Wix is super popular for building websites, no doubt.
But how’s their email marketing tool?
Wix email marketing is easy because it’s already built into your Wix site. That means you don’t have to worry about integrations or tech headaches, just drag-and-drop emails.
The real question is whether it actually helps your business grow:
- Does it give you the features you need for serious marketing,
- Or is it just “good enough” for basic newsletters?
This review goes deep into what Wix email marketing can do (and what it can’t), so you know exactly if it’s right for you.
This isn’t a sponsored post. It’s real-life testing.
We try Wix and other tools ourselves inside real marketing workflows and share what’s actually helpful and what isn’t. If something wastes time, we’ll say it.
Wix Review Summary
- Wix Email Marketing is built right into your Wix site, so it’s easy to set up
- Their free plan includes 200 emails/month, and paid plans start at $10
- The drag-and-drop editor is smooth, with automations like welcome emails
- But if you’re looking for advanced features like behavior-based flows, smart segmentation, or solid deliverability, you’ll hit the limits fast.
Contents
Wix Email Marketing Pricing
Good for basic campaigns but limited volume
Feels like the true starting point for regular senders
Good for larger businesses but not very flexible
Wix has a free plan, which sounds great at first, but it only lets you send 200 emails per month and you’re stuck with their branding. It’s fine if you just want to test things out or send the occasional newsletter.
But you’ll probably outgrow it fast.
One catch: None of these plans include a business email (like hello@yourdomain.com). You’ll need to pay extra for that, which isn’t super clear upfront.
Also worth noting from Reddit — some users mentioned getting hit with spam flags and temporary account suspensions even when sending to real, organic contacts. So it might be worth starting slow and cleaning your list before blasting emails at scale.
If you need more control, higher deliverability, and automation built for actual revenue (not just traffic), tools like Encharge might make more sense.
Especially once you’re past the early stages.
Pros & Cons of Wix Email Marketing
If you’re starting to take email seriously — tracking results, testing content, segmenting users — this might be where Wix starts to fall short.
Tools like Encharge give you more freedom to actually build revenue-focused automations, without worrying about getting rate-limited or flagged.
Is Wix the Right Newsleter Service For You?
If you’re already using Wix for your website and just need to send the occasional newsletter, it’s a decent place to start. It’s easy, built-in, and gets the job done for light email use.
But once you start needing more — better targeting, reliable deliverability, smarter automations, Wix starts to feel like a ceiling.
If your email marketing is meant to drive sales, not just send updates, it might be time to look beyond built-in tools.
How We Rate Wix Email Marketing
1. Ease of Use
If your site is already on Wix, it’s hard to beat the convenience. Everything’s built in, and sending a basic campaign is simple. The editor is smooth and the templates are solid. No steep learning curve here.
2. Features & Flexibility
You get the basics — email templates, automation, and analytics. But things like A/B testing, advanced segmentation, and behavior-based triggers are missing. That’s where more serious tools pull ahead.
3. Automations
You can set up basic flows like welcome emails or abandoned cart messages. But beyond that, the automation builder is very limited. No conditions, no branching — not enough for serious lifecycle marketing.
4. Deliverability Risks
Several users reported getting flagged or restricted even when sending to legit subscribers. If you rely on email for conversions, this unpredictability can hurt. You’ll need to warm up carefully and keep lists clean.
5. Pricing & Value
Plans start cheap, but the email caps are tight — especially if you’re growing. You’ll also need to pay extra just to send from a business domain (like hello@yourdomain.com). For what it offers, value feels fair… at first.
6. Ready to Scale?
This is where things fall apart. Once you’re past “just sending a newsletter,” Wix starts to hold you back. No revenue tracking, no complex flows, no way to treat email like a serious growth channel. For scaling, something like Encharge is built for that.
But if you’re planning to scale, build smarter flows, or treat email like a real growth channel — you’ll hit the ceiling fast.
A Close Look at Wix’s Top Features for Email Marketing
1. Email Editor & Templates
It’s the core of every campaign. If the editor slows you down or limits your creativity, you’re wasting time and sending weaker emails.
What to dig into:
- Is it fast and smooth? Does it feel modern?
- Drag-and-drop blocks, how customizable are they?
- Are templates decent or just filler? Is there variety or just generic stuff?
- Can you reuse blocks or sections? (time-saver)
- What happens if you want to insert custom code or personalize content?
Point of tension: Great for beginners. But if you’ve used tools like ActiveCampaign or Braze, you’ll start noticing how shallow it is.
No dynamic content, no fallback variables, no version testing, just simple designs.
2. Automations & Behavioral Triggers
This is what turns “sending emails” into actual marketing.
A welcome email is one thing. A full lifecycle with behavior-based triggers is what actually drives sales.
