanks to that, you only need one intuitive dashboard to manage that data.
You can then feed that data into third-party tools of your choice with a simple click, instead of having your developers code integrations with each sales and marketing tool that needs the data.
What’s more, you can even upload and feed historical data! This alone can easily turn Segment into one of the central points of your business. The catch?
Unfortunately, to get the most out of Segment, you need the team plan. The challenge is that Segment becomes quite steep once you track more than 10,000 monthly visitors. But, if you’re running big campaigns and are collecting data from different sources, the cost might easily be justified.
Pulsar
The last tool in the segmentation category – Pulsar – is a different kind of segmentation tool. Compared to Salespanel.io, it’s mostly focused on social media intelligence. However, if you’re doing any social-media-intensive marketing, it could be a great addition to the mix.
Its main features include social listening, audience insights, and campaign analysis. It also allows you to collect and segment a wide variety of data – including that from web analytics.
So, while it may not be the #1 choice for everyone, it’s an excellent choice for anyone driving social media traffic.
A big strength of Pulsar is its minimalistic, user-friendly interface. It makes setting even advanced filters, segmenting, and sifting through data quick and convenient. All that, together with Pulsar’s AI-generated visualizations, helps draw accurate insights, faster.
The biggest drawback might be its social media focus. The growing number of privacy regulations makes collecting and segmenting certain data harder. But if you aren’t working with social media traffic, you can use many other tools to achieve your goals.
Lead scoring
At its core, lead scoring helps separate good leads from bad ones. You can do that by assigning points (scores) to your leads based on their actions.
Usually, the higher the score, the more engaged they are. That score is also a good predictor of how likely they are to become customers (or turn into repetitive ones). Similarly, it also tells you which leads you can get rid of.
There are plenty of actions that you can score – as long as they bring the user closer to making a purchase. The most obvious one is email engagement, such as signing up for your list and opening the emails.
You can also give points for reading the blog, visiting sales pages, and, of course, making purchases. You can then vary the score based on which offer they browsed or the number of lead magnets they downloaded.
Keep in mind that actions are not the only thing you can score. The more data you have, the more granular you can become in your lead-scoring efforts.
This is where tools like Salespanel.io and its alternatives come into play.
For example, you can assign points to those who share your posts by tracking people on social media.
With the right information, you can even score certain demographic data. All you need is to understand who your buyers are and create a buyer persona with the right tool. So, to get you started, here are three Salespanel.io alternatives that you can use to score your leads.
CloudLead
Cloudlead is a lead management tool that offers everything you need to manage your leads. Its key features include lead enrichment, lead cleansing, and lead scoring.
It gives you complete control over how you score your leads. First, you can customize your lead scoring mechanism to suit your exact business needs.
Additionally, you can create an ideal customer profile and score all leads against it.
This allows you to assign points based not just on the actions people take but also on who they are. It also allows you to get more out of the data that you collect.
The biggest drawback of Cloudlead is that it’s mainly a lead management tool. Compared to Salespanel.io, it lacks certain features, such as outreach capabilities. So, while you can use it to manage your leads, you’d need to couple it with a tool like Encharge to build proper marketing campaigns.
Apollo.io
Apollo is a sales intelligence and engagement platform. It offers all the tools you need to prospect and engage leads, helping you drive more revenue.
The tool is mostly known for its excellent database of decision-makers. But, thanks to excellent lead scoring and segmentation, you can go beyond sourcing data.
Most importantly, the tool allows you to sequence the leads into a sales funnel easily. This turns managing and converting leads into a more intuitive process.
The biggest drawback of the platform? It can feel quite challenging to get started. But, while it may take some time to get used to the platform, managing leads becomes very convenient once you get the hang of it.
Another slight drawback is that it’s not as fast and smooth as one could expect. Sadly, certain pages can take some time to reload. It’s not like you’ll wait ages for it to load – but it definitely affects user experience.
This most likely has to do with the wealth of data the tool has to process in the background.
Zoho SalesIQ
Lastly, we’ve got Zoho SalesIQ. The tool is part of the Zoho suite, which is one of the biggest cloud tools for business and sales management.
The suite offers several features, divided into three categories: marketing, sales, and support. This allows you to cover all three areas of the customer journey. Even though Salespanel.io already covers a lot of ground, SalesIQ goes even further.
The great thing is that you can segment and score your leads and match them to your sales reps. This ensures that each salesperson gets the lead they’re most qualified to work with, increasing the chance of closing a deal.
On the flip side, despite being such a robust platform, it sometimes feels “dated”. Most importantly, it lacks the intuitiveness and ease of use of several newer sales tools. Additionally, users frequently report issues with its notification and chatbot system.
Website personalization
Most websites present the same headlines and content to every visitor. This is why understanding your audience and creating buyer personas is so important.
But, while your audience members may have similar characteristics, their needs evolve. Especially as they move through the funnel. Not to mention that, regardless of similarities, everyone who visits your website is unique.
That’s why the more you can adjust the content to each person, the higher the chance of a conversion.
This is where website personalization comes into play.
Website personalization is the practice of tailoring website content to the needs of individual users.
Providing your audience with personalized content helps grab their attention. It also helps you move them through the funnel.
After all, if the content matches their needs, it only makes it easier to decide.
With all that said – here are three Salespanel.io alternatives that can help you personalize your website.
Clearbit
Clearbit is one of the closest Salespanel.io competitors in this list. If you look at all the features offered, they’re quite similar to those of Salespanel.
The tool offers data enrichment, lead scoring, and website personalization. You can also use its personalization features (as well as lead generation forms) to optimize the website.
The latter allows you to tie each visitor to the data you collected about them. This, in turn, lets you serve the ideal content or show the perfect headline and CTA.
Moreover, you can even engage your audience in real-time with personalized chats. This lets you answer questions and share content when your audience needs it.
Albacross
At its core, Albacross is a classic lead identification tool. It allows you to track your website visitors and tells you who they are and what company they work for. It also lets you score their buying intent.
However, one feature that distinguishes it from most lead identification tools is personalization. Now, that doesn’t mean the tool itself can personalize your website. But, thanks to excellent built-in integrations, you can send data to tools like Optimizely or VWO (more on the latter below). The two are the leading solutions in the website testing space.
Integrating Albacross with one of them allows you to personalize website UX, significantly increasing the chance of conversion rate.
VWO
Just like the aforementioned Albacross, website personalization isn’t the main feature of VWO.
Most use it for A/B testing their websites and apps to skyrocket their conversion rate, but it’s not the only thing the tool allows you to do.
As a robust A/B testing tool, it has everything you need to personalize your website experience.
By letting you track visitors and pull data from third-party sources, it lets you personalize the journey of every visitor.
Plus, powerful analytics integrations let you build a single view of customer data. This gives you access to very powerful insights about your users and the way they use your website.
Most importantly, you can then use that data to create a better, more personalized website experience.
Do you need a SalesPanel.io alternative?
Salespanel.io is an excellent tool for managing lead generation and identification processes. However, while it covers several key lead generation areas, it still lacks several key features. One such feature is robust marketing automation.
That’s why, to get the most out of Salespanel.io, it’s best to couple it with a marketing automation tool.
This would allow you to stay in touch with the leads you track, warm them up, and ultimately build a long-term relationship with them. If that sounds like something you’d like to do – Book a free demo call and find out how Encharge can help your lead generation efforts.
