“We need more leads!”
Says… well, probably everyone, from business owners to marketing managers and sales representatives.
And, it’s no surprise. Leads are the lifeblood of every business.
You can have the best product or service on Earth. But if you don’t drive potential customers to it, no one is going to buy.
This makes lead generation a critical process in every business.
You need leads to grow, and you need them to keep your competitors from outgrowing you.
If you don’t find leads in time, your competitors will. If they do — they’ll turn those same people into their leads (and, then, at least some of them into customers).
However, because EVERYONE wants leads, generating them is one of the most complex business tasks.
The competition for people’s attention and their wallets is fierce.
61% of marketers view lead generation as their number one challenge. Many struggle with creating the right strategy or finding an offer that’d get people’s attention.
Others lack the resources they believe they need to make their lead generation successful.
And almost all struggle with getting the desired (high!) quality of leads.
Moreover, even if you get the leads, 73% of them NEVER turn into sales.
This means 7 out of 10 people you think might buy from you, never will. Of course, that’s just the average. And, just as any number, it can be improved.
The thing is, many marketers struggle with lead generation not because it’s hard. Instead, they make the job harder than it has to be.
This article will discuss poor lead generation practices and lead generation mistakes that make your marketing and sales team underachieve.
It doesn’t matter if you’re cold mailing or investing heavily in inbound lead generation. As you’ll see, many of the things listed could make even the best lead generation plan go wrong.
So, let’s jump right in, starting with your strategy.
Strategy mistakes in lead generation
Your lead generation strategy is the driving force of all your lead generation efforts.
It’s the foundation on which you build successful campaigns
Without a strategy, you’d just be wandering in the dark, clueless.
No KPIs to watch, no real progress to measure.
Burning money on marketing and outreach with little to show for it.
However, even if you create a lead generation strategy, it’s no guarantee of success. The mistakes below can ruin even the best lead generation plan:
1. Starting too early
Every business needs leads. But, getting them too early can be just as bad as not trying to get them at all. Before you start any lead generation, you need to ensure that:
Your offer can already satisfy a need in the market.
If it can’t, driving traffic to your landing pages is a waste of money. After all, why would people pay for it if it doesn’t help them solve their problem?
Your team is ready to handle the incoming leads.
If your product or service is a high-ticket item and you need a sales team, get the team ready to handle the leads. There’s no point in burning money on lead gen if there’s no one who can close them.
You’ve done all the foundational work.
Never start your lead generation campaigns if you haven’t done the basics. This includes everything, from ensuring you have all the creatives and automation in place to something as obvious (yet often ignored) as researching your audience.
Speaking of which, here’s why knowing your audience is critical in lead generation.
2. Failing to research your audience
How do you know which people to aim your lead generation campaigns at?
You research your audience BEFORE you spend even $1 on lead generation.
Learn as much as you can about your potential customers. If you don’t know who the people in your audience are, you risk:
Wasting money on people who don’t care about you or your product.
This sums it all up. If you don’t know who your audience is, you’re in the dark. You’ll most likely target way too broad, skyrocketing your cost per acquisition.
As a result, you’ll be losing money…fast. And you’ll do it targeting people who don’t, and possibly never will care about your product.
It’s half the problem if you waste money on top of the funnel — advertising or content. But what happens when you build the entire lead funnel for the wrong audience or forward those leads to your sales team?
You’ll be incurring losses at every step of your lead generation funnel. Plus, you’ll be wasting your sales team time and energy on people who are highly unlikely to convert.
Having poor messaging or branding that won’t appeal to the right people.
If you don’t know your audience, do you really understand their pain points, needs, or aspirations?
Without the data, it’s unlikely you’ll come with messaging your audience finds relevant. If the messaging doesn’t appeal to the people you aim your campaigns at…, you can’t expect them to convert, can you?
Looking for your audience in all the wrong places
Lastly, if you don’t know who your prospective leads are, it’s unlikely you’ll find them.
The problem isn’t just with ad targeting (however, if that’s off, your lead generation campaigns WILL bleed money).
You’ll also miss out on all the fantastic micro-communities your audience likes to hang out in. Think Facebook or LinkedIn groups, forums, Reddit subreddits, or even Slack channels.
For example, r/marketing could be an excellent place to start looking for people interested in marketing or marketing SaaS tools.
