SaaS businesses often face the challenge of standing out in a competitive market. To enhance your product’s appeal and drive growth, you need marketing help — specifically, SaaS marketing.
Here’s some good news: It doesn’t matter where you are in your SaaS journey or what marketing role you’re responsible for. SaaS marketing blogs can help you as they often contain expert-led advice and tried-and-tested tips and tricks.
On that note, you should check out 15 of the top SaaS marketing blogs. We’ve also dropped some hints and clues about precisely what they uncover and why they might be beneficial!
1. Encharge
As a marketing automation resource for SaaS businesses, the Encharge blog specializes in writing about all things SaaS marketing. You’ll often find us geeking about strategies to improve your onboarding, delving into case studies, or creating guides on SaaS marketing strategy and email marketing.
Presently, our blog has four main content pillars, namely:
- Marketing automation
- Email marketing
- User onboarding
- SaaS and product growth
Aside from the blog, we’ve also gone one step above to provide all the necessary free resources for our customers and other SaaS people, including:
- A resource library with eBooks, templates, reports, and more.
- An academy with video courses on how to set up behavior emails for saas.
- And a dedicated directory of Encharge experts you could contact.
2. Chaotic Flow
Created by Joel York, the Chief Marketing Officer of well-known SaaS brands like Route4me, Kiteworks, and Meltwater Group, Chaotic Flow is a dedicated SaaS marketing blog that’s often visited by C-level executives operating in that niche — and for good reason, too.
In addition to focusing on core subtopics like sales, marketing, product, etc., it provides an in-depth financial analysis of the realities of running a SaaS business. It’ll uncover topics like SaaS benchmarks, metrics, revenue, profitability, etc.
And the best part? Joel wrote almost all articles, making each insight you read expert-led due to his dedicated experience in the SaaS marketing field.
3. Ahrefs
Although the Ahrefs blog screams SEO, you’ll be surprised to find it uncovers tons of SaaS marketing insights, too.
In fact, from what we’ve seen, they don’t only write TOFU (top of the funnel) posts to score SaaS SEO points, but they do extensive research to keep the SaaS marketer intrigued and think, “Ah, well, that’s some valuable advice!” We could be paraphrasing, of course!
Even if you excuse their SaaS topics, the Ahrefs blog is still commendable because it shares expert-led and well-researched marketing advice for all businesses, including SaaS.
For example, their guides on content scores and backlink counts can be helpful for any business, be it SaaS or not.
4. Foundation Marketing
Foundation Marketing (also known as Foundation Inc.) is a digital marketing agency for B2B SaaS brands — thus, their blog (also known as “The Lab”) is filled with marketing advice for SaaS and B2B businesses.
You’ll find tons of long-form content filled with hard-backed stats and research, often written by industry experts like their founder, Ross Simmonds, and SaaS writers/content specialists like Jessica Tea Orika, Ethan Crump, and Taylor Perry.
However, what they do better than most SaaS blogs by extensively focusing on case studies. They break down exactly how top SaaS businesses, like Canva, Adobe Express, Attentive, Shopify, Zapier, etc., managed to grow their business and which strategy (marketing or otherwise) helped them achieve success.
5. All That SaaS
All That SaaS blog is a dedicated resource that provides information on productivity, apps, engagement, security, management, and everything else in between — aka, the perfect binge-worthy blog for all SaaS marketers.
The articles featured on their blog are often written by Dan Decker and Megan Zuinga, and the website specializes in creating product roundups, writing reviews, and providing alternatives for certain software.
In fact, reviewing SaaS products is what makes them money.
If you read their articles further, you’ll notice that each one is exceptionally well-researched, easily accessible (they link to the right resources at the right places), and utterly free of fluff, jargon, and complex phrases.
6. Zapier
What makes Zapier special is that it’s a SaaS business focused on connecting as many SaaS businesses as possible (through the help of “zaps”) to ensure productive workflows — thereby making its blog a gem of a resource when it comes to SaaS marketing topics.
Aside from the basics, like Zapier’s blog being extraordinarily well-researched and well-written, what makes it truly special is that each article is written by an expert with topical authority who can not only weave in their insights but also their experiences with specific software.
For reference, here’s a Zapier article with personal anecdotes and insights from Rochi Zalani:
The fact that they’re open to testing different writing styles and topics also works in their favor.
While the blog doesn’t have the most advanced filtering capabilities (i.e., you cannot look something up with a keyword or tag), it still allows you to filter your intended search based on core topics and read time.
7. SaaStr
Almost everyone in the SaaS industry knows of SaaStr, mainly because of the impressive events they host, but trust us: Its blog doesn’t fail to impress either.
What sets this SaaS blog apart from the rest, you ask? Well, here’s the answer:
- They answer real-life questions concerning SaaS marketing, business growth, funding/VCs, etc.
- They write about future trends in the SaaS industry (e.g., 2025 might just be the year of AI parity in SaaS).
- They have tons of expert advice and thought-leadership content, often including practical advice on topics like fundraising, customer acquisition, and scaling teams.
- Their articles are extremely well-researched and data-driven and are often written by industry experts (like Jason Lemkin, the founder of SaaStr).
Not to mention:
- They have advanced filtering capabilities (i.e., you can filter their entire blog by keywords/tags, your company stage, your job role/function, and topics).
