New product: Breezemail.AI - Categorize the emails in your inbox with AI →
📺📗 Behavior Email Marketing for SaaS — FREE Video Course →
Placeholder Forms
Native Forms are live! Convert your website visitors into leads →
New HubSpot Two-Way Sync Integration — The perfect sales and marketing alignment →

Event Management

Let your team see every moment of the customer experience clearly. Track, create, and edit the actions that happen in your product. Event management displays all of the events that have been received in your Encharge account.

SaaS companies that use Encharge

The Challenge

Since we launched Encharge, our mission has been to make behavior emails for SaaS companies easy. It's one of the most complex things in the marketing world. It requires a lot of help from developers and technical knowledge that goes beyond the typical forte of marketers (like copywriting, running ads, etc.)

Today, implementing behavior emails is still a complex endeavor that requires a lot of cooperative work between marketers and developers and deep understanding of how events work. We set out to change this.
The solution

Event Management in Encharge

With Event Management, you can visualize and organize all of the events that happen in your product, including Ingest API, JavaScript,, and Stripe events (like subscription created, cancelled, trial started, etc.) You can test and see how many times a specific event has been performed, as well as easily work with your developers to implement the right events needed for your behavior emails.
How it works

3 Steps to setting up events & behavior emails in Encharge

Identify the critical user actions

Map the important value moments in your product and create them as events in Event Management.

Send user events to Encharge

Send user events and properties to Encharge via a direct API or get started with plug-and-play integration with Segment.

Trigger automated onboarding emails and user onboarding workflows

Use our drag and drop flow builder to create custom-tailored onboarding processes. Trigger emails when people are most likely to engage with them.


How can I connect my app to Encharge to send events?

You can connect your product to Encharge using our integration, Ingest API, or JavaScript tracking. Learn more here.

Do you have a integration?

You bet! We have a native integration with Segment. You can use Segment events directly in our flows and trigger onboarding and other emails when people perform Segment events.

Do I need a Premium plan to send app events to Encharge?

Yes. Events and Event Management are only available on Premium.

Do you have help docs or courses on using events, Event Management, and setting up behavior emails?

Yes! You can check out our help docs on events and our free course on creating behavior emails for SaaS, which covers how to use event management.

4.8/5 from 228 reviews
4.9/5 from 158 reviews
4.9/5 from 155 reviews
4.91/5 from 154 reviews

Meet your new marketing automation platform

Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for B2B SaaS businesses

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."

Camille Richon
Founder Payfacile
See why Encharge is different
Use Cases
Marketing automation
Create user journeys that convert, onboard, and retain customers.
Lead nurturing
Nurture email leads into trial users and customers.
User onboarding
Boost product activation and guide your users to value faster
Trial conversion
Smart marketing automation and behavior-based emails to double your trial conversion.
Success Stories
Landbot automates the onboarding for 80,000+ users while saving 320 hours/month
Confect transitioned to Product-Led Growth and increased user engagement by 28%
Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge
Flow builder
Create remarkable user journeys with a robust and easy to use visual flow builder.
Send targeted one-off newsletters to your audience or a segment of people.
Behavior emails
Send targeted emails when people do or don’t do something in your app.
Event management
Track, create, and edit the actions that happen in your product
User segments
Create user segments with the market’s leading segmentation for SaaS.
User profiles
See the people behind the actions and access the full view of your customer data.
Email personalization
Get your users to act with highly-personalized emails.
Email editor
Design beautiful mobile-ready emails without any HTML skills.
A/B tests
Drive email engagement with A/B tests for your Broadcasts and your Flows.
Lead scoring
Identify interested users and best-fit customers and proactively reach out to them.
Website tracking
Track page visits and form submissions on your website in real-time.
Build and implement native forms on your website with just a few clicks.
Free email verification
Free email verification for all your contacts in Encharge, on all plans.
Transactional emails
Send emails like password reset, payment receipt, single sign-on link from your app.
Company profiles
Nurture, onboard, and convert whole teams with account-based marketing
Custom objects
Store and customize all your data the way you use it right inside of Encharge
Facebook Logo
HubSpot Logo
Calendly Logo
Typeform Logo
Slack Logo
Intercom Logo
Mailchimp Logo
Salesforce Logo
Zapier Logo
Pabbly Logo
Integrately Logo
Stripe Logo
Chargebee Logo
Chargify Logo
Recurly Logo
Paddle Logo
Twilio Logo
Twilio SMS
Webhooks Logo
Segment Logo
API Logo
Google Analytics Logo
Google Analytics
SyncSpider logo
KonnectzIT logo