Mailmodo Review 2025: Don’t Buy Before Reading This!

We used Mailmodo for 7 months straight — not just to test it, but to actually run campaigns. On paper, it looks like a solid email platform with interactive AMP emails and easy setup.

But once you get past the basics, cracks start to show.

In this review, we’ll walk you through the good, the bad, and the annoying — from what features worked well to where things started to break down.

If you’re considering Mailmodo, this will save you time and help you figure out if it’s the right fit… or if you’ll outgrow it fast.

What is Mailmodo?

Answer: Mailmodo is an email marketing platform built to help businesses send interactive emails like polls, forms, quizzes, and surveys — that users can fill out directly inside the email.

Beyond that, Mailmodo includes a drag-and-drop builder, AMP support, automation workflows, and real-time analytics. It’s often used by solopreneurs, SaaS teams, and businesses looking for an easier way to run email campaigns without heavy tech setup.

Many users choose Mailmodo over bigger platforms like HubSpot or ActiveCampaign because it’s more affordable, has responsive support, and gives API access without locking it behind expensive plans.

Mailmodo Screenshots

Analytics

Mailmodo Pricing: Is it worth the cost?

Mailmodo’s pricing grows with your contact count, but even the Lite plan includes AMP emails, automation, and API access, which most tools gate behind higher tiers.

The Pro plan is their sweet spot — best for small teams who want full features without enterprise pricing. You’ll unlock advanced integrations, remove Mailmodo branding, and get better reporting tools.

The Max plan is made for high-volume teams running lots of automations. It increases limits across the board and gives you access to phone support, dedicated onboarding, and faster API throughput.

Key benefit: Unlike many competitors, Mailmodo includes core features like AMP support and API access right from the entry-level plan — so you don’t have to upgrade just to get the basics working.

Mailmodo Features for Email marketing

Luckily, during my time using Mailmodo, I’ve come across lots of their features.

I can say one thing: yes, there are a lot. And some of them are cool and useful, but others can feel like “fillers” and as if you’re paying for extras you won’t use.

Let’s see why that is!

1. AMP Email Widgets

This was the main reason we chose Mailmodo in the first place.

Over the last 7 months, we’ve used AMP blocks for forms, polls, and feedback surveys — and the response rates have been noticeably higher than our older static emails.

People can submit info without leaving their inbox, which cuts friction big time.

That said, AMP support isn’t universal across all inboxes.

We found it works best with Gmail users. If your audience is mostly on Outlook or Apple Mail, the fallback versions still work, but the experience isn’t as slick.

If you care more about logic-driven journeys than in-email interaction, you might lean toward something like Encharge instead.

2. Drag-and-Drop Email Builder

The builder is genuinely smooth — probably one of the fastest we’ve used.

We were able to train new team members to build campaigns in under a day. It’s simple but not limiting: columns, buttons, dividers, spacing — everything’s where it should be.

One thing I appreciated is that it autosaves constantly, and rarely bugs out.

Compared to drag-and-drop email builders in other tools (like Mailchimp, which can feel clunky), Mailmodo’s experience is more reliable.

Still, it would be nice to have a few more pre-made design blocks for faster campaign creation.

3. Prebuilt Templates & Personalization

We started with Mailmodo’s prebuilt templates — they’re clean and cover most common use cases (promos, newsletters, webinars, etc.). Over time, we created our own branded templates and saved them, which helped speed up new sends.

Personalization is decent — you get basic merge tags, and you can hide/show blocks based on user data. But it’s not as dynamic as what we’ve used in Encharge, where you can tailor content based on deeper behavioral traits and custom fields pulled from your app.

4. Email Automation & Journeys

We’ve built dozens of automations inside Mailmodo: onboarding sequences, trial expiry reminders, and lead qualification flows.

The journey builder is visual and easy to follow, with basic triggers and branching.

That said, once you start layering conditions (like time delays + behavior + tag logic), it starts to feel a bit limited. You can make it work, but it’s not built for super complex workflows.

For product-led growth funnels or deeper API-triggered flows, we actually ended up testing Encharge in parallel — it was better suited for that kind of control.

5. A/B Testing & Send Time Optimization

Email A/B testing in Mailmodo is plug-and-play. We’ve tested subject lines, CTAs, even layout changes. You can set a sample size and pick a winner automatically after a few hours — it works as expected and saves time.

Send time optimization is solid too.

We noticed a small bump in open rates once we let Mailmodo handle timing based on user activity.

You can also send by user time zone, which is useful if your list is spread globally.
Not groundbreaking features, but reliable and built-in.

6. Email Click Maps & Analytics

The reporting is one of the underrated parts of Mailmodo.

We check heatmaps after every major campaign to see where people are actually clicking — super useful for optimizing future layouts.

The dashboard gives all the basics (opens, clicks, unsubscribes, bounces), and we’ve exported data via API to plug into our own dashboard. The only thing missing is deeper flow analytics — like how many users hit step 3 of an automation and dropped.

That’s where a tool like Encharge felt stronger — it gives you more visibility inside complex journeys.

Mailmodo’s Integrations

Mailmodo works with most of the usual suspects — CRMs, forms, calendar tools, and landing page builders.

Over the 7 months we used it, we had it hooked up to HubSpot, Zapier, and Elementor. All three worked fine, and syncing contacts or triggering emails based on actions didn’t give us issues.

That said, the integrations feel a bit shallow.

We mostly relied on Zapier to fill the gaps when something wasn’t natively supported.

