TOP 7 HubSpot Alternatives (2025)

If you’re in sales, marketing, or customer success, chances are you’ve used, or at least heard of, HubSpot and its features for marketing automation:

It’s one of the biggest names in the CRM and marketing automation space.
As a matter of fact, HubSpot has a 35% market share.

And let’s be honest: HubSpot is a great tool. It has tons of features, an intuitive interface, and solid customer support. But here’s the thing — it’s also really expensive and locks a lot of its best features behind high-tier plans.

That’s why so many businesses, especially startups and growing companies, start looking for cheaper and more flexible alternatives.

Note: If you want a HubSpot Marketing Hub alternative, you might want to check our separate guide. Since it’s a different product, it also has different alternatives.

Contents

What is HubSpot?

HubSpot is an inbound marketing and sales platform.

It’s a full-fledged, all-in-one tool: CRM, marketing, sales, content management, and customer service platform.

Many marketers regard it as a centralized hub for managing end-to-end sales and marketing operations:

“HubSpot is most basically known as a CRM tool to capture and organize customer information. However, HubSpot can do so much more than that with the workflow, reports, and property options. Our company is very diverse in the customers we work with and how they function.”

Founded by Brian Halligan and Dharmesh Shah at MIT in 2006, HubSpot was born to support customers as an alternative to intrusive marketing and sales tactics.

It tracks all sales and marketing activities — but as with any other tool, there are drawbacks too. And there’s more than the pricing we kept mentioning until now…

Why Look for a HubSpot Alternative?

The #1 reason why people leave HubSpot is because it gets too expensive, and that happens fast.

Here’s a Trustpilot review to help you understand this:

A 2-star review for HubSpot on TrustPilot, by Michael Sahl

The free plan pulls you in, but as your business grows, so do the costs:

Costs pile up fast – Pricing scales aggressively as you grow.
Locked features – Need automation or advanced reporting? You’ll have to pay more.
Rigid contracts – Annual commitments with limited flexibility.
Overcomplicated UI – Not the easiest tool to figure out.
Email marketing limitations – Lacks deep segmentation and behavior-based automation.

If any of this sounds familiar, it’s probably time to explore a more cost-effective and flexible alternative.

All HubSpot Alternatives, Compared

Before diving into the details, here’s a quick side-by-side comparison of the top HubSpot alternatives:

Alternative	Best For	Starting Price	Free Trial
Encharge	Marketing Automation	$49/month	14 days
ActiveCampaign	Email Marketing	$29/month	14 days
Pipedrive	Sales CRM	$14.90/user/month	14 days
Zoho CRM	SMB	$14/user/month	–
Salesforce	Enterprise	$25/user/month	30 days
Freshsales	Best for Sales Engagement	$9/user/month	21 days
Keap	SMB Automation	$159/month	14 days

Now, let’s deep dive into each alternative…

Starting with the most powerful HubSpot competitor!

1. Encharge – Best for Marketing Automation

⭐️ G2: 4.7/5 (315+ reviews)
⭐️ Capterra: 4.9/5 (258+ reviews)

General overview of Encharge

Encharge automates everal marketing tasks.

It’s like an extension of your marketing team that can send behavior-based emails, score leads, or does powerful segmentation for you.

What’s better about Encharge?

If you’re looking for powerful marketing automation without the massive costs of HubSpot, Encharge is the best alternative.

HubSpot has great automation features, but they come at a steep price.

If you want access to Marketing Hub Professional, you’re looking at $890/month for just 2,000 marketing contacts.
Need more? You’ll pay an extra $225/month for every 5,000 additional contacts.
And that’s before considering add-ons, onboarding fees, and mandatory yearly commitments.

With Encharge, you get full access to automation at a fraction of the cost.

You’re not paying extra just to unlock key features — you get email sequences, advanced segmentation, and workflow automation upfront, with no hidden fees.

Encharge vs HubSpot: Where we win

Full automation without overpriced plans – HubSpot locks automation behind its high-end plans, starting at nearly $900/month. Encharge gives you full workflow automation starting at just $79/month.
No marketing contact limits – HubSpot charges you per marketing contact. Encharge lets you store as many as you want and only pay based on your total subscribers.
Advanced behavior-based emails – Instead of simple drip campaigns, Encharge allows you to trigger emails based on user activity, billing data, and engagement—something only HubSpot’s highest-tier plans offer.
Better integrations for startups & SaaS – Direct integrations with Stripe, Segment, Chargebee, Facebook Ads, Slack, and more allow businesses to automate based on real customer actions.