What to dig into:
- What automations are pre-built (e.g., welcome, cart abandonment)?
- Can you set up flows based on site behavior (visits, clicks, purchases)?
- Does it support logic like
if/thenbranches? - How does the builder feel? Can you actually visualize a flow?
Point of tension: Wix calls them “automations”, but they’re more like simple autoresponders.
No real logic, no flexibility.
You’re stuck in a straight line.
Once you want to create different paths for different people, like engaged vs inactive users, Wix can’t do it.
3. Segmentation & List Management
Sending the same email to everyone is a waste.
Segmentation is what makes your emails relevant. Good tools help you filter by behavior, interests, timing, and more.
What to dig into:
- Can you build smart segments (e.g. “users who opened last 3 emails but didn’t click”)?
- Is it easy to tag users based on site activity or form data?
- How flexible are the filters and rules?
- Can you build reusable segments or dynamic lists?
Point of tension: Wix only does the basics. You can filter by tags or forms, but it lacks logic-based segments or behavior conditions.
If you’ve ever used filters like “visited pricing page but didn’t buy,” you’ll feel boxed in.
Conclusion: Is Wix Any Good For Email Marketing?
If you’re just getting started and already use Wix for your site, their email tool isn’t bad. It’s built-in, simple, and gets the job done for light use: newsletters, welcome emails, maybe a promo or two.
But once you start taking email seriously (building flows, segmenting users, optimizing for sales), you’ll feel the limits fast.
- The editor looks good but lacks depth.
- Automations are basic.
- Segmentation is more checkbox than strategy.
That’s where tools like Encharge come in.
You get behavior-based flows, advanced segmentation, and deeper visibility into what’s working, all built for growing businesses that treat email like a revenue channel.
If you’ve outgrown Wix’s email tool, Encharge picks up exactly where it leaves off.
FAQ: Wix Email Marketing
1. Wix deliverability – is it any good?
The short answer is: not 100%. For smaller lists and casual sends, deliverability is okay.
You’ll probably see decent open rates if your list is warm and clean. But if you’re planning bigger campaigns or scaling your email channel, this is where the cracks show.
Here’s what works:
- Built-in email infrastructure: Since it’s tied to your Wix site, there’s no extra setup. That’s helpful for beginners.
- Basic warmup-friendly sends: If you’re sending simple promos or welcome emails, your messages will usually get through.
- Custom domain authentication support: You can add SPF, DKIM, and DMARC if you know where to look — though Wix doesn’t make it super obvious.
But here’s the problem:
- No clear deliverability reporting: You can’t see bounce types, sender reputation issues, or inbox vs spam placement.
- Users report inbox issues: Several forum and Reddit threads mention emails hitting spam, or not being delivered at all.
- Wix lets you send without domain authentication: Which increases your chances of being flagged, especially on free plans.
- One sender for everything: Your transactional emails and marketing emails are tied together, so one bad campaign can ruin everything.
Wix gives you basic tools, but little control. If you’re building an audience and email is a major growth channel, deliverability can’t be a black box.
Tools like Encharge give you full visibility — bounce tracking, domain health, detailed stats, and clean separation between transactional and marketing emails. You know what’s going out, what’s landing, and what’s getting results.
2. Is Wix’s email marketing tool GDPR compliant?
Yes — but with a catch.
Wix’s email marketing tool is designed to be GDPR compliant, and they give you the basic tools to do it right:
- Opt-in checkboxes for forms
- Double opt-in confirmation
- Easy unsubscribe links in every email
- Options to export or delete subscriber data
That covers the legal minimum.
But here’s what you need to know: Wix gives you the tools — it’s still your job to use them properly. If you don’t set up consent correctly or fail to update your privacy policy, that’s on you. And not all Wix apps or integrations are GDPR-safe out of the box, so you’ll need to double-check what you’re using.
If you want more control over compliance, like managing consent records, handling subscriber requests faster, or keeping clean audit trails, tools like Encharge give you all that without needing workarounds.
3. What’s the best alternative to Wix for email marketing?
The best alternative to Wix for email marketing is Encharge, especially if you care about automations, behavior-based flows, and treating email as a serious growth channel.
Here are 5 great alternatives to Wix Email Marketing:
- Encharge – Built for SaaS, with powerful automation, user segmentation, and event-based flows.
- MailerLite – Easy to use, great editor, solid free plan, and clean landing pages.
- Brevo (formerly Sendinblue) – Good for transactional + marketing emails in one place.
- ActiveCampaign – Ideal for advanced users who want full control over automations and CRM.
- Mailchimp – Popular choice for creators and ecommerce, but can get pricey fast.
Thank you so much for reading this,
David Ch
Head of Marketing at Encharge
