Looking for an Ortto alternative? Struggling with its limitations?
If you need an email automation tool that actually helps you scale and personalize your outreach, then look no further — this guide tells you the best alternatives and competitors of Orrto’s.
While Ortto offers solid automation features, it’s not always the best fit for businesses that need advanced segmentation, flexible workflows, and deep integrations.
So, what are the best Ortto alternatives that can truly power your marketing efforts?
Let’s dive in.
Ortto Alternatives TL;DR
| # | Alternative | Best For | Top Feature | Free Trial? | Starting Price (USD/mo) |
|---|---|---|---|---|---|
| 1 | Encharge | Growth-focused businesses | Behavior-based email automation | ✅ | $79 |
| 2 | Active Campaign | Small to mid-sized businesses | Advanced automation builder | ✅ | $15 |
| 3 | HubSpot Marketing | All-in-one marketing | CRM + email automation | ✅ | $20 |
| 4 | Omnisend | eCommerce businesses | Multi-channel automation | ✅ | $0 |
| 5 | Braze | Enterprise & mobile marketing | AI-driven personalization | ❌ | Custom |
| 6 | Mailchimp | Small businesses & beginners | Easy-to-use email campaigns | ✅ | $0 |
| 7 | Userlist | SaaS businesses | Automated onboarding emails | ✅ | $149 |
| 8 | Klaviyo | eCommerce & DTC | Shopify integration | ✅ | $0 |
| 9 | Salesforce Marketing | Large enterprises | Enterprise-level automation | ❌ | $25 |
✅ Winner: Encharge remains the #1 Ortto alternative for email automation because it has more features for less the hassle and cost.
But oviously, that’s just the short answer.
Join us, as we’ll explain every Ortto alternative and competitor in-depth right after this table of contents. Feel free to jump in any section!
Contents
What is Ortto?
Answer: Ortto is an email automation and customer journey platform designed to help businesses engage with their audience through automated marketing workflows, data tracking, and analytics.
It combines email marketing, automation, and customer data management in one tool, allowing businesses to create customer journeys, track interactions, and optimize their marketing efforts.
However, its rigid automation and limited CRM capabilities may not be the best fit for businesses looking for more flexibility and advanced integrations….
Which raises the question:
Why Look For an Ortto Alternative?
Ortto is a solid platform, but it has notable limitations that may push businesses to look for alternatives:
- Limited CRM Features – Lacks a full-fledged CRM compared to tools like HubSpot.
- Expensive at Scale – Pricing increases quickly with more contacts.
- Fewer Advanced Integrations – Compared to platforms like Encharge or ActiveCampaign.
- Rigid Automation Rules – Less flexibility in custom workflows.
If these limitations sound familiar, exploring better alternatives might be the right move for your business.
List: 9 Best Ortto Alternatives for Email Automation
Currently, these are the top Ortto alternatives: Encharge, ActiveCampaign, and HubSpot Marketing Hub.
Other names include: Omnisend, Braze, Mailchimp, Userlist, Klaviyo, and Salesforce Marketing Cloud.
Let’s see what makes them all so special.
1. Encharge – The Top Ortto Alternative
- G2: 4.7/5 ⭐ (316+ reviews)
- Capterra: 4.9/5 ⭐ (258+ reviews)
The voted-best alternaitve to Ortto for email automation is Encharge.
Encharge is built for businesses that want to automate email marketing without the headaches. Whether you’re sending targeted sequences, managing leads, or analyzing campaign performance, Encharge simplifies everything.
Encharge offers a powerful visual flow builder that makes automation effortless.
You can trigger emails based on user behavior, segment audiences with precision, and integrate with the tools you already use.
Encharge’s key features (vs Ortto)
- Behavior-based email automation – Send emails triggered by user actions.
- Advanced segmentation – Target users based on activity, data, and more.
- Visual flow builder – Drag-and-drop automations.
- Multi-step workflows – Automate entire sequences with ease.
- Seamless integrations – Connects with over 100+ apps.
Encharge gives you more flexibility than Ortto, offering deeper segmentation and better automation workflows. Unlike Ortto, it integrates seamlessly with CRM and payment tools, making it easier to manage leads and automate processes.
Take a look at Encharge’s flow builder right here:
Encharge has more intuitive features, just like the flow builder above.
📌 Want to see all of its features? Check them out here.
