Not every product update needs a big launch — but sending a quick, clear email when something changes keeps users in the loop and builds trust.
The best update emails are short and focused. They tell people what’s new, why it matters, and what they can do with it — no fluff, no confusion.
Users who adopt new features are significantly more likely to stick around long-term. That’s why product update emails matter more than they seem.
In this post, you’ll find 13 SaaS product update email examples — a mix of real-world examples and copy-paste templates you can start using today. Use them to boost feature adoption, re-engage users, and show you’re always improving.
Let’s get into it.
Contents
What is a SaaS Product Update Email?
A SaaS product update email is a message you send to tell users about new features, improvements, bug fixes, or changes inside your product.
These emails are part announcement, part education. They keep your users in the loop, show them what’s new, and often give them a reason to log back in and try something. Whether it’s a small tweak or a major release, product update emails help you close the gap between shipping and adoption.
And when they’re done right, they don’t just inform—they re-engage, excite, and build trust over time.
Why Send Product Update Emails for Your SaaS?
The #1 reason to send product update emails is to make sure your users actually know what you’re improving — and why it matters to them.
If you don’t tell people what changed, they won’t notice. And if they don’t notice, they won’t use it.
1. Drive feature adoption and re-engagement
You didn’t spend months building a feature just for it to go unseen. A product update email helps highlight what’s new and gives users a clear reason to check it out.
Even a quick update can be the nudge someone needs to come back and explore.
2. Show progress and build trust
When you communicate regularly about improvements, users feel confident that the product is evolving.
It also makes your team look responsive and active—which builds long-term trust, even for users who don’t need the update today.
3. Reduce support questions and confusion
If a feature gets a redesign or a setting moves, users need to know. A good product update email can prevent confusion before it turns into a support ticket.
It’s a small effort that saves everyone time.
When Should You Send Product Update Emails?
You should send product update emails right when the new feature or improvement is available—or slightly before, if you’re launching in stages.
The goal is to hit the sweet spot: not too early, not too late.
1. After launching a new feature
If something is live and ready to use, tell people. Highlight what it does, how to use it, and who it’s for.
Even better if you include a quick demo or link to your changelog.
2. After major UX or UI changes
If something looks or works differently, users need a heads-up. Even if it’s an improvement, change can cause friction—so explain what’s better and why you made the update.
This prevents unnecessary “where did that go?” moments.
3. As part of a monthly or quarterly product roundup
If you ship often, you don’t need to send an email every time. A monthly or quarterly roundup keeps users informed without overwhelming their inbox.
It also shows momentum and helps you package smaller updates into one high-value message.
Listed: 13 SaaS Product Update Emails That Actually Get Read (and Clicked)
1. Snov.io – Bulk Email Account Import Announcement
This is a product update email done right: quick, helpful, and focused on one clear value—saving setup time. Snov.io introduces a high-impact feature (bulk email import) that directly improves campaign workflows, with zero fluff.
Why it works: Clear benefit, fast visual proof, and a CTA that feels like an upgrade, not a chore. It helps users act right away without needing to scroll through a bunch of filler.
2. Webflow – Enterprise Feature Release
This one’s targeted at Webflow’s higher-tier customers. Instead of blasting every user, they walk through two powerful new features—Page Building and Design Approvals—in a way that speaks directly to busy marketing and design teams.
Why it works: It doesn’t overwhelm you with 10 features. It goes deep on just two, shows how they solve real problems, and invites you to learn more (webinar = perfect CTA for pros).
3. Loom – AI-Powered Meeting Recaps
Loom introduces AI-generated meeting notes in this product update email. But instead of going full tech-mode, they make it simple: less typing, more focus. Plus, they show you exactly what to expect in the email preview.
Why it works: It sells the benefit (automated recaps) in one sentence and uses visuals to show how easy it is. Also, the email is broken into small sections, so even skimmers get the value.
4. Miro – What’s New in Miro (August Edition)
Miro’s monthly update email keeps users in the loop with smart improvements like interactive templates and AI surveys. It reads like a curated roundup—not just a dump of product news.
Why it works: It builds habit. Users know to expect it monthly, and it always delivers fresh tools. The design makes each section pop, and the callouts (“Explore now”) make trying stuff feel easy.
