It’s 2025, and businesses are done with overpriced marketing software. But what’s the smarter alternative?
Encharge is built for teams that want automation without complexity — all at a fraction of the cost. If you’re tired of clunky workflows and paying for features you never use, it’s time to rethink your stack.
HubSpot Marketing Hub is a big name, but does bigger always mean better?
In this comparison guide, we’ll stack Encharge vs HubSpot Marketing Hub across:
- Ease of use
- Automation power
- Integrations
- Pricing
- Customer support
Best of all, we’re using real user data from platforms like G2, Gartner, and Capterra — so you get an honest look at what each tool delivers.
Let’s break it down.
Contents
Overview of HubSpot Marketing Hub and Encharge
Marketing automation is essential for scaling a business, but not all tools are built the same.
- HubSpot Marketing Hub is a well-known name, but it comes with a steep price and a complex learning curve.
- Encharge, on the other hand, is built for teams that want powerful automation without the headache.
So which one is the better fit? Let’s break it down.
What is HubSpot Marketing Hub?
Answer: HubSpot Marketing Hub is an all-in-one marketing platform designed to handle email marketing, automation, lead tracking, and CRM integration.
It’s packed with features but can feel overwhelming for teams looking for a simple, focused solution.
The platform is great for businesses that need a full-scale marketing ecosystem, but the cost can add up quickly — especially when scaling. Many users also find its automation tools less intuitive compared to dedicated platforms like Encharge.
HubSpot Marketing Hub is best known for…
✅ Comprehensive CRM integration – Connects seamlessly with HubSpot’s ecosystem.
✅ All-in-one platform – Covers email, ads, social, and more.
If automation is your main focus, Encharge delivers more value — without the bloated pricing.
What is Encharge?
Encharge is a marketing automation platform built for fast-moving teams that want powerful workflows without the steep learning curve of HubSpot’s.
- Unlike HubSpot, which tries to do everything…
- Encharge focuses on email automation, customer segmentation, and behavior-based triggers—and it does them exceptionally well.
It integrates with your existing stack, making it easy to send the right message to the right people at the right time.
And best of all? It’s more affordable than HubSpot.
Encharge is best known for…
✅ Easy-to-build automation workflows – No coding, no headaches.
✅ Behavior-based triggers – Personalize emails based on user actions.
✅ Seamless integrations – Works with Stripe, Segment, and 60+ tools.
✅ Affordable pricing – More automation power at a fraction of HubSpot’s cost.
Why you might prefer Encharge over HubSpot Marketing Hub
If you want simple, powerful automation without the complexity, Encharge is the better choice. It lets you build workflows in minutes, integrates with your tools, and doesn’t lock you into expensive contracts.
Plus, it’s designed specifically for email and marketing automation, whereas HubSpot spreads itself across multiple areas.
This table should help you see the main difference in features between HubSpot’s Marketing Hub and Encharge:
| Factor | Encharge | HS Marketing Hub |
|---|---|---|
| Ease of Use | Drag-and-drop automation | Clunky, old-fashioned |
| Pricing | Affordable & transparent | Expensive, especially as contacts grow |
| Automation Power | Behavior-based automation | Limited flexibility |
| Email Sequences | Highly customizable | Requires paid add-ons |
| Integrations | 3,000+ apps | Native integrations but some require premium tiers |
| Scalability | Flexible for startups & growing teams | Costly as you scale |
| Support | Fast, responsive customer support | Priority support only in higher tiers |
HubSpot is a full-scale marketing platform, offering CRM, content marketing, and automation, but it’s too expensive.
Encharge is a specialized automation tool, giving you all the power of email workflows without the unnecessary extras.
With Encharge, you get:
- A more intuitive automation builder
- Deeper behavior-based targeting
- A lower cost with no feature overload
HubSpot Marketing Hub vs Encharge: Features Comparison
HubSpot Marketing Hub and Encharge both offer email automation and marketing workflows, but their approach to building and executing email flows is vastly different.
- HubSpot is CRM-first, meaning its automation is heavily tied to customer relationship management.
- Encharge is automation-first, focusing on behavior-based triggers, flexible email flows, and deep integrations.
