Lead Nurturing for SaaS companies

Nurture email leads into trial users and customers. Accelerate the customer journey with targeted, relevant email communication.

Uprising SaaS companies that have automated their marketing

Tha Challenge

You provide valuable content to your audience. Some website visitors convert into leads. Turning leads into sales opportunities, and getting them to sign up for your product is a challenging task.
Cutting through the inbox noise is hard

People are continually subscribing to more and more newsletters. If no one opens your emails, it’s hard to move leads down the funnel.

Leads are not ready to buy instantly

It takes 6 to 8 touches to generate a viable sales lead. Most companies don’t put into consideration the buyer journey and send email offers at the wrong time.

It’s hard to send personalized campaigns

If you’re speaking to everybody, you’re speaking to nobody. Most companies send generic email broadcasts to a broad audience with little to no segmentation.

The solution

Lead nurturing with Encharge

Encharge connects with your forms or CRM and enables you to create relevant lead nurturing campaigns in minutes. Ramp up excitement for a new product launch, demonstrate the value of your features, build trust, and strengthen relationships with potential users. Every email lead is an opportunity to grow your revenue.
How it works

Nurture leads into paying customers in 4 easy steps

Collect leads in Encharge

Connect your lead generation software with Encharge. Encharge supports 30+ lead gen and form tools, including Typeform, HubSpot, Instapage, Unbounce, Elementor, Landbot, Zapier, Webhooks, and many more.

Segment people

Segment your leads based on their form response, behavioral data, and CRM attributes.

Send tailor-made email sequences

By sending the right emails to the right people, you will get a drastic increase in your lead nurturing engagement.

Increase email engagement

Encharge increases your open rates and click-through rates by sending follow-up emails to people who have not opened or clicked in the past.

Meet your new marketing automation platform

Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for SaaS companies.

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."

camille-photo
Camille Richon
Founder Payfacile
See why Encharge is different
Use Cases
Marketing automation
Create user journeys that convert, onboard, and retain customers.
Lead nurturing
Nurture email leads into trial users and customers.
User onboarding
Boost product activation and guide your users to value faster
Trial conversion
Smart marketing automation and behavior-based emails to double your trial conversion.
Success Stories
Landbot automates the onboarding for 80,000+ users while saving 320 hours/month
Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge
Aito reduced the time for implementing behavior-based emails from hours to minutes
User segments
Create user segments with the market’s leading segmentation for SaaS.
Behavior emails
Send targeted emails when people do or don’t do something in your app.
Flow builder
Create remarkable user journeys with a robust and easy to use visual flow builder.
Email personalization
Get your users to act with highly-personalized emails.
User profiles
See the people behind the actions and access the full view of your customer data.
Email editor
Design beautiful mobile-ready emails without any HTML skills.
Transactional emails
Send emails like password reset, payment receipt, and single sign-on link from your app.
Segment
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Zapier
Stripe
Chargebee
Chargify
Recurly
Paddle
API
Facebook
HubSpot
Salesforce
Typeform
Intercom
Slack
Mailchimp
Webhooks
Blog
The resource for SaaS companies who want to grow their revenue with marketing automation
Knowledgebase
Learn how to use Encharge to automate the whole user journey
Product updates
Latest Encharge updates and news
Feature requests
Request new Encharge features or integrations