5. Relume – Premium Font Preview + Branding Features
This update email is all about customization. Relume dropped two features: one for visual identity (Monotype fonts) and one for branding consistency (shared logos). The tone is excited, but never pushy.
Why it works: It speaks to creative teams in their language. It focuses on quality and control, with crisp visuals and CTAs that feel empowering, not salesy.
6. Semrush – AI Overview Tracking
This one’s bold. Semrush opens with a full-width graphic, then drops a heavy hitter: new AI Overview analytics. They explain what it is, how it helps, and give four use cases—without sounding like a manual.
Why it works: High energy, but grounded in real data. It feels cutting-edge without confusing the reader. Perfect for marketers who want to stay ahead.
7. Template: “New Look” Email – Visual Refresh Announcement
A good UI refresh is worth talking about—but only if it’s framed as helpful. This template is for teams rolling out visual updates like a dashboard redesign, new nav, or color changes.
Hey {firstName},
You might’ve noticed something new in your account. We’ve rolled out a fresh new look to {productName} to make things cleaner, faster, and easier to find.
Nothing’s moved too far—but we hope the improvements make your daily work smoother.
Take a peek 👉 {ctaLink}
Let us know what you think!
– {yourName}
Subject line ideas:
- We refreshed your dashboard 🎨
- New look, same product you love
- Cleaner. Faster. Easier.
- Meet the new {productName}
- Try the new experience today
Why it works: It makes the user feel included. Acknowledge the change, show benefits, and invite feedback—without being dramatic.
8. Template: “Performance Boost” – Under-the-Hood Improvements
Use this when you’ve improved speed, reduced bugs, or made invisible upgrades. It’s not a shiny feature—but it adds value.
Hey {firstName},
We’ve made some behind-the-scenes improvements to {productName} that should make everything feel snappier.
Faster load times. Fewer hiccups. Same great experience—just smoother now.
Try it out 👉 {ctaLink}
Thanks for sticking with us,
– {yourName}
Subject line ideas:
- Speed boost incoming
- {productName} just got faster
- Small update. Big impact.
- Things should feel snappier now
- Under the hood: we made it better
Why it works: Even though there’s no flashy feature, users appreciate that you’re constantly improving. It builds trust quietly.
9. Template: “Mini Feature” – Small but Mighty Additions
Not every feature needs a full product launch email. This is for small things that still make life easier—think: sorting, new filters, better UI toggles.
Hey {firstName},
We just added something small but useful to {productName}: {featureName}.
You can now {benefitDescription}. It’s live in your account—go take a look 👉 {ctaLink}
– {yourName}
Subject line ideas:
- Tiny tweak, big win
- A little update we think you’ll love
- The small fix you were waiting for
- One of our most requested features is here
- Built based on your feedback
Why it works: Shows you’re listening. Even small updates matter, and spotlighting them builds user loyalty.
10. Template: “Beta Invite” – Soft Rollout for a New Feature
Rolling something out in phases? This template invites early users in—without promising perfection.
Hey {firstName},
We’re testing a new feature in {productName}, and we’d love your thoughts.
It’s called {featureName}, and it helps you {shortBenefit}. Still in beta, but it’s ready for you to explore 👉 {ctaLink}
Appreciate any feedback!
– {yourName}
Subject line ideas:
- Try this before anyone else
- You’re invited: beta access inside
- Help us test this out
- Psst… this is still in beta
- Early access for trusted users
Why it works: Users feel special. It’s low-stakes, builds anticipation, and creates a feedback loop early.
11. Template: “Monthly Roundup” – All Updates in One Place
Ideal if you ship multiple things per month. This template keeps your updates consistent—great for habit-building.
Hey {firstName},
Here’s a quick look at what we shipped this month:
– {Feature1} – {Benefit1}
– {Feature2} – {Benefit2}
– {Improvement3} – {Benefit3}
All live now in your account 👉 {ctaLink}
Want to see what’s coming next? Reply and we’ll let you in on the roadmap 👀
– {yourName}
Subject line ideas:
- Your {Month} product updates
- Shipped this month 📦
- Here’s what’s new
- 3 fresh updates inside
- This month’s product drops
Why it works: Regular check-ins build user habits. If the format stays consistent, people will actually read them.
