If you’re running a business in the UK, email marketing isn’t optional — it’s your money printer. And when you’ve got tools with features like behaviour-based emails, you can make it feel like your product sells itself.
- But with so many platforms out there, picking the right one can slow you down.
- This guide skips the fluff…
- And shows you the best email platforms for UK brands that want results.
Important Fact: UK ad spend on email marketing is expected to hit £682 million in 2025 ($883 million US dollars), and Statista expects it to cross £772 million by 2030.
That’s not a trend — that’s a signal.
Let’s make sure you’re using the right tool to get your share of it.
TLDR: Best UK Email Marketing Tools
- Encharge – Best all-in-one email automation for UK businesses
- Mailchimp – Best for beginners and quick campaign setup
- Brevo (Sendinblue) – Best for combining email and SMS marketing
- Campaign Monitor – Best for visual email journeys and segmentation
- Omnisend – Best for eCommerce automation
- Dotdigital – Best UK-native platform for enterprise email marketing
- Email Blaster UK – Best for UK-based data privacy and compliance
- Moosend – Best for simple, budget-friendly automation
Of course, this is just the short answer.
Join me as I’ll take you through the pros & cons, features, pricing, and other deciding factors for each of these email marketing apps.
Contents
What is Email Marketing?
Email marketing is a digital marketing strategy that uses email to promote products, nurture leads, and build customer relationships. It includes one-off campaigns like newsletters, as well as automated flows triggered by user behaviour.
For UK businesses, it’s a cost-effective way to reach customers directly and drive measurable results.
It’s simple: email marketing is how you turn people on your list into paying customers.
You’re sending emails to drive sales, signups, bookings — whatever matters to your business. Could be a one-off newsletter, or an automated flow that runs 24/7 in the background.
What To Look For in a UK Email Marketing Platform
Before deciding on the tool, it’s best to decide what’s right for your business.
My best advice: A great UK email marketing platform needs to support local businesses with GDPR compliance and timezone-aligned support while offering powerful automation, segmentation, and deliverability.
Here’s what actually matters if you’re based in the UK:
| Feature | Why It Matters |
|---|---|
| GDPR compliance | You need to follow UK/EU data laws — the tool should handle this by default. |
| UK support hours | Get help when you’re working — not just US hours. |
| Easy automations | Drag-and-drop flows should take minutes, not hours. |
| Smart segmentation | Target based on behaviour, not just lists. |
| High deliverability | Emails should land in inboxes — not spam. |
| Integrations | Connect tools like Shopify UK, Stripe, GoCardless, etc. |
Choosing the right platform isn’t just about features — it’s about fit.
A tool might look great on paper, but if it doesn’t align with how your UK business runs (your market, your stack, your team size), it’ll slow you down.
The platforms in this list were picked with all that in mind — real tools that work for real businesses across the UK.
Listed: 8 Best Email Marketing Software in the UK 🇬🇧
Currently, these are the best email marketing platforms for UK businesses: Encharge, Mailchimp, and Brevo.
They’re ranking in the top 3 not just because of their features, but because they’re built with the UK market in mind.
Let’s start with the first one.
1. Encharge – Best overall for email automation
- G2: 4.7/5 ⭐️
- Capterra: 4.9/5 ⭐️
Encharge is a complete email marketing and automation platform built for SaaS, B2B, and fast-moving teams. It lets you create advanced user journeys without needing a dev or duct-taping 5 tools together.
It’s perfect for UK businesses that want deep automation, powerful segmentation, and clean reporting — without spending weeks setting it up.
Important features for UK businesses
- Behaviour-based emails that react to what users do (or don’t do)
- Visual flow builder with drag-and-drop simplicity
- Deep segmentation using tags, events, and custom fields
- Email broadcasts with smart A/B testing built in
- Transactional emails handled natively
- Native website tracking and free email verification
What we liked & What we didn’t
| Pros | Cons |
|---|---|
| ✅ Built for automation-first teams | ❌ Slight learning curve for beginners |
| ✅ Powerful segmentation and user data | ❌ May be overkill for very simple email needs |
| ✅ UK GDPR-ready | |
| ✅ Handles broadcasts, flows, and transactional email | |
| ✅ Great value compared to enterprise tools |
Pricing Plans
- Growth: £60/mo – Up to 2K subs, automations, segmentation, email verification
- Premium: £100/mo – Adds transactional emails, Salesforce/HubSpot, custom objects
- Enterprise: Custom – 50K+ subs, onboarding, account manager
✅ 14-day free trial on all plans
✅ Save 20% with annual billing
You can read more about Encharge’s pricing here.
