Just look at these statistics: multichannel marketing with the right approach can increase reach by 300%. Global digital advertising spending is projected to reach $870.9 billion by 2027. For comparison, in 2023, this figure was $485 billion. Isn’t it amazing?
You can prepare excellent, informative, helpful material for your target audience, but without a solid content distribution strategy, you will not get the expected results. This is not a hypothesis but a reality you must accept and adapt to.
We’re here to help you sort it all out and succeed. We will share the most effective tools you can use to make your content visible to users and promote your project on the Internet.
Let’s dive in.
The types of content distribution
Your content should reach the intended audience interested in your offerings. You can use owned, earned, and paid services for that purpose.
Below, we break down these categories and explore the best tools for each.
Owned distribution platforms
Owned distribution refers to platforms where you have complete control over the content and its delivery. You can engage directly with your audience on platforms that belong to you. The first thing that comes to mind is social media. Here is the list of the most popular ones:
- Company site and blog
- Self-hosted videos
- Webinars
- Email marketing campaigns
- Owned social media channels and pages like your Facebook page, X.com account, etc.
A website is a great choice (if you have one). It is your primary hub for hosting articles, product pages, and more. Your blog is a key tool for sharing thought leadership and updates. Remember email newsletters. Use it to communicate with your audience and promote new content, deals, or updates.
Earned distribution platforms
Unlike the previous types of platforms, these are not under your control; however, you can still use them to distribute content. For example, Qwoted is excellent for connecting with journalists and earning media mentions. Reddit allows you to participate in discussions that can lead to viral shares. What other platforms of this type are there?
- Quora for sharing expert insights.
- LinkedIn shares and Facebook Groups.
- Medium for publishing articles.
We will also include user mentions and reviews in this category as well as guest posts. You can write content for other websites or blogs and thus promote your project online. Finding the right publishing resources that fit your business is just a matter.
Paid distribution platforms
Paid distribution involves investing in ads or sponsorships to increase the reach of your content. The perfect image of such platforms is Google Ads. It is excellent for promoting your content across search and display networks, requiring only a quick advertiser verification process for setup. If you want to advertise your offer on social media, use Instagram or Facebook ads. YouTube Ads help get visitors through video hosting.
Besides, you can collaborate with influencers to promote your content to their followers or become a sponsor for some popular blogs or websites.
Top content distribution tools by use case
So, you already have a general idea of
Tools for content distribution research
How do you make your content distribution as successful as possible? Good question, isn’t it? First off, you should understand where your audience spends their time online. No, you don’t have to conduct a manual search. You can use several tools to get valuable insights into audience behavior, content trends, and platform performance. Let’s explore the best ones for content distribution research.
SparkToro
Do you want to know where your target audience hangs out online?
An audience intelligence platform, SparkToro, is here to help. It provides insights into what social accounts users follow, which websites they visit, and even the hashtags they use. With this data, you can distribute your content on the platforms your audience is most active on.
Pricing
- Free Plan: limited searches
- Personal Plan: $38/month
- Business Plan: $112/month
- Agency Plan: $225/month
BuzzSumo
If you are looking for a comprehensive tool for content discovery, try BuzzSumo. It is suitable for businesses of different sizes. With this service, you can track social shares, identify influencers, and analyze what content performs well across various platforms. You can also see what is trending in your niche and adjust your content distribution strategy accordingly.
Pricing
- Content Creation: $199/month
- PR & Comms: $299/month
- Suite: $499/month
- Enterprise: $999/month
Ahrefs
Ahrefs is an excellent SEO and content analysis tool. It offers many features and provides valuable insights into identifying the top-performing content in your industry. This service gives you data on backlinks, keywords, and traffic trends. You can plan your distribution strategy by focusing on high-traffic channels and optimizing content for search visibility.
Pricing
- Lite Plan: $129/month
- Standard Plan: $249/month
- Advanced Plan: $449/month
- Enterprise Plan: $14 990/year
Tools for content distribution planning
Planning your content distribution is just as important as creating the content itself. Below, you can find tools for scheduling and executing your strategy more efficiently. There is no need to use all the services we mentioned. You can test them and choose the most convenient for you.
Notion
Notion helps you manage and plan content distribution in a collaborative environment. With customizable templates, databases, and to-do lists, you can easily track your content calendar, assign tasks, and manage your entire content process in one place. It’s perfect for teams looking to keep their content distribution organized and on track.