Pros & Cons of Encharge
| Pros | Cons |
|---|---|
| ✅ Powerful automation builder | ❌ Higher starting price |
| ✅ Intuitive visual flows | ❌ Not ideal for very small businesses |
| ✅ Deep CRM and payment integrations | |
| ✅ Great support for every plan | |
| ✅ Strong segmentation tools |
Cost of Encharge
- Growth Plan: $79/month (billed yearly) – For up to 2,000 subscribers, unlimited flows, and live chat support.
- Premium Plan: $129/month (billed yearly) – Includes HubSpot, Salesforce, and advanced integrations.
- Enterprise Plan: Custom pricing for larger teams and advanced needs.
With Encharge, you get powerful automation without complexity, deep integrations, and a support team that actually cares about your success.
If you’re serious about scaling your marketing, there’s no better time to make the switch.
Encharge Pricing vs. Ortto
Encharge offers straightforward pricing with unlimited automation at every level, while Ortto scales pricing based on contact volume.
Unlike Ortto, Encharge includes advanced integrations and automation flexibility without hidden costs, making it a more predictable and scalable choice for growing businesses.
Why choose Encharge over Ortto?
- More Flexibility – Encharge lets you build custom automation workflows without limits.
- Deep Integrations – Connects seamlessly with HubSpot, Salesforce, Stripe, Zapier, and more.
- Straightforward & Easy to Use – No steep learning curve—just results.
- Responsive Support – Live chat + fast responses for all plans.
Encharge outperforms Ortto in key areas such as workflow customization, seamless integrations, and customer support, making it the best alternative for growing businesses.
2. ActiveCampaign
- G2: 4.5/5 ⭐
- Capterra: 4.6/5 ⭐
ActiveCampaign is an excellent alternative for businesses that need a powerful automation builder and built-in CRM.
It allows users to create complex, multi-step automation sequences while also managing customer interactions efficiently.
Key Features of ActiveCampaign
- Advanced automation builder – Highly customizable workflows.
- Built-in CRM – Manage customer relationships directly.
- AI-powered analytics – Optimize campaigns with machine learning insights.
ActiveCampaign’s advanced automation builder allows for deeper behavioral tracking and AI-driven insights.
Compared to Ortto, it’s a better choice if you need sales and marketing automation in one place.
Pros & Cons of ActiveCampaign vs Ortto
| Pros | Cons |
| ✅ Strong automation capabilities | ❌ Steeper learning curve |
| ✅ Built-in CRM for sales & marketing | ❌ Pricing increases with features |
| ✅ AI-powered insights | ❌ Limited free plan |
| ✅ Extensive integrations |
ActiveCampaign Pricing Plans
- Starter – $15/mo → Basic email marketing with limited automation (5 actions per automation).
- Plus – $49/mo → Unlimited automation, A/B testing, and landing pages.
- Pro – $79/mo → AI-driven automation, predictive sending, and advanced segmentation.
- Enterprise – $145/mo → Full omnichannel marketing, premium segmentation, and custom CRM features.
ActiveCampaign Pricing vs. Ortto
ActiveCampaign offers more advanced automation and CRM tools, but it gets expensive fast. However…
Compared to Ortto, it provides stronger AI and segmentation, but Ortto is simpler and may be more cost-effective for smaller teams.
Why choose ActiveCampaign over Ortto?
Compared to Ortto, ActiveCampaign is better for businesses that need deeper automation flexibility and a built-in CRM.
3. HubSpot Marketing Hub
- G2: 4.4/5 ⭐
- Capterra: 4.5/5 ⭐
HubSpot Marketing Hub is ideal for businesses looking for an all-in-one marketing platform that combines email automation with great CRM features.
Key Features of HubSpot
- Native CRM integration – Manage leads seamlessly.
- Marketing automation – Automate email campaigns, lead nurturing, and workflows.
- Content marketing tools – SEO, blog management, and social media scheduling.
HubSpot provides a complete marketing suite, not just email automation. With built-in CRM and content tools, it’s ideal for businesses wanting more than just automated emails.
Pros & Cons of HubSpot
| Pros | Cons |
| ✅ All-in-one marketing solution | ❌ Can be expensive for scaling businesses |
| ✅ Integrated CRM | ❌ Some features require premium plans |
| ✅ Strong analytics and reporting | ❌ Learning curve for beginners |
HubSpot Marketing Hub Pricing Plans
- Starter – $20/mo per seat → Basic marketing tools with 1,000 contacts included (extra contacts from $50/month).
- Professional – $890/mo → Advanced automation & analytics, 3 seats, requires annual commitment ($3,000 onboarding fee).
- Enterprise – $3,600/mo → Enterprise-grade automation & reporting, 5 seats, custom scalability.
