In 2023, 82% of marketers invested resources into content marketing initiatives. Furthermore, 67% of marketers report that their content marketing efforts help in generating demand or leads, marking a 7% increase from the previous year.
Achieving success in content marketing hinges on employing the appropriate tools. Given the complexity of content marketing and the ever-evolving consumer preferences and trends, navigating this field without the right technological support and market insight can be challenging, often leading to poor results.
As a result, many marketers are leveraging tools to enhance their content creation processes. These tools offer data-driven insights, automate repetitive tasks, and aid in generating creative ideas, among other advantages. As a result, they not only save time but also enhance efficiency and extend the reach and influence of content.
In this post, we’ll delve into the tools set to redefine content marketing strategies in 2024, offering enhanced efficiency, creativity, and, ultimately, a higher impact on your target audience. Let’s begin.
What are content marketing tools?
Content marketing tools are software tools or platforms that help you create, manage, and analyze your content marketing efforts. They can be used for a variety of tasks, such as:
- Brainstorming and planning content: Idea generators, keyword research tools, subject line generators, content calendars, and editorial workflow management platforms can help you come up with new content ideas, plan your content calendar, and collaborate with your team on content creation.
- Creating content: Writing tools, graphic design tools, video editing tools, and audio editing tools can help you create high-quality content in different formats, as well as repurpose content for different outlets and social networks.
- Optimizing content for search engines: SEO tools can help you optimize your content for search engines to rank higher in search results.
- Promoting and distributing content: Social media management tools, email marketing tools, and paid advertising platforms can help you promote your content to a broader audience.
- Analyzing content performance: Analytics tools can help you track the performance of your content and see how it’s resonating with your audience.
There are a wide variety of content marketing tools available. To help you in the vast sea of options, let’s go through some of the most popular tools that can help you take care of the different aspects of content marketing.
25 best content marketing tools
Content research tools
Content research tools serve as the digital Sherlock Holmes to your marketing, sniffing out trends, uncovering hidden audience desires, and gathering valuable data to inform your content strategy.
They help you identify hot topics, discover relevant keywords, and analyze competitor content, ensuring your work hit the mark with your target audience and outperform the competition. Think of them as your roadmap to creating content that resonates and drives results.
1. Google Search
Google Search is an immensely popular and widely used search engine that has become synonymous with internet search. We all use it on a daily basis and it is also the best tool for marketers to find relevant content and ideas on topics. The algorithm used by Google Search is specifically designed to provide accurate and relevant results based on your queries and intends.
Google offers advanced search operators, filtering options, and personalized results. It provides access to a diverse range of content types, including web pages, images, videos, and news.
Google’s search algorithm constantly evolves, ensuring users receive the most up-to-date and relevant information. The best part is it is absolutely free for everyone.
Google Search Console is a must-have assistant that goes hand-in-hand with Google Search, as it allows you to get insights into the performance of your own content on Google and learn how your site visitors interact with your content.
The comprehensive suite of digital marketing tools focuses primarily on competitive analysis and search engine optimization (SEO). It enables users to perform in-depth research on competitors, track keyword performance, and optimize content for better search rankings. The platform also provides tools for social media management, advertising insights, and content creation.
Semrush’s versatility makes it a valuable asset for digital marketers aiming to enhance their online presence. The tool offers various monthly subscription plans starting from $129.95, with different features and usage limits depending on the chosen plan.
ChatGPT is renowned for its exceptional natural language processing capabilities. It offers a powerful language model to generate text closely resembling human speech. The tool is widely used for content creation, ideation, and assistance, especially if you use the right prompts.
When it comes to content marketing, you can use it for brainstorming ideas, preparing content calendars based on trends, social media posts, blog outlines, drafts around specific keywords, and much more. You can even use it to simplify your research process by asking directly about the topic you want to write on.
The model has been fine-tuned to understand and respond conversationally to user prompts. ChatGPT is available for free but has limited access. It offers various subscription plans, starting with ChatGPT Plus, which is offered at $20 per month.