- In terms of resources, they not only focus on their blog but also have other resources like ebooks, videos, podcasts, universities, etc.
8. Animalz
Animalz may be a content marketing agency, but it’s served SaaS clients like Airtable, GoDaddy, Wistia, Intercom, and more; and has gotten praise and recognition from SaaS writers and consultants.
For example, here’s exhibit A from Elise Dopson, a famous freelance SaaS writer:
Here’s exhibit B from Andrew Allsop, a SaaS revenue growth architect:
Not only does Animalz specialize in creating thought-leadership and expert-driven content that’s hyper-relevant for SaaS businesses, but it also:
- Creates benchmark reports (and derives insights) for SaaS businesses.
- Develop case studies on SaaS businesses.
- Provides unique strategies and frameworks on how to scale and market your SaaS business (e.g., it was one of the firsts to write about topics like content overlap, content quality spectrum, bridge content, content distribution flywheel, etc.).
9. ClickUp
When it comes to blog content, ClickUp has one of the most extensive libraries, so it’s no surprise when you hear ClickUp’s covered a great deal of SaaS topics as well (after all, it’s a SaaS business, too!).
The SaaS articles on ClickUp are extremely exhaustive and thoroughly well-researched and expand to various verticals, such as marketing, productivity, AI & automation, planning, product management, etc.
The ClickUp team also often takes a product-led content approach — thus allowing their content to become super actionable. I.e., readers not only learn how to address a problem but also know how to address it on ClickUp, or they can use the resources ClickUp links in each article — e.g., if they ask you to create a marketing plan, they also link to a template of KPIs to track.
10. Hightouch
Now more than ever, data and analysis are key to successful marketing campaigns. One standout blog in this space is from Hightouch, a data integration platform. Their blog is dedicated to software solutions, data analysis, and improving marketing and sales operations.
It offers in-depth analysis, real-world examples, and valuable insights for readers. Topics range from customer data platforms and their applications to campaign analysis. Hightouch’s blog is a must-read for anyone looking to stay ahead in SaaS marketing.
11. Powered by Search
Powered by Search (created by Dev Basu) is a blog completely and entirely dedicated to SaaS marketing, and because of this, it often uncovers insights like “how to create a SaaS marketing powerhouse,” “what to expect from a SaaS marketing program,” “how to forecast for B2B SaaS,” etc.
This blog has an extensive library of hyper-relevant articles written by industry experts and easy navigation capabilities (i.e., you can look up content based on topics or keywords). You can even sign up for its newsletter to get all these insights directly into your inbox!
In addition to the blog, they have a learning page where they write about “what,” “why,” and “how” topics.
12. TechCrunch
TechCrunch is known for being the lead source for covering all tech-related news, so it’s no wonder it covers all things important about SaaS, too. Aside from that, TechCrunch also features plenty of investigative journalism pieces on SaaS and marketing.
For example, it’s written expert-led articles on topics like “Are SaaS marketers getting it wrong?” “7 SaaS resiliency lessons” and “Is SaaS sell-off over?”
Safe to say, the publication is not only a helpful resource when you want to learn about SaaS marketing but also a go-to place to learn about SaaS markets.
13. Kalungi
Kalungi is a SaaS marketing agency, so surprise of all surprises, it has a devoted blog covering all topics related to SaaS marketing.
While almost everyone can benefit from the insights on this blog, the articles are more suited to CMOs, growth managers, and company founders (we say this mainly because they write a lot about go-to-market (GTM) playbooks, revenue and growth strategies, and campaign growth and profitability).
From what we’ve witnessed, Kalungi also includes tons of visuals and resources (e.g., video explainers of a topic, audio links to a podcast, plenty of examples, etc.) when writing on any topic, making each article an exciting and valuable read.
14. OpenView
OpenView might just be one of the most essential resources SaaS marketers have, mainly because their content team puts in a lot of time and effort into each content piece they produce, and we could say this because:
- They conduct expert interviews to create case studies on them.
- They analyze SaaS businesses and create benchmark reports on them.
- They create in-depth, thought-leadership articles on SaaS marketing topics (which, again, are written by industry veterans).
- They produce tons of playbooks and guides on pricing, positioning, and design.
15. CoBloom
CoBloom is a growth partner focused on helping SaaS businesses, and hence, its blog uncovers a plethora of topics related to SaaS marketing and growth.
At first glance, you’ll notice that each piece they produce is written by industry veterans who have years of experience dealing with SaaS brands (names like Ryan Law and Will Steward might pop up).
The topics they cover range all across the funnel (TOFU, MOFU, and BOFU), and you’ll often find them writing listicles and “how-to” topics, uncovering different ways to produce content related to inbound marketing, and talking about myths/mistakes that are easy to make in SaaS marketing.
Final thoughts
Back to where we started, a great SaaS marketing blog can guide you through it all and be helpful for all SaaS businesses, regardless of where you are in your journey or which titles you’re positioning.
While all the SaaS marketing blogs we have mentioned have something great going for them, you have to start somewhere, so why not dive directly into the blog whose page you’re currently on?
Uncover insights relating to SaaS marketing (and more marketing strategies) on the Encharge blog! Here’s to your success in boosting your marketing efforts learned through the best content online.
Read next: 5 Best Practices for Creating a SaaS Blog that Brings Traffic & Leads
