Easter in 2025 is on Sunday, April 20th — and it’s a great time for businesses to connect with their audience through the right emails. Even better, using a strong email editor can help ensure your message looks great and grabs attention.
In 2024, Americans planned to spend around $22.4 billion on Easter-related shopping, so there’s a big opportunity to boost engagement and sales with well-timed messages.
In this guide, we’re covering three types of Easter emails: ones for your customers, messages for employees, and a section at the end for colleagues. Whether you’re running a business, managing a team, or just want to send a thoughtful note, there’s something here for everyone.
Contents
Why do Easter Email Marketing in 2025?
Easter is more than just a holiday — it’s a great opportunity to connect with your audience and boost engagement.
A well-planned email campaign can help you stay top of mind, drive sales, and strengthen relationships.
1. People Are Ready to Spend
Easter is a time when customers actively shop for gifts, treats, and seasonal offers. A well-timed email can put your brand in front of them when they’re most likely to buy.
2. It’s a Chance to Re-Engage Customers
Holiday promotions are a great way to bring back past customers. Whether it’s a discount, a limited-time bundle, or a personalized offer, Easter emails can remind them why they loved your brand in the first place.
3. Emails Drive Action
Whether you’re promoting a sale, an event, or a special holiday message, emails give you a direct line to your audience. A strong campaign can encourage clicks, engagement, and conversions.
If you want to send emails that convert, A/B testing can help you find the best subject lines, content, and designs to maximize engagement.
What to Include in a Easter Email Campaign?
Whether you’re running a sale, promoting an event, or just engaging with your audience, including the right elements can make all the difference.
Here’s a quick breakdown of what to include:
| Element | Why It Matters |
|---|---|
| A Catchy Subject Line | Grabs attention and increases open rates. |
| Engaging Visuals | Easter-themed graphics make the email more appealing. |
| A Clear Offer or Message | Ensures readers know exactly what the email is about. |
| Personalization | Helps connect with the audience on a deeper level. |
| Strong Call-to-Action (CTA) | Encourages readers to take the next step. |
| Mobile-Friendly Design | Ensures readability across all devices. |
| Sense of Urgency | Encourages immediate action (e.g., “Limited-time offer”). |
Each of these elements plays a role in making your email stand out and drive results.
Easter Email Messages for Clients
1. Limited-Time Easter Offer
A special Easter promotion creates urgency and exclusivity, making customers feel like they’re getting something unique. Whether it’s a discount or a buy-one-get-one-free deal, limited-time offers encourage immediate action.
Highlight the deadline to push conversions and use clear, action-driven messaging.
, you’ll need to auto-personalize your emails for each customer.
Hey {firstName},
Easter is almost here, and we’ve got something egg-stra special just for you!
For the next 48 hours, enjoy {discountPercentage}% off on {productOrService}—the perfect way to treat yourself or someone special.
Click below to grab your Easter deal before it’s gone:
👉 {ctaLink}
This offer disappears on {expirationDate}, so don’t wait!
Hoppy shopping,{yourName}
Example subject line: “Hoppy Deals Inside – Limited-Time Easter Offers!”
Key elements:
- A clear discount or exclusive deal
- Personalization with the recipient’s name
- A strong CTA like “Claim Your Easter Treat”
2. Easter Gift Guide Email
Many people struggle with choosing the perfect Easter gift, making a curated gift guide a valuable resource. A well-structured guide helps customers quickly find relevant products, especially when categorized into sections like “Gifts for Kids,” “Gifts for Family,” or “Last-Minute Finds.” Adding direct links to purchase makes the process seamless.
Hey {firstName},
Finding the perfect Easter gift doesn’t have to be a hunt!
We’ve put together an Easter Gift Guide to help you choose the best surprises for everyone on your list.
🐰 Gifts for Kids
🎁 Gifts for Family
💡 Last-Minute Finds
Explore the full list and find the perfect match:
👉 {ctaLink}
Make this Easter extra special with the perfect gift!