Of course, the above example is quite an obvious and crowded community. But the deeper you dive into your audience research, the more suitable communities you can find and tap in.
3. Treating your whole audience as one big pool of potential clients.
Often, even if brands research their audience, they treat them all as one giant mass. However, almost every business has at least a few types of buyers they want to target. Similarly, your leads are at different stages of their buyer’s journey — so why’d you treat those about to buy the same as those still at the top of the funnel.
To get the most out of your audience, you want to create buyer personas. Then, segment any existing leads based on the stage of the buyer journey they’re in.
Buyer personas allow you to create different content aimed at different needs or expectations of your audience.
At the same time, segmentation helps you see which stage of their buyer’s journey your prospects are at. Therefore, you can make your creatives and message more relevant to them.
Sample segments could include subscribed, engaged, inactive, or people who left your list. At Encharge, you can create any segments that suit your lead generation strategy.
If you fail to segment, you risk sending lead generation campaigns too early or too late, or even worse — to the wrong people.
4. Choosing too many channels for lead generation
As mentioned earlier, if you don’t know your audience, you risk looking for them in all the places they don’t spend their time at. But knowing where to look is just half of the battle.
Sometimes, even if businesses identify the channels to focus on, they try them all at once.
Of course, if you have a huge budget and are confident that targeting all channels at the same time won’t hurt your cash flow, go for it.
However, trying to master all the channels most of the time means you’ll be spreading yourself too thin. Instead of building a solid relationship with your audience in 1-2 channels, you try to grab their attention everywhere they go.
As a result, there’s no trust even if your audience recognizes you, and they’re unlikely to convert. Plus, if you keep jumping between channels, you don’t collect enough data to test your lead generation campaigns.
Naturally, that doesn’t mean you should focus on just one channel and ignore everything else. Certain channels simply make sense to approach them together.
For example, email is a surefire way to establish a solid relationship with your leads. Especially if you take advantage of automation, segmentation, and workflows. There’s a reason why email continues to offer staggering ROI, at $36 for every $1 spent in 2020.
5. Focusing on the wrong KPIs
Every lead generation campaign needs a set of Key Performance Indicators (KPIs), which you can use to see if your actions are taking you in the right direction.
Many marketers focus on measuring things that make them feel good about their efforts but don’t really help the business.
Think about lead generation campaigns on social media. It’s a good thing if people like your posts or share them.
But are you sure those posts help you get more leads?
Likes, followers, or ad impressions look great on paper. But they have no way of telling you if the campaign generates new business. Plus, they’re very easy to manipulate.
When choosing the things to track, you want to focus on metrics that show whether your lead gen campaign helps your business grow. These include:
- Click-through rates. Never gauge the performance of your lead generation ads by impressions or engagement. What matters is the people who click through. And, ideally, sign up to your opt-in or convert.
- Form submissions/sign–ups/conversions. These tell you exactly how many people TOOK ACTION. Be it subscribing in to get a lead magnet, submitting a contact form, or signing up for an online event.
- CPA/CPL. You can’t have a successful lead gen campaign if you don’t track your finances. Know both the value of your lead and how much you spend to get them. Otherwise, you risk paying more for your leads than they’re worth. And that’s a straight way to bankruptcy.
- Sales. The goal of all your lead generation is one thing – getting people who’ll spend the money with your business.
6. Focusing on “tricks” and ignoring the foundations
Successful lead generation is not just about the tools, tricks, or lead generation hacks that you use.
What matters is how all those things work together.
Sure, it’s good to know certain hacks or tricks that can earn you a couple more leads here and there. Some of them can offer great results — but they can do so only AFTER you’ve taken care of the foundations.
On their own, they’ll do little to help you if you don’t have the core elements of your lead generation strategy. Those elements are what will help you to connect all the dots.
Create synergy. Think about where you want to get – and the processes you need to get there. Focus on the big picture
Seeing that big picture is essential to creating said synergy. And that synergy will, in turn, maximize your ROI from research, automation, and every other action that you take.
Speaking of action — let’s look at what to avoid in your lead generation process.
Lead generation mistakes within the the process
Now that you know what to avoid in your lead generation strategy, it’s time to focus on execution. Starting with the biggest shortcut in lead generation (which you should avoid!)
7. Buying leads
If your entire lead generation plan is to buy them, it’s unlikely you’d be reading this particular article.
