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7 Things You Forget to Do in Your Happy New Year’s Emails

Today we’re going to share seven things that many people forget during their happy New Year’s email campaigns:

1. Thank your loyal customers

Thanking your loyal customers

Don’t forget to thank your loyal customer in your new year’s email. It’s a great way to remind them of your brand and build loyalty. 

One of the best ways to show your loyal customers that you appreciate them is to offer loyalty rewards. By showing your customers that you value their loyalty, you’ll keep them returning for more.

You want to show your customers how much you appreciate their business. There are a few different ways you can do this.

One way is to thank them for their continued support. The New Year is a great time to show appreciation to your customers.

Finally, make sure you are constantly working to improve your customer service and the overall customer experience. Thanking your loyal customers is just one part of showing them they are valued; you must also deliver on your promises and exceed their expectations whenever possible.

2. Recap your client’s journey with you

Recapping your Client's Year Journey with You

It’s essential to keep your clients updated on the latest trends and changes in the industry. This includes information about what you have done and how it has benefited your clients. It would be best if you also informed them of any new updates or changes that may affect them. By doing so, we can help them navigate the challenges and opportunities that await in 2023.

Include information about your company’s successes and goals for 2023. Review recent changes and updates to your products and services. Review any new trends that have emerged in the industry that may be of interest to your clients.

  1. Include data about your company’s progress and accomplishments over the past year. This will give recipients a sense of your company’s growth and development.
  2. Use this email format to highlight the impact of your nonprofit or charity organization. Share stories and statistics illustrating how you’ve made a difference in your community or the world.
  3. Use this email format to wrap up your year. Reflect on your successes and challenges, and set goals for the coming year.

3. Offer free shipping

Offering a Free Shipping

Offering free shipping is a great way to increase sales by +20%. A return policy is also an excellent way to boost sales. Provide a code to your email to input during the checkout page to offer free shipping. 

Here are the pros:

  1. Increase sales by +20%: offering free shipping and a return policy almost always boost sales.
  2. Keep your customers happy: Clear mention of shipping guarantees in emails will satisfy customers.

4 Add fun and actionable CTA buttons

Putting Fun and Actionable CTA Button Ideas

Your CTA button should be placed “above the fold” so visitors can see it without scrolling. Use persuasive language and high-converting words to make your CTA as compelling as possible. The button should be large and distinct from the surrounding text and background. Design elements such as shadows and gradients make your button more visually appealing. Most importantly, keep your CTA clear and concise so that readers know exactly what they need to do.

Use a different color for the text and background of your CTA button to stand out from the rest of the email content. Use contrast to make your button more noticeable. Use design elements such as shadows, gradients, and colors to improve the look of your CTA button. Use an example of a CTA button from a well-designed website to help you improve yours.

Share a “New Year, New You” video with your subscribers to inspire them to try something new in the new year.

If you’re a B2B company, include a few tips in your email about how businesses can succeed in the new year.

5. Offer a discount or a promotional code

Offering a Discount or a Promotional Code

If you want to help your friends stick to their New Year’s resolutions, remember to offer them a promotional code. Promotional codes are like a magic charm that can help them succeed — submitting a discount or promotional code incentivizes them to stick to their goals.

Plus, it’ll be an excellent way to show your support for their efforts.

A promotional code is a great way to get new customers and keep them returning. You can offer a discount on products, services, or even your own time! – and use it to increase sales and steal customers from your competitors.

You can wear the item you love to get a promotional code for content creation services. This is a great way to show your personality and love for the item. Additionally, it is a great way to get a promotional code for content creation services. Content creation virtual assistants offer a way to be happy and radiate happiness. The litmus test for whether or not a promotional code is worth getting is if it makes the user happy.

If you’re looking for a way to support content creation and make an impact this New Year’s Eve, consider wearing something you love. Any item can be beautiful if meaningful to you, so don’t be afraid to leave that piece you’ve been eyeing and show it off.

  1. Use New Year’s Eve as an opportunity to promote special sales or discounts. You can do this by sending a final email of the year to promote your work or wish readers a happy new year.
  2. Use a discount or promotional code to save on your purchases. There are many ways to do this, but some examples include checking out Epicurious’ list of the best cookbooks of 2022, Yahoo Sports’ guide to ending 2022 with a win, Rent the Runway’s roundup of NYE dresses for $20.16, LivingSocial’s Countdown to New Year’s Eve and Jonathan Adler’s suggestions for avoiding the Auld Lang SIGH.
  3. Nordstrom offers a variety of ways to offer discounts or promotional codes. One example is their Countdown to Chic feature, which features various countdown clocks with different discount codes.
  4. Etsy also offers a variety of gift guides with promotional codes.
  5. Wakefield National has a compilation of the best articles from the year, each with a promotional code for readers.

6. Add a countdown timer in your email

Adding a Countdown Timer in Your Email

Use a countdown timer in your email to encourage customers to take action before the year ends. For example, if you’re running a promotion for new subscribers only, include an email with a countdown timer that lets customers know how much time is left to sign up for the promotion.