Happy shopping,{yourName}
Example subject line: “Easter Shopping? We’ve Got You Covered”
Key elements:
- Categorized gift recommendations
- Product images and pricing
- A CTA like “Shop the Gift Guide”
3. Treat Yourself Easter Campaign
Not everyone celebrates Easter traditionally, and many use the occasion as an excuse for self-care. A “treat yourself” campaign shifts the focus from gifting to personal indulgence, making it more inclusive. Brands selling wellness, beauty, or luxury products can use this approach to encourage customers to splurge on themselves.
Hey {firstName},
This Easter, don’t forget about someone important—YOU!
Take a moment to indulge and enjoy something special, whether it’s a cozy night in, a self-care treat, or that little luxury you’ve been eyeing.
For a limited time, enjoy {discountPercentage}% off on {productOrService}—because you deserve it.
👉 {ctaLink}
Make this Easter all about YOU!
{yourName}
Example subject line: “Easter Isn’t Just for Kids—Treat Yourself”
Key elements:
- A warm, inclusive tone
- Products or services related to self-care
- A CTA that reinforces self-love (e.g., “Spoil Yourself Now”)
4. Share the Joy Referral Email
A referral campaign encourages customers to spread the word about your brand by rewarding both the referrer and the new customer. Easter is about sharing and joy, making this type of email fit naturally into the season.
Offering store credit, discounts, or exclusive perks makes it more enticing.
Hey {firstName},
Easter is all about joy, and what’s better than sharing it with friends?
Invite a friend to {brandName} and you’ll both get $10 when they make their first purchase.
Here’s how it works:
✅ Share your unique referral link
✅ Your friend signs up and makes a purchase
✅ You both earn $10!
Ready to spread the joy?
👉 {referralLink}
Because good things are better when shared.
{yourName}
Example subject line: “Share the Joy – Give $10, Get $10”
Key elements:
- A simple explanation of how referrals work
- A clear incentive for both referrer and referee
- A “Share Now” CTA
5. Surprise and Delight Easter Email
A surprise Easter email with an unexpected perk helps strengthen brand loyalty. Instead of promoting a sale, this email focuses on giving something away—whether it’s free shipping, a discount code with no strings attached, or bonus rewards.
When customers feel valued, they’re more likely to engage with your brand long-term.
Hey {firstName},
We’ve hidden a little Easter surprise in your inbox!
🎁 Enjoy {offerOrFreebie} on us!
No catch, no tricks—just a little thank-you for being part of our community.
Click below to claim your Easter gift:
👉 {ctaLink}
But don’t wait—this special treat won’t last forever!
Hoppy Easter,{yourName}
Example subject line: “An Easter Surprise Just for You”
Key elements:
- A small freebie, bonus, or exclusive content
- No pressure to buy—just goodwill
- A CTA that encourages engagement (e.g., “Claim Your Gift”)
6. Heartfelt Customer Appreciation Email
Easter is a great opportunity to show gratitude to your customers. A simple thank-you email with no sales push helps strengthen relationships and builds loyalty. This type of email can highlight how much you appreciate their support, possibly including a personalized touch like their name or past purchases.
Hey {firstName},
With Easter just around the corner, we wanted to take a moment to say thank you.
Your support means the world to us, and we appreciate having you as part of our community.
As a small token of gratitude, here’s {discountOrGift} just for you.
Click below to enjoy your Easter treat:
👉 {ctaLink}
Wishing you a joyful and bright Easter!
{yourName}
Example subject line: “We’re Hoppy to Have You as a Customer”
Key elements:
- A genuine thank-you message
- A customer spotlight or success story
- An optional small discount as a token of appreciation
Easter Email Campaigns for Employees
1. Easter Appreciation Email
Employees are the backbone of your business, and Easter is a great time to show gratitude for their hard work. A simple appreciation message can boost morale and make employees feel valued.
Hey {firstName},
As we celebrate Easter, we just wanted to take a moment to thank you for your hard work and dedication.
Your contributions make a real difference, and we truly appreciate everything you do.
Wishing you a wonderful Easter filled with joy, relaxation, and maybe a little chocolate!
