Looking for the best email marketing software for nonprofits probably means one of two things:
- Your current tool’s getting too expensive…
- Or it’s just not built for the way nonprofits actually work.
Maybe you’ve hit a contact limit. Maybe your emails aren’t doing much.
Either way, you need something that saves time, keeps donors engaged, and doesn’t eat half your budget.
This guide is here to help you find email tools that won’t punish you for growing, won’t waste your time with features you’ll never use, and actually help you build real relationships with donors — not just blast emails into the void.
TL;DR: Nonprofit Email Marketing Platforms
- Encharge – Best for automated donor journeys — starts at $79/month
- Moosend – Powerful automation without the price tag — starts at $9/month
- MailerLite – Great mix of features, price, and simplicity — starts at $10/month
- GetResponse – All-in-one marketing with webinars included — starts at $15.60/month
- Sender – High email limits on a budget — starts at $10/month
- Donorbox – Donation-first tool with basic emails — starts at $139/month
- Brevo – Email + SMS with unlimited contacts — starts at $9/month
- Mailchimp – Familiar platform with polished design — starts at $13/month
- Benchmark Email – Simple, clean, and nonprofit-friendly — starts at $13/month
If you’re rushing, check 👆 this 👆 list above.
For the long answer, bear with me. I’ll show you all the details NGOs should care about when choosing their email marketing software.
Contents
What Nonprofits Should Look For in Email Marketing Software
For nonprofits, email is more than a marketing channel — it’s a lifeline for fundraising, volunteer engagement, and community building. The right software helps you stay connected and organized without draining your budget or team.
Here’s what matters most:
1. Simple campaign tools
Nonprofit teams are often small and stretched thin. You need an email platform that’s simple to set up, easy to manage, and doesn’t require hours of training. Drag-and-drop editors, reusable templates, and intuitive workflows make a huge difference.
If it takes too much time to send a basic campaign or track responses, it’s the wrong tool.
2. Strong segmentation
Your audience isn’t one-size-fits-all. Donors, volunteers, partners, and event attendees each need different messages. Good software should let you segment based on behavior, donation history, location, or tags — so every message feels relevant.
Personalized emails boost engagement and increase the chances of donations, signups, or support.
3. Good pricing or nonprofit discounts
Budgets matter. Look for tools that offer nonprofit pricing, donation-based plans, or flexible tiers that grow with your list. Some providers also offer free tiers for nonprofits or match their tools with grant programs.
The goal is to get powerful features without wasting money on things you’ll never use.
Listed: 7 Best Email Marketing Software for Nonprofits
These are the best nonprofit-oriented email marketing tools as we speak: Encharge, Moosend and Brevo.
Each has its strenghts and weaknesses.
Now, let’s ump into the detailed comparisons, starting with Encharge.
1. Encharge, the top NGO email marketing software
- Free Trial: 14 days
- Paid Plans: Start at $79/month
- G2 Rating: 4.7/5 ⭐️ ⭐️ ⭐️ (from 300+ reviews)
- Best For: Nonprofits that want to automate donor journeys without hiring a team
Encharge helps nonprofits stay connected with supporters — without writing every follow-up manually or juggling a dozen tools.
From welcome emails to donation reminders to re-engagement flows, it keeps everything running while you focus on the mission.
You can trigger emails based on user actions, donation history, or website behavior — so every message lands at the right moment.
No guesswork, no spreadsheets.
Encharge’s nonprofit-friendly features:
- Visual automation builder (great for onboarding donors)
- Stripe and donation platform integrations
- Personalized campaigns based on donor behavior
- Segmentation (e.g. new donor vs returning supporter)
- Email sequences for campaigns, events, and newsletters
Why Encharge is great for nonprofits: You get automation that feels personal — so you can deepen donor relationships, increase recurring gifts, and save hours every week. It’s not just email marketing — it’s your communication team in a box.
Encharge is also great for Churches!
Who should use Encharge: Nonprofits that want to move beyond one-off campaigns and build real relationships with their supporters. If you’re serious about turning one-time donors into recurring champions — Encharge was built for you.
