Loops.so Review 2025: All You Need To Know

Loops.so Review Summary: 3.8 / 5 ⭐️

Loops is a lightweight email marketing tool built for SaaS teams. It’s quick to set up and works well for onboarding and lifecycle flows — but it lacks deeper automation logic and reporting tools.

Free plan: Yes. Up to 1,000 contacts (with Loops branding in footer)
Paid plans start at: $49/month

If you’re a SaaS founder or marketer looking for a lightweight email tool, Loops.so probably caught your eye. It’s clean, fast, and built specifically for SaaS workflows — not with features you’ll never use.

• But is it actually good?
• Can it handle real automation, onboarding flows, and transactional emails?
• Or… Will you outgrow it the moment your startup takes off?

In this review, I’ll break down Loops.so’s best features, where it falls short, and whether it’s worth your money — all based on real testing, not fluff.

Let’s get into it.

Loops.so Screenshots

Dashboard

Form builder

Email builder

Email templates

Dashboard

Pros & Cons of Loops.so

Loops is great if you’re a technical founder running a SaaS and just want to get emails out the door fast. The setup’s easy, the UI is clean, and it does what it says on the tin.

But once you need more — smarter flows, deeper targeting, or anything outside the SaaS bubble — you’ll start to feel the limits. It’s great for getting started, but not always enough to grow with you.

That’s where something like Encharge starts to make more sense.

Loops.so Pricing Plans, Summarized

Loops keeps things simple — one plan, full access, no confusing feature gates.

You pay based on your subscriber count. Every tier includes unlimited emails, product, marketing, transactional sends, and the same features across the board.

The free plan covers up to 1,000 subscribers and 4,000 monthly sends, with a small “Powered by Loops” footer.

The upside: there’s no feature upsell — all plans get the full product.

But pricing grows fast, and once you’re above 100k subscribers, you’re looking at serious monthly costs.

Good if you’re scaling a SaaS and want simplicity. If you’re just starting or managing lots of smaller lists, there are cheaper, more flexible tools out there — like Encharge.

Loops.so Features for Email Marketing and Automation

In short, you get a Notion-style email editor, all the usual segmentation tools, and built-in support for marketing, product, and transactional emails — no switching between tools.

The simplicity is refreshing, especially if you’ve ever treid tools like ActiveCampaign.

• That said, some users feel like it’s too basic in places.
• There’s no visual workflow builder yet, and certain features are still a bit fragile.

Loops is definitely improving fast, with the team shipping updates constantly. But if you’re coming in expecting a polished all-in-one like Encharge, you might feel like you’re using an early beta.

Now let’s look at what it’s actually like to use Loops day to day.

1. Notion-style Email Editor

Loops uses a block-based editor that works like Notion.

You can drag and drop elements, embed variables like {{firstName}}, and reuse saved blocks across emails. It’s simple to use and clean — exactly what you’d expect from a modern tool.

But it’s not all perfect.

If you want more flexibility or are used to tools like Figma-level editors, Loops might feel a bit barebones. Encharge, for example, gives you more advanced layout control and built-in templates.

2. SaaS-Focused Segmentation

Loops lets you segment users based on SaaS-style events — think: signups, upgrades, feature usage. You can build flows that match your product experience and trigger emails based on user actions.

• If you’re running a SaaS, this is gold.
• If you’re not? You might hit some limits.

Loops is great if you’re sending onboarding, upgrade nudges, or re-activation flows. If you need more marketing-style lists, tags, or CRM logic — Encharge or Customer.io give you broader flexibility.

3. Transactional Email Support

Transactional emails are built into Loops.

You can send password resets, alerts, product notifications — all in the same platform as your marketing campaigns. No need for SendGrid or Mailgun add-ons.

This is a huge win for simplicity.

If you want one tool to rule them all — this feature nails it. Just keep in mind you won’t get the granular control of a full transactional email platform.

4. API Access and Integrations

You can push events, trigger emails, and sync users via Loops’ API. It’s fast, functional, and good enough for most use cases.

But it’s still early.

If you’re building custom flows, Loops can do the job — but if you’re looking for deep plug-and-play integrations, you might be left wanting more.

5. Team Experience + UX

What makes Loops shine is its experience. The platform is clearly built by a team that’s actually used email tools — and got tired of clunky UX. It feels fast, thoughtful, and founder-friendly.

• It’s not trying to be everything.
• And that’s the point, frankly!

If you’re a small SaaS, indie hacker or solopreneur, the whole platform feels like a breath of fresh air. If you’re a large team with compliance or role-based needs, you might need something more enterprise-grade.

