The #1 Stripe-Integrating Email Automation Tool (2025)

Stripe knows when someone pays. Your email tool should know what to do next.

Whether it’s onboarding a new customer, chasing a failed payment, or nudging a trial to upgrade — the right Stripe integration saves you hours and helps you earn more without lifting a finger.

• BUT: Most tools don’t go deep enough.
• They sync basic data, sure…
• But can’t trigger flows from real payment events, or segment by plan, revenue, or billing status.

This guide fixes that.

We’ll show you the email marketing platforms that actually work with Stripe — and why Encharge is the only one that turns your payment data into automated revenue.

Let’s get into it.

What is a Stripe Email Marketing Integration?

Short Answer: A Stripe email marketing integration connects your email tool directly to your Stripe account.

This means your email software can automatically react to billing events — like successful payments, failed charges, plan upgrades, cancellations, and more.

Instead of manually exporting data or relying on third-party tools like Zapier, a direct integration gives you:

• Real-time email triggers based on Stripe events
• User segmentation by plan, billing status, or revenue
• Automated flows for trials, renewals, churn recovery, and upsells

In short, it turns Stripe into a powerful engine for smart, personalized, and timely email marketing.

Why Should You Integrate Stripe in Your Email Automation Software?

Integrating Stripe with your email automation software makes managing payments much easier. It lets you send payment reminders, receipts, and follow-ups without any extra work.

When you connect these tools, your workflow is 10x faster.

Stripe handles the payments, while your email software takes care of the communication, freeing you up to focus on growing your business.

1. Save Time on Payment Management

With Stripe and email automation, you can easily send invoices, receipts, and payment confirmations to your customers. This means no more manually handling payment updates or tracking who’s paid and who hasn’t.

These are all called “transactional emails“.

Instead of spending hours on follow-up emails, it now happens automatically. It’s one less thing you need to worry about, so you can focus on other important tasks.

2. Personalize Your Emails

Personalization becomes a breeze when Stripe and your email system work together. You can target customers based on their payment history — whether it’s sending renewal reminders or special offers.

This creates more meaningful communication with your customers.

3. Automate the Boring Stuff

Payment reminders, follow-ups, and other repetitive tasks?

They can be fully automated. By integrating Stripe with your email system, you set everything up once, and it runs smoothly in the background.

This allows you to automate the tedious parts of your business. That means less manual work and more time for strategic growth — and who doesn’t want that?

Encharge: The ESP That Natively Integrates With Stripe (On Every Plan)

If you’re using Stripe, your payment data should be doing more than just sitting in a dashboard. It should be powering your email automations — instantly.

Encharge connects directly to Stripe so you can send emails the second a customer pays, cancels, upgrades, or misses a payment.

No Zapier. No lag. No spreadsheets.

• Send onboarding flows when a subscription starts
• Follow up on failed payments automatically
• Trigger upsell campaigns after a successful charge
• Segment by plan, payment history, or MRR
• Tag and score customers based on lifetime value

Stripe shows you who’s paying. Encharge helps you turn that into more paying customers — with emails that match your business model and timing to the second.

It’s just revenue-growing automation that feels like part of your Stripe setup.

Try Encharge free and make Stripe your best marketing channel.

How to Integrate Stripe into Email Marketing Software

To integrate Stripe into email marketing software, you need a with Stripe integration, like Encharge. Connect Stripe, sync your customers, trigger emails from payments or subscriptions, and track revenue automatically.

This is just the summary, though. Let’s see the full 5 steps!

1. Connect Stripe to Encharge

• Go to Settings → Apps → Stripe inside Encharge.
• Generate a Restricted API key from your Stripe account.
• Paste that key into Encharge.
• Hit Connect.

Encharge will start pulling in live data from Stripe—like who paid, what they paid for, and when they churned.

2. Sync Your Customers

Encharge asks if you want to sync existing Stripe customers or only new ones.

Pick what fits your workflow, then click Start Sync.

3. Trigger Emails From Stripe Events

Stripe data now flows into Encharge in real-time.

You can use events like:

• New customer
• Successful payment
• Subscription started, failed, or canceled

Use these to start flows and send targeted emails.

4. Build Segments Using Stripe Data

You can filter contacts by:

• Active plan
• Trial status
• Failed or refunded payments

Or use Encharge’s pre-made segments like “Churned Customers” or “Trialing Users.”

5. Personalize Emails With Stripe Info

In your emails, you can insert Stripe fields like:

• {{subscription_name}}
• {{amount_paid}}
• {{last_payment_date}}

This picture is just an example → it’s a flow where you tell Encharge what email to send after customers sign up (or their trial starts) for your app.

Makes your messages more relevant without any manual work.

6. Optional: Track Revenue from Emails

You’ll see revenue data for each contact and every email campaign inside Encharge.

That includes:

• Total revenue generated from a specific automation or broadcast
• Individual Stripe payments tied to user actions
• Trial-to-paid conversions directly linked to emails you send

This gives you a clear picture of which emails are making you money — not just which ones are getting opened or clicked.

