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How EverFruit Digital uses Encharge to help franchise businesses like Subway convert more leads faster

4+
Hours saved per month thanks to Encharge
10+
Years of experience in the franchise industry
“On average, our clients save a minimum of 4h/month in leads follow-up, thanks to Encharge.”
mehdi
Mehdi Taleb
CEO and Founder at EverFruit Digital

The company

EverFruit Digital is a growth marketing agency specializing in the franchise industry. The company was founded in 2018 to address the problems faced by franchise networks in terms of digital growth. Since then, EverFruit Digital created its own methodology called “franchise growth marketing” and today works with renowned franchise brands such as Subway, Steak ‘n Shake, Bagel Corner, and Dietplus. 

As a niche market, the franchise industry has not yet fully embraced the concept of growth marketing. Leveraging its expertise in the marketing field, EverFruit Digital helps their clients adopt digital marketing and grow their business using the latest strategies in the marketing field.

The Challenge: Low lead conversion rates and long sales cycles

EverFruit Digital was looking for a tool that would streamline the marketing automation process for its clients while being easy to set up. The agency needed a solution that would allow them to streamline the process and match its needs to every client, while also being able to create, send, and track email campaigns, as well as automate follow-up workflows for leads. The main obstacles that the agency’s clients encountered were poor lead conversion rates and extended sales cycles.

“Whilst we’re evolving in the franchise industry, most of our clients are facing the challenges of low leads conversion rate (approx 2-3%), long sales cycle, and lack of digitalization of the franchisee hiring process. Encharge became a key in our strategies as we’re able to address this challenge with better automation workflows that directly impact (and positively) the conversion rates of our clients. The integrations with HubSpot and Calendly are a gem for us as we do not need to code anything to complete the stack with these great tools.”
mehdi
Mehdi Taleb
CEO and Founder at EverFruit Digital

The Solution: Encharge – an intuitive, growth marketing-focused automation platform

Encharge provided EverFruit Digital with an intuitive, easy-to-use marketing automation platform that matched their growth marketing approach. The visual aspect of automations, powerful email builder, and integrations with tools like HubSpot and Calendly made Encharge the perfect fit for the agency and their clients.

“Encharge.io is more up-to-date in terms of growth marketing. The design, the brand, everything feels 'younger' and modern. We can work closely with the Encharge team, and when we work with Encharge, we can feel the innovation.”
mehdi
Mehdi Taleb
CEO and Founder at EverFruit Digital

Encharge stood out from ActiveCampaign (the previous tool used by EverFruit Digital) due to its modern, user-friendly design and growth marketing focus. It offered the simplicity and ease of use that EverFruit Digital was seeking, making it a seamless addition to their marketing stack.

“We were looking for automation possibilities to create powerful workflows such as lead nurturing workflows and follow-up emails workflows while being integrated into the CRM of our clients, either through Zapier or with native integrations like HubSpot.”
mehdi
Mehdi Taleb
CEO and Founder at EverFruit Digital

Today EverFruit Digital uses Encharge for:

  • Marketing automation – leads follow-ups and nurturing, SQL & MQL strategies, and more
  • Communication and transactional emails
  • Newsletters with important announcements – Webinars and events
  • Creating new deals for the agency, depending on the leads’ activity

The Result: Saving time, adding value, and driving growth with Encharge

Encharge has helped EverFruit Digital’s clients save an average of 4 hours per month in lead follow-up thanks to its integration with Calendly and HubSpot.

The ability to quickly and easily create appealing emails and set up visual automation workflows has allowed EverFruit Digital to focus on their core business while providing value to their clients. The integration with tools like HubSpot and Calendly has made it possible to further streamline their clients’ marketing processes.

In addition to improving productivity, Encharge has also had a positive impact on the agency’s relationships with their clients. By adapting to their clients’ needs and adjusting or improving workflows as necessary, EverFruit Digital has been able to deliver tailored marketing solutions that drive growth and success in the franchise industry.

“Having a tool that ticks all the boxes like encharge.io is playing a big role in our growth, and we’re happy to partner with Encharge.”
mehdi
Mehdi Taleb
CEO and Founder at EverFruit Digital

The personalized touch has been instrumental in fostering a strong partnership between Encharge and EverFruit Digital. The Encharge team has provided prompt support and assistance via email and Slack, ensuring that issues or questions are addressed quickly and effectively.

“Encharge is a key player in our agency growth. We can adapt to our clients' needs and adjust or improve the workflows as we go and as the client grows. With the quick-to-respond support team, we really see the difference in our growth since we started working with Encharge.”
mehdi
Mehdi Taleb
CEO and Founder at EverFruit Digital
Industry
Franchises, Agency
Team size
14
Made the switch from
ActiveCampaign

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Meet your new marketing automation platform

Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for B2B SaaS businesses

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."

camille-photo
Camille Richon
Founder Payfacile
See why Encharge is different
Use Cases
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Create user journeys that convert, onboard, and retain customers.
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Nurture email leads into trial users and customers.
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Boost product activation and guide your users to value faster
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Smart marketing automation and behavior-based emails to double your trial conversion.
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Flow builder
Create remarkable user journeys with a robust and easy to use visual flow builder.
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Send targeted one-off newsletters to your audience or a segment of people.
Behavior emails
Send targeted emails when people do or don’t do something in your app.
js-console
Event management
Track, create, and edit the actions that happen in your product
User segments
Create user segments with the market’s leading segmentation for SaaS.
User profiles
See the people behind the actions and access the full view of your customer data.
Email personalization
Get your users to act with highly-personalized emails.
Email editor
Design beautiful mobile-ready emails without any HTML skills.
A/B tests
Drive email engagement with A/B tests for your Broadcasts and your Flows.
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Track page visits and form submissions on your website in real-time.
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Free email verification for all your contacts in Encharge, on all plans.
Transactional emails
Send emails like password reset, payment receipt, single sign-on link from your app.
building
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Custom objects
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