Loops Customer Support

Loops doesn’t do things like the big players — and that shows in support. Instead of a faceless team or AI bot, you’re often talking directly with a founder.

Support is available via live chat, email, help docs, and even 1:1 calls through Calendly.

So if you’re migrating, setting up your first flows, or just want to talk strategy — you can actually book time with a real human.

• Live chat ✅
• Email ✅
• Docs/Knowledge base ✅
• Video call onboarding ✅

It’s a lightweight approach, but it works. No long ticket queues. No generic answers.

If you value personal help when setting things up, Loops definitely delivers. Not many email tools let you speak with the actual builder of the platform.

How We Tested Loops.so (+ Why Trust This Review)

We don’t just list features and call it a day. Every review on this site, including this one, is based on our real testing methodology.

For Loops, we:

• Signed up like a real user (no partner access)
• Built live email workflows and automations
• Tried the Notion-style editor, segmentation, and API
• Set up reporting, sending domains, and test campaigns

Everything you’re reading comes from hands-on use — no screenshots taken from marketing pages, no summaries from feature lists.

We rated Loops across 5 real-world categories that matter to SaaS teams:

This process is what lets us write honest reviews that are actually helpful — not just keyword dumps or copied templates.

And to keep things fair: No affiliate links, no paid placements, no influence. Loops didn’t sponsor this post — we just reviewed it because it’s a growing tool worth talking about.

Conclusion: Should Your SaaS Use Loops For Email Marketing Automation?

Loops is a nice pick if you’re a fast-moving SaaS team that wants modern email flows. The Notion-style editor is great, the segmentation logic is built for real user behavior, and it skips the clunky dashboards that make other tools feel stuck in 2016.

But — this isn’t the tool for everyone.

If you need native CRM, SMS, or advanced reporting built in, Loops might feel a bit lightweight. It’s not trying to be a HubSpot — it’s aiming to be fast, simple, and developer-friendly.

So here’s the bottom line: If you’re a lean SaaS team who cares more about speed and API access than visual fluff, Loops will feel like a breath of fresh air.

Just know what you’re getting — and what you’re not.

Loops.so FAQ

Still got questions? Here’s a quick rundown of what people ask most about Loops.so — especially if you’re trying to figure out if it’s a good fit for your SaaS.

Let’s clear things up.

1. Is Loops.so HIPAA compliant?

No. Loops.so is not HIPAA compliant and explicitly states this in their Terms and Conditions.

The platform isn’t designed to meet healthcare data privacy standards like HIPAA or FISMA.

• You can’t use Loops.so to store or process Protected Health Information (PHI).
• They don’t offer a Business Associate Agreement (BAA), which is required for HIPAA compliance.
• Even if their infrastructure is secure, they’re not built for regulated industries like healthcare.

If you’re in a HIPAA-regulated field, it’s best to look elsewhere. Tools like Encharge, Customer.io, or more enterprise platforms may offer better compliance options.

2. Is Loops.so GDPR compliant?

Yes — Loops.so is GDPR compliant.

• They follow the EU-U.S. Data Privacy Framework and the UK extension.
• You can request and sign a Data Processing Agreement (DPA), which is standard for GDPR-compliant tools.
• Their privacy policy states that they handle user data in line with GDPR regulations.

So if you’re based in the EU or handle EU user data, Loops.so checks the compliance boxes.

3. Is Loops.so free?

Yes — Loops.so has a free plan. You can send up to 4,000 emails/month to 1,000 contacts, and you get all features included.

What to expect with the free plan:

• Full access to automation, templates, and editor
• No feature limits
• Includes transactional emails
• Adds a small “Powered by Loops” footer on your emails

It’s a solid option to test things out before upgrading to a paid plan (which starts at $49/month).

4. Who is Loops.so’s biggest competitor?

Loops.so’s biggest competitor is Encharge.

Here’s why:

• Same audience: Both focus on SaaS companies that need behavior-based emails and automation.
• Same core features: Automations, transactional emails, segmentation, API access.
• Same goal: Help SaaS teams send the right email at the right time — based on what users do.

But here’s the difference:

Encharge gives you more out of the box. Built-in Stripe triggers, better team collaboration, easier segmentation, and no need to hack things together. If you’re scaling a SaaS and want something you won’t outgrow, Encharge is the better call.

Loops.so is simpler, more dev-focused, and great if you’re just getting started or want a clean UI without too many options.

Most teams compare the two directly — so if you’re debating between them, it’s about how much control you want vs. how fast you want to move.

→ Full list of Loops’ competitors and alternatives

Thank you so much for reading this,
David Ch
Head of Marketing at Encharge