Content planning tools
Content planning platforms are essentially project planning tools that help you organize and strategize content creation. They assist in scheduling and managing content and enable smooth collaboration for streamlining workflows, enhancing productivity, and achieving better results.
Airtable is a versatile data management and project planning tool known for its adaptability and collaborative features. It merges the features of a spreadsheet with a database, making it possible for teams to efficiently organize, share, and collaborate on various content and projects.
It offers various customization options and views that enable you to visualize and arrange your content data to align with your thought process and organizational strategy. You can create custom fields that help you define and structure your content calendar per your requirements. You can add images, attachments, etc., and even get features to collaborate with your team on the content and tasks.
Airtable offers a free plan with basic features. Paid plans start from $24 per user per month, with additional features, advanced collaboration options, and increased storage capacity.
Plaky is best known for its emphasis on team collaboration in content planning, offering a platform for sharing task-related files, and documents, and facilitating communication directly within items. With a focus on streamlining activities, it aims to enhance productivity and collaboration in content creation.
Plaky provides team collaboration features such as file sharing, document collaboration, and communication within tasks. It incorporates notifications to keep users informed about ongoing activities and updates. The platform’s user-friendly design makes it easy for teams to collaborate seamlessly on content planning and execution.
Plaky offers a free plan with basic collaboration features. Paid plans start from $4.99 per user per month, providing increased storage and additional features to enhance team efficiency.
Content writing tools
Content writing tools assist writers in creating high-quality and engaging content. These tools offer features to write content in a simple environment. They allow easy collaboration, review, and feedback and often integrate with third-party tools for various checks, ensuring quality content.
5. Google Docs
A familiar name in the content creation world, Google Docs is more than just a document editor. It’s a collaborative writing powerhouse, allowing you to create, edit, and share content with your team in real-time. The editor is known for its simplicity and accessibility, making it a popular choice for writers, teams, and students working on various types of content.
It offers real-time collaboration, auto-save functionality, and various formatting and editing tools. Users can comment on specific sections, suggest edits, and track changes, fostering efficient collaboration. With its cloud-based nature, Google Docs allows easy access and editing from different devices.
Google Docs is part of the Google Workspace suite, and while basic access is free, additional features and storage are available through various paid plans starting from $6 per user per month.
Narrato is an AI-powered content creation and marketing platform that goes beyond basic writing tools. It’s an arsenal of over 100 AI tools and templates designed to streamline your entire content journey, from ideation to publication.
The tool offers features to generate fresh social media posts and blog content on autopilot with the AI Content Genie, which pulls inspiration from your website URL and themes. You can craft custom AI templates based on frequently used content formats and brand voices. It even serves as a collaborative content workspace, letting you manage content, team up with collaborators, invite reviewers, and automate workflows for maximum productivity.
Whether you’re a solopreneur or a part of a large content marketing team, Narrato offers a paid subscription plan to suit your needs, starting at $48 per month with four seats. You can also add additional users to the workspace by paying extra charges while inviting guest users for free.
Content editing tools
Content editing tools are crafted to refine and enhance the written content. These tools focus on improving grammar, punctuation, and overall writing style. They help writers identify and rectify errors, ensuring clarity and coherence in the text. They also suggest better word choices and sentence structures to make the content reader-friendly.
Grammarly acts as your vigilant grammar protector. This AI-powered grammar checker gets basic text corrections and offers clarity, conciseness, and engagement suggestions. It integrates seamlessly with various writing platforms, including Google Docs, Microsoft Word, and your web browser, ensuring your writing shines wherever you create.
Grammarly provides real-time suggestions and feedback to enhance writing skills. It offers grammar and spelling checks, style and tone suggestions, complete sentence rewrites, and vocabulary enhancement. It also offers a strong plagiarism checker that checks over 16 billion web pages, ensuring you can keep your content unique.
Grammarly has also introduced AI writing and content generation tools that can help you write or paraphrase content quickly and in the way you want it to sound. You get a free plan with basic features and 100 AI prompts per month, whereas the premium plan starts at $25 per user/month.
