New product: Breezemail.AI - Categorize the emails in your inbox with AI →
📺📗 Behavior Email Marketing for SaaS — FREE Video Course →
Placeholder Forms
Native Forms are live! Convert your website visitors into leads →
New HubSpot Two-Way Sync Integration — The perfect sales and marketing alignment →

20 Inbound Marketing Tools to Turn Traffic Into Revenue Fast

If you got a dollar for every person who visited your website, how rich would you be today?

The bad news is you’re not going to get a dollar for every website visitor.

The good news? If you play your cards right, and if you’re equipped with the right inbound marketing tools, potential customers will reach out to you

What is inbound marketing?

Inbound marketing is the modern way of attracting and qualifying leads for your business. It’s the entire process of attracting your ideal clients by creating a clear-cut customer journey and guiding them from general awareness to purchase.

It doesn’t involve pushing out your products and services and selling them right away. No cold calls, no pitching, no ads to cold audiences.

Inbound marketing is about attracting, engaging, nurturing, and continuously providing value to your audience until they convert. This includes investing in both revenue marketing and demand generation strategies

Here’s a walk-through of what inbound marketing entails:

1. Generating traffic with demand marketing strategies

2. Capturing leads 

  • Lead magnets
  • Free trials
  • Case studies
  • PDF guides

3. Nurturing leads

  • Providing content tailored to their needs
  • Lead scoring
  • List segmentation and personalization

4. Conversion

5. Retention and loyalty

  • Incentives
  • Loyalty programs
  • Reward systems
  • Referral programs

Inbound marketing moves online users down your funnel by creating tailored marketing strategies. 

To execute an effective inbound strategy, you must use effective tools for each of the five pillars we shared above. In this post, we’ll share with you some of the best apps for inbound marketing and what we think they are best for.

Our 20 favorite inbound marketing tools 

There are a lot of tools in the digital marketing world, it can be overwhelming. Sometimes, it may seem like there’s a tool for everything. Well, that’s pretty much true but it’s easy to get confused over which ones to use and how to combine them in your marketing stack.

We’ve listed down our personal favorites and what they’re best used for. Hopefully, this will help you get a better idea of the optimal combination of tools you can use for your inbound marketing. 

Tool NameBest ForPrice
Generating content ideas
SEMRushKeyword research and content strategyRanges from $119.95/month to $449/month (with add ons depending on number of users and additional tools)
SurferSEOOptimizing content for search enginesStarts at $49/month up to $199/month
QuoraIndustry and market researchFree
Producing content
BufferScheduling content at scaleFree (up to three channels) or up to $100/month (for up to 10 channels)
CanvaEfficient and collaborative production of creativesFree; Pro version is $12.99/month or $9.99/month (if billed annually)
Google AnalyticsProviding insights about your website’s overall performanceFree; 360 version is available for $150,000/year
HotjarAnalyzing users’ behavior on your websiteFree or up to $70/month; custom plans available
JarvisFast-tracking the content writing processBegins at $29/month up to $59/month; Enterprise plan available
WordTuneRephrasing and copyeditingFree or up to $9.99/month; Premium plan available
GrammarlyChecking grammar and spellingStarts at $15/user/month
Engaging and converting leads
IntercomConversational customer support and engagementPricing depends on the number of seats your team needs and the number of unique people you’ve reached out to in the past 30 days
DriftSales-focused conversations and analysisFree for one seat only and limited features; other plans range from $500/month to custom price range for enterprise
HellobarBoosting conversionsFree; Paid plans start from $29/month up to $99/month
ZoomSales calls, webinars, and audio conferencingFree; Paid plans start from $149.90/year/license to $240/year/license
CalendlyStreamlining scheduling and appointment setting processFree; Paid plans begin at $8/seat/month up to $16/seat/month
EnchargeNurturing leads via email marketing and automationBased on the number of subscribers; Starts at $49.
HubSpotAlignment between sales and marketing teamsStarter begins at $45/month for 1,000 contacts; Enterprise is $3,200/month for 10,000 contacts
Optimizing the process
Google AnalyticsIdentifying and optimizing conversion opportunities and patternsFree; 360 version is available for $150,000/year
RedtrackAd tracking and conversion attributionFor affiliates: Starts at $83/month up to $624/month

For advertisers: Starts at $124/month up to $624/month; Custom plan available
For agencies: Starts at $99/month
ZapierFast and no-code integrations between different appsFree for 100 tasks/month; Plans range from $19.99 up to $599
IntegromatCreating complex and custom automationFree up to $29/month; Enterprise plan available
EnchargeAutomating the customer journeyBased on the number of subscribers; Starts at $49/month

Let’s go over each one for a more in-depth look. 