It’s full visibility from email to checkout, without needing extra analytics tools.

Top 4 Automations You Can Make With a Stripe-Integrated Email Marketing Platform

Connecting Stripe to your email marketing platform opens up a world of automation. No more manual follow-ups or missed opportunities — everything runs automatically based on your customers’ behavior.

Here are four powerful automations you can set up:

1. Send Payment Reminders

Once a customer’s payment is due, you can set up an automatic reminder. This saves you from having to chase payments manually.

With this automation, your customers get a friendly nudge when they’re about to miss a payment. It’s a professional way to handle payments and keeps everything on track.

2. Welcome New Customers With Instant Confirmation

When a customer makes a purchase, Stripe triggers a welcome email automatically. This is your chance to thank them and guide them on what to expect next.

The beauty of automation here is that it’s timely and personalized.

A warm welcome goes a long way in building trust and loyalty from day one.

3. Send Post-Purchase Follow-Ups

Once a payment is processed, your email platform can automatically send follow-up emails, like asking for feedback or suggesting related products.

This keeps the conversation going and strengthens your relationship with the customer. It’s a perfect opportunity to gather valuable insights and keep them engaged with your brand.

4. Automate Subscription Renewals

When a subscription is nearing its renewal date, Stripe can trigger an email to remind customers. This ensures that they’re always aware of upcoming payments and reduces the chance of cancellations.

With this automation, you can even offer incentives to encourage renewals. A smooth, automated renewal process leads to less churn and more stable revenue.

Alternatives: 4 Best Email Marketing Software With Stripe Integration

Currently, these are the top email marketing tools integrating with Stripe: Encharge, Audienceful, MailerLite and ActiveCampaign.

If you want the short answer, here it is:

1. Encharge – Best for SaaS with full native Stripe automation
2. Audienceful – Best for startups using Stripe as their billing engine
3. MailerLite – Best for creators and small teams on a budget
4. ActiveCampaign – Best for starters

Let’s jump into the detailed comparison, starting with Encharge.

1. Encharge – Best for SaaS with full Stripe automation

• Score: 4.9/5 ⭐️ ⭐️ ⭐️
• Reason: Full integration, real-time sync, and deep revenue tracking

Encharge gives you everything you need to connect Stripe and automate email based on real payment data.

Ideal for SaaS and subscription businesses that want to run onboarding, upsells, renewals, or winback flows without code.

Features that matter:

• Native Stripe integration
• Triggers from payments, subscriptions, cancellations
• Dynamic segments for trials, refunds, failed payments
• Revenue per contact and flow
• Drag-and-drop flows
• Full behavior-based email automation

Pros & Cons of Encharge’s Stripe integration:

Encharge’s price for the Stripe integration: Starts at $79/month.

Automate lifecycle emails based on billing events like new subscriptions, payments, and cancellations. Great for SaaS and subscription businesses that want native Stripe workflows.

2. Audienceful

• Score: 4.2/5
• Reason: Lightweight tool focused on Stripe

Audienceful is designed for companies that use Stripe and want simple, fast email flows tied to billing.

It’s Stripe-centric and works great for basic onboarding or post-payment emails.

• Stripe integration: Deep sync, designed specifically for Stripe event-based automations
• Use case: Ideal for startups using Stripe as their billing engine
• Starting price: $70/month
• Key features:
  • Stripe-triggered emails
  • Clean UI with a Stripe-first focus
  • Good for onboarding flows

Limitation: Not as advanced in multi-step automation or non-Stripe events.

Audienceful’s price for the Stripe integration:

• $70/month (Growth plan) → Full Stripe integration included.
• Automate emails for subscriptions, failed payments, trials, and cancellations.
• Built specifically for Stripe-powered SaaS and billing workflows.

Note: Stripe integration works best with the Growth plan.

Free and Essentials plans have limited automation capabilities.

3. MailerLite

• Score: 4.0/5
• Reason: Good value, but Stripe needs Zapier

MailerLite is known for its beautiful email editor and simplicity.

While it doesn’t support Stripe natively, you can hook it up using Zapier for basic Stripe triggers.

• Stripe integration: Via third-party tools like Zapier or Make
• Use case: Simple use cases like post-purchase emails
• Starting price: $25/month
• Key features:
  • Custom automations (limited to Zapier triggers)
  • Nice templates and drag-drop builder

Limitation: No native Stripe sync—requires extra tools and setup.

MailerLite’s Stripe integration starts at this pricing:

• MailerLite, $25/month (Growing Business plan) → Stripe integration included for selling digital products and subscriptions. Great for creators selling PDFs, courses, or newsletters without heavy setup.
• Stripe fees: 2.9% + 30¢ per successful card charge.

Note: Integration works on the Growing Business ($25/mo) and Advanced ($40/mo) plans.

Free plan does not support selling via Stripe.

