The right newsletter or email marketing software for musicians can be the difference between losing fans after one song and building a fanbase that sticks for years.
- Social media is crowded.
- Email is personal → it’s where real fans stay connected, buy your merch, show up to shows, and support your career for the long haul.
In this guide, we’re cutting through the noise.
You’ll see the best email tools for musicians who actually want to grow — not just blast random updates.
Let’s jump in.
TL;DR – Email Marketing Software for Musicians
Encharge – best for musicians who want to grow fast without tech stress.- Mailchimp – best for musicians who need a basic all-in-one platform.
- ReverbNation – best for musicians who want simple email and fan tools.
- Flodesk – best for artists who want beautiful emails without overthinking.
- Brevo – best for musicians who need email and SMS in one place.
If you just wanted the quick answer, there it is.
But if you want to know why these apps made the list (and why Encharge is the best pick for serious musicians), keep scrolling.
Contents
Listed: 5 Best Email Marketing Software for Musicians & Artists
Currently, Encharge is the voted-best email marketing software for musicians because it has all the tools you need to stay connected to your audience.
Let’s jump into the comparisons!
1. Encharge
- Our score: 4.9/5 ⭐
- Reason: The easiest way for musicians to automate fan emails, merch drops, and album launches — without wasting hours.
If you’re serious about growing a real fanbase — not just chasing likes — you need more than random newsletters.
Encharge helps musicians and bands turn one-time listeners into loyal fans who buy albums, show up to gigs, and support your work.
You can build smart automations in minutes: welcome new fans, launch albums, promote merch drops, send gig invites — and personalize it all based on how fans interact.
- No messy spreadsheets.
- No clunky dashboards.
- Just clean flows that actually work.
Examples: Someone streams your new song? Automatically tag them. Someone buys your merch? Send a thank-you and early access to your next drop.
It’s made for creators who want to spend less time figuring out tech and more time making music.
Top features for musicians at Encharge:
- Welcome emails for new fans
- Automated merch drop launches
- Fan tagging based on actions (streams, buys, RSVPs)
- VIP early access invites for albums/tours
- Abandoned merch cart emails
- Tour announcement flows
- Stripe and Shopify integrations for merch sales
Important integrations for musicians: Stripe, Shopify, Zapier, Typeform, WordPress, Squarespace, WooCommerce and over 50 other integrations.
Encharge’s pricing for musicians:
| Plan | Price | Subscribers | Features for Musicians |
|---|---|---|---|
| Growth | $79/month | Up to 2,000 | Unlimited flows, behavior-based emails, advanced segmentation, Zapier, Stripe integration |
| Premium | $129/month | Up to 2,000 | Everything in Growth + HubSpot, Salesforce, Segment integrations, transactional emails, API events |
| Enterprise | Custom pricing | 50,000+ | Everything in Premium + dedicated account manager, free onboarding |
✅ All plans come with a 14-day free trial
✅ Unlimited team members included
✅ Live chat support on all plans
👉 Important: Your final price depends on your number of subscribers — check Encharge’s pricing page here to see exactly what you’d pay.
2. Mailchimp
- Our score: 4.3/5 ⭐
- Reason: Good if you just want to blast fan updates or send a simple newsletter — but limited once you want real fan journeys.
Mailchimp is the platform most musicians have heard of, and it works if you just want to send quick emails for shows or releases.
The interface is clean, and they’ve got loads of templates. But once you want smarter things like “email this fan 2 days after they stream my single” — you’ll hit walls fast.
It’s not made for automation-heavy workflows. You’ll find yourself setting up basic lists, hoping fans stay engaged… but there’s no real system behind it.
It’s fine to start with, but you’ll probably grow out of it as your music career levels up.
Top features for musicians:
- Newsletter templates for announcements
- Tour date emails
- Basic fan segmentation
- Drag-and-drop builder
- Landing pages for pre-saves or signups
- A/B testing for subject lines
Important integrations for musicians: Bandzoogle, Squarespace, WordPress, Spotify (via Zapier), Eventbrite, Patreon
Mailchimp’s cost for musicians:
| Plan | Price | Contacts | Key Features |
|---|---|---|---|
| Standard | Starts at $60/month | Up to 2,500 | AI content tools, advanced segmentation, automations, customizable templates |
| Essentials | Lower pricing available | Smaller lists | Basic email marketing features |
| Premium | Custom pricing | 10,000+ | Dedicated onboarding, unlimited seats, advanced reporting, priority support |
3. ReverbNation
- Our score: 4.1/5 ⭐
- Reason: Good if you want to mix email marketing with artist promotion — but limited if you’re serious about building deep fan relationships.