Plus, if you’re handling multiple NGOs, you can separate them:
Encharge has the ability to separate multiple accounts. Think of it like an agency, or an organization that handles multiple separate NGOs.
Anything is possible with the right tool!
What people are saying about Encharge:
⭐️ Sergio via G2: “I like how Encharge leverages SendGrid + AWS for premium email deliverability.”
⭐️ Molli via G2: “Its practically failproof. If your stuck, they have amazing onboarding, and i reached out with som questions and they get back to you really quick.”
⭐️ Yash via G2: “It’s a competitive tool that surely helps to send really personalized message to potential customers based on their intention.”
⭐️ Tommaso via Capterra: “I’m extremely satisfied of Encharge. It’s far more than a simple marketing automation tool. It’s like the best friend of your online business.”
⭐️ Mark via Capterra: “I’m very pleased with Encharge and we’re using it to great effect in sending regular newsletters in addition to contacting our list along their buyer journey.”
Encharge’s pricing for NGO/Nonprofit:
- Growth Plan – $79/month
For up to 2,000 subscribers. Includes unlimited automation flows, behavior-based emails, advanced segmentation, and all core integrations. - Premium Plan – $129/month
Also for up to 2,000 subscribers. Adds advanced integrations like HubSpot and Salesforce, Slack support, custom objects, and more control over data syncing. - Enterprise Plan – Custom pricing
Built for large organizations. Includes everything in Premium plus onboarding support, account management, and scalable infrastructure for high-volume needs.
2. Moosend
- Free Trial: 30 days
- Paid Plans: Start at $9/month
- Our Rating: ⭐️ 4.5/5
- Best For: Nonprofits that want automation without the high cost
Moosend gives nonprofits access to serious automation tools — without serious prices. It’s simple enough for anyone to use, but powerful enough to build dynamic campaigns and workflows that feel custom.
You can track donor behavior, send personalized sequences, and create donation follow-ups or event reminders — all from one place.
If you’re used to cobbling things together in Mailchimp, this feels like a major upgrade.
Moosend’s nonprofit-friendly features:
- Drag-and-drop email and automation builder
- Website and user behavior tracking
- Pre-made automation templates (e.g. thank-you series)
- Conditional logic for custom journeys
- Personalization and segmentation tools
Why Moosend is great for nonprofits: Moosend helps nonprofits run better campaigns, send smarter emails, and build real automations — all for less than the cost of dinner. You get full access to tools that would usually cost triple elsewhere.
Who should use Moosend: Nonprofits that want to start with a small budget but still get automation, donor flows, and detailed segmentation. It’s especially strong for event-led organizations or anyone juggling multiple campaigns.
Moosend Pricing for NGOs and Nonprofits
- Free Trial – $0 for 30 days: Full access to all features, unlimited emails, 1 landing page, and 1 automation.
- Pro Plan – Starts at $9/month: Unlimited emails, advanced automation, landing pages, forms, and SMTP.
- Enterprise Plan – Custom pricing: Everything in Pro plus dedicated support, SSO, custom reports, and more team access.
Moosend offers a 25% discount on their subscription plans for nonprofit and non-governmental organizations. This discount can be combined with their standard 20% annual plan discount, providing significant savings for eligible organizations.
To apply, you need to send your organization’s details, website address, and the email associated with your Moosend account to support@moosend.com.
3. MailerLite
- Free Plan: Up to 1,000 subscribers and 12,000 emails/month
- Paid Plans: Start at $10/month
- Nonprofit Discount: 30% off all paid plans
- Our Rating: ⭐️ 4.5/5
- Best For: Nonprofits that want ease, flexibility, and great value
MailerLite is clean, simple, and surprisingly capable. It gives nonprofits access to landing pages, email automation, and forms — all with an interface that feels like it was built for speed.
It’s not built specifically for nonprofits, but it plays the role perfectly: you can run event invites, donor thank-you campaigns, and monthly updates with almost no setup time.