Pricing
- Free Plan: personal use with limited features
- Plus Plan: $10 per seat/month
- Business Plan: $15 per seat/month
- Enterprise Plan: custom pricing based on organizational needs
Airtable
This service combines a spreadsheet’s simplicity with a database’s functionality. Create customized workflows, manage content calendars, and collaborate with team members — all in one space. Moreover, you can adapt the platform to fit your specific content distribution needs, from tracking posts to managing deadlines.
Pricing
- Free Plan: for individuals and basic use
- Team Plan: $20 per seat/month
- Business Plan: $45 per seat/month
- Enterprise Scale: custom pricing for advanced solutions
CoSchedule
With CoSchedule, creating, scheduling, and publishing content across multiple channels from one centralized dashboard is easy. This tool offers features for team collaboration and integrates with various platforms like WordPress and social media tools. The service is quite popular among content marketers. Try it out to simplify workflows.
Pricing
- Free Calendar: limited features for basic use
- Social Calendar: $19 per user/month
- Agency Calendar: $49 per user/month
- Content Calendar: custom pricing
- Marketing Suite: custom pricing
Grab here a content distribution template
Tools for article distribution
Do you want your articles in front of the right audience to drive organic traffic? It is not a piece of cake, but with the right tools, you can do it. There are several tools explicitly designed for article distribution..
Collaborator
Collaborator is a unique platform that connects content creators with publishers. Both can benefit from using this service. As a marketing specialist, you have a great opportunity to distribute and promote content on high-authority websites. What’s the result? Gain backlinks. Improve SEO. Reach a broader audience. The platform also provides analytics to track your article’s performance so you can be sure your strategy is effective or make the necessary adjustments.
Pricing
From $0.56 to $6 350 per article: depends on the rating of the site you choose to publish content on
Outbrain
A native advertising platform that helps you distribute your articles on premium websites. Outbrain helps attract readers from trusted publications. It’s an excellent tool for reaching new audiences and gaining more article visibility.
Pricing
- Pay-per-click (PPC) model: prices vary based on budget and bidding strategy
- A minimum spend of $10 per day, $0.03 per click
- Custom pricing for enterprise-level solutions
PR Newswire
PR Newswire helps you get your articles and news in front of journalists, media outlets, and major news networks. It’s perfect for businesses and brands looking to gain visibility through trusted media channels and boost their SEO with authoritative backlinks. Cision acquired PR Newswire in 2015, but the service remains popular and effective.
Pricing
Custom pricing
Tools for email marketing distribution
Let’s move on to email marketing. This approach remains one of the most effective ways to distribute content directly to your audience. Whether you’re promoting blog articles, product updates, or newsletters, you should have the right tools to automate and manage email distribution.
Encharge
Encharge is the tool you need to create personalized email campaigns based on user behavior. It integrates with various CRMs and marketing tools. That means you can send targeted emails at the right time. Encharge helps you nurture leads and engage customers with tailored email sequences.
Pricing
- Growth Plan: $79/month
- Premium Plan: $129/month
- Enterprise Plan: custom pricing for larger businesses
HubSpot
An all-in-one marketing platform includes a potent email marketing tool in its broader CRM and marketing suite. You can create personalized email campaigns and measure the effectiveness of your email distribution efforts. Moreover, HubSpot can be integrated into other tools like landing pages and forms, as well as Encharge if you want to bring sales and marketing data together.
- Free Tools: includes basic email marketing and CRM features
- Sales Hub Starter: $15 per user/month
- Starter Customer Platform: $15 per user/month
- Sales Hub Professional: $90 per user/month
Tools for social media management
Whether you’re scheduling posts, tracking engagement, or managing multiple accounts, social media management tools can help streamline your strategy and make it more efficient.
SocialBee
SocialBee is an AI-powered social media management tool designed to make social media easier for businesses, entrepreneurs, and agencies. It’s a user-friendly platform where you can create, schedule, and post content across all your social channels in one place.
Pricing
- Bootstrap Plan: $29/month per user
- Accelerate Plan: $49/month per user
- Pro Plan: $99/month per three users
Hootsuite
Schedule and easily manage posts across multiple social media networks, such as Facebook, Instagram, LinkedIn, and Twitter with Hootsuite. This tool lets you track engagement and refine strategy over time. With an advanced dashboard, you can monitor real-time mentions, messages, and content performance.