Here’s how they compare across essential email marketing and automation features:
| Feature | HubSpot Marketing | Encharge | Winner |
|---|---|---|---|
| 1. Email Builder | CRM-tied, rigid | Visual, flexible | Encharge ✅ |
| 2. Automation | Basic if/then logic | Advanced real-time workflows | Encharge ✅ |
| 3. Behavior Triggers | Limited event-based triggers | Deep tracking, user actions | Encharge ✅ |
| 4. Lead Segmentation | Manual lists, static | Auto-updating | Encharge ✅ |
| 5. Templates | More templates, but less customizable | Less, but more customizable | HubSpot ✅ |
| 6. Personalization | Basic merge tags | Deep behavior-based | Encharge ✅ |
| 7. A/B Testing | Only on higher plans | Available on all plans | Encharge ✅ |
| 8. Integrations | 1,000+ apps, some extra cost | 60+ direct, API-friendly | Both ✅ ✅ |
While HubSpot is a great all-in-one CRM and marketing tool, Encharge wins in marketing automation, email flow building, and behavior-based personalization.
Now, let’s compare the most important features.
1. Email Flow Builder: HubSpot vs Encharge
An email flow builder is a tool that helps automate and organize email sequences based on user actions or conditions. Instead of sending emails manually, businesses can create workflows that trigger emails at the right time, improving engagement and conversions.
These flows can include welcome sequences, abandoned cart reminders, or re-engagement campaigns.
1.1. HubSpot Marketing Hub’s email flow builder:
HubSpot offers a workflow builder, allowing you to automate marketing emails, lead scoring, and follow-ups.
However, the flow builder is tied to its CRM, meaning:
- You must manage contacts inside HubSpot.
- Workflows are rigid, requiring pre-set paths instead of dynamic user interactions.
- Multi-step automations often need higher-tier plans.
💬 Capterra Review: “Not super easy to understand or set up as the flows are awkward”
1.2. Encharge’s email flow builder:
Encharge’s email flow builder is built for flexibility. Unlike HubSpot, it doesn’t force CRM management — it works with any CRM or database.
Here’s part of what you get in Encharge’s flow builder:
- Visual workflow builder that’s easy to use.
- Real-time behavior tracking, so email sequences update based on user actions.
- Unlimited workflow steps, even on lower pricing plans.
💬 G2 Review: “I love the intuitive visual flow builder that allows me to create complex workflows without needing a technical background”
Who has the best email flow builder?
👉 Encharge wins.
It offers more automation power and flexibility without forcing you into a rigid CRM-based system.
2. Behavior-Based Triggers: HubSpot vs Encharge
Behavior-based triggers are automated actions that send emails or messages based on a user’s activity. These triggers help businesses engage leads at the right moment, improving conversions and retention.
2.1. HubSpot Marketing Hub’s behavior triggers
HubSpot’s automation system allows for some basic event-based triggers.
This is what it looks like:
And this is part of their features:
- When a contact fills out a form
- When an email is opened or clicked
- When a deal stage changes in HubSpot CRM
While useful, these lack real-time tracking and deeper behavioral triggers, making automation less responsive.
💬 G2 Review: “I wish we could trigger changes based on the most recent call outcomes”
Which is something you can do in Encharge!
2.2. Encharge’s behavior triggers’s
Encharge offers advanced triggers based on user behavior, including:
- Website visits & clicks (e.g., when a user lands on your pricing page)
- In-app product usage (e.g., when a user activates a free trial)
- Stripe payments (e.g., when a customer renews or cancels a subscription)
This makes email personalization much more dynamic compared to HubSpot’s rigid CRM triggers.
That’s much easier to use, especially in the long run.
💬 Trustpilot Review: “I love the triggers and pre-made automation templates”
Who has the best behavior-based triggers?
👉 Encharge wins.
It lets you trigger emails based on real user activity instead of just CRM updates.
3. Lead Segmentation: HubSpot vs Encharge
Lead segmentation is the process of categorizing potential customers into different groups based on shared characteristics like behavior, demographics, or engagement level.
This allows businesses to send more relevant and personalized marketing messages.
3.1. HubSpot Marketing Hub‘s lead segmentation
HubSpot segments leads using manual lists, tags, and properties inside its CRM.
That means it:
- Requires manual data input for list building.
- Limited real-time updates—segmentation isn’t always dynamic.
- Best for businesses managing leads through sales-focused CRM workflows.
