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Top 8 ActiveCampaign Alternatives Worth Trying (2025)

Ever set up an email automation only to feel like you’re struggling with the software instead of growing your business? You’re not alone—some tools just make things harder than they need to be.

ActiveCampaign, for example, has a lot of power, but it’s not always the smoothest or most affordable. The automation builder can be clunky, the learning curve is steep, and the bigger your list, the bigger your bill.

The good news? There are other tools that make automation simpler, smarter, and actually help you scale faster.

In this guide, we’ll break down 8 of the best ActiveCampaign alternatives. Some give you more flexibility, some are easier to use, some are more affordable—and one, in particular, stands out as the best pick overall.

Let’s dive in!

CTA button for switching to Encharge from ActiveCampaign

ActiveCampaign Alternatives: TL;DR

#AlternativeBest ForTop FeatureFree Trial?Starting Price (USD/mo)
1EnchargeMarketing automation & behavior-based emailsFlow Builder for advanced automation$79
2DripE-commerce brandsDeep Shopify integration$39
3Kit (ex. ConvertKit)Creators & bloggersVisual automation builder$0
4KlaviyoScaling e-commerce brandsPowerful segmentation$0
5OmnisendMultichannel marketingSMS & push notifications$0
6HubSpotAll-in-one CRM & marketingBuilt-in CRM$0
7KeapSmall businesses & sales automationIntegrated payments$299
8MailerLiteBudget-friendly email marketingDrag-and-drop email builder$0

🏆 The Best Pick: Encharge – this tool is the best alternative if you need powerful automation with behavior-based emails that actually drive revenue.

Not sure yet? Keep reading, because in this guide, we’ll break down each tool in detail. If you’re short on time, jump to any section using the table of contents below.

What is ActiveCampaign?

Answer: ActiveCampaign is an email marketing and automation platform designed for businesses that want to scale their marketing efforts. It offers a mix of email automation, CRM tools, and sales engagement features to help businesses nurture leads and convert customers.

It’s widely used by small to mid-sized businesses, especially those looking for advanced automation. However, as powerful as it is, it’s not always the most intuitive or cost-effective option—especially as your business grows.

We’ve written more about this in our detailed AC review.

What ActiveCampaign Offers

ActiveCampaign is known for its advanced automation capabilities. It allows businesses to create complex automated workflows, manage customer relationships, and send highly targeted emails based on user behavior. With its CRM functionality, it also helps teams track leads and manage sales.

Top 3 Features of ActiveCampaign

  1. Automation Workflows – Set up automated email sequences based on user actions, such as opening an email, clicking a link, or making a purchase.
  2. CRM & Sales Automation – Track leads, score contacts, and automate follow-ups to streamline the sales process.
  3. Email Personalization – Use dynamic content and segmentation to send tailored messages based on user data.

Even with these features, ActiveCampaign has some major drawbacks that lead many marketers to search for better alternatives.

Which raises the following question:

Why Look for an ActiveCampaign Alternative?

1. Steep Learning Curve

ActiveCampaign is packed with features, but that comes at the cost of usability. Many users find the platform overwhelming, with a complex UI that requires hours of setup and troubleshooting. If you need to move fast, this can be a major bottleneck.

2. Expensive as You Scale

The pricing starts reasonable but quickly adds up as your contact list grows. Unlike some alternatives that offer better scalability, ActiveCampaign becomes a costly investment for growing businesses.

Fact: ActiveCampaign is known to not honor grandfathered plans.

3. Limited Flexibility in Automation

While the automation builder is powerful, it lacks flexibility compared to some newer platforms. Certain workflows require workarounds, and making edits to live automations can be frustrating.

4. Deliverability Issues

Some users report inconsistent email deliverability, meaning emails don’t always land in inboxes. This can seriously impact open rates and conversions, making it a deal-breaker for marketers who rely on email revenue.

Because of these limitations, many marketers are searching for something better.

If you’re feeling the same way, here are the top alternatives to consider…

List: 8 ActiveCampaign Alternatives for Better Email Automation

Our top picks for ActiveCampaign alternatives are Encharge, Drip, and Kit (formerly ConvertKit).