ReverbNation isn’t just an email tool — it’s more like a mini music marketing platform. You can send emails, post gig updates, sell tickets, and get listed for festival opportunities, all in one place.
That sounds great at first, but the email side is very basic. No advanced automations, no deep segmentation — it’s mostly "send one big update to everyone" vibes.
If you’re early in your career and want everything bundled together, it’s fine. But if you want real fan journeys, merch funnels, or behavior-based flows, you’ll eventually need something more powerful like Encharge.
Top features for musicians:
- Fan mailing list signup tools
- Mass email blasts to your mailing list
- Gig announcements and tour updates
- Basic fan management (no tagging/segmentation)
- Access to gig and festival opportunities
- Artist profile pages
Important integrations for musicians: Bandcamp, Facebook, Spotify (via ReverbNation profile links), Twitter, YouTube, SoundCloud
ReverbNation costs this much:
| Plan | Price (Monthly) | Price (Yearly) | Key Features |
|---|---|---|---|
| Free | $0 | N/A | Artist profile, unlimited songs, sell music, gig finder |
| Basic | $12.95/month | $155.40/year | Adds opportunities access, email marketing, electronic press kit |
| Premium | $19.95/month | $239.40/year | Adds large song uploads, ad-free profile, unlimited distribution, free domain website |
4. Flodesk
- Our score: 4.0/5 ⭐
- Reason: Looks amazing for simple fan updates — but not made for musicians who need smart, behavior-based email flows.
Flodesk is all about design. If you want your emails to look super polished — album artwork, event flyers, merch drops — Flodesk will make them pop without much effort.
The downside? It’s missing real automation brains. You can send pretty broadcasts, but if you want flows like “send merch discount after a purchase” or “early album access for superfans” — you’ll struggle.
Also, Flodesk pricing looks flat (one price), but you still pay add-ons if you want advanced stuff like checkout pages.
Top features for musicians:
- Beautiful email templates (perfect for album drops or tour announcements)
- Drag-and-drop builder for non-designers
- Basic email sequences (welcome series, event promos)
- Simple tagging for fans
- Inline signup forms
- Unlimited email sends at a flat monthly fee
Important integrations for musicians: Shopify, Instagram
Flodesk’ price for musicians:
| Plan | Price | Key Features |
|---|---|---|
| Grow (Forms Only) | Free | Build forms, landing pages, and Link in Bio pages |
| Email Marketing | $38/month | Send unlimited emails, create automations, design beautiful templates |
| eCommerce Add-on | $26/month | Sell digital products, merch, and courses directly |
5. Brevo
- Our score: 4.1/5 ⭐
- Reason: Affordable for mass emails — but feels clunky if you want fan-focused automations.
Brevo is known for cheap email sending — great if you need to blast updates to a giant fan list without breaking the bank.
It also includes SMS, landing pages, and basic automations.
But here’s the catch: The interface can feel slow and clunky, and it’s harder to build real fan journeys that feel personal. Also, users have reported deliverability issues from the time to time.
If you’re growing a tight, engaged fanbase (instead of just spamming lists), you’ll probably outgrow Brevo fast and want something like Encharge.
Top features for musicians:
- Mass email blasts for updates, album releases
- SMS marketing add-on for tour reminders
- Basic email automation (welcome emails, birthday promos)
- Signup forms and landing pages
- Simple CRM for managing fans
- Affordable pricing based on emails sent, not list size
Important integrations for musicians: Shopify, WooCommerce, WordPress, Zapier, Typeform, Facebook Ads
This is how much Brevo costs musicians:
| Plan | Price (Starting From) | Key Features |
|---|---|---|
| Free | $0/month | 300 emails/day, customizable templates, SMS & WhatsApp campaigns |
| Starter | $9/month | 5,000+ emails/month, no daily limits, basic analytics, 24/7 email support |
| Business | $18/month | Marketing automation, landing pages, A/B testing, advanced stats, phone support |
| Enterprise | Custom pricing | Unlimited contacts, sub-account management, advanced integrations, personalized support |
The 15 Best Practices for Emailing as a Musician
If you’re serious about growing your fanbase, email is still your most powerful move. Unlike social media, email doesn’t disappear in 24 hours.