But maybe your boss or someone you know plans to do that. If that’s the case, I encourage you to stop them. Buying leads is the single worst thing you could do for your lead generation. And there are a few reasons for that:
It’s a waste of money.
When you buy leads, 99% of them don’t know you. They’ve never heard about you, they didn’t ask to be contacted, and they don’t care about you. And they’re very unlikely they’ll convert any time soon (if ever).
People are more aware of the value of their data than ever before. They won’t be happy when they find out that you’ve bought their data.
It offers no stable lead flow
Even if the leads that you buy turn out to be good (hint: they won’t), you can’t build a sustainable and successful business on buying leads.
All it takes to kill your entire business is for your lead source to dry. And you get left with no decent lead gen strategy or processes.
Creating your own lead gen process creates “moats” that protect your business growth. Even if one of the sources of leads slows down or dries, you have the know-how and capacity to adjust your strategy and move on.
It’s unethical and could break the law.
It’s not just people who’re more aware of how the data stuff works – the governments are catching up too.
You don’t want to spend money on leads only to learn that not only are they of awful quality and don’t convert but that the whole transaction was illegal!
Note: You could only consider buying leads when you pay a specialized lead generation agency to do the lead generation for you and pay them per lead. This assumes they’d design and execute a personalized lead generation campaign for your business and find real leads that could be potentially interested in your offers. That’s different from buying leads elsewhere and reselling them to you in bulk with no consideration for your target audience.
8. Not including the sales team when they should be involved
The lion’s share of the lead generation process falls on your marketing team.
In most businesses, the sales team (if it exists) gets “activated” only once the leads are acquired and need to be processed.
However, leaving your sales team out of the process can cost you both time and money until the very end. Why?
Your marketing team doesn’t work with the leads. They just acquire them and, in some cases, warm them up. But, if they don’t get any feedback from the sales team, they won’t know if the leads they’re getting are of high quality (of course, that’s unless sales happen online).
By allowing those two teams to work together, you let them exchange that feedback and help each other out. Salespeople can tell marketers which leads work the best for them.
This allows marketers to double-down on those sources that bring in more high-quality leads.
This, in turn, makes both teams more effective, significantly increasing your ROI.
Marketers can generate better leads (and warm them up better). And salespeople get leads that are easier to convert and can spend less time on people who are hard to convert or not qualified at all.
9. Trying to close the prospect just once
Imagine getting a follow–up email from a company offering services that could help your business grow. You might be genuinely interested in working with them.
The problem is, you’ve noticed their email right before you entered an important meeting and decided to come back to it later.
Still, you opened it for a split second, so your email app marked it as read. When you left the meeting, you went back to browsing your email. However, because that email was already marked as read, you never came back to reading it. In fact, you forgot all about it.
The reality is there are plenty of reasons why your prospects didn’t convert or answer your email.
Maybe it wasn’t the right time for them, or they didn’t have enough information to make a data-driven decision. It might even be that they didn’t need your offer at the time, but they’d kill for it in a month or two. Or they simply missed your email.
Whatever the case, if you don’t follow up, you’ll never close them. And it doesn’t matter if it’s an inbound or a cold email campaign.
If you stop asking for a sale in your automated email sequences… what’s the point of keeping people on your list? Sure, you don’t want to spam them. But the primary goal of email marketing automation is to help your business grow.
Similarly, if you give up after sending just one cold email… you’re losing a ton of potential leads.
Data shows that 80% of sales are made between 5th and 12th contact.
Never give up just because someone didn’t buy the first time you asked.
If you never ask, they’ll never buy.
10. Being too fast (or too slow)
Timing is everything in lead generation.
If you send your cold email at the right time to a prospect who’s at the right stage of their buyer’s journey, you may close them on the same day.
Of course, that’s a rare scenario, but it shows how important timing really is.
But the problem with timing is that it’s impossible to get it right 100% of the time.
For example, if you push for the sale too early, your prospect might think that all you care about is their money. They’ll become discouraged and might unsubscribe or quit the trial and go elsewhere, especially if you’re too pushy.
But, if you don’t try to sell fast enough, you may be too late. Remember that the Internet gives your prospective leads a wealth of choices. If you don’t persuade them to buy your product or service, they might end up going to one of your competitors.