If that’s not clear, no worries — we totally get it, as we’ve been in your shoes. That’s why we’ve written a separate guide solely focused on explaining HubSpot’s pricing.
HubSpot Pricing vs. Ortto
While it offers powerful automation and CRM integration, Ortto is a more budget-friendly alternative for businesses that don’t need an all-in-one platform.
HubSpot is significantly more expensive than Ortto, especially with high onboarding costs and extra contact fees.
If you also find HubSpot too expensive, check out its top alternatives. Besides, we’ve also made a video on how to save thousands on HS:
Why choose HubSpot over Ortto?
Compared to Ortto, HubSpot is better for businesses needing a full-stack marketing solution with integrated CRM tools.
4. Omnisend
- G2: 4.6/5 ⭐
- Capterra: 4.7/5 ⭐
Omnisend is a go-to alternative for e-commerce businesses needing advanced multi-channel automation.
Omnisend Features
- Pre-built e-commerce workflows – Automate cart abandonment, product recommendations, and more.
- Multi-channel marketing – Email, SMS, push notifications, and more.
- Powerful segmentation – Target customers based on their shopping behavior.
Omnisend is built for e-commerce, offering email, SMS, and push notifications in one platform. Unlike Ortto, it’s designed to boost online sales through multi-channel marketing.
Omnisend’s Pros & Cons
| Pros | Cons |
| ✅ Built for e-commerce | ❌ Lacks full CRM capabilities |
| ✅ Multi-channel automation | ❌ Higher pricing for larger lists |
| ✅ Easy-to-use automation | ❌ Limited outside e-commerce integrations |
Omnisend Pricing Plans
- Free – $0/mo → Basic email marketing with 500 emails & web push notifications/month (250 contacts).
- Standard – $11.20/mo → 6,000 emails/month, unlimited push notifications, Shopify reviews, and priority support.
- Pro – $41.30/mo → Unlimited emails & push notifications, advanced reporting, and monthly SMS credits.
Omnisend Pricing vs. Ortto
Omnisend offers more e-commerce-focused features but becomes expensive for high-volume senders.
While Ortto provides simpler automation for various industries, Omnisend is a better choice for Shopify and multi-channel marketing.
Why choose Omnisend over Ortto?
Compared to Ortto, Omnisend is better for e-commerce businesses needing multi-channel marketing automation.
5. Braze
- G2: 4.5/5 ⭐
- Capterra: 4.7/5 ⭐
Braze is an enterprise-level customer engagement platform that focuses on real-time interactions, AI-driven personalization, and mobile marketing.
It’s ideal for businesses that need deep behavioral tracking and multi-channel messaging.
Key Features of Braze
- AI-driven personalization – Uses machine learning to optimize engagement.
- Real-time customer engagement – Push notifications, in-app messages, and email.
- Behavioral segmentation – Automate responses based on real-time user activity.
Braze focuses on real-time, AI-driven customer engagement, making it stronger for mobile-first businesses. If you need in-app messaging, push notifications, and live personalization, Braze is a better fit.
Braze Pros & Cons
| Pros | Cons |
|---|---|
| ✅ AI-powered campaign optimization | ❌ Expensive, custom pricing only |
| ✅ Excellent mobile marketing features | ❌ Complex setup process |
| ✅ Real-time engagement tracking | ❌ Less suited for small businesses |
| ✅ Multi-channel messaging (email, SMS, push) |
Braze Pricing
Custom pricing based on business size and needs.
Hence, we couldn’t compare Braze’s pricing plans to Ortto’s either.
Why switch to Braze from Ortto?
Compared to Ortto, Braze is better for enterprises needing real-time, AI-powered marketing automation across multiple channels.
6. Mailchimp
- G2: 4.4/5 ⭐
- Capterra: 4.5/5 ⭐
Mailchimp is a popular choice for small businesses and beginners looking for affordable and easy-to-use email marketing tools.
Key Features of Mailchimp
- User-friendly campaign builder – Drag-and-drop editor for emails.
- Basic automation – Pre-built email sequences for follow-ups.
- Audience segmentation – Group contacts based on behavior and data.
Mailchimp is simpler and more beginner-friendly, making it ideal for small businesses. While Ortto has more automation power, Mailchimp is easier to set up and more budget-friendly.
Pros & Cons: Mailchimp
| Pros | Cons |
|---|---|
| ✅ Affordable starting price | ❌ Limited advanced automation |
| ✅ Beginner-friendly interface | ❌ Can get expensive as your list grows |
| ✅ Strong email design features | ❌ Fewer integrations compared to competitors |
| ✅ Good for small businesses |
Mailchimp Pricing Plans
- Free – $0/mo → 500 contacts, 1,000 emails/month, includes ads.