To make it easier to visualize how each tool can contribute to your business, we’ve grouped them according to how they are used in each stage of the funnel. 

Inbound marketing tools for generating content ideas

Every digital marketer knows that content marketing plays a pivotal role in inbound marketing. While the content does a great job attracting users, it also contributes to moving users along the consideration, purchase, and even retention stage.

Crafting a content marketing strategy involves three major processes:

  • Researching the right keywords you want to rank for.
  • Optimization your existing and new content for search engines.
  • Continuously conducting industry and market research.

For each step in the process, here are our go-to inbound marketing tools:

SEMRush (best used for keyword research and content strategy)

Content strategy is heavily dependent on data, and SEMRush offers a lot of tools for businesses that want to make the most of organic search traffic. 


With SEMRush, you can:

  • Analyze the keywords that your competitors are ranking for, so you can effectively plan your SEO strategy.
  • Create a content calendar based on actual topics that your audience is looking for at the moment and questions that they needed the answers to yesterday.
  • Implement a solid backlink execution plan—complete with competitor analysis, backlink auditing, and even a link-building tool you can automate.
  • BONUS: If you plan to also have a PPC strategy running alongside your content efforts, you can actually use SEMRush to help you with your PPC keywords and ad copies. 

You can create a free account if you just want to see what’s inside. But trust us—once you’re in, you’ll feel the urge to try out all their tools.

Alternatives: Ahrefs, Ubersuggest

SurferSEO (best used for optimizing content for search engines)

SEO is a long-term strategy that involves continuous production and optimization of valuable content. 

Let’s say that your keyword strategy and content planning are already top-notch, the next thing to focus on is to make sure that your content ranks.

SurferSEO’s features and tools revolve around one thing: getting your website to Google’s first page. Here’s how:

  • Get a comprehensive audit of a page or a specific piece of content and how it performs against your competitors for a specific keyword. Check out this example audit. You’ll be able to compare your content’s structure and length against other organic competitors—leading you to identify quick fixes you can do.
  • Real-time feedback on your writing, thanks to Surfer’s Content Editor. Just plug in the keyword, and SurferSEO will provide you with guidelines that you can adjust as you go along. 

Alternative: Outranking

Quora (for in-depth industry and market research)

While SEMRush and SurferSEO have keyword research tools, Quora acts as a solid support system. Since it’s a Q&A website, you can find many genuine questions and concerns from online users. Some brands also use the platform to build their credibility as a thought-leader in that space.

There are three things to do in Quora if you’re unsure where to start:

  1. Leverage your keyword research. Verify the recent questions and topics that people are discussing on Quora. 
  2. Competitor research. Check for any mentions of your competitors and other industry players to be more aware of your target audience’s concerns.
  3. Be visible. See if your competitor is utilizing Quora to engage with your target customers. If not, cement Quora as your turf.

Alternative: HARO

Inbound marketing tools for producing content

After content strategy comes the legwork of producing content for all of your channels. This next batch of tools helps make content production more efficient, provides insights about content performance, and makes sure that content is of top quality. 

Buffer (for efficient social media management)

Social media’s contribution to marketing is highly regarded. To fully maximize this, it’s important to have a constant presence on social media.


Buffer is a social media management tool that helps you schedule your content in advance. By doing so, you get to have more headspace to strategize the next batch of social media content. 

Additionally, Buffer provides analytics and reports that help you hone into engagement metrics like clicks, shares, and comments. This will lead you to discover what works best across different platforms so you can adjust accordingly.

Alternative: Hootsuite

Canva (for production of creative assets)

To say that Canva revolutionized the design process is an understatement. With a huge list of available features, even in the free version, Canva has become a content production powerhouse. 

