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Lead Nurturing for Digital Businesses

Nurture email leads into users and customers. Accelerate the customer journey with targeted, relevant messages thanks to our email marketing automation.

SaaS companies that use Encharge

Tha Challenge

You provide valuable content to your audience. Some website visitors convert into leads. Turning leads into sales opportunities, and getting them to sign up for your product or service is a challenging task.
Cutting through the inbox noise is hard

People are continually subscribing to more and more newsletters. If no one opens your emails, it’s hard to move leads down the funnel.

Leads are not ready to buy instantly

It takes 6 to 8 touches to generate a viable sales lead. Most companies don’t put into consideration the buyer journey and send email offers at the wrong time.

It’s hard to send personalized campaigns

If you’re speaking to everybody, you’re speaking to nobody. Most companies send generic email broadcasts to a broad audience with little to no segmentation.

The solution

Lead nurturing strategy with Encharge

Encharge connects with your forms or CRM and enables you to create relevant lead nurturing campaigns in minutes. Ramp up excitement for a new product launch, demonstrate the value of your features, build trust, and strengthen relationships with potential users. Every email lead is an opportunity to grow your revenue.
How it works

Nurture leads into paying customers in 4 easy steps

Collect leads in Encharge

Connect your lead generation software with Encharge. Encharge supports 30+ lead gen and form tools, including Typeform, HubSpot, Instapage, Unbounce, Elementor, Landbot, Zapier, Webhooks, and many more.

Segment people

Segment your leads based on their form response, behavioral data, and CRM attributes.

Send tailor-made lead nurturing email campaigns

By sending the right email sequences to the right people, you will get a drastic increase in your lead nurturing engagement.

Increase email engagement

Encharge increases your open rates and click-through rates by sending follow-up emails to people who have not opened or clicked in the past.


Does Encharge have native forms?

Not yet, but we have prioritized lead generation forms on our roadmap. Upvote the feature request here to get notified when we launch forms. In the meantime, you can use one of the 3rd-party form integrations.

How to create a double opt-in for new leads?

You can double opt-in contacts using a flow in Encharge. Read this help guide to learn how to achieve this.

Do you have lead nurturing email sequence templates?

Yes! When you start creating a new flow you get the option to choose a template, we have a number of templates for lead nurturing and lead magnets.

Can I send one-off newsletters with Encharge?

Yes. Apart from setting up lead nurturing email sequences, you can also send one-off newsletters. We call them Broadcasts.

How to re-send an email to people that have not opened or clicked?

You need to create a flow using the Check Email Activity filter step. You can learn how to do this in this guide.

Can I send different lead nurturing sequences based on form answers?

Yes, you can personalize your flows and email sequences based on the answers your contacts provide. Learn more.

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Meet your new marketing automation platform

Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for B2B SaaS businesses

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."

Camille Richon
Founder Payfacile
See why Encharge is different
Use Cases
Marketing automation
Create user journeys that convert, onboard, and retain customers.
Lead nurturing
Nurture email leads into trial users and customers.
User onboarding
Boost product activation and guide your users to value faster
Trial conversion
Smart marketing automation and behavior-based emails to double your trial conversion.
Success Stories
Landbot automates the onboarding for 80,000+ users while saving 320 hours/month
Confect transitioned to Product-Led Growth and increased user engagement by 28%
Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge
Flow builder
Create remarkable user journeys with a robust and easy to use visual flow builder.
Send targeted one-off newsletters to your audience or a segment of people.
Behavior emails
Send targeted emails when people do or don’t do something in your app.
Event management
Track, create, and edit the actions that happen in your product
User segments
Create user segments with the market’s leading segmentation for SaaS.
User profiles
See the people behind the actions and access the full view of your customer data.
Email personalization
Get your users to act with highly-personalized emails.
Email editor
Design beautiful mobile-ready emails without any HTML skills.
A/B tests
Drive email engagement with A/B tests for your Broadcasts and your Flows.
Lead scoring
Identify interested users and best-fit customers and proactively reach out to them.
Website tracking
Track page visits and form submissions on your website in real-time.
Build and implement native forms on your website with just a few clicks.
Free email verification
Free email verification for all your contacts in Encharge, on all plans.
Transactional emails
Send emails like password reset, payment receipt, single sign-on link from your app.
Company profiles
Nurture, onboard, and convert whole teams with account-based marketing
Custom objects
Store and customize all your data the way you use it right inside of Encharge
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In-depth guides, and practical tips for first-timers, marketing experts, and everyone in between.
In-depth video courses on behavior emails, email marketing, and more.
Knowledge base
Learn how to use Encharge.
Developer Docs
Tools for developers.
Feature Requests
Request new product features.
Product Updates
Latest Encharge updates and news.
Premium Services
Our experts, your project. Get your flows built for as low as $350/month.
Encharge Experts
Get help from trusted Encharge consultants and service providers.
Resource Library
Get access to all of our eBooks, webinars, blueprints, cheatsheets, and more.
Facebook Group
A community for all things Encharge-related.
Generate Subject Lines with AI
Create unique subject lines with the only free AI email subject line generator based on GPT3.
Affiliate Program
Earn up to 30% recurring commission referring customers to Encharge.