It works, but it’s not ideal if you’re trying to build more advanced flows. Encharge made this part easier, a lot of what we needed was already built-in and required fewer workarounds.

Mailmodo splits their integrations into categories:

How I’ve Used Mailmodo for 7 Months

If you’re wondering what it’s actually like to run email with Mailmodo, here’s exactly how we used it for 7 months at our SaaS.

We weren’t just testing it — we used it live across real campaigns.

1. My Setup

• Small SaaS team (3 people), sending a mix of onboarding emails, newsletters, and behavior-based sequences
• Averaged around 10k–20k contacts during that time
• Emails sent via Mailmodo’s inbuilt sender and also SMTP for a few transactional flows
• We connected HubSpot, Zapier, and Elementor to handle form submissions and CRM syncing

2. The Plan I Went For

We started with the Pro plan and later moved to Max as we scaled. We chose it because it had:

• Multi-user access
• More journeys
• Higher sending limits
• Branding removal

Frankly, the only reason we upgraded was to get more automation flexibility — something tools like Encharge already include by default, even on lower tiers.

3. Use Cases

• Welcome Series → triggered via form fills (from Elementor, synced through Zapier)
• Product Updates → sent to segments built inside Mailmodo
• Re-engagement flows → based on user inactivity from HubSpot

The automation builder worked fine, but it wasn’t always intuitive.

We often had to jump through a few extra hoops to set up basic conditions, like “last opened more than 30 days ago”, compared to how smooth it is in Encharge.

4. How Mailmodo Performed

• Deliverability was solid, especially when we warmed up a domain properly
• No major bugs, but the UX in some parts (like editing templates) was slower than expected
• Reporting looked nice, but wasn’t deep enough — we ended up exporting data for better analysis

If you’re running a lean team and don’t mind a bit of manual setup here and there, Mailmodo can handle the job. But if you want smoother automation and clearer insights, Encharge felt like less work.

Mailmodo Pros & Cons

Some parts of Mailmodo worked well. We liked the interactive emails — they helped us get more replies. The templates looked good and were quick to set up.

But other things got annoying. The editor feels slow, and there’s no undo.
Automation is basic — we had to rebuild parts in Encharge.

• And the reporting?
• Fine for opens and clicks, but not much beyond that.

If you’re doing simple email stuff, it’s usable.
But if you want to scale or test properly, you’ll hit limits fast.

Who Should Use Mailmodo (& Who Shouldn’t)

Mailmodo is best if you’re running simple email campaigns and want to try out AMP emails (forms, calendars, and polls inside emails). If you don’t need complex workflows or deep CRM logic, it gets the job done. It’s also a decent pick for marketers who like drag-and-drop editors and need quick results without coding anything.

But if your setup needs event-based triggers, multi-branch flows, or tight integration with your product data, Mailmodo can feel a bit limited.

Over the 7 months I used it, I found myself hitting the ceiling when trying to build logic-based automations or pass advanced segmentation from my CRM. If you’ve already outgrown basic email tools, this probably isn’t your final stop.

TL;DR:

• Great if you’re just getting started or want interactive emails.
• Not great if you need automation or full-stack flexibility (Encharge is better then).

Looking for Mailmodo Competitors?

If Mailmodo didn’t fully click with you — maybe the editor felt clunky, or the automation wasn’t deep enough — you’re not alone.

We tested 8 solid alternatives, from beginner-friendly tools to advanced automation platforms.

Quick highlights:

• Encharge – Built for serious automation (our top pick)
• MailerLite – Great if you’re just starting out
• Keap – Ideal for sales teams needing a CRM
• Klaviyo – Powerful for ecom and segmentation
• Kit (ConvertKit) – Perfect for creators and bloggers

👉 Want the full breakdown? Check out the best Mailmodo alternatives here.

Conclusion: Is Mailmodo Worth It?

Mailmodo is decent if you just want to send good-looking, interactive emails — especially AMP-based ones. It’s simple to set up, works fine for basic use cases, and does the job if you’re not trying to go too deep into automations.

But after 7 months using it, we felt like we were constantly hitting limits. The automation builder is too basic, segmentation is stiff, and advanced use cases feel like a stretch.

It’s great for beginners — not so much for power users.

If you’re starting out, Mailmodo might work. But if you’re serious about email automation and want something that grows with your business, Encharge makes a lot more sense.

FAQ: Mailmodo Review

1. Does Mailmodo have a free plan?

No, Mailmodo doesn’t have a free plan. They offer a 21-day free trial, but after that, you’ll need to pick a paid plan — even if you’re just getting started.

2. Is Mailmodo GDPR-compliant?

Yes, Mailmodo is GDPR-compliant. They follow standard data protection practices, but like with any tool, it’s on you to set things up correctly — especially if you’re collecting or handling personal data from EU users.

3. What is Mailmodo used for?

Mailmodo is used to send interactive emails that feel like mini web apps. Think surveys, forms, bookings — all done inside the email, no clicks needed. It’s mostly for marketers who want more engagement without sending people to landing pages.

You can use it for:

• Automated campaigns (like onboarding, reactivation, etc.)
• Transactional emails (like order confirmations)
• Lead capture directly in the inbox
• AMP emails with forms, polls, calendars, etc.

Great for teams focused on engagement, but if you need deep automation logic or behavioral flows, you’ll probably outgrow it — that’s where tools like Encharge come in.

Thank you so much for reading this,
David Ch
Head of Marketing at Encharge