Pros & Cons of Encharge

Pros	Cons
Advanced behavior-based automation	No free plan available
No hidden costs or overpriced add-ons	Requires initial setup for complex workflows
Scales affordably without drastic price jumps
Powerful integrations with billing & CRM tools
Easy-to-use visual workflow builder
No limits on stored contacts

How does Encharge compare to HubSpot?

If you’re tired of paying thousands per year just to access automation, Encharge is the better choice.

HubSpot forces you into expensive contracts, marketing contact fees, and hidden costs, while Encharge gives you full automation at a fraction of the price. You get powerful email marketing, advanced segmentation, and seamless integrations—without the bloat or financial stress.

Encharge’s Pricing Plans

Growth – $79/month (up to 2,000 subscribers)
Premium – $129/month (up to 2,000 subscribers, includes Salesforce, HubSpot, and Segment integrations)
Enterprise – Custom pricing for businesses with 50,000+ subscribers

But let’s spice it up a little…

With a fair pricing comparison!

Pricing: Encharge vs HubSpot

Feature	Encharge (Growth Plan)	HubSpot (Marketing Hub Professional)
Starting Price	$79/month	$890/month (for 2,000 contacts)
Marketing Contacts	Unlimited (pricing based on subscribers)	$225/month extra per 5,000 contacts
Automation Features	✅ Included in all plans	❌ Locked behind higher-tier plans
Advanced Segmentation	✅ Included	❌ Requires higher-tier plans
Behavior-Based Emails	✅ Yes	❌ Only available in expensive plans
Annual Commitment	❌ No	✅ Yes (HubSpot requires a yearly contract)
Hidden Fees	❌ No	✅ Yes (Onboarding fees, add-ons, extra contacts)

Switching from HubSpot to Encharge isn’t just about getting great marketing automation—it’s about keeping more money in your business.

With HubSpot’s Marketing Hub Professional plan starting at $890/month, you’d be spending $10,680 per year just to access essential automation features.
In comparison, Encharge’s Growth Plan costs just $79/month, or $948 per year—a 91% lower price.

That means you save $9,732 every year, without losing out on automation, segmentation, or integrations.

Why overpay when you can get the same (or better) results for a fraction of the cost?

A HubSpot deal-focused automation flow in Encharge:

You’d also enjoy the following integrations available for all plans and 50+ others:

Zapier so you can connect Encharge to 1,500+ apps
Segment to create advanced behavior-based marketing automation flows that convert, guide, and delight customers
Stripe for automatic billing new customers, upgraders or downgraders, and canceling customers
Calendly so you can sync your meetings with Encharge thus accelerate your sales process
CRM such as HubSpot CRM and Salesforce to automate deal stages of your Encharge leads.

For businesses looking to scale without being locked into overpriced software, Encharge is the best alternative to HubSpot.

Encharge and HubSpot integration

Yes, you can integrate HubSpot with Encharge, so if you are already using the free HubSpot CRM suite, you don’t have to abandon HubSpot.

Encharge’s marketing automation features play nicely with the HubSpot CRM.

That’s it for Encharge! Let’s move on to the 2nd alternative.

You can read more about about HubSpot vs Encharge.

2. ActiveCampaign – Best for Email Marketing

ActiveCampaign is an old player in the field. They offer a wide set of features from newsletters and automations to forms and landing pages.

ActiveCampaign is much cheaper than HubSpot’s Marketing Hub. It combines affordable pricing with a wide range of integrations with third-party tools for webinars, landing pages, websites, and so on.

Pros & Cons of ActiveCampaign

Pros	Cons
Advanced email marketing features	Higher learning curve for beginners
Powerful automation capabilities	Can become costly at scale
CRM included in higher plans	Customer support can be slow

ActiveCampaign is better suited for businesses looking for email marketing and automation at a lower cost.

Also, one could argue that ActiveCampaign’s standard reporting/metrics features are more robust than those of HubSpot.
However, HubSpot offers much more flexibility if you dive deeper into the reporting part.

