This list goes in-depth on the best email marketing software for solopreneurs, and by default, for solo teams and small businesses.
As a solopreneur, you’re wearing a lot of hats:
- You need a tool that works just as hard as you do…
- But without taking up all your time.
Email marketing is an essential part of growing your business, but finding the right platform that fits your needs (and budget) is key.
Let’s break down the best options that will help you nurture leads, automate your marketing, and keep your focus on what really matters — growing your business.
TL;DR — Email Marketing Software for Solopreneurs
- Encharge – best email marketing platform for musicians who want to grow fast with automation and zero tech stress.
- Mailchimp – best for musicians who need a basic all-in-one email platform.
- ReverbNation – best for musicians who want simple email and fan engagement tools.
- Flodesk – best for artists who want beautiful emails without overthinking the design.
- Brevo – best for musicians who need both email and SMS in one place.
Why Encharge is #1: Encharge combines behavior-driven automation, advanced segmentation, and multi-user support, making it the ultimate choice for solopreneurs and small teams who want to scale quickly and automate effectively without unnecessary complexity.
Contents
Solopreneurs: 3 Things to Look for in Email Software
Quick advice: When choosing email software for your business, look for tools that are easy to use, automate key tasks, and scale with your growth.
Prioritize simplicity, effective automation, and integration with other essential tools.
1. Automation features
Can’t stress this enough!!
As a solopreneur, you’re wearing a lot of hats. Look for software that automates your emails based on customer actions (like sign-ups, clicks, etc.).
This will save you time and ensure consistent engagement without manual effort.
2. Intuitiveness
You need tools that are intuitive and don’t require hours of learning.
Opt for platforms with easy-to-navigate interfaces, drag-and-drop builders, and pre-built templates, so you can focus on your business, not the tech.
3. Scalability
As your business grows, so should your email marketing tool. Choose a platform that can scale with you, offering features like advanced segmentation, A/B testing, and integrations with other tools to support your growing needs.
6 Best Email Marketing Platforms for Solopreneurs
As of 2025, these are the best email marketing platforms for solopreneurs: Encharge, MailerLite and Kit (formerly ConvertKit).
Below we’re explaing why it’s that way.
1. Encharge, the only one built for solopreneurs
- Our score: 4.9/5 ⭐️
- Best for: Solopreneurs looking for powerful automation to scale quickly.
Encharge is designed to grow with you.
Perfect for solopreneurs who need advanced automations, detailed analytics, and the ability to scale as your business expands.
If you’re focused on behavior-driven automations, lead nurturing, and having a visual flow to guide your campaigns, Encharge is your best pick.
Top Features for Solopreneurs:
- Welcome flows for new leads
- Property-specific follow-ups
- Tagging based on interest (buyer, seller, renter)
- Automated reminders for showings or callbacks
- Slack/email alerts for your team
Important integrations for solopreneurs: HubSpot, Intercom, Segment, Zapier, Calendly, Stripe
This is how much Encharge will cost solopreneurs:
| Plan | Price | Subscribers | Key Features |
|---|---|---|---|
| Growth | $79/month | Up to 2,000 | Visual flow builder, behavior-based emails, team collaboration, and Zapier integration for automating workflows. |
| Premium | $129/month | Up to 2,000 | Includes all Growth features plus HubSpot, Salesforce, and Segment integrations, transactional emails, and the ability to create custom objects. |
| Enterprise | Custom pricing | 50,000+ | All features in Premium, plus dedicated account manager, advanced support, and tailored onboarding with priority assistance. |
2. MailerLite
- Our score: 4.6/5 ⭐️
- Best for: Solopreneurs who want simplicity and affordability without sacrificing automation.
MailerLite is a great fit for solopreneurs because it’s simple to use yet packed with powerful features. You’ll get email automation, landing page building, and segmentation at a price that won’t break the bank.
It’s easy to set up and manage, making it perfect for someone just starting out or looking for simplicity, which is usually what solopreneurs want.