8. Hemingway Editor
Hemingway Editor is best known for its focus on improving the clarity and readability of written content. It highlights complex sentences, suggests alternative phrasing, and provides a readability grade, helping writers create more concise and easily understandable prose.
The editor identifies and highlights issues such as passive voice, adverb usage, and complex sentence structures. It offers a simplified interface, and its color-coded feedback makes it easy to identify and address areas that may hinder the readability of their content.
The free basic version of Hemingway Editor identifies issues but does not suggest corrections. The Hemingway Editor Plus plan, starting at $10 per month, provides instant AI suggestions on how to rewrite and improve the content.
Content design tools
Content design tools assist in the visual and structural aspects of content creation. They offer features for layout design, graphic elements, and overall visual presentation. They empower content creators to design aesthetically pleasing and user-friendly materials, seamlessly incorporating images, fonts, and other visual elements.
Canva empowers people to create stunning designs without being a design expert. It’s perfect for individuals, small businesses, and large corporations who want to create visually appealing content for social media graphics, presentations, posters, and more.
The most remarkable feature of Canva is its vast library of templates, graphics, and customizable design elements. It provides an endless stream of creative inspiration, making designing a breeze. With its intuitive drag-and-drop interface, users can create professional-looking designs with ease.
Canva has a generous free plan with some limitations. However, if you want to access all its designs and elements without any restrictions, you can go for a subscription starting at $12.99 per month for solo users. It also offers team plans.
10. Venngage’s Infographic Maker
Venngage’s Infographic Maker specializes in transforming complex data into clear and captivating infographics. With a wealth of templates and an intuitive interface, it simplifies the infographic creation process, even for design novices.
It offers customizable templates, and AI Infographic Generator takes data visualization to another level, automatically crafting infographics based on your information. Venngage also fosters collaboration with real-time editing and DesignAI for automated presentation design.
Venngage offers a free plan with limited features and paid plans, starting from $19 per month, with access to additional templates, premium assets, etc.
Content management systems
Content management systems (CMS) organize and streamline digital content creation, providing a centralized platform for editing, collaboration, publishing, and distribution. They ensure consistency, track changes, and facilitate seamless collaboration among team members, handling various content types efficiently. These tools simplify the content workflow, making it organized and accessible for effective creation and publication.
WordPress is a widely used content management system (CMS) known for its versatility and user-friendly interface. Whether you’re a seasoned blogger or a small business building your online presence, WordPress offers the tools you need to create and manage your content effectively.
WordPress allows users to create and edit content across websites, blogs, and online stores seamlessly with its intuitive editor. The platform supports a wide range of plugins for added functionality, including SEO optimization, eCommerce capabilities, and social media integration. WordPress’s learning curve can be steeper, but its power and flexibility make it a worthwhile investment for those seeking a truly customizable content platform.
WordPress is free to use, but users may incur costs for domain registration, hosting, premium themes, and plugins.
Wix is a popular website builder that simplifies creating and managing websites. Known for its drag-and-drop interface, Wix caters to users with varying levels of technical expertise, enabling them to design and customize their online presence effortlessly.
Wix offers various customizable templates, allowing users to create visually appealing websites. Its drag-and-drop editor facilitates easy content management, and the platform supports features like eCommerce, blogging, and SEO optimization. Wix is a comprehensive solution for individuals and businesses seeking a professional online presence.
Wix offers a free plan with Wix-branded domain hosting. The premium plans start from $16 per month.
Video marketing tools
Video marketing tools optimize video content creation, editing, and distribution. These tools include features like video editing, analytics, and platform optimization. They streamline the video production process, improve visibility, and maximize the impact of video content in marketing campaigns.
Veed.io is an online video editing platform that allows businesses of all sizes to create professional videos without editing experience. With its vast library of free creatives, you can craft engaging videos without breaking the bank.
The platform’s intuitive interface empowers users to add subtitles, transitions, and effects to their videos easily. Veed.io also supports real-time collaboration, provides a library of free stock video and audio clips, and enables easy publishing and sharing on popular platforms like YouTube, Facebook, and Instagram.