Most online users are already familiar with Canva, so here’s a quick list of some of the lesser-known and underrated things you can do with Canva:

  • Collaborate with your teammates on a design in real-time. 
  • Quick and basic video editing and GIF creation to spice up your marketing content.
  • Prepare and present sales and pitch decks without leaving the spp.

Alternative: Honestly, it looks like there’s none.

Google Analytics and Hotjar (for insights on how users behave on your website)

Google Analytics shows you what pages are most visited by users and where they came from. Other information includes bounce rate and demographics. It gives you the bigger picture of your website.

Hotjar uses heatmaps to show you how users tend to behave on a specific page or a specific piece of content. Where do they spend the most time on? Where do most users click? In what order do they consume content? These are just some of the questions that Hotjar can answer.


So which one should you go with? The answer: both. Even Hotjar recommends using both tools so you can have a deep understanding of your audience. 

Here are some examples of how to use both GA and Hotjar in your inbound marketing:

Google AnalyticsHotjar
Improve conversion rateLearn which pages get the most and least number of visitsDiscover which traffic sources convert moreIdentify the page visits that lead to conversionsUnderstand at what point users leave your website Replay session recordings of problematic pages
Website design overhaulPinpoint pages that need to be redoneMonitor performance after the overhaulUnderstand how visitors behave on pages that need to be redoneCompare behavior on new pages compared to the old ones
Improving overall customer experienceGet an understanding of the paths that users take on your siteReview how they interact with certain pages and elements 

Jarvis (for speedy content writing) – now

Jarvis, now Jasper, is an Artificial Intelligence tool that will make you feel like you have another writer on board.

The tool can write original content for social media platforms, blogs, and even ad copies at scale. You just need to select (from its many options) what you need to write and then produce a very detailed brief. Only this time, you’re briefing an AI.

Select the tone and voice you want to use, indicate specific keywords to focus on, and voila! You can then literally watch the AI write. You’ll have the first draft out soon faster than a human will ever write one. 

A word of caution: It does take time to learn the perfect way to brief Jarvis. There is a very helpful Facebook group of Jarvis users who share tips and learnings on dealing with AI. 

WordTune and Grammarly (for content editing and proofreading)

Once Jarvis produces your first draft, and you inject a human touch by editing or rephrasing it, the next step is content editing and proofreading. 

Again, there’s no better tool between WordTune and Grammarly. It really depends on your need and work style. Grammarly does a really precise job at checking spelling, grammar, and potential pl,agiarism issues. WordTune, on the other hand, is a copyediting tool that actually helps you rephrase your draft. 

Use if you want to rewrite your tone to be more casual, formal, or neutralUse if you want to check spelling errors and grammar issues

Inbound marketing tools for engaging leads

Let’s say your content strategy is working, and your site is getting some well-deserved traffic. How do you move these people to the next stage of the customer journey? These tools can help.

Intercom and Drift (for conversational communication)

Both are extremely popular options for live chat solutions. If your business doesn’t have live chat as a messaging channel, you may want to start yesterday. Almost half (46%) of online users will select a live chat feature over any other channel?

Both Intercom and Drift have competitive features that focus on creating conversations with potential and existing customers. 

Intercom is a great tool for customer support and handling continuous engagement with online users.

Meanwhile, Drift uses live chat boxes and bots to also qualify leads before handing them over to the sales team. 

Shared Inbox
Knowledge Base
Live Chat
Video chat
Automation of marketing campaigns✓ 
Product tours
Meeting scheduler
Lead qualification
Lead scoring
Automated outreach
Real-time notifications

Our recommendation? 

Intercom offers an affordable startup plan and integrates natively with Encharge, so you can automatically add chat users and leads to your Encharge automation flows

Hellobar (for effective lead capture)

Hellobar helps businesses create top bars and pop-ups for websites that will help engage visitors and capture their details. 

These are the pop-ups you can create with Hellobar:

  • Headers and footers
  • Modals
  • Floating alerts
  • Rotating sliders
  • Full-screen takeovers

While the design and copy of these Hello bars are important, the clincher here is your offer. Ask yourself this question: What is valuable for your target audience that they will be willing to volunteer their information? 

Hellobar also gives you insights on the performance of your pop-ups so you can keep doing tests and optimizing according to your learnings.