Other great options include Klaviyo, Omnisend, HubSpot, Keap, and MailerLite.

Let’s break down what makes each one unique!

1. Encharge – The best ActiveCampaign Alternative

The reviews say it all: it’s the best alternative to ActiveCampaign. Here’s why…

Encharge makes email automation simple and effective—so you can focus on growing your business.

With behavior-based emails, automated flows, and deep CRM integrations, Encharge helps you send the right message at the right time, to the right people.

Most email platforms slow you down with complicated setups. Encharge gives you powerful automation that’s easy to use. Whether you’re nurturing leads, onboarding users, or driving retention, you get the flexibility to build customer journeys without the unnecessary complexity.

Screenshot of encharge.io's homepage

Why Choose Encharge Over ActiveCampaign?

ActiveCampaign is a solid tool, but it comes with steep learning curves, high costs, and automation limitations.

Encharge solves these problems by offering an intuitive automation builder, better A/B testing, smarter behavior-based targeting, and a straightforward pricing model that doesn’t skyrocket as you scale.

With Encharge, you get the same advanced automation features but in a way that actually makes sense. No need to go through hours of training or hire an expert to set things up. It’s built for marketers who want automation that just works.

And when it comes to support? You can count on Encharge’s top-notch customer service, no matter which plan you’re on. No waiting for hours (or overnight) for a reply—we’re always there to help you succeed.

So, all in all, here’s what Encharge has checked as an alternative to ActiveCampaign:

  • Easier-to-use automation builder – Get started fast without technical headaches.
  • More affordable scaling – Pricing is simple and won’t double when your list grows.
  • Faster, more reliable support – Get real help, whenever you need it.

Key Features of Encharge

Encharge doesn’t miss any of the core or niche features that ActiveCampaign offers. You get powerful automation, deep segmentation, and behavior-driven email marketing, all in a simple, flexible platform.

  • Flow Builder – Visually create automation sequences that fit your customer journey.
  • Behavior Emails – Send targeted messages based on what users do (or don’t do).
  • User SegmentsSegment users by behavior, engagement, and custom attributes.
  • Lead Scoring – Identify and prioritize your most engaged leads.
  • Email Editor – Design high-converting emails with drag-and-drop simplicity.

See below how Encharge segments users based on their behavior, actions, and traits:

📌 And that’s just the start. Encharge is packed with features to help you automate smarter, send better emails, and grow faster. Click here to explore them!

Pros & Cons of Encharge

ProsCons
✅ Easy-to-use automation builder❌ No free plan (but has a 14-day free trial)
✅ Affordable pricing that scales better❌ Advanced reporting features are still improving
✅ Strong behavior-based email automation
✅ Responsive customer support on all plans
✅ Deep integrations with CRMs and marketing tools

Encharge Pricing

  • Growth – $79/month (billed yearly) → For up to 2,000 subscribers, includes flow builder, segmentation, behavior-based emails, unlimited team members, and live chat support.
  • Premium – $129/month (billed yearly) → All Growth features + HubSpot & Salesforce integration, transactional emails, event-based segmentation, and custom objects.
  • Enterprise – Custom pricing → For over 50,000 subscribers, includes dedicated account manager and free onboarding.

ActiveCampaign Pricing vs. Encharge

Encharge offers a more automation-focused approach with unlimited workflows and deep integrations, while ActiveCampaign includes a full CRM.

Pricing-wise, Encharge starts higher but gives you unlimited flows, making it a better deal for businesses prioritizing automation.

ActiveCampaign is more affordable at lower tiers but gets more and more expensive as you scale.

PlanEncharge Pricing (2,000 Contacts)ActiveCampaign Pricing (2,500 Contacts)
Growth$79/month$49–$99/month
Premium$129/month$149/month
EnterpriseCustomCustom

If you want powerful automation without the CRM bloat, Encharge is the better pick. Try it free for 14 days!

Why Switch from ActiveCampaign to Encharge?