You could also visualize the automation better as ActiveCampaign lets you see your entire customer lifecycle in the automations map — a unique feature for ActiveCampaign.

ActiveCampaign’s Pricing Plans

The price goes up as your contact volume increases.

Also, note that they don’t have a free plan, but you can get a 14-day free trial to try the tool out.

Pricing: HubSpot vs ActiveCampaign

Feature	Active Campaign	HubSpot Sales (Professional)	HubSpot Marketing (Professional)
Pricing	Starts at $79 per month for up to 1,000 contacts	$100/mo per seat	Yearly commitment
Advanced Segmentation	Using lists, tags, and custom fields	N/A	List segmentation limited to up to 1,000 active lists and 1,000 static lists
Lead Scoring	Yes	N/A	Lead scoring with up to 5 contact scoring properties
Unlimited Automation	Yes	N/A	Omni-channel marketing automation
Pre-built Automation Workflows	100 workflows	N/A	N/A
Email Templates	125+ templates	N/A	Up to 5,000 email templates per account
Split Testing	Yes	A/B tests on landing pages and emails	N/A
Site Tracking	Yes	N/A	N/A
eCommerce Integration	Yes	N/A	N/A
Personal & Team Meeting Links	N/A	1,000 links	N/A
Email Scheduling	N/A	Yes	N/A
Contact Tier Email Sends Limit	N/A	N/A	10k contact tier email sends limit

How Does ActiveCampaign Compare to HubSpot?

ActiveCampaign provides more advanced email automation tools, superior segmentation, and a lower price. It’s ideal for businesses focused on email engagement and lead nurturing rather than an all-in-one CRM.

We’ve also got a comparison of ActitveCampaign vs HubSpot vs Ortto in this other guide.

3. Pipedrive – Best for Pipelines

Simple. Pipedrive was built by and for salespeople.

So, yes, it’s obvious that if you’re a sales-focused business, this is a perfect choice.

Pros & Cons of Pipedrive

Pros	Cons
Simple and intuitive UI	Limited marketing features
Affordable pricing	Lacks built-in email automation
Strong deal-tracking features	No free plan

Although HubSpot offers a Sales hub that works best for the sales team, the sales pipeline feature is limited.

And that’s for all its tiers.
This is where Pipedrive beats them.

Pipedrive offers unlimited pipeline management solutions that will help the team to visualize the customer’s journey and their results.

Managing your sales activities, tracking the progress of campaigns, sales leads, and reviewing your sales numbers are all possible with Pipedrive CRM. Also, you can configure email campaigns for deal management and then analyze actionable insights.

Pipedrive’s Pricing

Pipedrive doesn’t have a free plan, but it offers a free 14-day trial.

They also offer add-ons to upgrade your plan further. Currently, they have 4 options available:

LeadBooster add-on
Web Visitors add-on
Campaigns add-on
Smart Docs add-on

The Pipedrive’s app marketplace gives you access to hundreds of integrations such as:

QuickBooks
Slack
Zapier
PandaDoc
Calendly

Pricing: HubSpot vs Pipedrive

Feature	Pipedrive	HubSpot’s Free CRM	HubSpot Sales Hub (Professional Plan)
Lead and Deal Management	Yes	Yes	Yes
Customizable Pipelines	Yes	N/A	Yes
Email Open and Click Tracking	Yes	N/A	Unlimited
Meeting Scheduler	Yes	Yes (limited to 1 meeting)	Yes
Sales Assistant	Yes	N/A	Yes
Workflow Automation	Yes	N/A	Automated workflows
Contact Management	N/A	Up to 1,000,000 contacts	N/A
Seats	N/A	2 seats	N/A
Meeting Scheduling	Yes	Yes	Yes
Email Sends Limit	Up to 2,000 emails per month	N/A	N/A
Automated Workflows	N/A	N/A	Yes
Custom Reports	Yes	N/A	Yes
Record Customization	Yes	N/A	Yes
Signatures	Yes	N/A	Yes

How Does Pipedrive Compare to HubSpot?

Pipedrive has a simpler, more intuitive sales pipeline interface compared to HubSpot’s broader all-in-one platform. It also offers stronger sales automation tools without the added marketing features, making it a cost-effective solution for sales-driven teams.

4. Zoho CRM – Best for SMB

With Zoho CRM, importing data to manage clients is easy. The interface is so simple that even without technical knowledge, you can get it up and running.