Top Features for Solopreneurs:
- AI-powered email automation
- Unlimited email sends
- Smart segmentation for better targeting
- Advanced campaign reporting
- Drag-and-drop email builder for quick setup
Important integrations for solopreneurs: Zapier, Shopify, WordPress, WooCommerce, Stripe, Google Analytics
For solopreneurs, MailerLite will cost this much:
| Plan | Price | Subscribers | Key Features |
|---|---|---|---|
| Free | $0/month | Up to 1,000 | 12,000 emails/month, 1 user seat, 10 landing pages, email automation, signup forms & pop-ups. |
| Growing Business | $25/month | Up to 2,500 | Unlimited emails, 3 user seats, dynamic emails, campaign auto-resend, multivariate testing. |
| Advanced | $40/month | Up to 2,500 | All Growing Business features, plus AI writing assistant, smart sending, Facebook integration. |
| Enterprise | Custom pricing | 100,000+ | All Advanced features, plus unlimited user seats, dedicated support, custom IP & deliverability consultation. |
3. Kit (formerly ConvertKit)
- Our score: 4.7/5 ⭐️
- Best for: Solopreneurs, creators, and personal brands who want to build and grow their email list with ease.
Kit is tailored for solopreneurs who are focused on content creation and building an audience. It’s all about simplicity and helping you grow your email list — with features designed to optimize your workflow.
If you’re a creator looking to connect with your audience through automation and content, Kit is the go-to platform.
Top Features for Solopreneurs:
- Email sequences and automation
- Easy-to-use visual editor
- Landing page creation tools
- Smart tagging and segmentation
- Integrations with major platforms (Shopify, Zapier)
Important integrations for solopreneurs: Zapier, Stripe, Shopify, WordPress, PayPal
Kit will cost you this about much, depending on your contact list’s size:
| Plan | Price | Subscribers | Key Features |
|---|---|---|---|
| Newsletter | $0/month | Up to 10,000 | 1 Visual Automation, 1 Email Sequence, Unlimited landing pages, opt-in forms, broadcasts, tagging & segmentation, 24/7 support. |
| Creator | $49/month | Up to 3,000 | Unlimited Visual Automations, Email Sequences, 2 users, Paid Recommendations, Smart Recommendations, Polls. |
| Creator Pro | $79/month | Up to 3,000 | Unlimited Automations & Sequences, Unlimited users, Facebook custom audiences, Subscriber scoring, 24/7 priority support. |
4. Flodesk
- Our score: 4.3/5 ⭐️
- Best for: Solopreneurs who prioritize beautiful, on-brand emails with easy-to-use workflows.
Flodesk is the go-to tool for solopreneurs who want to send visually stunning emails with ease. It’s all about simplicity and making your emails look polished without needing to know HTML or design.
If you value aesthetics and want a simple, easy-to-use platform, Flodesk is perfect.
Top Features for Solopreneurs:
- Beautiful email templates
- Simple workflow automation
- Unlimited subscribers at no extra cost
- Custom domains with yearly plan
- Easy-to-use, drag-and-drop editor
Important integrations for solopreneurs: Shopify, Zapier, Stripe, Instagram, Facebook
5. Moosend
- Our score: 4.2/5 ⭐️
- Best for: Solopreneurs on a budget who want a solid tool with strong automation features.
Moosend is a great budget-friendly option for solopreneurs. It packs a punch with robust features like email automation, landing page builders, and real-time analytics.
If you’re just starting and want to automate follow-ups and nurture your leads without spending a ton, Moosend is the way to go
Top Features for Solopreneurs:
- Unlimited email campaigns/sends
- Real-time performance analytics
- Easy automation setup
- Personalization options
- Landing page builder
Important integrations for solopreneurs: Zapier, WordPress, WooCommerce, Stripe, Google Analytics
Moosend’s pricing for solopreneurs is “hidden”, but this is what we could make out of their pricing page. Have a look:
| Plan | Price | Subscribers | Key Features |
|---|---|---|---|
| Pro | $24/month | Up to 2,000 | Unlimited email campaigns, automation, landing pages, forms, SMTP server, 24/7 support. |
| Moosend+ | Custom pricing | 50,000+ | All Pro features plus transactional emails, dedicated IPs, custom reports, audience discovery, priority support. |
| Enterprise | Custom pricing | 50,000+ | All Moosend+ features, plus premium support, dedicated account manager, SSO & SAML, deliverability optimization. |
6. Brevo
- Our score: 4.2/5 ⭐️
- Best for: Solopreneurs needing a flexible platform with a solid free plan and multi-channel marketing options.
