Valentine’s Day presents a unique opportunity for businesses to connect with their audience through thoughtful email campaigns. With Encharge’s Flow Builder, you can design personalized customer journeys that enhance engagement during this romantic season.
And so… Coming up with the right Valentine’s Day emails is crucial for capturing customer attention and driving sales. A well-timed, personalized message can make your brand stand out, fostering customer loyalty and boosting revenue.
Fact: In 2024, U.S. consumers were expected to spend nearly $26 billion on Valentine’s Day, which shows just how significance the day is for both individuals and businesses.
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Why should you make a Valentine’s Day email marketing campaign?
The #1 reason to make a Valentine’s Day email marketing campaign is that people are actively looking to spend money on gifts, experiences, and special deals.
This is one of the biggest commercial holidays of the year, and a well-timed email puts your brand in front of ready-to-buy customers.
A simple, well-crafted email with a compelling subject line and a clear CTA can turn Valentine’s Day into a strong revenue driver for your business.
1. People Are Looking for Special Offers
Valentine’s Day shoppers are on the hunt for meaningful gifts, whether for partners, friends, or themselves. If you position your product as the perfect choice and add a limited-time offer, you’re giving them exactly what they need—a reason to buy now.
2. Emotional Marketing Boosts Sales
Valentine’s Day is built on emotions — love, appreciation, and connection.
Tapping into these feelings in your messaging makes your campaign more persuasive. Whether it’s a romantic gift guide, a “treat yourself” sale, or a sentimental story, emotional appeal drives engagement and conversions.
3. Your Competitors Are Doing It
If you skip a Valentine’s Day promotion, you risk losing customers to brands that don’t.
People expect deals and themed offers, and if they don’t see one from you, they’ll likely go elsewhere. Even a simple email reminding them about your products or services keeps you in the mix.
How do you write a Happy Valentine’s Day email?
When writing a Happy Valentine’s Day email, there’s a simple process to follow.
- First, decide on your goal — are you sending it to customers as a warm greeting, promoting a special offer, or re-engaging past buyers?
- Once that’s clear, you structure the email. Start with a friendly opening, keep the message light and engaging, and include a clear call to action if necessary.
- After that, it’s just a matter of sending it at the right time and ensuring it looks great across devices.
There’s more to it, of course, and we’ll get into that, but at its core, that’s the process.
Shortly: Define the goal, craft the message, and schedule the send.
Listed: 12 Best Valentine’s Day Emails (Copy-Paste Examples)
1. Limited-Time Valentine’s Offer
A special Valentine’s Day promotion creates urgency and exclusivity, making customers feel like they’re getting something unique. Whether it’s a discount, a buy-one-get-one-free deal, or a free gift with purchase, limited-time offers encourage immediate action. Highlight the deadline to push conversions and use clear, action-driven messaging.
To get it right, you’ll need to auto-personalize your emails for each customer.
Hey {firstName},
Valentine’s Day is almost here, and we’ve got something special just for you.
For the next 48 hours, enjoy {discountPercentage}% off on {productOrService}—the perfect way to treat yourself or someone special.
Click below to grab your exclusive discount before it’s gone:
👉 {ctaLink}
This deal disappears on {expirationDate}, so don’t wait!
Got questions? Just hit reply, and we’ll be happy to help.
Happy Valentine’s,{yourName}
Example subject line: “Love is in the Air—And So Are Our Best Deals”
Key elements:
- A clear discount or exclusive deal
- Personalization with the recipient’s name
- A strong CTA like “Claim Your Offer”
2. Valentine’s Gift Guide Email
Many people struggle with choosing the perfect Valentine’s gift, making a curated gift guide a valuable resource. A well-structured guide helps customers quickly find relevant products, especially when categorized into sections like “Gifts for Him,” “Gifts for Her,” or “Last-Minute Finds.” Adding direct links to purchase makes the process seamless.
Hey {firstName},
Struggling to find the perfect Valentine’s gift? We’ve got you covered!