MailerLite’s nonprofit-friendly features:
- Drag-and-drop campaign builder
- Automation workflows (welcome, recurring donor, etc.)
- Landing pages and signup forms
- Basic segmentation and tagging
- A/B testing and campaign reports
- Free onboarding help and templates
Why MailerLite is great for nonprofits: It’s budget-friendly, easy to use, and doesn’t nickel-and-dime you. You can launch campaigns, automate reminders, and grow your list — without needing a tech person.
Who should use MailerLite: Nonprofits that want a no-stress email tool that just works. If you’re focused on delivering impact and don’t need deep workflows, MailerLite gives you the essentials — fast and cheap.
MailerLite’s pricing for NGOs:
- Free: $0/month – Up to 1,000 subscribers and 12,000 emails/month; includes basic automation, landing pages, and signup forms.
- Growing Business: Starts at $10/month for 500 subscribers; offers unlimited emails, 3 user seats, and features like dynamic emails and auto-resend campaigns.
- Advanced: Starts at $20/month for 500 subscribers; includes all Growing Business features plus enhanced automations, custom HTML editor, promotion pop-ups, and unlimited user seats.
- Enterprise: Custom pricing for businesses with over 100,000 subscribers; provides dedicated account management, deliverability consultation, and personalized onboarding.
MailerLite offers a 30% discount on all paid plans for nonprofit organizations.
In addition to the discount, MailerLite provides a free plan for organizations with up to 1,000 subscribers and 12,000 monthly emails. This allows nonprofits to start building their email campaigns without immediate costs.
Moreover, MailerLite runs an annual “Pay-it-forward” initiative, sponsoring at least 10 nonprofits each year with a free 2-year Advanced account.
Spoiler: The 30% nonprofit discount cannot be combined with other offers, such as the 10% annual billing discount.
To qualify, sign up for a free 30-day trial and select “nonprofit” as your industry during onboarding
Then, contact their support team and provide documentation verifying your nonprofit status, such as an IRS tax exemption certificate or equivalent government-issued proof.
4. GetResponse
- Free Plan: Yes, up to 500 contacts
- Paid Plans: Start at $15.60/month
- Nonprofit Discount: Available upon request
- Our Rating: ⭐️ 4.4/5
- Best For: Nonprofits that want everything — email, automation, webinars, and CRM — in one place
GetResponse is more than just an email tool — it’s a full marketing suite.
You get automation, signup forms, landing pages, and even webinar hosting, all inside one clean dashboard.
It’s especially useful if you want to run fundraising campaigns, host virtual events, and follow up with supporters — without needing five tools to make it happen.
GetResponse’s nonprofit-friendly features:
- Pre-built donation and campaign email templates
- Signup forms, popups, and landing pages
- Autoresponders and custom automation flows
- Webinars (included in higher plans)
- Segmentation by donor activity, interest, or event
- Built-in CRM and conversion tracking
Why GetResponse is great for nonprofits: It handles nearly everything — so if you’re running virtual events, building multi-step donor journeys, or segmenting your audience by campaign type, you won’t outgrow it anytime soon.
Who should use GetResponse: Nonprofits that want to do it all from one platform. Ideal for growth-focused teams running multiple campaigns, collecting leads, and hosting webinars or workshops.
GetReseponse’s NGO pricing:
- Free Plan: $0/month – Includes up to 500 contacts, 2,500 emails/month, one landing page, and basic email marketing features.
- Starter Plan: Starting at $19/month for up to 1,000 contacts – Offers unlimited emails, autoresponders, basic segmentation, and email scheduling.
- Marketer Plan: Starting at $59/month for up to 1,000 contacts – Adds advanced marketing automation, web push notifications, contact scoring, and sales funnel automation.
- Creator Plan: Starting at $69/month for up to 1,000 contacts – Includes all Marketer features plus AI course builder, premium newsletters, and webinars for up to 100 attendees.
- MAX Plan: Custom pricing – Tailored for large enterprises with features like dedicated account manager, advanced integrations, and premium support.
GetResponse offers a 50% discount on all paid plans for nonprofit organizations.