Also, one of the biggest selling points of its CRM is its freedom for customization.

Zoho’s free version has automation, workflows, and other features a sales team needs. Also, if by chance you ever need any help, Zoho CRM has an AI sales assistant called Zia who answers voice commands (think Siri or Alexa).

Pros & Cons of Zoho CRM

Pros	Cons
Affordable pricing	UI can feel outdated
AI-powered sales insights	Customer support can be slow
Multichannel communication	Some advanced features require add-ons

One key difference between HubSpot and Zoho CRM is the learning curve.

Though HubSpot’s CRM solution is said to be 100% free (but limited!), if you want to make the most of it, you’ve got to give time to learn the software.

Zoho CRM’s Pricing

You can set up automated workflows in all of their plans, but workflow reporting is limited to the Enterprise plan only.

Zoho’s integrations include: Slack, Zapier, Zendesk, Trello, Amazon Seller Central and more other.

Pricing: Zoho vs HubSpot

Feature	Zoho CRM	HubSpot’s Free CRM	HubSpot Sales Hub (Professional Plan)
Pricing	Starts at $800 per year (no monthly billing) for up to 2,000 contacts	N/A	$224.72 per month for additional contacts (sold in increments of 5,000)
Built-in AI	Yes	N/A	N/A
Workflow Automation	Yes	N/A	Automated workflows
Lead and Contact Scoring	Yes	N/A	Yes
Contact Management	Yes	Up to 1,000,000 contacts	N/A
Sales Forecasting	Yes	N/A	N/A
Sandbox Testing	Yes	N/A	N/A
Full Report Customization	Yes	N/A	Yes
Seats	N/A	2 seats	N/A
Meeting Scheduling	N/A	Yes (limited to 1 meeting)	Yes
Email Sends Limit	N/A	Up to 2,000 emails per month	N/A
Automated Workflows	Yes	N/A	Yes
Email Open and Click Notifications	N/A	Unlimited	Yes
Custom Reports	Yes	N/A	Yes
Record Customization	Yes	N/A	Yes
Signatures	Yes	N/A	Yes

How Does Zoho CRM Compare to HubSpot?

Zoho CRM is a budget-friendly alternative to HubSpot with powerful automation and AI-driven sales insights.

If you want a lower-cost CRM with flexibility, Zoho is a great option.

5. Salesforce – Best for Enterprise

Screenshot of salesforce.com's landing page in February 2025

Perhaps the most popular CRM is Salesforce, having a market share of 23.8%. If you’re an enterprise with a large number of accounts, consider that you may have found your match with this platform.

Pros & Cons of Salesforce

When it comes to reporting, Salesforce’s CRM is more advanced than HubSpot’s.

Pros	Cons
Advanced customization	Expensive pricing
AI-powered analytics	Steep learning curve
Huge app ecosystem	Overwhelming for small businesses

Salesforce’s dashboard lets you see your entire pipeline plus your estimated revenue amount and source ― a definite plus if you own numerous customers.

Reports and dashboards are configurable, and advanced reporting features include cross-reports filters to let you manage to merge multiple reports.

Salesforce’s Pricing

On their pricing page, the enterprise plan includes the best features and the most customizable CRM option for sales.

And here are the integrations available:

Gmail
Outlook
If you use software that doesn’t have built-in integration with Salesforce, you can buy licenses for MuleSoft, use their integration partner, or use AppExchange apps.

Now, let’s make this more interesting with..

Pricing: Salesforce vs HubSpot

Feature	Salesforce CRM	HubSpot’s Free CRM	HubSpot Sales Hub (Professional Plan)
Workflow and Approval Automation	Yes	N/A	Automated workflows
Pipeline and Forecast Management	Yes	N/A	N/A
Sales Insights	Yes	N/A	N/A
Rules-based Lead Scoring	Yes	N/A	Yes
Enterprise Territory Management	Yes	N/A	N/A
Customizable Reports and Dashboards	Yes	N/A	Yes
Advanced Reporting Features	Yes	N/A	Yes
Customer 360 Platform	Yes	N/A	N/A
Contact Management	Yes	Up to 1,000,000 contacts	N/A
Seats	N/A	2 seats	N/A
Meeting Scheduling	N/A	Yes (limited to 1 meeting)	Yes
Email Sends Limit	N/A	Up to 2,000 emails per month	N/A
Automated Workflows	Yes	N/A	Yes
Email Open and Click Notifications	N/A	Unlimited	Yes
Custom Reports	Yes	N/A	Yes
Record Customization	Yes	N/A	Yes
Signatures	Yes	N/A	Yes

How Does Salesforce Compare to HubSpot?