Veed.io provides a complimentary plan that offers only fundamental features. There are annual paid subscriptions starting from approx $42 per user. The pro plan offers AI tools and more advanced features priced at $86.5 per user per year.
Movavi is a video editing software that offers a range of advanced features for both novice and seasoned users. With its streamlined timeline, frame-precise cuts, and professional color correction, Movavi is an intuitive tool for trimming, cropping, and rotating clips.
Its intuitive interface makes editing videos with transitions, effects, music, titles, and captions easy. Movavi also has advanced features like automatic video creation, multi-track editing, chroma key functions for seamless green screen effects, and stabilization tools to eliminate shaky footage. Audio editing tools are also available to enhance sound quality.
Additionally, users can add special effects to give their videos a Hollywood-style look and feel. The video editor plus effect plan comes with a one-year subscription priced at $59.66.
Search engine optimization tools
SEO tools optimize websites for better search engine rankings. They analyze performance, identify keywords, and provide insights for content improvement. These tools also monitor backlinks, track competitors, and assess website health, ensuring adherence to SEO best practices.
Ahrefs is arguably the best among the SEO tools and boasts the second-largest backlink index after Google, providing you with a near-exhaustive view of your own and your competitors’ backlink profiles. With Ahrefs, you can do strategic link-building, competitor analysis, and identify opportunities to improve your website’s authority.
Ahrefs offers features such as keyword research, backlink analysis, site audit, content explorer, and competitor analysis. Its comprehensive data allows users to make informed decisions regarding their SEO strategy. Ahrefs is known for its accuracy and up-to-date information.
However, it may not be suitable for beginners with basic needs as it is jam-packed with advanced features and is expensive. There are a range of plans to cater to different SEO needs and budgets, starting at $99 per month.
While Google Seach Console provides data on queries and content pieces that you rank for, Semrush takes things one step further by providing additional insights on how many people are searching for any query and how you can plan your content better to improve your ranking on search engines and reach more users.
Yoast is a popular SEO plugin for WordPress, recognized for its user-friendly interface and practical on-page optimization tools. It helps users optimize their content for search engines by providing real-time suggestions and insights to improve their articles’ readability and keyword optimization.
It offers features for content analysis, snippet previews, and readability checks. It guides users in optimizing their content for target keywords, improving meta tags, and enhancing overall SEO. The plugin is designed to make on-page SEO accessible to users of varying technical backgrounds.
Yoast offers a free version of its plugin with basic SEO features. The premium version starts from $99 per year for a single site.
Email marketing tools
Email marketing tools are specialized to facilitate the creation, management, and optimization of email campaigns. These tools enable businesses to send, track, and analyze emails efficiently, allowing for targeted communication with their audience. Key features often include email creation templates, contact management, automation, and analytics to enhance the effectiveness of marketing efforts through email channels.
Encharge is an innovative AI-driven marketing automation platform that goes beyond traditional one-size-fit-all emails, serving as a dynamic behavioral marketing tool. It helps you send targeted emails, including notifications, promotions, and transactional messages, tailored to the specific interests and actions of potential clients on your website and in your product.
Its automation features let you schedule email sequences, trigger campaigns based on user actions in your app, and even automations that go beyond email marketing — such as integrations with your CRM and billing provider. The platform also provides analytics to track the performance of email campaigns, allowing businesses to refine their strategies based on real-time insights.
It offers multiple paid plans that scale with your needs starting from $99 per month for a subscriber base 2000.
19. HubSpot Marketing Hub
HubSpot Marketing Hub is a comprehensive tool with email marketing capabilities. It offers a user-friendly interface for creating, managing, and analyzing email campaigns.
With features like contact segmentation, A/B testing, and customizable templates, HubSpot Marketing Hub empowers businesses to create impactful and personalized email content. Additionally, the tool provides insights into recipient behavior and engagement, enabling marketers to optimize their email strategies for better results.
Hubspot’s marketing hub’s paid plan starts at $890 per month for 2000 contacts. You can add additional contacts at $250 for 5000 contacts.