- Essentials – $13/mo → 5,000 emails/month, basic automation, and removes ads.
- Standard – $20/mo → Advanced automation and audience insights.
- Premium – $350/mo → Unlimited access, priority support, and advanced segmentation.
Mailchimp Pricing vs. Ortto
Mailchimp’s pricing scales quickly based on contacts and includes hidden costs for unsubscribed users.
While Ortto offers simpler automation with a clearer pricing model, Mailchimp is better for small businesses needing a budget-friendly start but can become costly over time.
Why switch from Ortto to Mailchimp?
Compared to Ortto, Mailchimp is better for small businesses and solopreneurs looking for a simple, budget-friendly email marketing solution.
7. Userlist
- G2: 5/5 ⭐ (6 reviews)
- Capterra: 5/5 ⭐ (2 reviews)
Userlist is designed specifically for SaaS companies, offering automated user onboarding, customer engagement emails, and behavior-based messaging.
Key Features of Userlist
- SaaS-focused automation – Emails designed to engage trial users and customers.
- Behavior-driven messaging – Triggered emails based on in-app activity.
- Customer segmentation – Group users based on lifecycle stage.
Userlist is built for SaaS, providing automated user onboarding and lifecycle emails. If you’re a SaaS company, it offers more relevant automation than Ortto.
Pros & Cons of Userlist
| Pros | Cons |
|---|---|
| ✅ Ideal for SaaS businesses | ❌ Limited outside of SaaS use cases |
| ✅ Strong customer lifecycle automation | ❌ Fewer integrations than larger platforms |
| ✅ Simple and intuitive interface | ❌ Not built for large-scale email campaigns |
| ✅ Affordable for startups |
Userlist Pricing Plans
- Basic – $149/mo → 500,000 emails/month, visual workflows, team notifications, and segments for users & companies.
- Professional – $349/mo → A/B testing, conversion tracking, advanced workflows, and group training.
- Enterprise – Custom pricing → High-volume sending, custom integrations, and dedicated account management.
Userlist Pricing vs. Ortto
Userlist is built for SaaS businesses and focuses on user engagement workflows, whereas Ortto caters to a broader range of industries.
While Userlist offers strong in-app messaging and team collaboration tools, Ortto is more flexible for general marketing automation.
Why choose Userlist over Ortto?
Compared to Ortto, Userlist is better for SaaS businesses needing dedicated onboarding and engagement automation.
8. Klaviyo
- G2: 4.6/5 ⭐
- Capterra: 4.6/5 ⭐
Klaviyo is built for e-commerce brands, providing deep Shopify integrations, SMS marketing, and revenue-driven email automation.
Key Features of Klaviyo
- Shopify & e-commerce integrations – Syncs seamlessly with Shopify, WooCommerce, and Magento.
- Revenue-focused email automation – Automated sequences for abandoned cart recovery, post-purchase upsells, and more.
- Advanced segmentation – Hyper-targeted email campaigns based on user behavior.
Klaviyo is focused on e-commerce, with powerful Shopify integrations and revenue-driven email automation. For growing online stores, it’s a more specialized alternative to Ortto.
Klaviyo Pros & Cons
| Pros | Cons |
|---|---|
| ✅ Excellent for e-commerce businesses | ❌ Expensive as your list grows |
| ✅ Seamless Shopify integration | ❌ Overkill for non-e-commerce users |
| ✅ Revenue-driven automation | ❌ Can be complex to set up |
| ✅ SMS marketing capabilities |
Klaviyo Pricing Plans
- Free – $0/mo → 500 emails & 150 SMS/MMS credits/month, basic reporting, and email support for 60 days.
- Email – $45/mo → 15,000 emails/month, multi-channel segmentation, and AI-generated content.
- Email + SMS – $60/mo → 15,000 emails + 1,250 SMS/MMS credits/month, reporting, and multi-channel engagement.
Klaviyo Pricing vs. Ortto
Klaviyo’s pricing scales with email and SMS usage, making it costly for larger lists. While it’s strong for e-commerce brands,
Ortto is a more cost-effective solution for businesses needing broader automation beyond just online retail.
Why choose Klaviyo over Ortto?
Compared to Ortto, Klaviyo is better for e-commerce businesses looking for deep customer segmentation and revenue-driven automation.
9. Salesforce Marketing Cloud
- G2: 4.0/5 ⭐
- Capterra: 4.2/5 ⭐
Salesforce Marketing Cloud is a highly sophisticated enterprise marketing automation suite, integrating with Salesforce CRM for advanced customer data management and automation.
