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Marketing Automation for SaaS

Go beyond email marketing, create user journeys that convert, onboard, and retain customers. Connect your whole marketing stack and automate repetitive tasks between your apps. The only marketing automation solution that integrates natively with the apps used by SaaS and digital businesses— HubSpot, Intercom, Chargebee, Stripe, and many more.

SaaS companies that use Encharge

The Challenge

Your marketing tools are in disconnected silos, data doesn’t flow between them, and everything you do is manual and takes ages. Inefficiencies in your marketing slow the user acquisition process and bring your growth to a halt.

You need a solution to automate the marketing process between your CRM, recurring billing, emails, in-app messages, and other tools. Unfortunately, existing platforms are not focused on your startup needs and allow you to automate just a tiny portion of the process.
The solution

Digital marketing automation with Encharge

With Encharge, you can connect your entire marketing stack without involving your developers. Quickly automate your tools using robust automated flows, streamline your marketing process and design automated marketing campaigns using a beautifully designed visual flow builder.

Automate your digital stack

Email marketing automation

Send emails when people do or don’t do things in your product. With our Segment integration, you can instantly start creating flows with user events.

Recurring billing automation

Automate messages and tasks when a new trial starts or expires, send dunning emails, notify team members when you get a new customer, and more. Simply connect Chargebee, Recurly, or Chargify to Encharge.

Automate sales tasks in your CRM

Automatically add CRM leads to Encharge, create critical sales tasks in your CRM, change deal stages, and more with native integrations with HubSpot and Salesforce.

Sync Encharge users with Facebook audiences

Send emails when people do or don’t do things in your product. With our Segment integration, you can instantly start creating flows with user events.

Send in-app messages

Automate messages and tasks when a new trial starts or expires, send dunning emails, notify team members when you get a new customer, and more. Simply connect Chargebee, Recurly, or Chargify to Encharge.

Score and qualify leads

Score leads who are a good fit for your product. Identify interested users. Measure engagement and proactively act by reaching out to the people that are most likely to convert.


Do I need Mailchimp or another ESP to send emails?

No. Encharge sends the emails for you. We have a built-in email sending infrastructure using Amazon SES and Sendgrid.

I see an integration with Mailchimp? How does it work?

The integration with Mailchimp enables you to bring leads from Mailchimp pop-ups and landing pages to Encharge. You can collect contacts with Mailchimp and leverage Encharge for powerful marketing automation flows.

What integrations do you have?

You can automate your marketing with dozens of native integrations. We also support Zapier. For a full list of integrated apps check out the integrations page.

I want to automate an app that you don't integrate with?

You can always use Zapier or Webhooks to trigger automated flows. You can, also, request an integration on our feature requests board.

Can I automate my business with Encharge?

4,000+ businesses use the Encharge marketing automation technology to automate their digital business. Agencies, content creators, influencers, software companies, and more use Encharge to save time and money.

What are the benefits of marketing automation?

Increased marketing and sales efficiency. More personalized and targeted customer communication. Lower acquisition costs, and higher conversion rates, among others.

4.8/5 from 228 reviews
4.9/5 from 158 reviews
4.9/5 from 155 reviews
4.91/5 from 154 reviews

Meet your new marketing automation platform

Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for B2B SaaS businesses

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."

Camille Richon
Founder Payfacile
See why Encharge is different
Use Cases
Marketing automation
Create user journeys that convert, onboard, and retain customers.
Lead nurturing
Nurture email leads into trial users and customers.
User onboarding
Boost product activation and guide your users to value faster
Trial conversion
Smart marketing automation and behavior-based emails to double your trial conversion.
Success Stories
Landbot automates the onboarding for 80,000+ users while saving 320 hours/month
Confect transitioned to Product-Led Growth and increased user engagement by 28%
Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge
Flow builder
Create remarkable user journeys with a robust and easy to use visual flow builder.
Send targeted one-off newsletters to your audience or a segment of people.
Behavior emails
Send targeted emails when people do or don’t do something in your app.
Event management
Track, create, and edit the actions that happen in your product
User segments
Create user segments with the market’s leading segmentation for SaaS.
User profiles
See the people behind the actions and access the full view of your customer data.
Email personalization
Get your users to act with highly-personalized emails.
Email editor
Design beautiful mobile-ready emails without any HTML skills.
A/B tests
Drive email engagement with A/B tests for your Broadcasts and your Flows.
Lead scoring
Identify interested users and best-fit customers and proactively reach out to them.
Website tracking
Track page visits and form submissions on your website in real-time.
Build and implement native forms on your website with just a few clicks.
Free email verification
Free email verification for all your contacts in Encharge, on all plans.
Transactional emails
Send emails like password reset, payment receipt, single sign-on link from your app.
Company profiles
Nurture, onboard, and convert whole teams with account-based marketing
Custom objects
Store and customize all your data the way you use it right inside of Encharge
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HubSpot Logo
Calendly Logo
Typeform Logo
Slack Logo
Intercom Logo
Mailchimp Logo
Salesforce Logo
Zapier Logo
Pabbly Logo
Integrately Logo
Stripe Logo
Chargebee Logo
Chargify Logo
Recurly Logo
Paddle Logo
Twilio Logo
Twilio SMS
Webhooks Logo
Segment Logo
API Logo
Google Analytics Logo
Google Analytics
SyncSpider logo
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In-depth guides, and practical tips for first-timers, marketing experts, and everyone in between.
In-depth video courses on behavior emails, email marketing, and more.
Knowledge base
Learn how to use Encharge.
Developer Docs
Tools for developers.
Feature Requests
Request new product features.
Product Updates
Latest Encharge updates and news.
Premium Services
Our experts, your project. Get your flows built for as low as $350/month.
Encharge Experts
Get help from trusted Encharge consultants and service providers.
Resource Library
Get access to all of our eBooks, webinars, blueprints, cheatsheets, and more.
Facebook Group
A community for all things Encharge-related.
Generate Subject Lines with AI
Create unique subject lines with the only free AI email subject line generator based on GPT3.
Affiliate Program
Earn up to 30% recurring commission referring customers to Encharge.