Confect is a B2B SaaS ad tech company that serves eCommerce brands and agencies, providing solutions to create, analyze, and scale their advertising efforts. Their client base includes renowned brands like Lego, Intersport, Telenor, and Jysk. Facing challenges with their previous marketing automation tool, HubSpot, Confect switched to Encharge to support their strategic shift from a sales-led growth to a product-led growth model.
Before adopting Encharge, Confect utilized HubSpot for their marketing automation needs.
However, they faced several issues with the platform, including:
These challenges and the ambition to be the first product-led company in the space prompted Confect to search for an alternative solution that would enable them to better integrate their marketing automation efforts with their product and customer journey.
Encharge provided Confect with a flexing marketing automation solution, offering several key advantages over HubSpot:
Real-time tracking: Encharge allowed Confect to track user behavior in real-time, ensuring that relevant and timely emails were sent based on user actions. This improved the overall effectiveness of their email campaigns and user engagement.
Flexible data management: Encharge’s data flexibility enabled Confect to set up custom objects and associations, which was crucial for managing their complex data structure, including different types of users, companies, and agencies.
Easy-to-use workflow builder: Encharge’s intuitive workflow builder allowed Confect to easily create multi-step, multi-action workflows, making their marketing automation efforts more efficient and targeted.
By implementing Encharge’s marketing automation solution, Confect achieved significant improvements in their user engagement and onboarding processes:
Increased user engagement: Confect saw a 28% increase in the number of users who were active on their platform for the first three days after signup. This improvement in onboarding contributed to a higher likelihood of users converting into paying customers.
Improved communication: With Encharge, Confect was able to easily transition communication between different stages of the customer journey, ensuring that users received the right information at the right time.
Enhanced product integration: By moving away from a “set and forget” model and becoming more integrated into their users’ workflows, Confect positioned itself as a valuable tool for eCommerce brands and agencies.
Confect plans to continue leveraging Encharge’s capabilities to further improve their user experience and retention efforts. They intend to use the platform for personalizing emails based on different product-led groups, such as champions and beginner users. This will enable them to tailor their communication and support strategies to better address the unique needs and preferences of their diverse user base.
Encharge played a pivotal role in Confect’s successful transition from a sales-led to a product-led growth model. The platform’s flexibility, real-time tracking capabilities, and seamless integration with Confect’s product enabled the company to deliver relevant, timely communications to users. This resulted in improved onboarding, increased user engagement, and, ultimately, higher conversion rates. With Encharge as their marketing automation partner, Confect continues to strengthen its position as a leading ad tech solution provider for eCommerce brands and agencies.
“I can assure you that Encharge is like having two full-time interns. This makes me focus 100% on analyzing the data and growing the marketing area much faster.”
Xavier Ribas
Marketing Operations Analyst
“I can assure you that Encharge is like having two full-time interns. This makes me focus 100% on analyzing the data and growing the marketing area much faster.”
Xavier Ribas
Marketing Operations Analyst
Xavier Ribas
Marketing Operations Analyst
“We have increased the number of users that are active on Confect for the first three days by 28% when we started using behavior-based emails in Encharge.”
Gints Gailis
Head of Marketing Operations
“We have increased the number of users that are active on Confect for the first three days by 28% when we started using behavior-based emails in Encharge.”
Gints Gailis
Head of Marketing Operations at Confect
Gints Gailis
Head of Marketing Operations
"Encharge was the only tool specialized in SaaS companies that provides advanced workflows and deep integration with HubSpot.”
Josh Parten
Sales & Marketing Ops Manager
"Encharge was the only tool specialized in SaaS companies that provides advanced workflows and deep integration with HubSpot.”
Mike Decker
Founder, The Advisor Suite
Josh Parten
Sales & Marketing Ops Manager
“We were spending around 3-5 hours in sales and another 2-4 hours in customer success to acquire each new customer. Now we need less than an hour in sales and another hour in customer success.“
Dennis Sturm
Marketing Manager Samdock
“We were spending around 3-5 hours in sales and another 2-4 hours in customer success to acquire each new customer. Now we need less than an hour in sales and another hour in customer success. “
Dennis Sturm
Marketing Manager Samdock
Dennis Sturm
Marketing Manager Samdock
“In Encharge, you can do everything in minutes compared to hours in the code. Any one of us can do it, even the people with no coding experience or understanding of such environments.”
Maria Laaksonen
Customer Success Engineer
“In Encharge, you can do everything in minutes compared to hours in the code. Any one of us can do it, even the people with no coding experience or understanding of such environments.”
Maria Laaksonen
Customer Success Engineer
Maria Laaksonen
Customer Success Engineer
"Switching to Encharge was a total relief!! Things that used to be hours to create now can be done in minutes. Really! It’s a great time saver"
Fabián Vargas
CEO and founder ZEWS agency
"Switching to Encharge was a total relief!! Things that used to be hours to create now can be done in minutes. Really! It’s a great time saver."
Fabián Vargas
CEO and founder ZEWS agency
Fabián Vargas,
CEO and founder of ZEWS
“On average, our clients save a minimum of 4h/month in leads follow-up, thanks to Encharge.”
Mehdi Taleb
CEO and Founder at EverFruit Digital
“On average, our clients save a minimum of 4h/month in leads follow-up, thanks to Encharge.”
Fabián Vargas
CEO and founder ZEWS agency
Mehdi Taleb
CEO and Founder at EverFruit Digital
“Encharge is an advanced email marketing solution that is affordable and easy to use.“
Mike Decker
Founder, The Advisor Suite
“Encharge is an advanced email marketing solution that is affordable and easy to use.“
Mike Decker
Founder, The Advisor Suite
Mike Decker
Founder, The Advisor Suite agency
You buy a bookshelf from IKEA, open the box, and find screws, planks, and a wrench but no instructions. And