Pricing
- Professional Plan: $99/month for one user
- Team Plan: $249/month for three users
- Enterprise Plan: custom pricing
Buffer
Optimize your social media presence with Buffer. This tool makes it easy to plan, schedule, and publish content across various platforms (X, Facebook, Instagram, and LinkedIn). Track how posts perform and gain insights into content effectiveness. A clean and user-friendly interface makes it convenient to manage multiple accounts.
Pricing
- Free Plan: manage three social accounts with ten scheduled posts per account
- Essentials Plan: $5/month per social channel
- Team Plan: $10/month per social channel
Tools for podcast distribution
More and more brands and individuals are using podcasts to reach engaged audiences. This type of content works great for users who prefer audio over text.
CoHost
CoHost suggests detailed audience analytics and customizable branding options. This service allows seamless distribution to all major podcast platforms, such as Spotify and Apple Podcasts. It also provides tools to track listener engagement. Use CoHost to optimize your podcast strategy and attract the target audience.
Pricing
- Lite Plan: $31/month
- Plus Plan: $44/month
- Enterprise Plan: custom pricing
Buzzsprout
A user-friendly podcast hosting platform simplifies the process of uploading, promoting, and distributing your podcast across all major directories. It has features like advanced statistics, transcription services, and monetization options. Buzzsprout is a great choice for podcasters at all levels.
Pricing
- Free Plan: upload 2 hours of content per month with ads
- Basic Plan: $12/month
- Standard Plan: $18/month
- Advanced Plan: $24/month
Podbean
Podbean is an all-in-one podcast hosting and monetization platform. With a single click, you can distribute your podcast to major platforms like Apple Podcasts, Google Podcasts, and Spotify. It also presents monetization features through ads and premium subscriptions. Additionally, for some users, live streaming capabilities for interactive podcasting might be helpful.
Pricing
- Basic Plan: basic podcast hosting with limited features
- Unlimited Audio Plan: $9/month
- Unlimited Plus Plan: $29/month
- Network Plan: $79/month
Tools for video content distribution
Video content is one of the most engaging forms of media and a powerful tool for businesses and creators looking to expand their reach. Choose the right platform to distribute your video content.
YouTube
Of course, this social platform is the most popular in the world. It offers unmatched reach and accessibility. You can upload, share, and monetize video content across various audiences here. YouTube’s search engine and recommendation algorithms help drive organic traffic. It is hard to disagree that this platform is ideal for creators and businesses looking to distribute video content to a global audience.
Pricing
- Free Plan: unlimited uploads with ad-supported content
- YouTube Premium: $11.99/month
- YouTube Ads: PPC model
TikTok
TikTok is one of the fastest-growing video content platforms. You can publish short-form videos and share content with a broad audience. It’s a great tool for creators and brands targeting younger audiences, with features like viral challenges, filters, and effects. TikTok’s algorithm quickly surfaces trending content, allowing many videos to gain widespread visibility.
Pricing
- Free Plan: unlimited uploads with in-app advertising
- TikTok Ads: PPC model for paid promotion
- Custom Ads: pricing varies for influencer partnerships and branded content
Vimeo
Vimeo is a premium video hosting platform focused on high-quality content distribution. It offers advanced privacy controls and customization options. This platform is popular among professional creators and filmmakers. Also, users get seamless embedding of videos on websites and ad-free viewing. It is a good choice for those who want greater control over sharing and presenting their videos.
Pricing
- Free Plan: basic video hosting with limited storage
- Starter Plan: $12/month
- Standard Plan: $20/month
- Advanced Plan: $65/month
Tools for analytics and reporting
Of course, you should monitor the effectiveness of your content distribution strategy to understand how it works. Analytics and reporting tools give you valuable insights into user behavior and engagement. Based on this, you can make informed, data-driven decisions.
Google Analytics
Google Analytics is a powerful, free tool that tracks and reports website traffic. It gives you an understanding of how visitors interact with your content. You can see and analyze traffic sources, session duration, conversion rates, etc. This service is the most important one for businesses and creators looking to optimize their content distribution strategies based on data.
Pricing
- Free Plan: full access to all basic analytics features
- Google Analytics 360: $150,000/year for enterprise-level solutions
Google Search Console
A free tool designed to help website owners monitor their site’s presence in Google search results. You can get data on search queries, indexing issues, backlinks, and many other indicators. Thus, it is easy to optimize content for better search performance.