It stays, gets read, gets clicked, gets fans to show up.
Here’s how to actually use it the right way:
- Welcome every new fan personally.
- Send an exclusive behind-the-scenes story with new music.
- Tag superfans based on merch purchases or event attendance.
- Offer early access to albums, singles, or show tickets.
- Create a special VIP email list for your
top 1% fans. - Use smart automations — don’t rely only on manual blasts.
- Design your emails with your real album artwork and vibe.
- Share personal wins (and struggles) — not just promotions.
- Give fans ways to reply back — make it a two-way street.
- Reward loyalty with discount codes, giveaways, or shoutouts.
- Send tour announcements with personal stories, not just dates.
- Segment your list: new fans, superfans, casual listeners.
- Follow up after shows with thank-you emails to attendees.
- Use abandoned cart emails for merch sales.
- Always test subject lines — your open rate depends on it.
Bottom line: Email is where real fanbases are built — but only if you treat it like a conversation, not a loudspeaker.
If you’re ready to automate the smart stuff (like tagging superfans, automating merch drops, and personalizing album launches), Encharge makes it stupid easy without feeling corporate.
Conclusion: What’s the Best Email Marketing Platform for Musicians?
At the end of the day, it depends how serious you are about your music career.
- If you want to build real fan relationships: Encharge is the best choice.
- If you just need to send simple updates: Mailchimp or Flodesk work fine.
- If you’re mainly looking for cheap mass emails: Brevo gets the job done.
- If you want an all-in-one platform (but basic tools): ReverbNation has you covered.
If you just want to blast out updates now and then, platforms like Mailchimp or Flodesk will get the job done.
But if you’re here to build real fan relationships — turning casual listeners into lifelong supporters — you need something smarter.
You need a tool that grows with you, automates the right moments, and lets you stay focused on your music, not your inbox.
That’s why Encharge is the best choice for musicians.
You can launch albums, drop merch, reward superfans, and nurture your fanbase — all automatically, all from one dashboard.
All Musician Email Marketing Software, Compared
| Platform | Starts At | Score | Top Feature | Best For |
|---|---|---|---|---|
| Encharge | $79/month | 4.9 ⭐ | Behavior-based automations | Musicians who want to grow fast without tech stress |
| Mailchimp | $60/month | 4.3 ⭐ | Easy-to-use email templates | Musicians who need a basic all-in-one platform |
| ReverbNation | $12.95/month | 4.1 ⭐ | Email + artist promotion in one | Musicians who want simple email and fan tools |
| Flodesk | $38/month | 4.0 ⭐ | Stunning email designs | Artists who want beautiful emails without overthinking |
| Brevo | $9/month | 4.1 ⭐ | Mass email + SMS campaigns | Musicians who need email and SMS in one place |
FAQ: Email Marketing as a Musician
1. How to make a mailing list as a musician?
Answer: Offer fans something special for signing up, like early access to new music or tour dates. Pick an email platform like Encharge, create a signup form, and share it everywhere — your website, socials, and shows.
Here’s how to set it up fast:
- Pick an email marketing platform. (Start with Encharge for the best automations.)
- Create a signup form. Offer something simple — like early access to music or tour news.
- Add the form to your website, Linktree, and social bios.
- Collect emails at live shows. Bring a tablet or paper signup sheet.
- Welcome new fans immediately with a personal email.
- Segment your list over time. Tag superfans, merch buyers, and casual listeners.
Building a mailing list as a musician is one of the smartest moves you can make.
Focus on giving fans something valuable when they sign up — not just “join my list.” Make it feel exclusive.
2. Why is email marketing important for musicians?
Email marketing is so important for you as a musician because it gives you direct access to fans — no algorithms, no noise — so you can grow a real, loyal fanbase.
3. What should musicians send in emails?
Share new music, tour dates, behind-the-scenes stories, exclusive merch, and personal updates — not just promotions.
Thank you so much for reading this,
David Ch
Head of Marketing at Encharge