Additionally, GetResponse provides a free plan for organizations with up to 500 contacts, offering basic email marketing features.
To apply, send your supporting documents and account details to nonprofit@getresponse.com.
Once approved, you’ll need to display the GetResponse logo on your website within four weeks to maintain the discount.
5. Sender
- Free Plan: Up to 2,500 subscribers and 15,000 emails/month
- Paid Plans: Start at $10/month
- Nonprofit Discount: Up to 25% off
- Our Rating: ⭐️ 4.4/5
- Best For: Nonprofits that want to reach a lot of people without spending a lot of money
Sender is perfect if you just want to send emails — fast, cheap, and at scale.
It includes automation, transactional emails, and analytics without the complexity or the pricing of bigger platforms.
It’s not fancy, but it’s reliable. For nonprofits running newsletters, donor updates, or volunteer coordination emails, Sender covers the basics really well.
Sender’s nonprofit-friendly features:
- Generous free plan with high limits
- Automation flows (welcome, follow-up, etc.)
- Transactional email support
- Email builder with templates
- List segmentation and tagging
- Campaign performance tracking
Why Sender is great for nonprofits: Sender lets you reach more people for less. It’s the kind of tool that doesn’t get in your way — just clean delivery, basic automation, and a pricing model that respects your budget.
Who should use Sender: Perfect for nonprofits that rely on regular campaigns, newsletters, or large email lists. If you just need something affordable and reliable, Sender is a top choice.
Sender’s pricing for nonprofits:
- Free Plan – $0/month: Up to 2,500 subscribers and 15,000 emails/month. Includes automation, signup forms, templates, and Sender branding.
- Standard Plan – From $13.30/month (with annual billing): Adds SMS, removes branding, and enables multi-user access.
- Professional Plan – From $24.50/month (with annual billing): Includes free SMS credits, advanced automation, countdown timers, and priority support.
- Enterprise Plan – Custom pricing: All advanced features plus unlimited emails, dedicated manager, SSO, audit logs, and phone support.
Sender.net provides a 25% discount on all paid plans for nonprofit organizations. This discount is available on top of their already affordable pricing, with paid plans starting at $9/month
Additionally, Sender offers a generous free plan that includes up to 2,500 subscribers and 15,000 emails per month.
To apply for the nonprofit discount, you can contact Sender.net’s support team and provide the necessary documentation.
Once approved, the discount will be applied to your account.
6. Donorbox
- Free Plan: Yes (5% platform fee on donations)
- Paid Plans: Start at $139/month for advanced features
- Nonprofit Discount: Platform is built specifically for nonprofits
- Our Rating: ⭐️ 4.3/5
- Best For: Nonprofits that want donation tools first, email second
Donorbox isn’t an email platform at its core — it’s a fundraising tool.
But if your email strategy is tightly tied to donations, Donorbox gives you built-in communication tools to engage and retain donors.
You get donation forms, recurring gifts, peer-to-peer fundraising, and basic email features to stay in touch with supporters. It’s not built for deep marketing flows, but it keeps your donation engine running smoothly.
Donorbox’s nonprofit-friendly features:
- Embedded donation forms and popups
- Recurring donation setup and reminders
- Peer-to-peer and crowdfunding tools
- Basic supporter email updates
- Integrates with CRMs and email platforms
- Zapier + Stripe + Mailchimp connections
Why Donorbox is great for nonprofits: It’s a fundraisig-first platform that makes giving easy and recurring donations automatic.
If you want donations, not just emails — Donorbox was made for you.
Who should use Donorbox: Nonprofits focused primarily on fundraising, who already use a separate email platform or don’t need advanced automations. It’s perfect if your main goal is to drive and manage donations.
Donorbox’s pricing for nonprofits and NGOs:
- Standard Plan: No monthly fee; platform fee of 2.95% on donations (3.95% for events, memberships, and peer-to-peer campaigns). Payment processing fees apply (e.g., Stripe: 2.2% + $0.30; PayPal: 1.99% + $0.49).