Even worse is that it’s impossible to get the timing right for every lead that you capture. People are different; they have different needs, experiences, and expectations. Thankfully, there are two things you can do to try and increase your chances of reaching your leads at the right time:
- Use marketing automation to score leads and create workflows that’ll “watch” their behavior. Then, set those workflows to send emails when the leads expect them the most or when they’re most likely to take action.
- If the prospect reaches out to you, respond ASAP. Data shows that leads are 9x more likely to convert if you respond within 5 minutes of getting an email.
11. Failing to create systems
Lead generation is not a one-off thing. You can’t just throw some money on FB Ads or send a few cold emails and expect massive ROI.
Yes, doing so will give you a few leads. But it’ll be neither sustainable nor effective.
If you want your lead generation process to be sustainable and generate leads day after day, you need to systemize.
Systems tell your team what to do and give them something to focus on. Plus, they:
Increase overall lead quality.
When you have a system, you can watch where your leads are coming from. This allows you to find the best lead sources and double down on them.
Plus, systems let you process, score and warm up your leads, ensuring that you send only the best leads to your sales team.
Decrease cost per acquisition.
Systems give you a framework to work with and give you an understanding of what’s going on. When you watch every step of your lead gen process, you see what works and what doesn’t.
This, in turn, allows you to see things that are losing you money — and get rid of them, effectively reducing your CPA and increasing your ROI.
Ensure stability and scalability
Lastly, a lead generation system gives you something to rely on.
It ensures a stable flow of leads and helps you scale. It provides you with a framework to focus on and “copy” should you need more leads. Both of which are key to long-term growth.
Of course, there are a whole lot more benefits to creating systems in your lead generation. For example, they make the lead generation process much easier for your team, allowing them to work more effectively.
But, it’s not just your team that you should make things easy for.
12. Making the whole process just too hard to follow!
Lead generation is already tough on its own. Still, many marketers tend to overcomplicate the process — especially for their audience.
And the harder it is for your audience members to become your leads, the more time and money you’ll have to spend to acquire them..
Some of the most common mistakes marketers make that make lead gen harder for their audience include:
Too many CTAs.
Want your prospect to make a decision and sign up for your list?
Never ask them to do too many things at once! Focus each of your lead gen creatives (emails, landing pages) on a single goal.
Going for a sale? Don’t distract them with links to the latest posts. Data shows emails with a single CTA experience a 371% boost in clicks and a 1617% surge in sales.
Sending people to the homepage
Never send people to the homepage in your lead gen campaigns – they won’t convert. To turn people into leads, create unique landing pages.
Focus each landing page on a single theme and goal. Align its copy with the creatives or links that point to them. And start with small commitments. Aim for getting the email or phone number from the prospective client.
Failing to make a clear promise
People value their data. Whether you want their emails or phone numbers, you need to let them know what’s in it for them.
Why should they sign up for your trial or give you their email and allow you to keep sending them emails? Unless the answer to this question is compelling enough, they’ll never convert and share their data with you.
And, speaking of conversions… let’s jump to the next part of our list – the conversion-focused things you should avoid in lead generation.
Conversion and Marketing
Nailing down the systems and creating the right processes is just the beginning. After all, lead generation is still marketing. And there are plenty of things that could limit your campaigns’ potential!
13. Lacking the sense of urgency
Offering your audience a free trial or an online course in exchange for their data is one thing. But why should they convert right there and then?
If you’re not creating a sense of urgency, you’ll miss out on some of your audience members.
By using scarcity, you encourage people to take action at that very moment, increasing the chance that they’ll convert. And, most importantly, that they’ll choose you over one of your competitors.
And the great thing about urgency is that there are many ways to create it. These include time-limited lead magnets, bonus offers, or discounts:
14. Asking your prospects for too much
Another thing that might be killing your conversion is the size of the initial commitment you’re asking your prospective leads for.
As a general rule, the more you ask for (and the less you give in exchange), the lower the CR.
For example, if you’re in B2C and give away a free ebook, don’t expect people to give you more than their name and email address.
Unless your offer is extraordinary, they won’t go to any extra lengths to get it.
The same applies to B2B. People in B2B are used to sharing more information. That’s especially if they’re using their company/work details.
However, what works in B2C is usually not enough for B2B. And don’t forget that because B2B prospects share more details with you, they typically need more value in exchange for that data.
14. Failing to deliver the promised value
How do people know if what you’re giving them in exchange for their contact details is worth it?
They trust what they see and what you tell them.