Social media marketing tools
These tools streamline and enhance business activities on social platforms. They include features like content scheduling, audience engagement, and performance analytics. These tools simplify platform management, enabling users to schedule posts, track interactions, and analyze campaign effectiveness.
Statusbrew serves as a social media management platform catering to brands and agencies of all sizes. It facilitates seamless social media campaigns, engagement management, competitor analysis, and comprehensive tracking of social conversations.
With features for scheduling posts, monitoring social interactions, and analyzing performance metrics, Statusbrew streamlines the social media workflow. Its social inbox combines mentions, comments, and messages in a unified dashboard, simplifying interaction. The analytics dashboard provides valuable insights into social media performance, aiding users in identifying improvement areas and leveraging successful strategies.
Statusbrew’s pricing plan starts at $89 per month and includes essential post-scheduling and management tools.
SocialBee is another comprehensive social media management tool that covers content planning, creation, and performance tracking. It acts as a social media copilot, offering suggestions for platforms, content ideas, and scheduled posts based on user preferences.
With an AI caption generator, SocialBee simplifies the process of crafting engaging posts. The tool’s planning features allow users to schedule and post content across multiple social accounts. At the same time, the analytics dashboard provides a detailed performance analysis, helping users identify successful patterns and areas for enhancement.
The paid plan starts at $29 per month, which adds up to five social media accounts and one user.
Pallyy is a social media management platform that simplifies key tasks in your social media efforts. It enables users to schedule posts, check analytics, respond to direct messages and comments, and easily set up a bio link to share multiple links on their social media profiles.
Pallyy streamlines the social media workflow, making it easier for businesses to maintain an active and engaging online presence. With features covering content scheduling and audience interaction, Pallyy contributes to an efficient and effective social media strategy.
You get a free plan that lets you schedule 15 monthly posts for a single brand. The paid plan starts at $18 monthly with a 14-day trial period.
Analytics and reporting tools
Analytics and reporting tools process data to provide businesses with actionable insights. These digital platforms help assess performance, user behavior, and other operational aspects. From monitoring website traffic to tracking sales, these tools play a crucial role in optimizing strategies and identifying areas for improvement, enabling businesses to make informed decisions.
23. Google Analytics
Google Analytics is a powerful web analytics tool by Google that provides detailed insights into website traffic and user behavior. It helps businesses understand their audience, track the effectiveness of marketing strategies, and optimize website performance.
With features like audience demographics, acquisition sources, and real-time data monitoring, Google Analytics offers a comprehensive view of online activity, enabling data-driven decision-making.
Google Analytics is widely used and offers a free version with basic features, while advanced features are available through Google Analytics 360, which is a premium plan that costs $12,500 per month.
24. Google Search Console
Google Search Console is a tool provided by Google that allows website owners to monitor and optimize their site’s performance in Google search results.
It provides essential data, such as search queries, click-through rates, and indexing issues, helping businesses enhance their online visibility. Google Search Console aids in identifying and resolving potential problems that may affect a website’s search performance, making it an invaluable tool for search engine optimization (SEO).
It is a free tool available for all users.
DashThis is an automated marketing reporting tool designed for efficiency and visual appeal. It seamlessly integrates with various platforms, including Google Analytics, Google Search Console, Ahrefs, and more, offering a 360-degree view of content marketing performance.
DashThis allows users to create beautiful, customizable reports with a drag-and-drop design, saving marketers valuable time while providing insightful data to clients. The platform’s customization capabilities enable users to tailor reports to specific key performance indicators and client preferences, adding a layer of personalization to enhance overall efficiency and client communication.
The paid plan starts at $49 per month and comes with a free trial period.
involve.me is an AI-powered form builder ideal for mid-sized companies. It enables the creation of interactive quizzes, surveys, calculators, and forms to generate and qualify leads, grow email lists, collect payments, and gain audience insights.
This no-code tool offers advanced features like conditional logic, email invites, and seamless integrations with payment providers and other marketing tools.
Involve.me provides a free plan with limited features, and premium plans start at $49 per month for adding five live projects and up to 3000 email invites.