Adding a countdown timer to your email is a great way to create a sense of urgency and encourage recipients to act quickly. To add a countdown timer, install the Countdown Timer plugin and follow the instructions. With just a few clicks, you’ll be able to create an email that counts from 10 minutes to 0. When the timer expires, recipients will be notified that they must take action. Here’s an example line:

Last Chance! 50% off Premium – ends in just 3hrs – don’t miss out! The Final Sale of The Year ENDS NOW

7. Promote your products

Promoting your products

The New Year is a great time to promote your products and services. You can use motivational quotes or words of wisdom to greet people and encourage them to start the year with renewed vigor. You can also start fresh in the new year by making changes that will improve your life. 

The new year provides an opportunity to start fresh, so why not promote your products and services with renewed vigor? You can do several things to get the word out and attract new customers.

One way to reach people is by greeting them with motivational quotes. This can help them approach the new year with a more positive outlook, making them more likely to try new things. 

Charlie Brown’s quote about taking each day as it comes is an excellent reminder to live in the present and not dwell on the past. This can be applied to trying new products or services – don’t let negative experiences from the past keep you from giving something new a chance.

Another way to promote your offerings is by writing a well-formed and easy-to-read explanation of what they are and how they can benefit potential customers. This will give people all the information they need to make an informed decision about whether or not to try your product or service. It’s also essential to believe in yourself and your ability to make a difference – if you don’t believe in what you’re offering, why should anyone else?

Starting afresh in the new year is a great way to get people interested in your offer. Take advantage of this opportunity to promote your products and services to attract new customers and help you reach your goals.

How important is sending a Happy New Year’s Email to your customers or clients? 

Whether you’re in B2C or B2B markets, sending a new years email is an amazing opportunity to bring your business to your customers’ top of mind. If done right, New Year’s emails can have your business heading into the new year with new business opportunities.

Many B2B clients look to cut costs going into a new year, and this can be a perfect time to win over leads who haven’t signed up as clients yet. Use this opportunity to help build your B2B brand in the eyes of your leads. 

How to craft a good new year email subject line

  1. Keep best practices in mind this year when crafting email subject lines. This means using active and engaging language that accurately reflects the content of your email.
  2. Keep your audience in mind when choosing email subject lines. Make sure the line is relevant to them and will pique their interest.
  3. Many different email subject line ideas for your small business. Consider what you want to say in your emails and find a catchy, relevant subject line.

When crafting your new year email subject lines, it’s essential to make them catchy and engaging. Keep the “3 Cs” in mind: content, call to action, and convenience. Remember that people will judge your emails based on their subject lines, so ensure they’re effective! Try using attention-grabbing subject lines that will get your customers’ attention. Additionally, ensure that your email content is valuable and relevant to your customers.

Your email subject line should be light and cheerful for New Year’s Day to reflect the holiday’s celebratory tone. Some ideas for catchy New Year’s Day email subject lines include:

  • “Wishing you a Happy New Year!”
  • “A new year, a new beginning!”
  • “Time to celebrate!”

Email subject lines are essential to get right if you want to ensure your email is opened. For New Year’s Day, some famous subject lines to increase open rates include wishing recipients all the best for the new year or asking what they have planned. Popular choices are toasting a great year ahead or starting the new year off right.

Read more: 6 Killer Tips to Craft Compelling and Clickable Email Subject Lines

8 tips for an effective New Year’s email campaign

1. Don’t forget to personalize your message.

Don't forget to personalize your message

Your recipients will appreciate a message addressed to them personally rather than a generic “Happy New Year” greeting. Include their name in your email’s subject line and body. Adding email personalization helps your emails avoid the spam folder. You don’t want to look like an email that was sent by scammers

Read more: How Personalization Drives Growth Marketing in 2022?

2. Keep it short and sweet.

Keep it short and sweet

No one wants to read a long, drawn-out email. Get to the point quickly and be concise in your writing. Wishing a happy new year and thanking customers for their business is sufficient – anything more is unnecessary fluff.

3. Use positive language.

Use positive language

When writing your email, use upbeat language. This will help create a good impression and set the tone for a prosperous new year. Avoid using negative words or phrases such as “unfortunately” or “but.”

4. Be careful with humor.

Be careful with humor

Not everyone appreciates humor, so it’s best to avoid caution when incorporating it into your email greetings. A well-placed joke can lighten the mood and make your message more memorable – but if it falls flat, it could do more harm than good. Stick to safe topics like current events or pop culture references that will appeal broadly.

5. Use an appropriate signature.

Use an appropriate signature

Your email signature should be professional and include your name, title, and contact information. If you have a company logo, you can include that too, but make sure it’s not too big or intrusive. Avoid using animated signatures or other gimmicks that will take away from the sincerity of your message.

7. Proofread your email.

Proofread your email

Before hitting “send,” proofread your email for any spelling or grammar errors. A few typos can make you look careless and unprofessional, so take the time to ensure that your message is error-free.

8. Send your email at an ideal time.

Send your email at an ideal time

Timing is everything when it comes to email marketing. Avoid the temptation to send your Happy New Year’s greeting on December 31st at midnight – chances are, it will get lost in the shuffle of all the other holiday messages flooding inboxes. Instead, aim for early morning on January 1st, when people are more likely to check their emails after a restful night’s sleep.


This New Year, don’t forget to make your email content engaging, memorable, and helpful. Start the year off on the right foot by writing compelling subject lines and creating CTAs that will encourage your readers to take action. With just a little planning, you can create New Year’s emails that will make a lasting impression on your audience.

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