12. Template: “Bug Fixes + Improvements” – Transparent Maintenance
Sometimes you just need to own it. This email is for bug fixes, error messages, or pain points users have mentioned.
Hey {firstName},
We’ve fixed a few things in {productName} that you might’ve noticed:
– {Bug1} – resolved
– {Issue2} – smoother now
– {Error3} – gone for good
Thanks for your patience—go check it out 👉 {ctaLink}
– {yourName}
Subject line ideas:
- We fixed a few things for you
- Bye-bye bugs 🐛
- {productName} is smoother now
- Fixed what needed fixing
- Quick maintenance update
Why it works: It shows you care. Instead of hiding bugs, you name them and show you’re improving fast.
13. Template: “Upcoming Changes” – Give Heads-Up Before a Big Update
If you’re about to change pricing, UX, plans, or remove features—this is how you do it without making people panic.
Hey {firstName},
We wanted to give you a quick heads-up—{productName} is rolling out a few changes next week.
Here’s what to expect:
– {Change1}
– {Impact2}
– {Optional3}
Nothing to do on your end. Just wanted to keep you in the loop.
More details 👉 {ctaLink}
– {yourName}
Subject line ideas:
- We’re changing a few things (don’t worry)
- Heads-up: product updates next week
- Just keeping you in the loop
- Some things are changing—here’s what to know
- No action needed, just an FYI
Why it works: Transparency calms people down. This email doesn’t dramatize the update—it explains, reassures, and gives context.e pointing to a better solution.
How to Improve Your SaaS Product Update Emails
Answer: A great product update email tells users what changed, why it matters, and how it helps them. You don’t need to list every detail — just highlight the stuff that actually improves their day-to-day experience.
- Focus on the why, not just the what — lead with the benefit
- Group updates into simple categories (new, improved, fixed)
- Use bullet points or visuals to make scanning easy
- Add links to docs or changelogs for deeper context
- Keep the tone aligned with your brand — casual, clear, and helpful
- Include a CTA like “Try it now” or “See what’s new in your account”
Good update emails should feel like a helpful heads-up from a friend, not a software release note. Make them easy to read, easy to act on, and worth opening every time.
Product updates don’t drive value on their own
→ Encharge helps you turn every update into action.
Most SaaS teams ship updates… and hope users notice. Encharge lets you send product update emails based on real usage — so each announcement feels relevant, timely, and worth clicking.
- Trigger product update emails by feature usage, plan, or role
- Personalize content to show what’s new and why it matters
- Create follow-up flows for adoption, feedback, or upsells
- Connects your email, CRM, and product data — no duct tape
- Trusted by 1,000+ SaaS teams to boost feature engagement
Product updates don’t need to feel like noise. With Encharge, they become a reason to stick around — and explore more of what you’ve built.
FAQ for SaaS product update email examples
1. How often should SaaS companies send product update emails?
Most SaaS companies send product updates monthly or quarterly, depending on release frequency. The goal is to keep users informed without overwhelming them. With Encharge, you can group small updates into a digest and automate sends by segment.
How to set your cadence:
- Share big updates right away (new features, redesigns).
- Bundle minor fixes into a monthly or quarterly roundup.
- Use Encharge to automate announcements based on release type.
2. What should I include in a SaaS product update email?
A good product update email includes a quick intro, a list of changes, and a CTA to explore what’s new. You can also add visuals or links to changelogs for users who want details. Encharge helps you tailor the message based on user behavior or feature adoption.
What to include:
- A short intro explaining the update in plain language.
- Bullet points or visuals for clarity.
- A CTA like “Try it now” or “See what’s new.”
3. Who should receive product update emails?
Not every update is relevant to every user—segment your list by plan, feature usage, or role to keep messages relevant. Encharge makes it easy to send product updates only to the users who will care about them.
How to target updates:
- Tag users by plan, team role, or features used.
- Match each update to the segment it applies to.
- Use Encharge to automate segmented sends.
4. Can product update emails improve feature adoption?
Yes—well-timed update emails can increase awareness and usage of new features, especially when they include clear benefits and links to try it out. Encharge lets you trigger follow-ups to users who haven’t engaged with the new feature.
How to drive adoption:
- Send an update when a relevant feature is released.
- Include a direct link or tutorial on how to use it.
- Follow up in Encharge if the user hasn’t interacted after a few days.