- Pro Plan: $139/month; reduced platform fee of 1.5% on donations. Includes advanced features like Zapier integrations, enhanced analytics, and receipt branding.
- Premium Plan: Custom pricing; platform fee of 1.75% on donations. Offers additional features such as priority support, advanced integrations, and tailored onboarding.
Donorbox does not offer a specific platform fee discount exclusively for nonprofits
7. Brevo
- Free Plan: Up to 300 emails/day with unlimited contacts
- Paid Plans: Start at $9/month
- Nonprofit Discount: Custom pricing available on request
- Our Rating: ⭐️ 4.3/5
- Best For: Nonprofits that want email + SMS in one simple platform
Brevo is a strong option for nonprofits that need email, SMS, and basic automation in a single place. The free plan gives you a generous contact limit, and it scales well without hitting you with subscriber-based pricing.
You get transactional emails, segmentation, and autoresponders — plus the ability to send SMS campaigns for event reminders or donation nudges.
Brevo’s nonprofit-friendly features:
- Email + SMS campaigns in one tool
- Prebuilt automation flows (e.g. welcome, donation follow-up)
- Contact segmentation and tagging
- Transactional email capabilities
- Basic CRM and lead tracking
- Drag-and-drop editor and signup forms
Why Brevo is great for nonprofits: You can run email and SMS campaigns, build automations, and handle basic CRM tasks — all without paying per subscriber.
It’s great for outreach-heavy nonprofits.
Who should use Brevo: Nonprofits that want to stay in touch across multiple channels — without juggling multiple tools or platforms.
Brevo’s cost for NGOs and nonprofit organizations:
- Free Plan – $0/month: Up to 300 emails/day with basic features like templates, forms, and automation.
- Starter Plan – From $9/month: Starts at 5,000 emails/month, removes daily limits, adds basic reporting.
- Business Plan – From $18/month: Adds marketing automation, A/B testing, landing pages, and advanced stats.
- Enterprise Plan – Custom pricing (15% nonprofit discount available): Unlimited contacts, advanced integrations, onboarding, and personalized support.
Brevo offers a 15% discount on their Enterprise plan for nonprofit organizations.
For smaller nonprofits or those with limited budgets, Brevo also provides a free plan that allows sending up to 300 emails per day to unlimited contacts
Additionally: Brevo occasionally offers promotions for nonprofits. For instance, listeners of the Nonprofit Radio podcast can receive one month free with 100,000 emails by entering the coupon code NONPROFIT at checkout.
To access this discount, nonprofits need to contact Brevo directly for a custom quote and provide verification of their nonprofit status
8. Mailchimp
- Free Plan: Up to 500 contacts and 1,000 emails/month
- Paid Plans: Start at $13/month
- Nonprofit Discount: 15% off for eligible organizations
- Our Rating: ⭐️ 4.0/5
- Best For: Teams that want brand recognition and design-focused campaigns
Mailchimp’s still a solid option — especially if you care about polished templates and design. It gives you decent automation, segmentation, landing pages, and strong email design tools.
It’s not as budget-friendly as it used to be, and it’s easy to outgrow the free plan, but with the 15% nonprofit discount, it’s still a familiar and dependable choice.
Mailchimp’s nonprofit-friendly features:
- Email campaigns with polished templates
- Drip sequences and autoresponders
- Landing pages and signup forms
- Segmentation and engagement tracking
- Integrations with donation platforms
Why Mailchimp is great for nonprofits: It’s easy to use, looks professional, and offers a nonprofit discount. If you’re looking for broad support, polished branding, and familiarity — it delivers.
Who should use Mailchimp: Teams that value polished templates and ease of use, and don’t need deep automation or advanced donor flows.
Mailchimp Nonprofit Pricing (with 15% Discount):
- Free Plan – $0/month: Up to 500 contacts and 1,000 emails/month. Includes basic templates, single-step automation, and Mailchimp branding.
- Essentials Plan – Starting at $13/month: Includes up to 5,000 email sends, access to all templates, A/B testing, multi-step automation, and 24/7 support.
