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How ZEWS marketing agency saved hours per month by switching from Drip to Encharge

3
International branches
200+
Live projects
"Switching to Encharge was a total relief!! Things that used to be hours to create now can be done in minutes. Really! It’s a great time saver."
fabian
Fabián Vargas,
CEO and founder ZEWS

The agency

ZEWS is a marketing agency based in Costa Rica with branches in Atlanta (US) and Chiriqui (Panama). The company was established in 2002 by Fabián Vargas. Focused on SEO, the agency now boasts hundreds of clients and more than 200 live projects.

The Challenge: Building and editing marketing automation flows without wasting a ton of time

As ZEWS grew and attracted more clients, the agency needed a faster and easier platform to create and edit automations. When you work on dozens of projects, you need to implement changes to the marketing automation strategy fast. Conversely, you are at risk of losing time and money and making your clients unhappy and hesitant about your ability to deliver on time.

Before Encharge, Fabián and the team used almost every email marketing and marketing automation tool under the sun. They have used Autopilot, then moved to GetResponse, then Sendinblue, then Drip. Today, they use Encharge.

“I felt the previous solution (Drip) was too stiff in terms of creating and modifying the automation flows. We were investing a lot of time just to apply little changes in the order (of the steps) of the flows, so that became an issue.”
fabian
Fabián Vargas,
CEO and founder ZEWS

The Solution: An easy to use marketing automation platform that makes creating flows a breeze

ZEWS needed a marketing automation platform that works with the speed of thought and doesn’t punish you for growing your clients’ contact lists. All that, without compromising any advanced features. That’s how they found Encharge — the most intuitive marketing automation platform for marketing and web design agencies.

“At first, I found the previous solutions we used OK for what we needed to do. Then the issue was either the pricing tiers as we grow or the ease of use. That made us look for something else. Initially, we found our last tool (Drip) intuitive, but then we realized that making a small change to a flow could take hours. With Encharge, I can create a bunch of emails and then move them into a flow in a short time. I really like the ease of use.”
fabian
Fabián Vargas,
CEO and founder ZEWS

When asked why Encharge is so much easier to use, Fabian dived deeper and shared more about the Encharge user experience.

“In the previous solution, the flows were just a straight line going down. There was no way to easily add an extra step or send people to a different branch quickly from a step. With Encharge, I can make these changes in a matter of seconds. That’s what I like the most. It’s super simple to create or modify a flow and adjust it as required, just dragging and dropping elements.”
fabian
Fabián Vargas,
CEO and founder ZEWS

Apart from using Encharge for their clients, ZEWS uses the platform to focus on their agency:

“We use Encharge to nurture our leads. We have an “always growing” list of emails made out of a weekly video we post on our YouTube channel, so we use that sequence to nurture leads. Now we also add behavioral actions to some of the emails, so if the leads clicked on a link or didn’t click, we can send them an SMS message or add them to a Facebook audience and keep them engaged.”
fabian
Fabián Vargas,
CEO and founder ZEWS

Lastly, we asked Fabián about the top 3 reasons he chose Encharge over all of the other big players in the field like Drip, GetResponse, and Autopilot. He responded with:

  1. Ease of use. Super, super simple to create or edit flows.
  2. Very intuitive interface, clean and to the point, without tons of buttons.
  3. You recognize anonymous users and match their activity to an identified contact once they fill in a form. It’s great to know what they were doing before turning into an identified contact.

The Result: Saving tons of hours and converting more leads into clients

Now Fabián and his team can save dozens of hours per month and scale their agency much faster.

“Switching to Encharge was a total relief!! Things that used to be hours to create now can be done in minutes. Really! It’s a great time saver.”
fabian
Fabián Vargas,
CEO and founder ZEWS

Not only that, but Encharge helps them attract more clients and improve the overall bottom line of the agency:

“Encharge has helped us to get more paying customers by moving them from the lead nurture list to a meeting and then turn them into a client.”
fabian
Fabián Vargas,
CEO and founder ZEWS

Want to get the same results for your agency? Make sure to try Encharge for free today.

Further reading: The Last Guide to Marketing Automation for Agencies You’ll Need

Business type
Marketing and SEO agency
Industry
Various
Made the switch from
Drip

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