{yourName}
Example subject line: “Hoppy Easter! A Big Thank You from Us”
Key elements:
- A heartfelt message of appreciation
- Acknowledgment of their contributions
- A warm, friendly tone
2. Easter Team Celebration Invitation
If your company is hosting an Easter event, a well-crafted invitation email ensures maximum participation. This could be a virtual or in-person event with games, food, and fun activities.
Hey {firstName},
Easter is here, and we’re celebrating with an egg-stra special event!
📅 Date: {eventDate}
📍 Location: {eventLocation}
🎉 Activities: Games, food, and fun surprises!
Don’t miss out—RSVP now and join the fun:
👉 {ctaLink}
Looking forward to celebrating with you!
{yourName}
Example subject line: “Join Us for an Egg-citing Easter Celebration!”
Key elements:
- Event details (date, time, location)
- A fun, festive tone
- A CTA like “RSVP Now”
3. Easter-Themed Employee Rewards Email
Easter is a great time to recognize employees for their hard work by offering small perks or rewards. Whether it’s a bonus, an extra day off, or a small gift, this email makes them feel appreciated.
Hey {firstName},
Easter wouldn’t be complete without a little surprise!
As a thank-you for all your hard work, we’re giving you {rewardOrBonus} this Easter.
Click below to claim your treat:
👉 {ctaLink}
Wishing you a joyful and restful Easter!
{yourName}
Example subject line: “A Special Easter Treat for You!”
Key elements:
- Details of the reward or perk
- A note of appreciation
- A CTA like “Claim Your Reward”
4. Easter Team-Building Challenge
An Easter-themed challenge or competition can help boost team spirit. This could be an Easter egg hunt, a themed trivia contest, or a friendly competition with prizes.
Hey {firstName},
Easter is the perfect time for a little friendly competition!
We’re hosting an Easter Team Challenge where you can put your skills to the test and win some egg-citing prizes!
🏆 What’s happening: {challengeDetails}
🎁 Prizes: {prizeDetails}
📅 Date: {challengeDate}
Think you’ve got what it takes? Sign up and show us your Easter spirit!
👉 {ctaLink}
Let’s make this an Easter to remember!
{yourName}
Example subject line: “Hop Into the Fun: Easter Team Challenge!”
Key elements:
- Clear details of the challenge
- Incentives or prizes for participation
- A CTA like “Join the Challenge”
5. Work-Life Balance Reminder Email
Easter is a time for family and relaxation.
Sending a thoughtful email reminding employees to enjoy the holiday and maintain a healthy work-life balance shows you care about their well-being.
Hey {firstName},
Easter is a time for rest, reflection, and spending time with loved ones—and we want to remind you to take full advantage of it!
As much as we appreciate all your hard work, it’s just as important to recharge. So whether you’re celebrating with family, enjoying a quiet weekend, or indulging in some well-deserved relaxation, make sure to disconnect and enjoy the break.
Wishing you a joyful and restful Easter!
{yourName}
Example subject line: “Take Time to Recharge This Easter”
Key elements:
- A warm, thoughtful message
- Encouragement to disconnect and relax
- A supportive, human tone
6. Easter Charity & Giving Back Email
Encouraging employees to participate in a company-sponsored Easter charity drive or community service event reinforces a positive workplace culture.
Hey {firstName},
Easter is a season of joy, generosity, and community—so this year, we’re coming together to make a difference.
We’re supporting {charityName} and encouraging everyone to join in! Here’s how you can help:
❤️ Donate: {donationLink}
✋ Volunteer: {volunteerDetails}
🎁 Contribute to our charity drive: {charityEventDetails}
Every little bit counts, and together, we can spread kindness this Easter.
Ready to get involved? Click below:
👉 {ctaLink}
Thank you for making a difference!
{yourName}
Example subject line: “Let’s Give Back This Easter”
Key elements:
- Details of the charity initiative
- How employees can participate
- A CTA like “Get Involved”
Easter Email Campaigns for Colleagues
1. Easter Greetings & Well Wishes
A simple and friendly Easter email can help spread positivity and strengthen workplace relationships.
Hey {firstName},
Just a little note to wish you a Happy Easter!
Hope your weekend is filled with good food, great company, and lots of chocolate eggs.
Enjoy your Easter break!