- Standard Plan – Starting at $20/month: Adds advanced automation, behavioral targeting, send-time optimization, and custom templates.
- Premium Plan – Starting at $350/month: Designed for large organizations, offering multivariate testing, advanced segmentation, unlimited audiences, and priority support.
Note that prices vary based on the number of contacts; the 15% nonprofit discount applies to all paid plans.
To get Mailchimp’s 15% nonprofit discount, create an account and contact their support with proof of your nonprofit status.
9. Benchmark Email
- Free Plan: Up to 500 emails/month
- Paid Plans: Start at $13/month
- Nonprofit Discount: 25% off on annual plans
- Our Rating: ⭐️ 4.2/5
- Best For: Nonprofits that want a simple, clean email tool with just enough automation
Benchmark Email is a no-fuss email platform that gives you the basics: nice templates, automation, segmentation, and a lightweight CRM. It’s ideal for smaller nonprofits that don’t need complicated workflows or dashboards.
It’s one of the easiest platforms to learn, and the nonprofit discount helps stretch tight budgets even further.
Benchmark’s nonprofit-friendly features:
- Drag-and-drop email builder with modern templates
- Simple automations (welcome series, follow-ups)
- Contact tagging and segmentation
- Basic signup forms and popups
- Real-time engagement tracking
Why Benchmark is great for nonprofits: It does the basics well — email creation, automation, tracking — without charging for fluff. And with a nonprofit discount, you can keep comms running without draining your budget.
Who should use Benchmark: Smaller nonprofits that send newsletters, campaign updates, or monthly reports. If you don’t need bells and whistles, it’s a solid fit at a friendly price.
Behcmark Email’s pricing:
- Free Plan: $0/month — Includes up to 500 contacts and 3,500 emails per month, with access to core tools like forms and reports.
- Pro Plan: Starting at $13/month — Offers 7,500 emails per month, along with features such as email automation, landing pages, and A/B testing.
- Enterprise Plan: Custom pricing — Provides all Pro features plus managed account setup, deliverability tools, and volume discounts.
For nonprofits, Benchmark Email provides a 25% discount on paid plans.
To apply, email your IRS 501(c) determination letter (or equivalent documentation if outside the U.S.) along with your Benchmark Email username to support@benchmarkemail.com using the subject line “Non-profit Discount”.
All Nonprofit Email Marketing Software Compared
| # | App | Starting Price | Our Score | Best For |
|---|---|---|---|---|
| 1 | Encharge | $79/month | ⭐️ 4.7/5 | Automated donor journeys |
| 2 | Moosend | $9/month | ⭐️ 4.5/5 | Affordable automation |
| 3 | MailerLite | $10/month | ⭐️ 4.5/5 | Simplicity + value |
| 4 | GetResponse | $15.60/month | ⭐️ 4.4/5 | All-in-one + webinars |
| 5 | Sender | $10/month | ⭐️ 4.4/5 | High volume, low cost |
| 6 | Donorbox | $139/month | ⭐️ 4.3/5 | Donation tools first |
| 7 | Brevo | $9/month | ⭐️ 4.3/5 | Email + SMS in one tool |
| 8 | Mailchimp | $13/month | ⭐️ 4.0/5 | Polished templates |
| 9 | Benchmark Email | $13/month | ⭐️ 4.2/5 | Clean + simple email |
How to Negotiate a Nonprofit Discount for Email Marketing Tools
Many email marketing platforms offer discounts for nonprofits — but they’re not always listed upfront.
1 – Start by checking the company’s pricing or FAQ pages for any mention of nonprofit programs. If you don’t see anything, don’t assume it’s off the table. Most companies are open to offering a lower rate if you ask directly.
2 – Reach out to their support or sales team with a short, polite message explaining your mission and your budget limitations. Be specific: mention your organization’s size, how you plan to use the tool, and the impact it will help you create. If possible, link to your nonprofit status or documentation to speed things up.
3 – You’ll often get offered a discount, extended trial, or access to features from higher tiers. If they can’t help, ask if they can recommend a partner program, startup grant, or alternative pricing model.