Our curated Valentine’s Gift Guide has handpicked ideas for everyone—from romantic surprises to self-care treats.
🎁 Gifts for Him
💖 Gifts for Her
💡 Last-Minute Picks
Explore the full list and find the perfect match:
👉 {ctaLink}
Don’t wait too long—Valentine’s Day is almost here!
Happy shopping,{yourName}
Example subject line: “Valentine’s Day Shopping? We’ve Got You Covered”
Key elements:
- Categorized gift recommendations
- Product images and pricing
- A CTA like “Shop the Gift Guide”
3. Self-Love & Treat Yourself Campaign
Not everyone celebrates Valentine’s Day with a partner, and many use the occasion as an excuse for self-care. A “treat yourself” campaign shifts the focus from traditional gifting to personal indulgence, making it more inclusive. Brands selling wellness, beauty, or luxury products can use this approach to encourage customers to splurge on themselves.
However: To know who’s purchasing for another person or just for themselves, you’re going to need user profiling, which groups your audiences based on their purchasing criteria.
Hey {firstName},
This Valentine’s Day, don’t forget about the most important person—YOU!
Take a moment to indulge and enjoy something special, whether it’s a cozy night in, a self-care treat, or that thing you’ve been eyeing for weeks.
As a little gift, we’re offering {discountPercentage}% off on {productOrService}—because you deserve it.
🎉 {ctaLink}
Love yourself a little extra this season.
{yourName}
Example subject line: “Valentine’s Isn’t Just for Couples—Pamper Yourself”
Key elements:
- A warm, inclusive tone
- Products or services related to self-care
- A CTA that reinforces self-love (e.g., “Spoil Yourself Now”)
4. Share the Love Referral Email
A referral campaign encourages customers to spread the word about your brand by rewarding both the referrer and the new customer. Valentine’s Day is all about sharing love, and this type of email fits naturally into the season. Offering store credit, discounts, or exclusive perks makes it more enticing.
Fun fact: Even Encharge has an affiliate/referral program!
Hey {firstName},
Love is better when shared! This Valentine’s Day, invite a friend to {brandName} and you’ll both get $10 when they make their first purchase.
Here’s how it works:
✅ Share your unique link
✅ Your friend signs up and makes a purchase
✅ You both earn $10!
Ready to spread the love?
👉 {referralLink}
Because good things are better together.
{yourName}
Example subject line: “Share the Love – Give $10, Get $10”
Key elements:
- A simple explanation of how referrals work
- A clear incentive for both referrer and referee
- A “Share Now” CTA
5. Surprise and Delight Email
A surprise Valentine’s Day email with an unexpected perk helps strengthen brand loyalty. Instead of promoting a sale, this email focuses on giving something away—whether it’s free shipping, a discount code with no strings attached, or bonus rewards.
When customers feel valued, they’re more likely to engage with your brand long-term.
Hey {firstName},
We’re feeling the love this Valentine’s Day, so we’re sending a special surprise your way!
🎁 Enjoy {offerOrFreebie} on us!
No catch, just a little token of appreciation to say thank you for being part of our community.
Click below to claim your gift:
👉 {ctaLink}
But hurry—this surprise won’t last forever!
Sending love,{yourName}
Example subject line: “A Valentine’s Surprise Just for You”
Key elements:
- A small freebie, bonus, or exclusive content
- No pressure to buy—just goodwill
- A CTA that encourages engagement (e.g., “Claim Your Gift”)
6. Heartfelt Customer Appreciation Email
Valentine’s Day is a great opportunity to show gratitude to your customers. A simple thank-you email with no sales push helps strengthen relationships and builds loyalty.
This type of email can highlight how much you appreciate their support, possibly including a personalized touch like their name or past purchases.
Hey {firstName},
Valentine’s Day is the perfect time to say thank you.
We wouldn’t be where we are without amazing customers like you, and today, we just want to let you know how much we appreciate you.
To show our gratitude, here’s a little something special: {discountOrGift}.