This means that if you exaggerate the value of what they’re getting or give them something else, they’ll feel cheated.
Sure, you’ll get their data. But they’ll not move a single step further in your lead generation funnel after that.
Getting your leads to convert on that first landing page is just the beginning. It doesn’t matter how many emails you get if people stop trusting you the moment they opt-in. What matters is whether they trust you to keep reading your emails, sign up for a trial, and become your customers. As Zig Ziglar, one of the best salespeople of all time puts it:
“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.”Zig Zaglar
15. Not looking credible enough
Delivering on the promise is critical to establishing trust once you get someone to become your lead.
However, they’ll never opt-in if they don’t already trust you – at least a little. And the key to that is your credibility
Once people arrive on the landing page, what they see is what’ll help them decide whether to trust you or not. Here are the most common things that make people skeptical and reduce the chance that they’ll convert:
16. Lacking SSLs, legal pages, and secure forms
Your prospective leads want to know that their data is safe. This includes both technical as well as legal aspects of lead generation.
They’ll look for things like SSL certificates or secure forms to ensure the former. If they feel the forms are insecure, they’ll hesitate to share any data.
People might not read them word for word, but many will skim, looking for your company details or information on who handles their data.
Poor website UI and design
Of course, the lack of security elements is not the only thing that can kill your credibility.
If your website is slow, doesn’t load properly on mobile devices, or its design looks like it was created in the 90s… it’s unlikely anyone will trust you enough to become your lead.
Poor website copy
Poor website copy can be a real conversion killer. However, certain copywriting mistakes don’t just impact your CR but the whole brand and its credibility:
- Poor spelling, interpunction, or grammar errors.
- Focusing on your company and ignoring the audience.
- Sharing unproven data or testimonials.
- Using overly pushy or salesy copy.
People want to see you as a credible brand. And keep in mind that people hate being sold to – but they love buying. So use your copy to establish trust and give them a reason to convert.
Not showing any social proof
If your website or landing pages lack social proof, visitors have no way of telling if you’ve helped anyone in the past.
You can display social proof with testimonials, logos from reputable brands, or even a counter showing the number of happy clients. The goal is to prove to your audience that you’re a real brand and can solve the problems of people just like them.
According to data by Unbounce, landing pages with social proof boasted a 1.1 percentage point (11.4% vs. 12.5%) higher conversion rate, on average.
17. Bad lead magnets or no lead magnets at all
A good lead magnet can make or break your lead funnel. If it doesn’t stand out and fails to grab people’s attention, you are unlikely to get the desired number of leads.
The most common lead magnet mistakes you want to avoid include:
You’re sharing something people are not interested in.
Don’t bore your leads to death! People won’t trade their emails for common information, content that doesn’t interest them, or it is easy to find elsewhere.
Strive to give them a lead magnet that’ll teach them something new or change their point of view.
Your lead magnet is not related to your offer
There are many things you might be tempted to share in your lead magnet – and even more that your audience is interested in.
However, the goal of a lead magnet is to attract leads that are interested in your offer.
So, make sure that whatever you give them doesn’t just turn them into your leads. The goal is to move them closer to becoming your customers. And it doesn’t have to be an ebook.
Even regular tips or a free course that can help them become better in their craft can work great as long as it relates to your product or service.
Your lead magnet doesn’t solve your audience’s problem
Most people opt-in for an ebook because they believe it’ll help them solve a specific problem.
To grab their attention and get their email, promise them that solution.
But, if you want to keep them for a long time, you want to ensure that you actually deliver that solution.
Of course, there are quite a few ways in which your lead magnet can help your audience. It can be an online course or an ebook outlining a step-by-step process to doing something that’simportant for your prospective lead.
However, it can also be an online consultation, a strategy call, or a short coaching session. The goal is to help your leads (or their businesses) move from point A to B.
You don’t have any lead magnet at all
Lastly, if you don’t have any lead magnets, you are wasting a HUGE opportunity. After all, why would people give you their email address if they don’t get anything in return?
Sure, some might consider a newsletter a lead magnet… however, would you subscribe to an opt-in like the one below? There’s no promise, no benefit, no single compelling reason to leave your email:
If you want to maximize your opt-in conversion rate, you need to give your audience a good reason to do that. But, even if your lead magnet checks all the boxes, there’s one more thing you want to avoid:
You never remind people about the lead magnet
Even the best lead magnet won’t help you establish trust or make people engage with your list if they forget about it!
