There are a lot of podcasts about marketing, and it’s not surprising because not every marketer has time to sit down, read a marketing book, and stay updated with the latest trends in B2B marketing. In fact, over 88% of marketers worldwide say reporting takes up most of their time.
Here are other crazy statistics that show how marketers can be busy.
- 40% multitask in meetings.
- 82 % have at least six programs running all the time.
- Majority of marketers now eat at their desks.
So I’ve got two news for you.
- First, you don’t have to read all those books to be a successful B2B marketer.
- Second, you better start listening to B2B marketing podcasts today.
Don’t worry, though ― we did the hard work for you. We have already distilled and compiled the list of top 15 B2B marketing podcasts that can be your new reference for B2B marketing.
Ok, here we go.
Contents
Are B2B marketing podcasts worth your time?
If you’re like most B2B marketers, you’re always looking for new ways to reach your target audience. While email marketing is classic and effective, doing podcasts offers a newer and unique marketing channel. A podcast also shares valuable insights into the ever-changing world of B2B marketing in a convenient and easy-to-digest way.
You might ask why marketers should even bother with podcasting if there are plenty of marketing channels? Here are some facts that should convince you.
- Did you know that in 2021 alone, over 850,000 podcasts are active with 48 million episodes? That means tons of people who have already podcasted probably reached a new audience.
- Listeners spend a whopping 6 hours, 39 minutes each week listening to podcasts. Just imagine how effective it is in capturing attention.
- 45% of podcast listeners make over $250,000. How’s that if one is your target audience?
Impressive, huh? Now let’s give podcast its proper definition.
A podcast is an audio program that people can download and listen to on their computers or mobile devices.
Here, we listed down several of its benefits.
- It is not too expensive to produce.
- It is a good way to stay on top of marketing.
- It makes it easy to consume content ― listen to them while commuting, working out, or even doing housework.
- It can reach a niche audience that might be difficult to market to otherwise.
- It serves as another way to build relationships with potential customers.
- It can build thought leadership by hosting a podcast, thus attracting new clients
So, if you’re now considering adding podcasts to your marketing mix, you may put that marketing book down. Listen to these podcasts because they’re perfect for B2B marketers.
Top 15 B2B marketing podcasts that every marketer should try listening to
1. The Marketing Automation Podcast by ActiveDEMAND
This Marketing automation podcast hosted by ActiveDEMAND gives its listeners a weekly dip into the world of marketing automation. This podcast is suitable for agencies or B2B companies.
Host: Adriel Michaud, VP of Marketing and Sales at ActiveDEMAND
Why you should listen?
If you like getting free regular tips for your agency, SaaS product, or B2B company about marketing automation, you should follow this podcast. Who wouldn’t love a weekly discussion with other marketing experts?
They discuss interesting topics like integrating your CRM with your marketing automation, in a fun way. Mind you, each episode is only 30 minutes or less but they are able to get to the core topic fast ― sales and marketing alignment.
Speaking of alignment, there’s a marketing automation platform that integrates with CRMs like Salesforce and Hubspot. And I’m talking about Encharge here. For instance, every time a lead is added to your CRM, its integration with this platform can trigger a specific customer journey.
Favorite episode and guest
Notable for me is podcast #21, where Sean Leonard, also from ActiveDEMAND, talks about content moderation in marketing automation and how it helps agencies. It’s about a system that ensures you only submit client works that have passed quality checks.
Podcast length
This B2B podcast has 24 episodes, and its average duration is 20 mins long.
2. Exit Five B2B Marketing Podcast
Keep up with the latest in B2B marketing with the podcast as Dave interviews top CMOs and marketing leaders to help you be a better marketer.
Host: Dave Gerhardt, founder of Exit Five (B2B marketing community).
Why you should listen
Okay, this is quite personal. But we admire Dave’s approach to B2B marketing ― that no one goes to school for B2B marketing.
DG makes his interviews conversational and engaging so that it’ll make you tune in as he and his guests offer useful tips and career advice.
Favorite episode and guest
I like his interview about B2B Demand Gen with Kaylee Edmondson, Director of Demand Generation at Brightwheel, who is also previously in charge of demand generation at Chili Piper. They talked about how demand generation (high-quality content) can lower acquisition costs, especially on LinkedIn.
Podcast length
There are 17 episodes, and the shortest episode is only 2 mins long.
Rating from Apple podcast – 5/5
3. State of Demand Gen
Produced by Refine Labs, this podcast is for B2B leaders/marketers to keep up with B2B demand generation. It gives advice and tangible tactics from marketing experts who have already succeeded.