  • Easier to use – No complex setup, launch your broadcasts and get automation running quickly.
  • More behavior-driven – Send better-targeted emails based on real actions.
  • More predictable pricing – Scale without breaking the bank.
  • Faster support – No long wait times, get help when you need it.

Looking for a smarter, simpler way to automate your email marketing? Encharge is the answer.

CTA button for switching to Encharge from ActiveCampaign

2. Drip

  • G2: 4.4/5 ⭐
  • Capterra: 4.4/5 ⭐

Drip is a powerful email marketing platform designed specifically for eCommerce brands. It helps businesses automate their email and SMS marketing with advanced segmentation and behavior-based triggers.

Unlike traditional email marketing tools, Drip focuses heavily on personalization and automation to increase customer retention and lifetime value.

Screenshot of drip.com's landing page

Key Features

  • Advanced segmentation to send hyper-targeted emails.
  • Pre-built automation workflows for eCommerce journeys.
  • Multi-channel campaigns (email + SMS) to boost engagement.

Pros & Cons

ProsCons
✅ Powerful automation builder❌ No free plan
✅ Deep eCommerce integrations❌ Can get pricey as you scale
✅ SMS + email marketing in one place❌ Not ideal for non-eCommerce businesses
✅ Pre-built workflows for quick setup❌ Learning curve for beginners

Drip Pricing

  • Starts at $39/month for up to 2,500 contacts and goes up as the contacts list grows.
  • Unlimited email sends, dynamic segmentation, and up to 50 workflows.
  • 14-day free trial, no credit card required.

ActiveCampaign vs. Drip: Pricing

Both ActiveCampaign and Drip scale pricing based on features and contacts. For eCommerce businesses, Drip gives you all-in-one automation for less than ActiveCampaign’s Pro plan. It’s a leaner setup compared to platforms like Encharge that offer more flexibility across industries.

Why switch from ActiveCampaign to Drip?

If you run an eCommerce store and want quick access to pre-built automations for carts, purchases, and SMS, Drip is a no-fuss alternative. We’ve seen this eComm-first approach stand out in contrast to tools like Encharge or ActiveCampaign, which aim for broader automation use cases.


3. Kit (formerly ConvertKit)

  • G2: 4.4/5 ⭐
  • Capterra: 4.6/5 ⭐

Kit (previously ConvertKit) is an email marketing platform designed for creators—bloggers, course creators, and digital entrepreneurs. It makes it easy to build automated email sequences, manage subscribers, and sell digital products without tech headaches.

Unlike traditional CRMs, Kit is streamlined and simple, focusing on email-first marketing without bloated features that creators don’t need.

Kit.com's landing page - formerly ConvertKit

Key Features

  • Visual automation builder for easy email sequences.
  • Built-in monetization tools to sell digital products and subscriptions.
  • Tag-based subscriber management for better personalization.

Pros & Cons

ProsCons
✅ Super easy to use❌ Lacks deep automation for complex workflows
✅ Great for creators & solopreneurs❌ Limited reporting & analytics
✅ Native tools for paid newsletters & digital sales❌ Not built for eCommerce stores
✅ No learning curve❌ Higher-tier plans get expensive

Kit Pricing

  • Newsletter – Free forever, up to 10,000 subscribers, 1 basic automation, 1 email sequence, unlimited broadcasts, and more.
  • Creator – $29/month (or yearly discount), up to 1,000 subscribers, unlimited automations & sequences, 2 users, removes Kit branding, adds smart recommendations, RSS campaigns, and more.
  • Creator Pro – $59/month (or yearly discount), up to 1,000 subscribers, unlimited users, Facebook custom audiences, referral system, engagement scoring, deliverability reports, and priority support.

ActiveCampaign Pricing vs. Kit

Kit is one of the few platforms that offers unlimited email sequences on a free plan, which makes it appealing for creators. Compared to ActiveCampaign—and even flexible platforms like Encharge—Kit is laser-focused on simplicity rather than deep automation.

PlanKit PricingActiveCampaign Pricing (1,000 Contacts)
Entry-LevelFree (up to 10,000 subscribers)$15/month
Mid-Tier$29/month (1,000 subscribers)$49/month
High-Tier$59/month (1,000 subscribers)$79–$145/month

Why switch from ActiveCampaign to Kit?