Pricing
Free Plan: complete access to all features at no cost
Coupler.io
Coupler.io is an analytics and marketing reporting tool that turns data into real-time reports. It’s valuable for content distribution as it enables marketers to consolidate data from different channels — such as social media, email platforms, and web analytics — into a single, centralized dashboard. Coupler offers free, user-friendly templates and white-label reports that streamline the creation process, helping you present metrics and insights in a visually appealing way.
Pricing:
- Free Plan: 1 user, 1 data connection, 100 rows per run
- Personal Plan: 24$/month
- Professional Plan: 49$/month
- Team plan: 99$/month
- Business plan: 249$/month
Native social media platform analytics
Most social media platforms, including Facebook, Instagram, LinkedIn, and X, offer built-in analytics tools for tracking the performance of your posts. These tools provide insights into reach, engagement, follower growth, and more. Using native analytics, you can adjust your content distribution strategy to improve your results directly on the platform.
Pricing
- Free Plan: available on all major social media platforms
- Paid Ads Analytics: costs vary depending on the platform and the scope of the advertising campaign
Expert tips for successful content distribution
Research before you post
“Study the top posts in a subreddit before you decide to submit a link or any other form of content. Do your research on the latest Reddit statistics, and look for trends around the topics that stand out and the types of material and content the subreddit subscribers want. For example, posts that ask a question receive more comments, but posts that don’t ask a question receive more upvotes.”
— Ross Simmonds, founder at Foundation
Know your audience
“My top tip for increasing the reach and engagement of your content is to understand your target audience. Not only does this enable you to create more relevant, valuable, and engaging content, but it also means you will be able to identify the ideal ways to distribute this content so it reaches your audience. Consider the social media platforms your audience uses and the media outlets they read when strategizing your content distribution.”
— Lauren Walter, Search & Content Director at Online Optimism
“Focus on delivering content to your audience where they’re already active. We’ve had success with industry-specific forums and LinkedIn groups by sharing articles and insights directly with our audience. Customizing content to fit the tone and needs of these spaces has boosted both our reach and engagement. It matters a lot when you’re present in the right places, at the right time.”
— Tracie Crites, Chief Marketing Officer at HEAVY Equipment Appraisal
Repurpose and recycle content
“Repurpose your content across multiple channels while tailoring it for each platform. I break down a single blog post into snippets for social media, turn insights into a podcast discussion, or create short videos for YouTube. This multi-channel approach maximizes visibility, engaging different audience segments where they spend time. It’s not just about posting everywhere — it’s making sure the content feels native to each platform.”
— Marcus Clarke, Founder at Searchant
“I always recommend repurposing your content. I’ve been in digital marketing long enough to know that creating great content is only half the battle — the other half is making sure it reaches people in formats they’ll engage with. And instead of constantly creating new material, you can squeeze more value from what you already have by turning it into multiple formats.
— Scott Cohen, CEO at InboxArmy
Take a blog post, for example. I never just publish it and move on. We’ll break that post into LinkedIn snippets, create an infographic or two if there’s data involved, or even go on to make a short podcast episode diving deeper into one section.
Recently, we took an in-depth email marketing guide and transformed it into a week-long social campaign, hitting our audience with fresh angles on each platform. That single piece of content reached our audience in multiple ways, and we didn’t have to reinvent the wheel.
In my experience, this approach is both practical and effective. People consume content differently — some prefer quick bites on social, while others want a detailed blog. With repurposing, you’re meeting your audience where they are. And for me, it’s all about being smart with your efforts. Why burn out creating new content daily when you can reimagine what you already have in multiple ways?”
Collaborate with industry influencers
“Strategic influencer partnerships, but start small to validate ROI. For example, if you’re a fitness app, collaborate with micro-influencers in the nutrition niche on a limited content series. Test engagement rates and conversion metrics from these initial partnerships before scaling up. This approach lets you refine your strategy and maximize impact without overcommitting resources, often yielding better results than broad, untargeted campaigns.”
— Abdullah Mahmud, owner at ROIDoor
Conclusion
The truth is that content distribution is challenging, but with the help of these tools, you can go a long way.
Create solid content that resonates with your audience, wisely choose distribution channels, and start hitting your goals.
Whether you’re distributing articles, videos, or social media posts, these content distribution tools will help you amplify your strategy and make everything run smoothly.