{yourName}
Example subject line: “Wishing You a Joyful & Egg-stra Special Easter!”
Key elements:
- A warm Easter greeting
- A short, friendly message
- A positive and inclusive tone
2. Easter Office Potluck Invitation
If your team is organizing an Easter potluck, a well-crafted invite ensures participation and excitement.
Hey {firstName},
We’re hosting an Easter Potluck and you’re invited!
📅 Date: {eventDate}
📍 Location: {eventLocation}
Bring your favorite dish and let’s celebrate together.
Let us know what you’re bringing:
👉 {ctaLink}
Looking forward to a delicious celebration!
{yourName}
Example subject line: “Join Us for an Egg-citing Easter Potluck!”
Key elements:
- Event details (date, time, location)
- A sign-up list for food contributions
- A CTA like “Let Us Know What You’re Bringing”
3. Easter-Themed Desk Decoration Contest
A fun and engaging email to encourage participation in a lighthearted desk decorating contest.
Hey {firstName},
This Easter, take a moment to recognize a colleague who’s made a difference in your workday.
Send them a quick note of appreciation and brighten their day!
👉 {ctaLink}
Let’s keep the positive vibes going!
{yourName}
Example subject line: “Get Hoppy! Join Our Easter Desk Decorating Contest”
Key elements:
- Contest details and rules
- Deadline for participation
- A CTA like “Sign Up & Show Your Creativity”
4. Easter Work Buddy Appreciation Email
Encouraging colleagues to send appreciation messages to each other fosters a positive workplace culture.
Hey {firstName},
Easter is the perfect time to spread joy and appreciation—and what better way than to recognize a colleague who’s made a difference in your workday?
Take a moment to send an appreciation message and brighten someone’s Easter! Here’s an idea to get you started:
“Hey {colleagueName}, I just wanted to say how much I appreciate your hard work and positive energy. You make our workplace better every day. Wishing you a fantastic Easter!”
Send your message now and make someone’s day:
👉 {ctaLink}
Let’s keep the Easter spirit alive!
{yourName}
Example subject line: “Spread the Easter Cheer – Appreciate a Colleague!”
Key elements:
- A prompt to recognize a coworker’s efforts
- An optional template or example message
- A CTA like “Send Your Easter Appreciation”
5. Easter Break Reminder
If the office is closing or offering a break, a friendly reminder email ensures everyone is informed and encouraged to rest.
Hey {firstName},
As Easter approaches, we want to remind you to take a break and recharge.
📅 Office Closure/Adjusted Hours: {officeClosureDetails}
Whether you’re celebrating with family, enjoying a quiet weekend, or indulging in some well-deserved relaxation, take this time to rest and refresh.
Wishing you a joyful and restful Easter!
{yourName}
Example subject line: “Time to Unwind – Enjoy Your Easter Break!”
Key elements:
- Office closure or adjusted hours (if applicable)
- Encouragement to relax and recharge
- A warm and friendly closing
6. Fun Easter Quiz or Trivia Challenge
An Easter-themed quiz or trivia challenge adds a fun, interactive touch to the workplace and encourages engagement.
Hey {firstName},
Think you know everything about Easter? Let’s put your knowledge to the test!
Join our Easter Trivia Challenge and compete for [prizeDetails]!
🐰 Sample Question:
What is the most popular Easter candy in the U.S.?
A) Chocolate bunnies
B) Jelly beans
C) Marshmallow Peeps
D) Cadbury Eggs
Want to see if you got it right? Take the full quiz here:
👉 {ctaLink}
Good luck, and may the best Easter expert win!
{yourName}
Example subject line: “Test Your Easter Knowledge – Trivia Challenge Inside!”
Key elements:
- A few fun Easter trivia questions
- A small incentive or prize for the winner
- A CTA like “Join the Challenge Now”
Top 30 Easter Email Subject Lines
Choosing the right email subject line can make all the difference in grabbing attention and boosting open rates. Easter is the perfect time to engage your audience with festive, fun, and irresistible subject lines that encourage clicks.
Whether you’re running a sale, hosting an event, or simply spreading holiday cheer, these 30 subject lines will help your emails stand out in crowded inboxes.