If you’re a creator and want to launch newsletters, build basic automations, and monetize your audience without extra complexity, Kit keeps things light and focused. However, it’s not built for B2B or SaaS like Encharge.


4. Klaviyo

  • G2: 4.6/5 ⭐
  • Capterra: 4.6/5 ⭐

Klaviyo is a marketing automation platform built for eCommerce brands. It specializes in email and SMS marketing, helping online stores personalize customer communication and maximize revenue.

Klaviyo integrates deeply with Shopify, WooCommerce, and BigCommerce, making it a go-to choice for brands that rely on data-driven automation.

Screenshot of Klaviyo's website

Key Features

  • Advanced email + SMS automation tailored for eCommerce.
  • Deep integrations with Shopify, WooCommerce & more.
  • AI-powered segmentation for hyper-personalized messaging.

Pros & Cons

ProsCons
✅ Built for eCommerce❌ Steep learning curve
✅ Powerful automation & segmentation❌ Expensive as contacts grow
✅ Strong Shopify integration❌ Lacks CRM & sales tools
✅ SMS + email in one platform❌ No built-in landing pages

Klaviyo Pricing

  • Free – 500 email sends/month, 150 SMS credits, email support for 60 days, basic reporting, segmentation, and A/B testing.
  • Email Plan – Starts at $45/month for 15,000 emails, includes multi-channel segmentation, A/B testing, predictive analytics, and more.
  • Email + SMS Plan – Starts at $60/month for 15,000 emails + 1,250 SMS credits, adds SMS marketing features and smart opt-in tools.

ActiveCampaign Pricing vs. Klaviyo

Klaviyo scales fast, especially for eCommerce brands that want email + SMS in one tool. ActiveCampaign offers broader use cases, while Klaviyo—similar to Encharge—leans into behavioral triggers to boost conversions.

PlanKlaviyo Pricing (15,000 Emails)ActiveCampaign Pricing (1,000 Contacts)
Free Plan500 emails/monthNo free plan
Mid-Tier$45/month (email only)$49/month
High-Tier$60/month (email + SMS)$79–$145/month

Why switch from ActiveCampaign to Klaviyo?

If you run an eCommerce store, Klaviyo gives you deep store integrations and advanced SMS + email automation tailored for online selling. If you’re more into B2B and SaaS space, other alternatives like Encharge would fit your goals best.


5. Omnisend

  • G2: 4.6/5 ⭐
  • Capterra: 4.7/5 ⭐

Omnisend is an email & SMS marketing automation platform built for eCommerce brands. It helps online stores drive more sales with multi-channel automation, segmentation, and advanced reporting.

Omnisend focuses on Shopify, WooCommerce, and BigCommerce users, offering deep integrations and automation templates tailored for online sellers.

Screenshot of Omnisend's landing page

Key Features

  • Pre-built automation workflows for abandoned carts & post-purchase emails.
  • Email, SMS, & push notifications in one platform.
  • Deep Shopify & eCommerce integrations for better targeting.

Pros & Cons

ProsCons
✅ Built for eCommerce❌ Lacks advanced CRM tools
✅ Email, SMS & push in one place❌ SMS costs extra
✅ 250+ pre-made email templates❌ Limited customization
✅ Strong automation & segmentation❌ Expensive as contacts grow

Omnisend Pricing

  • Free – 500 emails/month, 500 web push notifications, basic segmentation, and automation.
  • Standard Plan – $16/month for 500 contacts, 6,000 emails/month, unlimited web push notifications, and 24/7 support.
  • Pro Plan – $59/month for 2,500 contacts, unlimited emails and push notifications, advanced reporting, and $59 in free SMS credits.

ActiveCampaign Pricing vs. Omnisend

Omnisend is more affordable for email + SMS marketing out of the gate, especially for Shopify users. But when it comes to flexibility and workflow depth, ActiveCampaign and tools like Encharge often give you more creative control. Other Omnisend alternatives also lean into more flexible workflows.