Host: Chris Walker, Founder, and CEO of Refine Labs
Why you should listen
You got to tune here because this podcast explains marketing in simple language. The format is simple, but each episode is value-packed and insightful. There’s at least one insight per episode that you can implement right away to change the way your sales and marketing teams work.
Favorite episode and guest
This episode sums up why we should follow Dave. Episode 139, entitled Everything in Marketing Needs to Start with “Why” is an interview with DG. He was then the CMO at Privy. He and Chris talked about the three important elements to make selling your product or service easier ― strategy, positioning, and messaging. It’s crucial for subscription businesses who need to be experts in their field to make good sales.
Podcast length
For 287 episodes, the average duration ranges from 50 mins to an hour.
Rating from Apple podcast – 4.9/5
4. If You Market
If You Market podcast is a casual discussion of B2B marketing strategy and tactics with industry experts. Each episode features a thought leader in the B2B marketing space. Their tagline is “IF YOU MARKET, THEY WILL COME.”
Host: Sky Cassidy CEO of MountainTop Data
Why you should listen
First, their format is fun. Sky and his co-host Karla Jo talk to the best marketers and entrepreneurs to provide valuable insight on marketing and business. They highlight the absolute best marketing tactics and trends to help you grow your business.
Favorite episode and guest
The interview with Dan McGaw, CEO of analytics and marketing technology consultancy McGaw.io. It’s about personalizing your marketing stack to better serve customers. In its 50-minute run, they also covered what to avoid and what to really focus on in MarTech.
Podcast length
Average is 50 mins to 1 hr with 162 episodes as of May 24.
Rating from Apple podcast – 4.8/5
5. B2B Growth: Your Daily B2B Marketing Podcast
A podcast produced by Sweet Fish Media, an agency for B2B businesses. It’s almost 2000 episodes, and they all contain valuable strategies and practical tips for B2B marketers.
Host: Benji Block and Sweet Fish Media.
Why you should listen
Anyone looking to grow their business and improve their B2B strategies must listen to this podcast! Guests and hosts alike are knowledgeable, and each episode is full of fresh ideas and good advice. So practical that it feels like they’re teaching bit by bit.
Favorite episode and guest
I love this topic ― What B2B can learn from B2C. An episode with Keith Messick, Chief Marketing Officer at LaunchDarkly. They chatted about how B2B businesses should understand their target accounts like how you try to understand consumers. Because although stakeholders are seen as numbers, they are still emotional human beings individually.
Podcast length
A total of 1,713 episodes (and counting), the average length is less than 30 mins.
Rating from Apple podcast – 4.9/5
6. How to Win by Peep Laja
The focus with this one is clear: winning in business. In this podcast, successful founders, executives, and marketers share their winning strategies and tactics in the B2B SaaS space.
Host: Peep Laja, founder at Wynter, Speero, CXL.
Why you should listen
Simple, Peep is so straightforward ― he wants his B2B listeners to do well. All his guests are great speakers. Their discussions provide real solutions to marketing problems ― by focusing on what really matters. Peep helps anyone in the B2B space focus their energy and stop wasting time on crap.
Favorite episode and guest
This episode focused on choosing high-quality clients from Ross Hudgens, founder, and CEO at SEO-focused content marketing agency Siege Media. He emphasizes the importance of content marketing and how developing a strong brand matters.
Podcast length
A total of 40 episodes, but each session’s average is about 30 minutes, so expect full-packed marketing takeaways.
Rating from Apple podcast – 4.9/5
7. The Bacon Podcast with Brian Basilico
A weekly show in two segments ― insights from the host (with his marketing experience) and interviews with guest experts-will add sizzle to your business.
Host: Brian Basilico, an award-winning author of the best-selling book “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!” with over 40 years of marketing experience.
Why you should listen
If you’re a B2B marketer, the question is, “why not”? It’s short and practical. There’s no fluff, just actionable information to drive results in your business. You’ll hear through Brian his genuine passion for marketing. And his interviews? They’re filled with solid marketing information and helpful advice.
Favorite episode and guest
Brian’s insights about using a Swiss Army Knife or suite of tools for business management. His takeaway is simple to understand. “Sometimes, the simpler tool gets the job done faster and better.”
Podcast length
The show has 290 episodes but is formatted in a 10-20 minute broadcast.
Rating from Apple podcast – 4.9/5
8. The Customer Experience Podcast
From the podcast name, you immediately get what the podcast is about ― creating better customer experiences. Each episode emphasizes the need for Sales, Marketing, and Customer Success alignment to deliver great customer service.