Click below to enjoy your Valentine’s perk:
👉 {ctaLink}
Thanks for being part of our journey. Wishing you a fantastic Valentine’s Day!
{yourName}
Example subject line: “We Love Having You as a Customer”
Key elements:
- A genuine thank-you message
- A customer spotlight or success story
- An optional small discount as a token of appreciation
7. Early Access Valentine’s Special
Offering early access to a Valentine’s Day sale or exclusive products makes customers feel valued while creating urgency.
This strategy works well for VIP customers, email subscribers, or loyalty program members. The exclusivity factor increases engagement and encourages immediate purchases before the general public gets access.
Hey {firstName},
As one of our valued customers, you’re getting exclusive early access to our Valentine’s Day sale!
For the next 48 hours, enjoy {discountPercentage}% off before the sale opens to the public.
Click below to shop early:
👉 {ctaLink}
This early access deal ends soon—don’t miss out!
{yourName}{yourName}
Example subject line: “You’re Invited: Early Access to Our Valentine’s Day Sale”
Key elements:
- A limited-time or limited-stock offer
- Exclusive access for subscribers or VIP customers
- A CTA like “Shop Early Before It’s Gone”
8. Limited-Edition Valentine’s Collection
If your business offers seasonal or themed products, a Valentine’s Day collection email is a must. Whether it’s special packaging, new flavors, or themed bundles, emphasizing the exclusivity of these items creates excitement. A strong visual layout showcasing the products enhances the appeal.
Hey {firstName},
Love is in the details, and we’re excited to introduce our limited-edition Valentine’s collection!
From {productHighlights} to {specialFeatures}, these items are designed to make the season extra special. But hurry—once they’re gone, they’re gone!
Browse the collection before it sells out:
👉 {ctaLink}
Love,{yourName}
Example subject line: “Just Dropped: Our Exclusive Valentine’s Day Collection”
Key elements:
- High-quality product images
- Emphasis on limited availability
- A CTA like “Shop the Collection”
9. Valentine’s Day Giveaway Email
Giveaways create buzz and increase engagement, making them a great tactic for Valentine’s Day. Whether it’s a social media contest, a lucky draw, or a reward for customer purchases, giveaways encourage interaction and brand visibility.
Pro Tip: Don’t worry, it doesn’t have to get all that complicated. For example, in Encharge you can create a set of events and track actions from your audiences to see who’s doing what.
Highlighting the ease of entry and the prize details helps maximize participation.
Hey {firstName},
Want to win something special this Valentine’s Day? We’re giving away {prize}, and entering is easy!
How to participate:
1️⃣ Click the link below
2️⃣ Follow the instructions
3️⃣ Stay tuned—we’ll announce the winner on {date}!
Enter now for a chance to win:
👉 {ctaLink}
Good luck,{yourName}
Example subject line: “Win the Perfect Valentine’s Gift – Enter Now”
Key elements:
- Clear giveaway rules and entry method
- Exciting prize details
- A CTA like “Enter to Win”
10. Last-Minute Valentine’s Reminder
Many shoppers leave their Valentine’s Day purchases until the last minute, making reminder emails highly effective. Whether promoting digital gift cards, express shipping, or last-minute product ideas, this email should focus on urgency and convenience.
Hey {firstName},
Running out of time for Valentine’s Day shopping? We’ve got you covered with last-minute gift options that will still make it in time!
Whether you need a digital gift card, express shipping, or last-minute product ideas, we’ve got something for you.
Check out your last-minute options:
👉 {ctaLink}
But don’t wait—time’s almost up!
{yourName}
Example subject line: “Last Chance for the Perfect Valentine’s Gift”
Key elements:
- A reminder of the holiday deadline
- Instant or fast-delivery gift options
- A CTA like “Get It Before It’s Too Late”
11. Valentine’s Day Survey or Quiz
Interactive content like a fun quiz or survey boosts engagement while subtly recommending products.
A “Find Your Perfect Valentine’s Gift” quiz can help customers decide on a purchase, while a relationship-themed survey can provide entertainment value while keeping your brand top of mind.