To prevent that from happening, use your marketing automation tool to set a workflow that’ll remind people about the lead magnet.
That way, you can save at least a percentage of those who opted-in but forgot about it. And the best is, you only have to set such a workflow once!
18. Sending generic messages to all your (potential) leads
Each lead that you generate is unique. That’s why the last thing you want to do is send the same messages to your entire funnel, day in, day out.
Doing this kills engagement and forces your leads to sift through irrelevant messages that are not tailored to their actions or the stage of the lead funnel that they’re at.
Of course, that doesn’t mean you should manually send every email to each subscriber. Nor do you need to write unique emails for every person who opt-ins.
Instead, you want to use marketing automation tools to personalize emails based on user behavior, stage in the lead funnel, or the lead magnet that they opted-in.
You can also use marketing automation tools to personalize other creatives in your lead funnel. For example, you can use:
- Personalized CTAs that guide the lead to the next step in their funnel journey.
- Landing pages tailored to their interests (for example, if your website/product/service covers several topics).
Well-planned personalization can strengthen the relationship you build with your leads and help you guide them down the funnel. Not to mention the effect it has on CR. Data shows that personalized CTAs convert 202% better.
All these are good reasons why, according to Smart Insights, 60% of marketers believe that personalization is key to improving the quality of leads they generate.
19. Relying exclusively on Google Analytics and email autoresponder data
Every successful lead generation campaign needs data. But if all you do is collect autoresponder emails and Google Analytics data, you’re missing out.
First, you need user behavior data for A/B testing (more on that in the next section). But, some tools can give you information about your leads even before they opt-in!
They can also show you which pages your leads visited or how they found you. This, in turn, gives you the opportunity to reach out to them, even if they don’t sign up or leave any contact information.
20. Arbitrarily deciding on the creatives
When you create your first lead generation campaign, you have no idea what works and what doesn’t. You have to base most of your decisions on your gut feeling.
The problem with gut feeling is that, in the long run, it has no way of beating data-driven decision-making.
Yet that’s exactly what most businesses base their entire lead generation campaigns on. And the truth is, there’s plenty of data that you can use to A/B test your lead gen funnel and find the best creatives and improve your lead generation strategy.
Some of the things you want to A/B test include your ads, LPs, CTAs, lead magnets, emails, and even automation workflows.
Once your campaigns are on, every interaction that your audience has with your creatives is an opportunity to collect valuable feedback and data.
21. Making it about you and not the prospect
You can have the best creatives, automations, and workflows on Earth. You can spend $1000s on audience research.
But if all you focus on is your business and what you want – you’ll fail.
At the end of the day, lead generation is not about you. It’s about what your prospects want. What’s their problem, their dream, their goal?
To quote Brian Tracy, a world-renowned motivational speaker and sales trainer:
“Approach each customer with the idea of helping him or her solve a problem or achieve a goal — not of selling a product or service.
And while his quote is about selling – it fits lead generation just as well.
So, whatever you do – always strive to help your audience in the first place.
Here’s a great example of an email focused on the prospect and their needs from Teachable, an online platform for course creators:
To strengthen the relationship with their leads, they send them stuff that can genuinely help them become better course creators. And helping your prospective leads is always a win-win situation.
Their leads can use the bonuses to create better courses and attract more followers. And Teachable themselves can gain new, loyal customers.
Conclusion: Don’t give up, stay patient, keep optimizing
Lead generation isn’t easy. Whether you’re into SEO, PPC, Email Marketing, or a mix of different lead generation channels and methods, stay patient.
You won’t create a successful lead generation campaign overnight. But you and your business can win big if you don’t give up. The key is to experiment, learn from your mistakes, and keep adapting to changing customer needs and expectations.
And, don’t forget that lead generation isn’t just about getting someone’s email. Most leads take time to trust you and build a relationship that will convert them into loyal customers.
One of the most effective tools to build said relationships and trust are email platforms with built-in marketing automation. They allow you to create automated workflows and email campaigns that’ll help your audience solve their problems or become better at using your product or service. At Encharge, our goal is to give you the tools you need to automate your lead generation and convert your leads into clients. Book a free call, and let’s discuss your lead generation efforts and see how you can incorporate Encharge to skyrocket your lead gen ROI.