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User onboarding for SaaS

Boost product activation and guide your users to value faster with personalized behavior-based user onboarding journeys.

SaaS companies that use Encharge

The Challenge

60% of users will sign up for your product and never visit your website again. Email is the only option to get people back to your app. Yet, most startups overlook their onboarding emails and send one-size-fits-all messages that distract and annoy users.
The solution

User onboarding with Encharge

Welcome, delight, and educate new users with targeted onboarding emails sent when people do or don’t do things in your product.
How it works

Guide your users to success with your product in 3 easy steps

Identify the critical user actions

Map the important value moments in your product and create an event tracking plan.

Send user events to Encharge

Send user events and properties to Encharge via a direct API or get started with plug-and-play integration with Segment.

Trigger automated onboarding emails and user onboarding workflows

Use our drag and drop flow builder to create custom-tailored onboarding processes. Trigger emails when people are most likely to engage with them.


How can I connect my app to Encharge?

You can connect your product to Encharge using our integration, Ingest API, or JavaScript tracking. Learn more here.

Do you have a integration?

You bet! We have a native integration with Segment. You can use Segment events directly in our flows and trigger onboarding and other emails when people perform Segment events.

Do I need a Premium plan to send app events to Encharge?

Yes. You need a Premium plan to access events and event management.

Go beyond email. Onboard and activate users on every channel

Re-engage inactive trial users with targeted Facebook ads. Assign tasks to sales reps to follow-up when a trial is over. Give proactive guidance when your users need it with in-app messages.
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4.9/5 from 158 reviews
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4.91/5 from 154 reviews

Meet your new marketing automation platform

Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for B2B SaaS businesses

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."

Camille Richon
Founder Payfacile
See why Encharge is different
Use Cases
Marketing automation
Create user journeys that convert, onboard, and retain customers.
Lead nurturing
Nurture email leads into trial users and customers.
User onboarding
Boost product activation and guide your users to value faster
Trial conversion
Smart marketing automation and behavior-based emails to double your trial conversion.
Success Stories
Landbot automates the onboarding for 80,000+ users while saving 320 hours/month
Confect transitioned to Product-Led Growth and increased user engagement by 28%
Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge
Flow builder
Create remarkable user journeys with a robust and easy to use visual flow builder.
Send targeted one-off newsletters to your audience or a segment of people.
Behavior emails
Send targeted emails when people do or don’t do something in your app.
Event management
Track, create, and edit the actions that happen in your product
User segments
Create user segments with the market’s leading segmentation for SaaS.
User profiles
See the people behind the actions and access the full view of your customer data.
Email personalization
Get your users to act with highly-personalized emails.
Email editor
Design beautiful mobile-ready emails without any HTML skills.
A/B tests
Drive email engagement with A/B tests for your Broadcasts and your Flows.
Lead scoring
Identify interested users and best-fit customers and proactively reach out to them.
Website tracking
Track page visits and form submissions on your website in real-time.
Build and implement native forms on your website with just a few clicks.
Free email verification
Free email verification for all your contacts in Encharge, on all plans.
Transactional emails
Send emails like password reset, payment receipt, single sign-on link from your app.
Company profiles
Nurture, onboard, and convert whole teams with account-based marketing
Custom objects
Store and customize all your data the way you use it right inside of Encharge
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In-depth guides, and practical tips for first-timers, marketing experts, and everyone in between.
In-depth video courses on behavior emails, email marketing, and more.
Knowledge base
Learn how to use Encharge.
Developer Docs
Tools for developers.
Feature Requests
Request new product features.
Product Updates
Latest Encharge updates and news.
Premium Services
Our experts, your project. Get your flows built for as low as $350/month.
Encharge Experts
Get help from trusted Encharge consultants and service providers.
Resource Library
Get access to all of our eBooks, webinars, blueprints, cheatsheets, and more.
Facebook Group
A community for all things Encharge-related.
Generate Subject Lines with AI
Create unique subject lines with the only free AI email subject line generator based on GPT3.
Affiliate Program
Earn up to 30% recurring commission referring customers to Encharge.