4. ActiveCampaign

• Score: 4.3/5
• Reason: Powerful automation, but has a lengthy setup

ActiveCampaign has a powerful automation engine but lacks a native Stripe integration. You’ll need Zapier or custom API work to connect Stripe and fire off events.

• Stripe integration: Through Zapier or API setup
• Use case: Mid-size to enterprise businesses already on ActiveCampaign
• Starting price for Stripe integration: $49/month (for automation access)
• Key features:
  • Powerful automation builder
  • Deep segmentation options

Limitation: Stripe support is indirect—requires more setup and doesn’t track revenue natively.

ActiveCampaign’s Stripe integration starts at:

• Starter ($15/mo) – ❌ No Stripe support
• Plus ($49/mo) – ✅ Zapier-based Stripe automation
• Professional ($149/mo) – ✅ Advanced automation & integrations
• Enterprise ($259/mo) – ✅ Full features + support

The Stripe integration for ActiveCampaign starts at the Plus plan ($49/month). That’s the first tier where you get access to automation features and can connect Stripe using Zapier or a custom API.

Lower plans like Starter don’t support Stripe-triggered automations or advanced integrations.

All Email Marketing Tools With Stripe Integrations, Compared

12 Best Practices for Integrating Stripe in Email Marketing Software

Integrating Stripe with your email marketing platform streamlines payments, automates workflows, and enhances customer communication. When done right, this integration can increase efficiency, improve customer experience, and boost conversions.

Here are 12 best practices to make the most of your Stripe integration:

1. Ensure Seamless Data Sync: Make sure Stripe and your email platform sync customer data in real time to keep contact details and payment information up to date.
2. Automate Payment Reminders: Set up automated email reminders for upcoming payments or overdue invoices to reduce late payments.
3. Segment Your Audience Based on Payment Activity: Use Stripe data to create segments based on payment behavior, like paying customers, pending payments, or repeat buyers.
4. Send Personalized Purchase Confirmation Emails: Automatically send thank you emails and order confirmations with purchase details and next steps.
5. Create Automatic Receipt Emails: Send receipts automatically after a successful transaction to maintain transparency with your customers.
6. Use Behavioral Triggers: Automate emails based on customer actions, such as a completed purchase, abandoned cart, or subscription renewal.
7. Offer Special Discounts for Renewals: Set up automation that sends personalized renewal reminders with special offers to encourage re-subscriptions.
8. Track Failed Payments and Retarget: When a payment fails, automatically send a reminder email with a simple link to retry the payment.
9. Promote Upsells or Add-ons After Purchase: Use post-purchase emails to offer related products or upgrades based on previous customer purchases.
10. Send Subscription Renewal Reminders: Automatically remind customers of upcoming subscription renewals, ensuring they’re always in the loop.
11. Automate Refund and Cancellation Emails: When a refund is issued or a subscription is canceled, automatically send confirmation and explain the next steps.
12. Test Email Timing and Frequency: Use A/B testing to find the optimal timing and frequency for payment-related emails to maximize open rates and conversions.

Integrating Stripe with your email marketing platform lets you automate crucial processes, freeing up your time and improving your customer relationships.

FAQ About Stripe Email Automation

1. What is the simplest mail marketing/automation software with a Stripe integration?

Encharge is the simplest email marketing and automation platform with a native Stripe integration.

It’s built for SaaS and subscription-based businesses that want to automate emails like onboarding, upgrades, failed payment alerts, and renewals—without using Zapier or coding.

Why Encharge is the easiest choice:

• Native Stripe integration: Connect in one click—no workarounds.
• Prebuilt flows: Start with templates for trial onboarding, winback, churn prevention, etc.
• Drag-and-drop automation: Build sequences visually, no tech skills needed.
• Real payment triggers: Send emails based on Stripe events like new charges, failed payments, or cancellations.

If you want to send smarter emails without wasting hours on setup, Encharge is the fastest way to do it.

2. How do I integrate Stripe with my email marketing platform for trigger emails?

To do this, you’ll need an email marketing platform that connects directly to Stripe and supports event-based automation.

Here’s how to set it up:

1. Connect your Stripe account to a tool like Encharge—no Zapier needed.
2. Pick the Stripe events you want to track (e.g. new payment, failed payment, trial started, subscription canceled).
3. Build your email automation to send the right message at the right time—like a welcome email after someone subscribes or a reminder after a failed charge.

Encharge makes this setup fast and easy with built-in Stripe triggers and pre-made flows.

3. Is there a direct Stripe integration with email service providers?

Yes—Encharge is one of the few email platforms with a direct Stripe integration. That means you can connect Stripe without Zapier or third-party tools, and trigger emails based on real Stripe events like:

• New payments
• Failed charges
• Subscription cancellations
• Trial starts and ends

Other platforms like Mailchimp, MailerLite, or ActiveCampaign may require Zapier or custom setups, which can be slower and less reliable.

If you want real Stripe-based automation without the hassle, Encharge is the best option.

Thank you so much for reading this,
David Ch
Head of Marketing at Encharge