Hey {firstName},
Take our fun Valentine’s quiz and find out which gift best suits you (or your special someone)!
Just answer a few quick questions, and we’ll give you the perfect recommendation.
Take the quiz now:
👉 {ctaLink}
Have fun,{yourName}
Example subject line: “Which Valentine’s Gift Matches Your Personality?”
Key elements:
- A short, engaging quiz or survey
- Product recommendations based on answers
- A CTA like “Take the Quiz”
12. Valentine’s-Themed Loyalty Rewards Boost
A limited-time loyalty boost gives customers an extra reason to shop during Valentine’s Day. Offering double rewards points, cashback, or bonus perks for purchases made within a specific timeframe creates a sense of urgency and encourages repeat business.
Beginners would need to know how to read loyalty analytics first.
Hey {firstName},
This Valentine’s Day, we’re showing some love to our loyal customers!
For this week only, earn double rewards points on all purchases. That means more points, more perks, and more reasons to treat yourself!
Start shopping and rack up those extra rewards:
👉 {ctaLink}
Offer ends on {expirationDate}, so don’t miss out!
{yourName}
Example subject line: “Double the Rewards, Double the Love – This Week Only”
Key elements:
- Clear incentive for loyalty members
- Urgency with a short promotional window
- A CTA like “Earn Bonus Points Now”
Best V-Day Email Subject Lines in 2025
The best-performing subject line is "Sweet deals for your sweetheart! 💝" — it’s short, playful, and directly speaks to shoppers looking for a thoughtful gift. The combination of “sweet” and “deals” triggers an emotional and transactional response, making it perfect for driving engagement.
| Category | Subject Line |
|---|---|
| Romantic & Emotional | 💖 Love is in the inbox – Open for a sweet surprise! |
| You + Us = The perfect match 💘 | |
| A little love, just for you ❤️ | |
| Cupid called… He’s got a deal for you! | |
| Funny & Playful | Roses are red, violets are blue… This email’s got a gift for you! 🌹 |
| Forget flowers—This is the real V-Day gift 🎁 | |
| Swipe right on these Valentine’s deals 💕 | |
| No date? No problem. Treat yourself! | |
| Sales & Discounts | Sweet deals for your sweetheart! 💝 |
| Love it or leave it—Today’s best Valentine’s offers | |
| 25% off for lovers & last-minute shoppers! ⏳ | |
| The perfect Valentine’s gift is just a click away | |
| Last-Minute & Urgency | 🚨 Last chance for V-Day delivery! Hurry! |
| Cupid’s clock is ticking—Order now! | |
| Final hours: Don’t miss these Valentine’s steals! | |
| Oops! Forgot a gift? We’ve got you covered 💡 | |
| Self-Love & Anti-Valentine’s | No Valentine? No problem—Treat yourself! |
| Love yourself first. Here’s a little something 🎁 | |
| Who needs Cupid? These deals are for YOU! | |
| Chocolate + Shopping = The real love story 🍫 |
A good subject line isn’t just about words—it’s about timing and personalization. If you’re sending a Valentine’s Day email, test adding first names, emojis, or urgency to increase open rates.
And remember, whether your audience is shopping for a partner or treating themselves, a subject line that connects emotionally will always perform best.
Best practices for sending Valentine’s Day emails to customers
The biggest mistake brands make is overcomplicating the process. Your Valentine’s Day email should have a clear offer, a strong CTA, and a direct link to purchase.
If customers have to search for the deal, they’ll lose interest.
Keep it simple! One-click shopping wins.
1. Send Early & Follow Up
Start teasing your Valentine’s Day offers at least one to two weeks in advance. Many people shop last-minute, so a reminder email closer to the day can help capture late buyers.
2. Use a Strong Subject Line
Make your email stand out with subject lines that create urgency or curiosity. Examples:
- “Last chance for the perfect Valentine’s gift ❤️”
- “Skip the stress—get your Valentine’s gift now”
- “Your Valentine’s Day deal is waiting 💌”
Not sure what to use? Try Encharge’s subject line generator.