💬 G2 Review: “List segmentation could be easier/more advanced. There should be a way to group emails other than just having a long list of emails”
3.2. Encharge‘s lead segmentation
Encharge offers real-time segmentation, meaning lists update automatically based on user behavior.
- Dynamic segments (e.g., all users who viewed a pricing page in the last 7 days).
- Cross-platform syncing, so your CRM, Stripe, and website activity all contribute to segmentation.
- Automated audience updates, ensuring leads are always properly categorized.
💬 G2 Review: “It unbelievably easy to set up complex automations, segmentation, tagging and triggers”
Who has the best lead segmentation?
👉 Encharge wins.
It automates segmentation instead of relying on manual CRM updates.
4. A/B Testing: HubSpot vs Encharge
A/B testing in email marketing is the process of sending two or more variations of an email to different segments of your audience to see which one performs better.
This helps optimize subject lines, content, CTAs, layouts, or send times based on real data rather than guesswork.
4.1. HubSpot Marketing Hub‘s Email A/B Testing
HubSpot supports A/B testing, but:
- It’s only available on higher-tier plans.
- Limited variable s— you can only test subject lines and basic email content.
- No built-in automation for testing multiple workflow paths.
💬 G2 Review: “Again, this is a volusion problem, but we cannot do A/B testing because the site cannot communicate with HubSpot”
4.2. Encharge Email A/B Testing
A/B testing is available on all plans and includes:
- Email subject line & content testing.
- Workflow path testing—see which automation flow performs best.
- Real-time reporting, so you can make decisions faster.
💬 G2 Review: “You can use Encharge’s powerful segmentation capabilities to get your newsletter in front of the right eyes, or A/B test emails to increase those open rates.”
Who has the best A/B testing?
👉 Encharge wins.
It’s available on all plans and allows workflow testing, not just email subject lines.
HubSpot Marketing vs Encharge: What’s Best for Marketing Automation?
The right choice depends on your needs.
But if you’re looking for the best marketing automation solution, the answer is clear: Encharge offers more flexibility, deeper automation, and better pricing than HubSpot Marketing Hub.
When HubSpot is a Good Choice
HubSpot is great if you need a full marketing suite with built-in CRM, content management, and analytics. It works well for large companies willing to pay high-tier pricing for an all-in-one solution.
However: Automation features are limited unless you upgrade to expensive plans, and the workflow builder lacks real-time flexibility.
Why Encharge is the Better Choice
If your priority is powerful, intuitive, and cost-effective email automation, Encharge is the smarter option.
- Advanced automation without complexity
- Flexible, behavior-driven workflows
- Seamless integration with 60+ tools (including CRMs)
- Transparent pricing—no hidden costs or feature lock-ins
No CRM lock-ins. No overpriced upgrades.
Just powerful automation built for real marketing teams.
Switching from HubSpot to Encharge takes 1 click (and it’s free)
Tired of overpriced, complex automation?
Switching from HubSpot to Encharge is effortless—and you can do it in just one click.
✅ 1-Click Migration – Import your contacts & workflows instantly
✅ No Setup Fees – Start for free, no hidden costs
✅ More Powerful Automation – Build better, smarter email flows
✅ Works with Your CRM – No need to change your existing setup
Why keep paying more for less? You can try Encharge for free:
FAQ: HubSpot vs Encharge
1. What’s the biggest difference between HubSpot and Encharge?
Answer: HubSpot is an all-in-one marketing suite with a built-in CRM, whereas Encharge is focused purely on marketing automation and email flows.
HubSpot is best for large businesses needing a full-stack marketing tool, while Encharge is better for lean teams that want powerful automation without complexity.
2. Is HubSpot Marketing Hub or Encharge better for automation?
Answer: Encharge wins for automation — it offers more flexible workflows, advanced triggers, and real-time behavior-based email sequences. HubSpot’s automation is tied to its CRM and can feel restrictive unless you upgrade to higher-tier plans.
3. Which tool is more affordable?
Answer: Encharge is significantly more budget-friendly than HubSpot. HubSpot’s pricing scales based on the number of contacts, and advanced automation features are locked behind premium plans.
Encharge offers full automation power at a fraction of the cost.
Thank you so much for reading this,
David Ch
Head of Marketing at Encharge