Promotional & Sales-Oriented
- 🐣 Hop into Savings – Easter Deals Inside!
- 🐰 Easter Sale Ends Soon – Don’t Miss Out!
- 🌸 Egg-stra Special Easter Discounts Await!
- 🎁 Your Easter Surprise is Inside – Open Now!
- 🚀 Flash Sale: Easter Deals You Can’t Resist!
- 🛍️ Easter Weekend Specials – Up to 50% Off!
- 🎉 Hoppy Easter! Get Exclusive Holiday Savings
- 🐥 Easter Freebie Alert – Open to Reveal!
- 💰 Easter Savings Are Here – Don’t Wait!
- 🌷 A Spring Surprise Just for You!
Engagement & Fun Themes
- 🥚 Find the Golden Egg – A Special Reward Inside!
- 🐣 Hop This Way for an Easter Surprise!
- 🎨 Easter DIY Ideas + Special Treats!
- 🍫 What’s Better Than Chocolate? These Easter Deals!
- 🏆 Join Our Easter Hunt & Win Big!
- 🌞 Spring is Here – Fresh Offers Await!
- 🐰 Guess What’s in Your Easter Basket?
- 🌸 Easter + Spring = The Perfect Time to Shop!
- 📢 An Easter Surprise is Waiting for You!
- 🥕 No Tricks, Just Treats – Your Easter Gift Awaits!
Limited-Time & Urgency
- ⏳ Easter Flash Sale – Only 24 Hours Left!
- 🏃♂️ Easter Deals Are Disappearing Fast!
- 🕰️ Last Chance! Easter Discounts Expire Soon
- 🛒 Easter Savings – Shop Before It’s Too Late!
- 🚨 Final Hours: Easter Offers Ending Soon!
- 🐥 Eggs-iting Deals Won’t Last Forever!
- 🔥 Hot Easter Deals – Shop Now Before They’re Gone!
- 💨 Easter Blowout Sale – Act Fast!
- 🥳 Your Easter Gift Expires at Midnight!
- 🏅 Only a Few Left! Grab Your Easter Deal Now!
Encharge: 10x Your Sales During Easter
Encharge helps you automate and personalize your Easter email campaigns for higher conversions. With advanced segmentation, pre-built templates, and smart automation, you can send the right message at the perfect time.
Boost engagement and sales effortlessly this Easter!
✅ Automate Easter Email Campaigns – Send the right message at the right time without manual effort.
✅ Personalized Customer Journeys – Tailor emails based on user behavior for higher engagement.
✅ Pre-Built Easter Templates – Launch campaigns faster with ready-to-use designs.
✅ Advanced Segmentation – Target VIPs, cart abandoners, and inactive users with precision.
✅ A/B Testing & Analytics – Optimize subject lines, content, and send times for maximum conversions.
Don’t miss out on Easter sales – start automating with Encharge today!
FAQ: Easter Emails
1. When to send Easter emails?
The best time to send Easter emails depends on your campaign type:
- Early Promos (2–3 weeks before Easter) – Announce sales, gift guides, or special Easter offers to build anticipation.
- Final Reminder (3–5 days before Easter) – Urge last-minute shoppers to take advantage of deals before they expire.
- Easter Weekend (Friday–Sunday) – Send festive messages, exclusive discounts, or interactive content like Easter egg hunts.
- Post-Easter (Monday–Tuesday after Easter) – Promote leftover sales, clearance items, or thank-you emails to keep engagement going.
Timing may vary based on your audience, so testing different send times can help optimize results.
2. Who should you send an Easter email blast to?
Send Easter emails to existing customers, subscribers, and inactive users to boost engagement. Target VIPs, cart abandoners, and social media followers with exclusive offers.
3. How do I say Happy Easter in an email?
Keep it simple and warm! Try “Happy Easter! Wishing you a joyful and bright holiday.” or “Hop into Easter with happiness and cheer!”
For a promotional touch, add “Celebrate Easter with a special treat — just for you!”
Thank you so much for reading this,
David Ch
Head of Marketing at Encharge