Salesforce is better for enterprises needing deep customization, while HubSpot is more user-friendly for SMBs.

If your business is scaling fast, Salesforce might be worth the investment.

6. Freshsales – Best for Sales

Freshsales is one of the products by Freshworks.

Its CRM is divided into 2: one for just the sales team and another for both sales and marketing.

As expected, the latter gives you a 360-degree view of your customers.

Pros & Cons of Freshsales

Pros	Cons
AI-powered sales automation	Limited marketing features
Built-in phone system	UI can feel cluttered
Affordable pricing	Lacks advanced integrations

Here’s the thing, HubSpot has separate hubs for the marketing and sales team.

This means that:

If you want to bundle them, you’ll have to pay an additional fee.
Freshsales, on the other hand, has a single product for the smarketing team.

You can interact with your customers and target them accordingly.

Use it to manage users, do automation marketing, and notify your sales team of what’s due for follow-up or closing ― all in one place.

Freshsales’ Pricing

Freshsales has a free version limited to 100 contacts only. It has the very basic features you’ll need for contact and account management.

And here are a few integrations from the Freshworks marketplace.

Zoom
Freshdesk Support Desk
ActiveDEMAND Marketing Automation
Typeform
MailChimp

Pricing: Freshsales vs HubSpot

Feature	Freshsales	HubSpot’s Free CRM	HubSpot Sales Hub (Professional Plan)
Contact Lifecycle Stages	Yes	N/A	Yes
Custom Sales Activities	Yes	N/A	Yes
Automated Sales Sequences	Yes	N/A	Yes
Marketing Journey Builder	Yes	N/A	N/A
Conversion Rate Optimization	Yes	N/A	N/A
Segmentation	Yes	N/A	Yes
Activity Timeline	Yes	N/A	Yes
Contact Management	Yes	Up to 1,000,000 contacts	N/A
Seats	N/A	2 seats	N/A
Meeting Scheduling	N/A	Yes (limited to 1 meeting)	Yes
Email Sends Limit	N/A	Up to 2,000 emails per month	N/A
Automated Workflows	Yes	N/A	Yes
Email Open and Click Notifications	N/A	Unlimited	Yes
Custom Reports	Yes	N/A	Yes
Record Customization	Yes	N/A	Yes
Signatures	Yes	N/A	Yes

How Does Freshsales Compare to HubSpot?

Freshsales is a strong choice for sales teams needing built-in calling and automation. If you don’t need HubSpot’s marketing tools, Freshsales offers better value for direct sales engagement.

7. Keap – Best for SMB Automation

Keap is the software for marketing and sales. It can help you centralize the tasks around your sales activities.

The sales pipeline and the automation features that come along with Keap are a great way to simplify the sales process.

In a nutshell, Keap automates your business sales processes.

Pros & Cons of Keap

Pros	Cons
Keap’s interface is easy to navigate for beginners and experienced users alike.	The pricing can be high for small businesses, especially when scaling up.
Combines CRM, marketing automation, and sales in one platform.	Some third-party integrations may be lacking or difficult to set up.
Allows for highly customizable workflows and automations.	The full potential of Keap’s features may require time to master.

Business success depends on automation. And that’s where Keap beats HubSpot. You can create advanced automation and workflows and reuse them endlessly to capture and follow up (or close) leads.

So that’s automating daily, repetitive tasks that free up the sales team’s time so they can focus on converting more leads instead.

Keap’s Pricing

Keap’s pricing is simple. They offer one plan with all of the features:

The starting plan includes 1,500 contacts and 2 users. Additional users cost $39 each. Their automated workflow usually goes like this:

Marketing automation gets you new leads, nurtures old leads, upsells to existing customers, and establishes long-term relationships.
Sales automation is all about closing deals.

Integration with Keap is easy. Through Keap’s Zapier integration, you can connect to over 4,000 apps, so your third-party apps can be synced to create more automation.