Being respectful but clear about your needs is the best way to get a “yes” — and build a stronger relationship with the tool long-term.
13 Best Practices for Nonprofits Doing Email Marketing
Email marketing gives nonprofits a direct, low-cost way to stay connected with donors, volunteers, and supporters. But without the right structure, it’s easy to end up with low open rates and weak engagement.
These best practices help you stay relevant, build trust, and drive action — even with a small team.
- Build and grow your email list through clear opt-in forms
- Segment your audience based on interest, location, or activity
- Use clean, mobile-friendly templates that are easy to scan
- Write short, clear subject lines that spark curiosity or urgency
- Lead with value — don’t ask before you’ve earned attention
- Use a single, clear call to action in every email
- Send impact updates regularly, not just donation requests
- Highlight real stories, people, and outcomes
- Keep a consistent sending schedule (weekly, monthly, etc.)
- A/B test subject lines and CTAs to learn what works
- Track key metrics: opens, clicks, and unsubscribes
- Remove cold subscribers to protect deliverability
- Use an affordable email platform that’s easy for your team to manage
Done right, email becomes a long-term relationship channel — not just a one-time ask.
Stay consistent, be human, and always focus on making your supporters feel involved in the mission.
The #1 NGO Alternative to Mailchimp
A lot of nonprofits start with Mailchimp. It’s familiar. It’s easy.
But once your list grows — or your campaigns get more serious — it starts holding you back.
That’s where Encharge changes the game.
While Mailchimp makes you upgrade just to build basic automations or track real behavior, Encharge gives you advanced donor journeys, deep segmentation, and CRM-level visibility — right from the start.
✅ Built for growing organizations
✅ Smart automation that feels personal
✅ Connects to Stripe, CRMs, donation tools
✅ No crazy pricing jumps as you grow
If Mailchimp felt like training wheels — Encharge is the upgrade.
Start your free trial today — and finally run email like your nonprofit deserves.
Conclusion: Voting the Best Nonprofit Email Marketing Software
There’s no shortage of email marketing tools — but the ones in this guide are the few that actually make sense for nonprofits.
Some are great for getting started for free. Others shine when you need real automation or want to grow without paying through the nose.
To quickly recap:
Best overall email platform for nonprofits: Encharge- Best for simplicity and value: MailerLite
- Best if you’re donation-first: Donorbox
- Best if you send lots of emails on a budget: Sender
- Best all-in-one platform with webinars and CRM: GetResponse
Most offer free plans or nonprofit discounts — so pick one, test it, and see what works best for your team.
Still unsure which tool fits you? Leave a comment and we’ll help you figure it out.
FAQ: Nonprofit Email Marketing Services
1. What is the best email marketing platform for nonprofits?
Encharge, MailerLite, and Sender are three of the best options for nonprofits.
Encharge is perfect if you want to automate donor journeys and run serious campaigns without piecing tools together.
MailerLite works well for smaller teams that need simplicity and a generous nonprofit discount.
Sender is ideal if you’re looking for high email volume without high costs.
2. Is Mailchimp free for nonprofits?
Yes, Mailchimp offers a Free plan suitable for nonprofits with smaller email lists. This plan includes up to 500 contacts and allows for 1,000 email sends per month, with a daily limit of 500 emails .
For nonprofits that require more advanced features or have larger contact lists, Mailchimp provides a 15% discount on paid plans to verified nonprofit organizations and charities .
Pro Tip: To apply for the nonprofit discount, you need to create a Mailchimp account and then contact their Billing team with your username and a link to your organization’s website.
3. Is there an AI email marketing tool for nonprofits?
Yes, Encharge is a powerful AI-driven email marketing tool built with nonprofits in mind. It helps you automate donor journeys, personalize emails based on behavior, and trigger campaigns from actions like Stripe donations or form signups — all without needing to write complex logic.
It’s like having a full-time marketing assistant that never sleeps.
Thank you so much for reading this,
David Ch
Head of Marketing at Encharge