PlanOmnisend Pricing (2,500 Contacts)ActiveCampaign Pricing (2,500 Contacts)
Free Plan500 emails/monthNo free plan
Mid-Tier$16/month (email only)$99/month
High-Tier$59/month (email + SMS)$149/month

Why switch from ActiveCampaign to Omnisend?

Omnisend is a better fit for eCommerce brands that want pre-built automations like the ones Encharge offers, multi-channel marketing (email, SMS, push), and deep store integrations—without breaking the bank.


6. HubSpot

  • G2: 4.4/5 ⭐
  • Capterra: 4.5/5 ⭐

HubSpot is an all-in-one CRM and marketing automation platform designed for businesses of all sizes. It offers email marketing, sales automation, live chat, and reporting in a single ecosystem.

Unlike specialized email tools, HubSpot combines marketing, sales, and customer service in one platform, making it ideal for businesses looking for a full-funnel solution.

Landing page of HubSpot's Marketing Hub

Key Features

  • Drag-and-drop email builder with automation.
  • Built-in CRM for seamless lead tracking.
  • Advanced reporting & analytics for campaign insights.

Pros & Cons

ProsCons
✅ All-in-one CRM & marketing suite❌ Expensive for small businesses
✅ Strong automation & workflows❌ Steep learning curve
✅ Free plan with basic features❌ Limited email sends on free tier
✅ Integrates with 1,000+ tools❌ High onboarding costs for premium plans

HubSpot Pricing

  • Free Plan: $0 (Basic CRM, email marketing, live chat, HubSpot branding).
  • Marketing Hub Starter: Starts at $20/month (Scales with contacts, basic automation).
  • Marketing Hub Professional: $800/month (Advanced automation, lead scoring, 3 seats included, $3,000 onboarding fee).
  • Marketing Hub Enterprise: $3,600/month (Full-suite marketing tools, advanced analytics, 5 seats included, $7,000 onboarding fee).

ActiveCampaign vs. HubSpot: Pricing

HubSpot gives you more in terms of CRM, sales, and support—but it comes at a price. ActiveCampaign, like Encharge, lets you stay focused on marketing automation without jumping into full-suite territory right away.

PlanHubSpot PricingActiveCampaign Pricing (2,500 contacts)
Free$0❌ No free plan
Starter$20/month (scales with contacts)$39/month
Professional$800/month (3 seats, $3,000 onboarding)$149/month
Enterprise$3,600/month (5 seats, $7,000 onboarding)$255/month

Why switch from ActiveCampaign to HubSpot?

HubSpot is better for businesses looking for an all-in-one CRM + marketing solution. But if you just want email automation, other alternatives to HubSpot like Encharge offer it without the complications.


7. Keap

  • G2: 4.2/5 ⭐
  • Capterra: 4.1/5 ⭐

Keap is a CRM and marketing automation platform built for small businesses that need lead management, email automation, and sales tools in one place.

Unlike standard email platforms, Keap combines CRM, automation, payments, and appointment scheduling—making it a one-stop shop for business growth.

Keap.com's website

Key Features

  • Built-in CRM with automation.
  • Email & text marketing with follow-up sequences.
  • Sales pipeline & payment processing in one tool.

Pros & Cons

ProsCons
✅ All-in-one CRM & automation❌ Expensive for small businesses
✅ Strong lead management tools❌ No free plan
✅ Includes text messaging & payments❌ Learning curve for beginners
✅ Appointment scheduling built-in❌ Limited design customization for emails

Keap Pricing

  • Starts at $299/month (For 1,500 contacts, increases with contact count).
  • Includes: CRM, automation, email & text marketing, sales pipeline, landing pages, payments, appointments, and reporting.

ActiveCampaign vs. Keap: Pricing

Keap’s flat pricing includes all features upfront, while ActiveCampaign scales based on usage. We’ve seen this “all-in” pricing model work for teams that want everything bundled, but platforms like Encharge show that flexible pricing can still support advanced automation.

Why switch from ActiveCampaign to Keap?