Pricing: Keap vs HubSpot

Feature	Keap	HubSpot Sales Hub (Professional Plan)	HubSpot Marketing Hub (Professional Plan)
Pricing	Starts at $299/mo for up to 1,500 contacts and 2 users	$100/mo per seat	Yearly commitment
Automatic Lead Capturing	Yes	N/A	N/A
Automatic Scheduling	Yes	N/A	Yes
Automated Follow-up Emails	Yes	N/A	Yes
Advanced Segmentation	Yes	N/A	Yes
A/B Tests on Landing Pages and Emails	N/A	A/B tests on landing pages and emails	N/A
Personal & Team Meeting Links	N/A	1,000 links	N/A
Email Scheduling	Yes	Yes	Yes
Email Templates	N/A	Up to 5,000 email templates per account	N/A
Omni-Channel Marketing Automation	N/A	N/A	Yes
Email Sends Limit	N/A	N/A	10k contact tier email sends limit
List Segmentation	Yes	List segmentation limited to up to 1,000 active lists and 1,000 static lists	N/A
Lead Scoring	N/A	Lead scoring with up to 5 contact scoring properties	N/A

How does Keap compare to HubSpot?

Keap offers powerful automation and CRM tools with a focus on small business needs, but it can be complex and expensive.

HubSpot provides an easy-to-use, scalable CRM with strong inbound marketing features, but advanced features can come with higher costs.

Which is the Best HubSpot Alternative For You?

That wraps up our breakdown of the top HubSpot alternatives.

Each tool has its strengths — some focus on sales automation, others on marketing engagement, and some provide an all-in-one solution at a lower price.

If you’re after powerful marketing automation without the ridiculous costs, Encharge is the best choice. You get behavior-based email automation, seamless integrations, and scalable pricing without HubSpot’s paywall-heavy system.

However, if you’re focusing on something else:

If email marketing is your focus, ActiveCampaign has the best segmentation and automation tools at a lower cost.
For those who live and breathe sales, Pipedrive and Freshsales offer a simple, no-BS approach to pipeline management and outreach.
And if you’re looking for a budget-friendly HubSpot alternative that does it all, EngageBay gives you marketing, sales, and support features in one package.

Next step? Try the free trials. Start with Encharge and see how it stacks up—you’ll likely find it’s exactly what you need at a fraction of HubSpot’s price.

Hope this guide helped you cut down research time and find the right CRM for your business.

HubSpot Alternatives: FAQs

1. Is there anything better than HubSpot?

It depends on your needs.

If you want powerful automation without the high cost, Encharge is a better option. HubSpot locks essential features behind expensive plans, while Encharge gives you behavior-based email automation, advanced segmentation, and seamless integrations at a much lower price.

Plus, it’s built specifically for SaaS and online businesses looking to scale without breaking the bank.

2. Who is HubSpot’s biggest competitor?

Salesforce is HubSpot’s biggest competitor in the enterprise space, while tools like Encharge, ActiveCampaign, and Pipedrive compete for small to mid-sized businesses.

Pro Tip: If you’re looking for cost-effective marketing automation, Encharge is one of the best HubSpot alternatives. It offers powerful email automation, lead scoring, and user segmentation—features that HubSpot only includes in high-tier plans.

3. Why is HubSpot expensive?

HubSpot is expensive because it charges separately for essential features like automation, reporting, and extra contacts. Their pricing scales with usage, so as your business grows, so do your costs.

For example, if you need advanced workflows, CRM automation, or more marketing contacts, you’ll have to upgrade to a high-tier plan.

Encharge offers similar automation at a fraction of the cost, making it a smarter choice for growing businesses.

4. How to get HubSpot cheaper?

The best way to get HubSpot cheaper is to lock in an annual plan, negotiate a discount, or remove unused features.

However, if you’re looking for a cheaper alternative with better automation, switching to Encharge is a smarter move. Encharge gives you behavior-driven email automation, seamless integrations, and advanced segmentation without the hidden costs.

Start your free trial today and save thousands compared to HubSpot.

Thank you so much for reading this,
David Ch
Head of Marketing at Encharge

David Ch

David is the head of marketing at Encharge. David and the team are doing their best to provide you with the latest resources on email automation, SaaS marketing and every other category from our blog section.

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