3. Personalize the Message
Use and recommend products based on past purchases. If possible, segment emails for different audiences—couples, singles, or friends—to make offers feel more relevant.
4. Create a Sense of Urgency
Limited-time deals encourage quick action. Phrases like “Offer ends soon” or “Only a few left” push customers to buy now rather than later.
5. Optimize for Mobile
Most people check emails on their phones. Keep the design simple, use easy-to-click buttons, and make sure the email loads quickly.
Actionable Steps
So then… A well-planned Valentine’s Day email campaign can boost sales and strengthen customer relationships. Start early, personalize your message, and create urgency with limited-time offers.
The easier you make it for customers to buy, the better your results will be.
Spread Love on V-Day with Encharge ❤️
Valentine’s Day is the perfect time to engage your audience and boost sales—and Encharge makes it effortless.
It is the #1 software for Valentine’s Day email marketing!
With our powerful email automation, you can:
- Send perfectly timed Valentine’s Day emails to maximize engagement
- Personalize campaigns based on customer behavior and preferences
- Automate follow-ups so you never miss a chance to convert last-minute shoppers
- Track performance in real-time to optimize your results
Whether you’re running a flash sale, a gift guide, or a last-minute reminder, Encharge helps you create, automate, and send high-converting Valentine’s Day emails with ease.
The Bottom Line
A great Valentine’s Day email isn’t just about promotions—it’s about connecting with your audience in a way that feels personal and timely. Whether you’re offering a special deal, a heartfelt message, or a last-minute gift reminder, the key is making your emails engaging, easy to act on, and relevant to your customers.
At Encharge, we help you automate and optimize your email campaigns so you can reach the right people at the right time — without the hassle.
- Ready to create high-converting Valentine’s Day emails?
- Start crafting your campaign with Encharge today!
Go out there and rock it.
FAQ: Valentine’s Day Email Marketing
1. How to wish your customers happy Valentine’s Day?
The best way to wish customers a Happy Valentine’s Day is through a thoughtful message that expresses appreciation and strengthens your relationship. Here’s how:
- Send a personalized email – A simple “Happy Valentine’s Day! We appreciate you” with a small discount or exclusive offer works well.
- Use SMS or push notifications – Short, friendly messages can boost engagement.
- Create a heartfelt social media post – Share a message that resonates with your audience.
- Offer a special deal – A Valentine’s discount or exclusive perk makes customers feel valued.
Pro tip: Use Encharge to automate personalized Valentine’s Day email campaigns, ensuring every customer gets a tailored message at the right time.
2. How do you appreciate customers on Valentine’s Day?
Showing appreciation on Valentine’s Day helps build loyalty and trust. Here are effective ways:
- Exclusive discounts – Offer limited-time savings for loyal customers.
- Handwritten notes or digital cards – A personal touch makes a difference.
- Loyalty perks – Surprise top customers with bonus rewards.
- A heartfelt thank-you email – Express gratitude for their support.
Automating this process with Encharge ensures every customer feels valued with personalized and timely messages.
3. How do you say happy Valentine’s Day in an email?
Wishing customers Happy Valentine’s Day in an email should feel warm, personal, and engaging. Here are key tips to craft the perfect message:
- Keep it short and heartfelt – A simple “Happy Valentine’s Day! We appreciate you” goes a long way.
- Express gratitude – Thank customers for their support and loyalty.
- Use a friendly tone – Keep the message light, warm, and conversational.
- Personalize when possible – Address customers by name for a personal touch.
- Include a small reward – A discount, exclusive offer, or freebie adds extra value.
- Make it visually appealing – Use Valentine’s-themed design elements like hearts or soft colors.
- End with a warm closing – Sign off with a heartfelt message, such as “Wishing you a wonderful Valentine’s Day!”
Pro tip: Use Encharge to automate and personalize Valentine’s Day emails at scale, ensuring customers feel valued without manual effort.
Thank you so much for reading this,
David Ch
Head of Marketing at Encharge