If your business needs automation, sales tools, and CRM in one place—and you’re okay with the higher entry point—Keap delivers it all. For teams comparing full-suite setups, we’ve seen other Keap alternatives like Encharge stand out too, especially when the focus is more on flexible marketing automation than built-in ops tools.


8. MailerLite

  • G2: 4.6/5 ⭐
  • Capterra: 4.7/5 ⭐

MailerLite is a beginner-friendly email marketing platform designed for creators and small businesses. It offers automation, landing pages, and e-commerce tools at an affordable price.

This platform keeps things simple, affordable, and effective, making it a great option for those who want powerful email marketing without complications or a learning curve.

Key Features

  • Drag & drop email editor with customizable templates.
  • Email automation & segmentation for personalized campaigns.
  • Landing pages & pop-ups to capture leads.

Pros & Cons

ProsCons
✅ Easy to use, beginner-friendly❌ Free plan limited to 1,000 subscribers
✅ Affordable pricing compared to competitors❌ Basic automation compared to advanced tools
✅ Strong email design features❌ No CRM or advanced sales tools
✅ Good customer support with 24/7 chat (on paid plans)❌ Lacks deep integrations with enterprise tools

MailerLite Pricing

  • Free – Up to 1,000 subscribers, 12,000 emails/month, 1 user seat, basic automation, and 10 landing pages.
  • Growing Business – $10/month for 500 subscribers, unlimited emails, 3 user seats, advanced automation, and unlimited landing pages.
  • Advanced – $20/month for 500 subscribers, unlimited emails, unlimited user seats, enhanced automation, AI writing assistant, and Facebook integration.
  • Enterprise – Custom pricing for 100K+ subscribers, includes dedicated support, onboarding consultation, and deliverability tools.

ActiveCampaign Pricing vs. MailerLite

MailerLite is cheaper, cleaner, and easier to use. For businesses that don’t need CRM or advanced segmentation, it offers great value. But if you want deeper control over workflows—something we’ve seen Encharge users also prioritize—ActiveCampaign is still the stronger pick.

PlanMailerLite Pricing (500 Subscribers)ActiveCampaign Pricing (500 Contacts)
Free PlanUp to 1,000 subs, 12,000 emails/monthNo free plan
Mid-Tier$10/month (Growing Business)$39/month (Lite)
High-Tier$20/month (Advanced)$49–$149/month (Plus–Enterprise)

Why switch from ActiveCampaign to MailerLite?

If you care more about clean design, unlimited email sending, and a gentle learning curve, MailerLite is a great step down in complexity without giving up essential automation. That simplicity appeals to many who might find platforms like Encharge or ActiveCampaign a bit more advanced than they need.

💡 MailerLite might keep things simple, but if you’re looking for more power under the hood, these MailerLite alternatives are worth a look.


How We Picked the Best ActiveCampaign Alternatives

We tested and researched the best alternatives based on features, ease of use, pricing, and overall value.

The goal? Find platforms that give you powerful automation, email marketing, and CRM—without the complexity or insane price tag.

Here’s what mattered most when we picked those ActiveCampaign alternatives:

  • Email & automation – How powerful and flexible are the automation tools?
  • Ease of use – Is the platform intuitive, or do you need a PhD to use it?
  • Pricing & value – Do you actually get what you pay for?
  • Integrations – Does it play nice with other tools and e-commerce platforms?
  • Scalability – Works for both small businesses and large enterprises?

🔥Bottom line: We focused on tools that help you streamline marketing without draining your wallet. Whether you need a simple email platform or a full-on CRM, there’s something here for you.

Which ActiveCampaign Alternative Is Best for You?

It depends on what you need. Some tools crush it for e-commerce, others are built for sales teams. If you want advanced automation without the headache, you’ve got options.

Encharge is the best pick for email automation and marketing workflows. It gives you serious automation power without the complexity, so you can convert more leads and grow your business faster.

Ready to Switch from ActiveCampaign?

If you’ve been hunting for the right alternative, this breakdown should’ve made the decision easier. The best choice depends on your business, but one thing’s for sure—picking the right platform means more deals closed and more revenue in your pocket.