Host: Ethan Beute, Chief Evangelist at BombBomb
Why you should listen
Are you a customer-centric business? Then tune-in. First, Ethan just sounds fun. You’ll enjoy how conversational he sounds, which makes each episode enjoyable. And second, you can learn more about best practices on customer experience from each of these podcasts.
There are lots of actionable strategies that you can apply right away.
Favorite episode and guest
Aligning Sales, Marketing, and Customer Success Under a CRO are must-listen episodes. Ethan interviews Sterling Snow, Chief Revenue Officer at Divvy, who talks about how he managed to align with his company and how you can do the same. It’s practical and not only about the pros of alignment but also the cons we need to know.
Podcast length
The 202-episode podcast varies in length per recording, but it is usually around 40-50 minutes.
Rating from Apple podcast – 4.9/5
9. Noah Kagan Presents
The podcast claim: The #1 podcast for entrepreneurs. You’ll learn practical tips for starting and growing a business.
Host: Noah Kagan, CEO of AppSumo
Why you should listen to
Noah Kagan is one of the coolest entrepreneurs I discovered. He has this unique approach to marketing with his honest, practical advice. There’s an intelligent selection of guests, so you get so many valuable insights into how to do business.
Favorite episode and guest
Noah’s episode, sharing what he knows about digital marketing from working at Facebook, Mint, and Appsumo. He discusses here a bunch of tips so you can start the practice asap. It’s like a super-condensed episode you can listen to again and again. If you’re in the SaaS space, you’ll also love this.
Podcast length
The average duration is 15 minutes to 1 hour per podcast.
Rating from Apple podcast – 4.9/5
10. Online Marketing Made Easy with Amy Porterfield
This podcast will feel like tuning in to a business mentor. Each episode gives actionable step-by-step marketing tips that your business can use immediately.
Host: Amy Porterfield, CEO at AmyPorterfield.com
Why you should listen
You just got to love Amy. Her voice is so friendly, and the clarity of her tone is just so captivating. Just from her solo episodes and interviews, you can already improve your business.
Favorite episode and guest
Amy’s solo episode is called 7 Email Copywriting Tips To Convert Subscribers. This, for me, is a bomb! It’s hard not to like when it’s about email marketing. She shares the exact steps she uses in preparing sales emails and how important copywriting is.
Podcast length
There are currently 491 episodes that are usually 20-40 mins long.
Rating from Apple podcast – 4.9/5
11. Marketing Over Coffee
A weekly forum to help keep you in the loop of the ever-changing marketing landscape. You can say it’s a coffee break for marketing enthusiasts.
Host: John Wall and Christopher Penn
Why you should listen
Chris and John are two entertainers delivering timely and useful content. So if you’re in the marketing industry or just curious about marketing, this is a great podcast. You’ll only get relevant, practical tips in building your business.
Favorite episode and guest
The Monday episode about email marketing. During the podcast, the host discussed how customizing emails could improve how you reach customers. And this personalized experience is made possible through segmentation.
Podcast length
The 100-episode podcast is formatted to be 30 minutes long.
Rating from Apple podcast – 4.5/5
12. Confessions Of A B2B Marketer
Here are the questions this podcast hopes to answer: “Why is it that some B2B SaaS or agencies seem to grow seamlessly? What is it about them? What are they doing differently to attract a wealth of clients and customers?”
Host: Tom Hunt, founder of Fame
Why you should listen
Are you in the SaaS space? Then this one deserves to be on your marketing podcast list. You’ll enjoy the way Tom openly shares his knowledge as a B2B marketer. Every conversation with the guest is so honest and real that you’ll take notes for your own implementation.
Favorite episode and guest
Let me say this, SaaS onboarding is a topic that always catches my attention. So is the episode with Ajay Goel, the Founder, and CEO of Gmass. And their topic? The ultimate SaaS onboarding flow.
Podcast length
This show has 31 episodes that can be 15-30 minutes long.
Rating from Apple podcast – 5/5
13. The Growth Hub Podcast
Powered by Advance B2B, this podcast is for SaaS marketers, CEOs, and founders looking to learn more about scaling their businesses. In short, it’s about everything about B2B SaaS marketing.
Host: Seija Lappalainen and Reeta Westman (Original host: Edward Ford)
Why you should listen
The show’s format is simple. Guests talk about their experiences & insights straight up; no more long introductions. We suggest you check it out if you’re in marketing, especially for SaaS.