Zoom and Calendly (for demo calls and pitch calls)

This is perhaps a match made in sales heaven. Gone are the days when a salesperson would have to manually email a lead back and forth asking about available times. Calendly allows online users to schedule according to their preference — and this schedule then automatically appears on their digital calendar.


Zoom, meanwhile, has changed the game for sales teams. Its video conferencing features make it possible to conduct (virtual) face-to-face demo calls and pitch calls even though people are in different countries. 

The best part is that Calendly integrates natively with Encharge.

Encharge (for lead nurture via email marketing automation)

Once you capture a lead, the customer journey doesn’t end. In fact, this is when you have to strike — while the interest is piping hot. 

Email marketing automation allows you to set up trigger-based emails to your contacts, so they fire off at the right time with the right message. Some examples:

This is different from the old “spray and pray” strategy, which involves sending everything to everyone on your list. 

Modern email marketing is sophisticated — thanks to the ability to segment according to demographics, behavior, and even preferences.

Encharge is a marketing automation tool that allows you to segment your contacts and create tailored email workflows. So you can create a hyper-personalized customer journey with email marketing automation.

HubSpot (for lead closing and alignment between sales and marketing teams)

HubSpot is a comprehensive tool that gives both sales and marketing teams an overview of how leads are moving along the pipeline. It also provides tools to help marketing teams create campaigns to generate leads for the sales team to qualify.

Our favorite features include:

  • Ability to create landing pages for lead magnets or webinars.
  • Post-event email marketing nurture flows.
  • Automated emails and action.
  • Calendar feature for leads to schedule calls with.
  • Dashboards to view the sales pipeline.
  • And, of course, native integration with Encharge.

Inbound marketing tools for optimizing the process

Inbound marketing is not a stop-and-go thing. It’s a continuous learning process as we tweak strategies along the way. The more you learn, the better your strategy will be.

Here are the best tools to help businesses ensure that their marketing game has nowhere to go but up. 

Google Analytics (for identifying and optimizing conversion patterns)

Use the data from Google Analytics to continuously optimize your inbound marketing strategy. Since audience behavior and trends change continually, it’s important to keep an eye on your Google Analytics dashboard regularly.

  1. Be on the lookout for high-performing blog posts. Optimize them with CTAs if they’re bringing in a good amount of traffic because these may be opportunities for sales.
  2. Study the behavior flow. Identify where visitors tend to drop off, and see how you can improve that specific page or content. 
  3. Analyze trends. During BFCM season, for example, there is a high possibility that your BFCM-related content will be the most popular. Check which ones convert and focus on promoting them more.
  4. Identify the best sources of traffic. If you’re putting in a lot of time on PPC, but organic traffic is converting more, this may mean that you should focus more on what works. 

Redtrack (for tracking ads and proper attribution)

Redtrack ensures that impressions, clicks, and even conversions are properly attributed to the channel responsible. This way, you’ll be able to compare and contrast how each of your channels works—leading you to data-driven recommendations and action steps.

You will be able to get rid of hours and hours of manual work to focus on analyzing insights rather than manually pulling out numbers.

Zapier and Make (for automation and integrations)

Both tools help in creating seamless integrations between the different apps and tools that sales and marketing teams use. Aside from integrations, Zapier and Make can also create automation within your workflow like:

  • Form submissions
  • Client invoicing
  • Auto-responders
  • Triggering actions in the production process
  • Streamlining file uploading and management

What’s the difference, and which one should you go with?

Zapier is a point-and-click automation tool. Connect popular apps like Gmail, Slack, and more to automate repetitive tasks. You don’t need a developer to set up data exchanges and interactions between your tools. Plus, it already has more than 3,000 supported app integrations. 

Example: If you use Typeform to gather information, program Zapier to transfer these details to a Google Sheet automatically.

Make (previously called Integromat) also has similar functionalities to Zapier, with its 650 pre-made integrations. However, there’s room for customization because you can connect any business app and fine-tune specific scenarios via API.

You may need a little bit of coding to make this happen — but this is also what makes Integromat more versatile than Zapier.

The verdict: Zapier is an excellent tool for newbies and individual tasks. It’s very intuitive and doesn’t require any coding at all. Use Make if you have more advanced workflows with multiple steps and scenarios. You will need some coding experience, but the effort is worth it.