Time to upgrade your email automation? Let’s make it happen. 🚀

CTA button for switching to Encharge from ActiveCampaign

ActiveCampaign Alternatives: FAQs

1. What is the best alternative to ActiveCampaign?

The best alternative to ActiveCampaign depends on your needs. If you want a powerful but simpler automation tool, Encharge is the best choice. For e-commerce, Klaviyo and Omnisend are strong options.

How to choose the right alternative:

  1. Identify your main need (automation, CRM, e-commerce, etc.).
  2. Compare pricing and features of top alternatives.
  3. Test free trials to see which one fits best.

If you’re looking for email automation without complexity, Encharge is the best pick.

2. Why do people switch from ActiveCampaign?

Many users switch from ActiveCampaign because it can be too complex and expensive, especially for small businesses. They often look for simpler, more affordable alternatives with great automation.

Common reasons people leave ActiveCampaign:

  1. High pricing as contact lists grow.
  2. Steep learning curve for automation.
  3. Limited support on lower-tier plans.

If these are your pain points, Encharge offers powerful automation without the hassle.

3. Who is ActiveCampaign best for?

ActiveCampaign is best for businesses that need advanced automation and CRM tools. It’s commonly used by marketers, agencies, and e-commerce brands that require complex customer journeys. If you want automation without the complexity, Encharge is a great alternative that’s easier to use and more cost-effective.

How to decide if ActiveCampaign is right for you:

  1. Check if you need deep automation and CRM features.
  2. Compare pricing with your budget.
  3. Test it with the free trial to see if it fits your workflow.

4. Is ActiveCampaign easy to learn?

ActiveCampaign has a steep learning curve, especially for beginners. Its automation builder is powerful but requires time to master. If you prefer a simpler, more intuitive alternative, Encharge makes automation easier with a user-friendly interface and pre-built workflows.

How to learn ActiveCampaign faster:

  1. Watch tutorials and read the help docs.
  2. Join ActiveCampaign’s community for support.
  3. Start with simple automation before scaling up.

4.8/5 from 228 reviews
4.9/5 from 158 reviews
4.9/5 from 155 reviews
4.91/5 from 154 reviews

Meet your new marketing automation platform

Customer messaging tools don’t automate workflows outside your product and marketing automation tools are bad at behavior emails. Encharge is the best of both worlds — a marketing automation platform built specifically for B2B SaaS businesses

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate."

camille-photo
Camille Richon
Founder Payfacile
See why Encharge is different
Use Cases
Marketing automation
Create user journeys that convert, onboard, and retain customers.
Lead nurturing
Nurture email leads into trial users and customers.
User onboarding
Boost product activation and guide your users to value faster
Trial conversion
Smart marketing automation and behavior-based emails to double your trial conversion.
Success Stories
Landbot automates the onboarding for 80,000+ users while saving 320 hours/month
Confect transitioned to Product-Led Growth and increased user engagement by 28%
Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge
Flow builder
Create remarkable user journeys with a robust and easy to use visual flow builder.
Broadcasts
Send targeted one-off newsletters to your audience or a segment of people.
Behavior emails
Send targeted emails when people do or don’t do something in your app.
js-console
Event management
Track, create, and edit the actions that happen in your product
User segments
Create user segments with the market’s leading segmentation for SaaS.
User profiles
See the people behind the actions and access the full view of your customer data.
Email personalization
Get your users to act with highly-personalized emails.
Email editor
Design beautiful mobile-ready emails without any HTML skills.
A/B tests
Drive email engagement with A/B tests for your Broadcasts and your Flows.
Lead scoring
Identify interested users and best-fit customers and proactively reach out to them.
Website tracking
Track page visits and form submissions on your website in real-time.
document
Forms
Build and implement native forms on your website with just a few clicks.
verified
Free email verification
Free email verification for all your contacts in Encharge, on all plans.
Transactional emails
Send emails like password reset, payment receipt, single sign-on link from your app.
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Company profiles
Nurture, onboard, and convert whole teams with account-based marketing
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Custom objects
Store and customize all your data the way you use it right inside of Encharge
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Create unique subject lines with the only free AI email subject line generator based on GPT-4o
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