Favorite episode and guest
The one with Edward, talking to Skyler Reeves, CEO at Ardent Growth. In this episode, they address the question, “Why do SaaS companies fail with content marketing?” Skyler covers what almost every SaaS company should (and shouldn’t) do in content marketing.
Podcast length
The 88-episode podcast averages 30-40 minutes per talk.
Rating from Apple podcast – 5/5
14. The GaryVee Audio Experience
If you’re a marketer but is also open to hearing a variety of topics besides marketing, this podcast is your cup of tea.
Host: Gary Vaynerchuk, entrepreneur, CEO, investor, vlogger, and public speaker
Why you should listen
We’re summing it like this ― GaryVee gives great advice and information. He is already a great speaker. Mix it with insightful marketing tips and get the best motivation to keep doing what you’re doing for your business.
Favorite episode and guest
Okay, this one is short. But that doesn’t make me like it less. Listen to this 5-minute episode, and you’ll hear Gary’s jam-packed opinion about today’s marketing. Gone are the days when we put an ad hoping everyone will reach it. It’s now about hyper-targeting customers and delivering the right messages.
Podcast length
The GaryVee Audio Experience has 2000 episodes, the shortest is 1 minute, but most are between 10 and 30 minutes long.
Rating from Apple podcast – 4.9/5
15. The B2B Revealed Podcast
Looking to learn more B2B, marketing, and leadership strategies? Listen to this podcast; it’s great for B2B leaders to get timely content in bite-sized chunks.
Host: Sean Campbell, CEO of Cascade Insights
Why you should listen
Sean is a great entertainer―casual and informative. The format is short, sweet, and on point. The way he asks questions to his guest will let you get original and valuable marketing wisdom.
Favorite episode and guest
Sean’s interview with Sangram Vajre, author of Account-Based Marketing for Dummies and co-founder of Terminus. Yes, their discussion is about account-based marketing titled Flip My Funnel. It’s interesting to hear their thoughts that the B2B funnel we use doesn’t work.
Podcast length
The podcast has 66 episodes and is approximately 40 minutes in length.
Rating from Apple podcast – 5/5
Is podcasting right for your B2B business?
Don’t answer too fast!
There are a few things to consider before leaping into B2B podcasting.
- Who is your target audience? For example, if your target audience is predominantly Baby Boomers, you might want to focus your efforts on another marketing channel. But if your target audience is made up of Millennials or Gen Zers, then podcasting could be a great way to reach them.
- What is your goal for the podcast? Are you looking to build brand awareness, generate leads, or perhaps something else? Once you’ve decided on your purpose, you’ll need to decide on a format.
- What will be the format of your show? This should also answer how often you’ll be releasing new episodes.
- Do you have the necessary equipment and software to produce high-quality audio? While at it, think if you also have the budget.
- What type of content would you want in your podcast? Would you be interviewing industry experts? Sharing tips and advice?
Here are some of the most popular types of B2B podcasts:
- Interview podcasts. In this format, the host interviews a guest who is an expert in a particular field or has valuable experience to share. This type of podcast is a great way to introduce listeners to new ideas and perspectives.
- Panel discussion podcasts. In a panel discussion podcast, multiple guests participate in the discussion of a particular topic. This type of podcast is a great way to get multiple perspectives on the issue or topic.
- Product review podcasts. The host reviews a particular product or service, so listeners learn about new products and services and make informed purchasing decisions.
- Tips and advice podcasts. This type lets the host provide tips and advice on a particular topic.
- Thought leadership. These podcasts explore the big ideas and latest thinking in the world of business, offering listeners a chance to stay ahead of the curve.
Podcasting: a strategy for demand gen and lead gen
So let’s agree on this ― podcasting is a great way to reach a wider audience. If you’re a B2B marketer, active, and busy but want to stay up-to-date on the marketing trends, consider listening to the list above and get tons of valuable B2B marketing insights. FYI, marketing books aren’t the only resources today.
And if you’re confident, do podcasts as another channel to increase demand for your product or service and generate leads.
Here’s how we see it.
By creating B2B marketing podcasts, you can reach a new set of people who could be potential customers. It’s a great way to build relationships since you caught their interest and connected with them. And this is the core meaning of demand generation.
But should it end there?
You already did half the job to convert them into leads. Capture their information as you promote your product/services or the show itself. This is the process of lead generation.
Do you need extra help once leads come rushing in? Use a marketing automation platform that lets you create personal journeys for them. Encharge’s flow builder can do just that, so leads have a unique journey depending on your marketing preference.
Continue nurturing them with behavior-based emails. It’ll be more targeted and relevant according to their activities on your website. Use Encharge to automate your demand gen and lead gen today.