Encharge (for automating the customer journey)

The overall goal for inbound marketing is to deliver a seamless and personalized customer journey across all touchpoints. However, most businesses have trouble because their data sets are distributed across different tools and apps — and sales and marketing have silos.

Encharge allows your departments to connect their entire marketing stack of tools and bring them all together. As a result, you get to have robust automated marketing flows, streamlined processes, and the ability to build your own custom campaigns.

Uplevel your inbound game using the right tools

The truth is that there is no shortage of inbound marketing tools. All of these tools above have proven their prowess, and all have respective success stories.

However, inbound marketing doesn’t end with simply choosing which tools to invest in. Remember that a tool is only as powerful as the strategy behind it. 
Keep in mind that these tools can only be maximized to their full potential if you tie in all of the inbound marketing tactics and principles together. To kickstart your inbound marketing strategy, give Encharge a try and experience the difference that a robust marketing automation tool can make.

4.8/5 from 228 reviews
4.9/5 from 158 reviews
4.9/5 from 155 reviews
4.91/5 from 154 reviews

Meet your new marketing automation platform

Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for B2B SaaS businesses

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."

Camille Richon
Founder Payfacile
See why Encharge is different
Use Cases
Marketing automation
Create user journeys that convert, onboard, and retain customers.
Lead nurturing
Nurture email leads into trial users and customers.
User onboarding
Boost product activation and guide your users to value faster
Trial conversion
Smart marketing automation and behavior-based emails to double your trial conversion.
Success Stories
Landbot automates the onboarding for 80,000+ users while saving 320 hours/month
Confect transitioned to Product-Led Growth and increased user engagement by 28%
Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge
Flow builder
Create remarkable user journeys with a robust and easy to use visual flow builder.
Send targeted one-off newsletters to your audience or a segment of people.
Behavior emails
Send targeted emails when people do or don’t do something in your app.
Event management
Track, create, and edit the actions that happen in your product
User segments
Create user segments with the market’s leading segmentation for SaaS.
User profiles
See the people behind the actions and access the full view of your customer data.
Email personalization
Get your users to act with highly-personalized emails.
Email editor
Design beautiful mobile-ready emails without any HTML skills.
A/B tests
Drive email engagement with A/B tests for your Broadcasts and your Flows.
Lead scoring
Identify interested users and best-fit customers and proactively reach out to them.
Website tracking
Track page visits and form submissions on your website in real-time.
Build and implement native forms on your website with just a few clicks.
Free email verification
Free email verification for all your contacts in Encharge, on all plans.
Transactional emails
Send emails like password reset, payment receipt, single sign-on link from your app.
Company profiles
Nurture, onboard, and convert whole teams with account-based marketing
Custom objects
Store and customize all your data the way you use it right inside of Encharge
Facebook Logo
HubSpot Logo
Calendly Logo
Typeform Logo
Slack Logo
Intercom Logo
Mailchimp Logo
Salesforce Logo
Zapier Logo
Pabbly Logo
Integrately Logo
Stripe Logo
Chargebee Logo
Chargify Logo
Recurly Logo
Paddle Logo
Twilio Logo
Twilio SMS
Webhooks Logo
Segment Logo
API Logo
Google Analytics Logo
Google Analytics
SyncSpider logo
KonnectzIT logo
ThriveCart Logo
ThriveCart Logo
In-depth guides, and practical tips for first-timers, marketing experts, and everyone in between.
In-depth video courses on behavior emails, email marketing, and more.
Knowledge base
Learn how to use Encharge.
Developer Docs
Tools for developers.
Feature Requests
Request new product features.
Product Updates
Latest Encharge updates and news.
Premium Services
Our experts, your project. Get your flows built for as low as $350/month.
Encharge Experts
Get help from trusted Encharge consultants and service providers.
Resource Library
Get access to all of our eBooks, webinars, blueprints, cheatsheets, and more.
Facebook Group
A community for all things Encharge-related.
Generate Subject Lines with AI
Create unique subject lines with the only free AI email subject line generator based on GPT3.
Affiliate Program
Earn up to 30% recurring commission referring customers to Encharge.