Customer Enablement for SaaS: Tips and Best Practices for Success
You buy a bookshelf from IKEA, open the box, and find screws, planks, and a wrench but no instructions. And
Aito makes the power of AI accessible to every team in the world by turning developers into champions that deploy machine learning in no time. The early users of the startup include IKEA, Comcast, and Posti, the Finnish logistics giant. The startup has brought to market the fastest and easiest machine learning tool for automation teams and developers. Aito is used as a database with simple predictive queries.
As Aito was growing and moving toward a product-led self-service model, the team needed a robust platform that can automate behavior-based emails at scale, but also something that can be easily used by non-technical people.
Before Encharge, Aito was struggling with implementing and editing these emails in Amazon Simple Email Service (SES) due to the technical nature of the platform.
To find a better solution, Maria and the team started by checking HubSpot but quickly realized it wouldn’t fit their needs and budget.
Aito needed a better, more intuitive solution that puts the whole team in control of the emails.
Encharge’s easy to use drag and drop email editor enabled Aito’s team to create stunningly looking emails without touching the code.
Encharge was also easy to connect thanks to the robust Webhooks integration. It has become an instrumental part of the whole product messaging at Aito.
With Encharge, Aito’s whole team can create, manage, and modify great looking emails and send them based on user behavior in the product. What previously took hours of scrolling through code and communication with developers now takes minutes.
Now everybody can access and create behavior-based emails without touching a single line of code. That way, the customer success team can be more agile and focus on the critical aspects of their job — providing spectacular experiences for their customers.
“I can assure you that Encharge is like having two full-time interns. This makes me focus 100% on analyzing the data and growing the marketing area much faster.”
Xavier Ribas
Marketing Operations Analyst
“I can assure you that Encharge is like having two full-time interns. This makes me focus 100% on analyzing the data and growing the marketing area much faster.”
Xavier Ribas
Marketing Operations Analyst
Xavier Ribas
Marketing Operations Analyst
“We have increased the number of users that are active on Confect for the first three days by 28% when we started using behavior-based emails in Encharge.”
Gints Gailis
Head of Marketing Operations
“We have increased the number of users that are active on Confect for the first three days by 28% when we started using behavior-based emails in Encharge.”
Gints Gailis
Head of Marketing Operations at Confect
Gints Gailis
Head of Marketing Operations
"Encharge was the only tool specialized in SaaS companies that provides advanced workflows and deep integration with HubSpot.”
Mike Decker
Founder, The Advisor Suite
Josh Parten
Sales & Marketing Ops Manager
“We were spending around 3-5 hours in sales and another 2-4 hours in customer success to acquire each new customer. Now we need less than an hour in sales and another hour in customer success.“
Dennis Sturm
Marketing Manager Samdock
“We were spending around 3-5 hours in sales and another 2-4 hours in customer success to acquire each new customer. Now we need less than an hour in sales and another hour in customer success. “
Dennis Sturm
Marketing Manager Samdock
Dennis Sturm
Marketing Manager Samdock
“In Encharge, you can do everything in minutes compared to hours in the code. Any one of us can do it, even the people with no coding experience or understanding of such environments.”
Maria Laaksonen
Customer Success Engineer
“In Encharge, you can do everything in minutes compared to hours in the code. Any one of us can do it, even the people with no coding experience or understanding of such environments.”
Maria Laaksonen
Customer Success Engineer
Maria Laaksonen
Customer Success Engineer
"Switching to Encharge was a total relief!! Things that used to be hours to create now can be done in minutes. Really! It’s a great time saver."
Fabián Vargas
CEO and founder ZEWS agency
Fabián Vargas,
CEO and founder of ZEWS
“On average, our clients save a minimum of 4h/month in leads follow-up, thanks to Encharge.”
Mehdi Taleb
CEO and Founder at EverFruit Digital
“On average, our clients save a minimum of 4h/month in leads follow-up, thanks to Encharge.”
Fabián Vargas
CEO and founder ZEWS agency
Mehdi Taleb
CEO and Founder at EverFruit Digital
You buy a bookshelf from IKEA, open the box, and find screws, planks, and a wrench but no instructions. And