Brevo offers a well-rounded set of tools for solopreneurs, including email marketing, SMS campaigns, live chat, and CRM capabilities.
The free plan allows for up to 300 emails per day, which is great for businesses just starting out.
The platform also offers excellent scalability, so as your business grows, Brevo can keep up with more advanced features like segmentation and automation.
Top Features for Solopreneurs:
- Multi-channel marketing (email + SMS)
- Automation and segmentation for targeted campaigns
- Flexible pricing and free plan for beginners
- Simple, intuitive interface
- Real-time reporting and analytics
Important integrations for solopreneurs: Zapier, Shopify, Salesforce, Google Analytics, WooCommerce
Brevo costs solopreneurs this much:
| Plan | Price | Subscribers | Key Features |
|---|---|---|---|
| Free | $0/month | 300 emails/day | Customizable templates, drag & drop editor, transactional API, SMS & WhatsApp campaigns. |
| Starter | From $9/month | Up to 5,000 emails/month | No daily limit, no Brevo logo, basic reporting, 24/7 email support. |
| Business | From $18/month | Up to 5,000 emails/month | Marketing automation, predictive sending, AI, A/B testing, landing pages, advanced statistics, phone support. |
| Enterprise | Custom pricing | Unlimited | All Business features, sub-account management, advanced integrations, personalized support, enterprise security. |
Not really Brevo’s biggest fan? Don’t worry, there are 8 other Brevo/Sendinblue alternatives for you.
Benefits of Email Marketing for Solopreneurs
Email marketing isn’t just about sending messages; it’s a powerful tool that can help you grow your business.
Here’s how it can work for you as a solopreneur:
1. Build Stronger Relationships with Your Audience
By consistently delivering valuable content, you stay top of mind with your audience.
Whether it’s tips, product updates, or exclusive offers, email helps you build trust and turn leads into loyal customers.
2. Automate Repetitive Tasks
With the right email software, you can automate follow-ups, reminders, and thank-you messages. This frees up your time, so you can focus on more important aspects of your business while your emails work for you.
3. Grow Your Brand on Autopilot
Email marketing lets you share your brand story, showcase your products, and build your voice—automatically.
As you scale, your emails can do more of the heavy lifting, making sure new subscribers feel connected to your brand.
4. Track and Optimize Performance
Email platforms give you real-time analytics to see what’s working. You can track open rates, click-throughs, and more to refine your strategy and boost your conversions.
Bottom line: With email marketing, you’re not just sending emails; you’re setting up a system that grows and nurtures your business on autopilot.
Conclusion: What’s Best For You?
When it comes to choosing the best email marketing software for solopreneurs, the key is finding a platform that balances ease of use, automation capabilities, and scalability.
Encharge is the clear winner for solopreneurs who are serious about automating their email marketing and growing their business.
With its user-friendly interface, powerful automations, and flexible pricing, it’s an all-around solid choice for those looking to scale their marketing efforts.
FAQ: Solopreneur Email Marketing
1. What is the best email marketing platform for solopreneurs?
For solopreneurs, the best email marketing platform depends on your needs, but some top picks are Encharge, MailerLite, and Flodesk.
- Encharge excels with powerful automation features,
- MailerLite is great for simplicity and affordability,
- while Flodesk stands out for visually appealing designs.
2. Can I use email marketing for my solopreneur e-commerce businesses?
Yes, many email marketing tools, like Encharge and Flodesk, offer integrations with e-commerce platforms (such as WooCommerce), allowing you to automate product promotions, abandoned cart emails, and more.
3. Can email marketing help solopreneurs build their brand?
Yes, absolutely! Email marketing is one of the most effective ways for solopreneurs to build and strengthen their brand.
By consistently sending value-driven emails — whether it’s industry insights, tips, or personal stories — you establish trust with your audience.
Over time, this builds a loyal subscriber base that views you as a go-to expert in your field.
Plus, with the right platform, you can automate these communications to ensure your brand stays top of mind without adding extra work to your plate
Thank you so much for reading this,
David Ch
Head of Marketing at Encharge
