The Story Behind Encharge and This Blog

Automation for Humans is a blog about marketing automation with a human twist, and Encharge is the product we’re building we built.

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I’m Kalo, a software entrepreneur from Sofia, Bulgaria.

My background is in digital design working for big boys like the UK Gov, Microsoft, and Virgin but my fascination was always lying beyond moving pixels. Back in 2016, I launched HeadReach, my first micro-SaaS business. Grew it to 7k users and a couple of hundred customers and recently sold it to one of our lead competitors.

Flash forward to late 2018, I’m working with Slav — my technical co-founder, a good friend of mine and former CTO of PostPlanner — on our next big thing. Encharge is a simple but powerful marketing automation tool.

Something that is easy to set up by the marketers, but also personalized and human-like for the end customers.


What Is This Blog All About?

Firstly, this blog is about marketing automation formulas that work. 

My fascination with automation started with HeadReach

When you run a self-serve, low value/high volume SaaS product, you don’t have a lot of wiggle room for pricey growth experiments. As trivial as it sounds, you have to be lean. While VC-funded startups could afford long CAC (customer acquisition cost) payback periods, I had to keep our expenses to a zero. All that while building an excellent customer experience.

I turned over to marketing automation to create personalized communication and value for our customers. And while HeadReach didn’t turn out to be “the company of my life” I learned a lot along the way. 

We were running HeadReach on a well-oiled automation engine. From top-funnel acquisition to retention tactics, I didn’t have to do a single in-person demo (not that I’m advising you not to talk to your customers.)

Marketing automation was the cardiovascular system of our little startup.

After that, I helped a few other early-stage products to grow beyond ramen-profitability into very decent lifestyle businesses by using the battle-tested marketing frameworks and tactics from HeadReach and my previous projects.

Within 3 months of working with Kalo we grew our revenue almost 3 times and increased our conversion rate with over 60%.

–Ivan Nikolchov, Co-founder Simvoly

I’d like to share this knowledge here with you.

Secondly, this blog is about transparency.

I was very fortunate to attend not one but two live lectures by Patrick from PriceIntelligently (brilliant guy, make sure to Google him). I learned a lot from him, but one slide really stuck with me:

The market is becoming increasingly more saturated, switch costs smaller and people generally don’t care about features anymore. In other words — online products are getting commoditized.

As scary as this sounds, I think being transparent is a great way for bootstrapped businesses like HeadReach and Encharge to stand out. Leave the business babble and boring reports to the big guys and show your real face. That’s why you’re going to see my face a lot here (..and partly because I’m a bit narcissistic, too.)

But what I’m trying to say is that we’re going to go out on a limb here and share all the ugly (and hopefully some beautiful) stories of building a company from scratch. And what we hope with Slav is that the value economy will reward us with an audience to learn from.  

How Can You Help Us?

If marketing automation excites you, I’d love to speak to you. Please drop me a line on [email protected]. We’re looking for people to talk to. Not selling anything at this stage.

Also, make sure to subscribe for early access to Encharge if you haven’t done it, yet. And learn more about why we’re building Encharge.

Keep hustling,

Photo Details:

  1. Pioneers Festival
  2. With David Darmanin – CEO/founder Hotjar
  3. Graduated YC Startup School with HeadReach
  4. With Steli Efti – CEO/founder
  5. At the Xawards
  6. With Slav – my co-founder of Encharge
  7. Silicon Valley – favorite geek series
  8. Cool stuff at the Pioneers
  9. Mentoring at the Startup Weekend

Meet your new marketing automation platform

Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for SaaS companies.

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."

Camille Richon
Founder Payfacile
See why Encharge is different
Use Cases
Marketing automation
Create user journeys that convert, onboard, and retain customers.
Lead nurturing
Nurture email leads into trial users and customers.
User onboarding
Boost product activation and guide your users to value faster
Trial conversion
Smart marketing automation and behavior-based emails to double your trial conversion.
Success Stories
Landbot automates the onboarding for 80,000+ users while saving 320 hours/month
Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge
Aito reduced the time for implementing behavior-based emails from hours to minutes
User segments
Create user segments with the market’s leading segmentation for SaaS.
Behavior emails
Send targeted emails when people do or don’t do something in your app.
Flow builder
Create remarkable user journeys with a robust and easy to use visual flow builder.
Email personalization
Get your users to act with highly-personalized emails.
User profiles
See the people behind the actions and access the full view of your customer data.
Email editor
Design beautiful mobile-ready emails without any HTML skills.
Transactional emails
Send emails like password reset, payment receipt, and single sign-on link from your app.
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The resource for SaaS companies who want to grow their revenue with marketing automation
Learn how to use Encharge to automate the whole user journey
Product updates
Latest Encharge updates and news
Feature requests
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