Key Features of Salesforce
- Enterprise-grade automation – AI-driven customer journeys and real-time engagement tracking.
- Deep Salesforce CRM integration – Manage leads, sales, and marketing in one ecosystem.
- Omni-channel marketing – Email, SMS, social, push notifications, and advertising.
Salesforce Marketing Cloud is a high-end enterprise tool with AI-driven automation and deep CRM integration. If you need enterprise-level marketing, it’s a far more advanced solution than Ortto.
Pros & Cons of Salesforce
| Pros | Cons |
|---|---|
| ✅ Powerful automation and AI-driven insights | ❌ Very expensive, custom pricing |
| ✅ Perfect for enterprises using Salesforce CRM | ❌ Overwhelming for smaller businesses |
| ✅ Multi-channel engagement | ❌ Steep learning curve |
| ✅ Advanced reporting and analytics |
Salesforce Marketing Cloud Pricing Plans
- Starter Suite – $25/user/month → Basic CRM with email marketing, sales, and customer service tools.
- Growth Edition – $1,500/org/month → Multi-channel marketing automation with forms and landing pages.
- Advanced Edition – $3,250/org/month → AI-driven campaigns, SMS/WhatsApp automation, and advanced experimentation.
Salesforce Pricing vs. Ortto
Salesforce Marketing Cloud is an enterprise-grade solution with high pricing and complex add-ons, making it better suited for large corporations.
Ortto, in contrast, offers a more affordable and streamlined automation experience for businesses that don’t need enterprise-level complexity.
Why choose Salesforce over Ortto?
Compared to Ortto, Salesforce Marketing Cloud is better for large enterprises needing advanced automation and deep CRM integration.
How we Selected the Top Ortto Alternatives
We carefully evaluated these tools based on:
- Automation capabilities – Can it build advanced workflows?
- Ease of use – Is the UI intuitive?
- Pricing – Does it offer good value?
- Integrations – Can it connect with key apps?
- Customer reviews – What do users actually say?
We prioritized these factors to ensure that the alternatives listed here are genuinely useful and effective for businesses looking to upgrade their email automation.
However, this raises a new question…
Which Alternative to Ortto is Best for Your Business?
The right tool depends on your business needs.
- If you want an intuitive, powerful automation tool, Encharge is the best alternative to Ortto. It provides deep integrations, flexible automation, and top-tier support.
- If you need CRM functionality alongside automation: HubSpot or ActiveCampaign may be a better fit.
- For e-commerce businesses, Omnisend or Klaviyo could work best.
At the end of the day, Encharge stands out as the top choice for businesses serious about email marketing automation.
Found the Best Alternative to Ortto?
Choosing the right email automation tool is a crucial step in scaling your marketing. We hope this guide has made your decision easier.
If you want to automate smarter, convert better, and scale faster, try Encharge.
Top 3 reasons to try Encharge:
- More Powerful Automation – Encharge offers behavior-based email triggers, multi-step workflows, and a drag-and-drop flow builder, making automation seamless and flexible. Ortto lacks the same level of workflow customization.
- Deeper Integrations – Unlike Ortto, Encharge connects effortlessly with HubSpot, Salesforce, Stripe, Zapier, and 100+ apps, making it easier to sync data across your marketing stack.
- Better Value & Support – With unlimited automation on all plans and live chat support included, Encharge gives you more for your money while keeping automation simple and scalable.
Ortto Alternatives: FAQs
1. Who is Ortto’s biggest competitor?
Encharge is the #1 alternative to Ortto. It also offers smart automation, deep integrations, and an intuitive experience for scaling businesses.
Other competitors include Salesforce Marketing Cloud, ActiveCampaign, Klaviyo, HubSpot Marketing Hub, and Mailchimp.
2. What is the best alternative to Ortto?
The best alternative to Ortto is Encharge.
It offers powerful automation, deep integrations, and a user-friendly experience that helps businesses scale their marketing efforts more effectively.
3. Is there a free alternative to Ortto?
Some tools like Mailchimp offer free plans, but they come with limited automation features. Encharge provides a free trial so you can test its capabilities before committing.
Would you like me to adjust the tone or add more specific comparisons?
4. Which Ortto alternative is best for email marketing?
For email marketing, Encharge is the top choice. It offers advanced automation, powerful segmentation, and deep personalization, helping businesses send the right messages at the right time.
Thank you so much for reading this,
David Ch
Head of Marketing at Encharge