Why we picked this tool
Encharge gives you the power of a full-blown automation system without the bulk or bloat.
It’s designed for teams that care about personalisation, speed, and control — especially in SaaS or product-led growth.
Here’s an example of personalization in Encharge:
Who Encharge is best for
UK SaaS companies, consultants, and product-led businesses that want serious automation without hiring a dev team.
If your growth depends on smart onboarding, lead nurturing, or behaviour-based flows — Encharge is built for you.
🏅 Our verdict
If you want one tool to handle flows, broadcasts, segmentation, and user data — this is it.
For UK businesses serious about growth, Encharge hits the sweet spot between power and usability.
- Other platforms might do bits and pieces….
- But Encharge does the whole job — and does it well.
If you’re serious about scaling email in the UK, Encharge gets you there faster. It’s made for small teams that want big results without faffing about.
2. Mailchimp – Best for beginners and quick campaign setup
Mailchimp is one of the most recognisable email marketing tools in the world — and for good reason. It’s designed to help beginners launch campaigns quickly with an intuitive interface and loads of pre-built templates.
It’s a strong starting point for UK small businesses or freelancers who just need basic email marketing without diving into heavy automation or complex segmentation.
Important Features for UK Businesses
- Drag-and-drop email editor with a large template library
- Basic automations (welcome emails, reminders, etc.)
- Analytics dashboard to track opens and clicks
- Integrations with platforms like Shopify and Stripe
The ups and downs of Mailchimp
| Pros | Cons |
|---|---|
| ✅ Easy to use, great for beginners | ❌ Advanced automation is limited |
| ✅ Wide range of templates and design options | ❌ Gets expensive as your list grows |
| ✅ Free tier available | ❌ Some features locked behind higher tiers |
Mailchimp’s pricing
- Standard: £46/mo – 2.5K contacts, 30K emails/mo, advanced automations, AI features
- Premium: £270/mo – 10K contacts, 150K emails/mo, migration help, phone support
- Free: £0 – Up to 500 contacts, 1K emails/mo, limited features
Why we picked this tool
Mailchimp is a safe and simple entry point into email marketing. It’s perfect for UK businesses that just need to get emails out fast, without a steep learning curve.
Mailchimp is best for…
Small businesses and freelancers in the UK who want a no-fuss way to start building and sending email campaigns.
👉 Our verdict
Mailchimp is great for getting started, but once you grow — you’ll likely outgrow it.
If you’re thinking beyond newsletters and want real automation, Encharge gives you that upgrade path without the complexity.
3. Brevo – Best for combining email and SMS marketing
Brevo is an email platform that brings email and SMS together in one tool.
It’s especially popular with businesses that want to run both email and mobile campaigns under one roof.
UK users benefit from solid GDPR compliance, strong pricing flexibility, and a generous free plan that’s great for scaling gradually.
Important Features for UK Businesses
- Email and SMS marketing in one place
- Automation builder with event-based triggers
- Generous free plan with unlimited contacts
- GDPR-focused with EU data hosting
Pros and Cons
| Pros | Cons |
|---|---|
| ✅ Combines email + SMS campaigns | ❌ Template editor can feel clunky |
| ✅ Affordable pricing, even at scale | ❌ UI isn’t as polished as some competitors |
| ✅ GDPR-compliant |
Brevo’s pricing plans
- Free: £0 – 300 emails/day, drag-and-drop builder, SMS & transactional emails
- Starter: £12/mo – 10K emails/mo, basic analytics, no daily cap, email support
- Business: £20/mo – Automation, A/B testing, AI tools, landing pages, phone support
- Enterprise: Custom – Unlimited contacts, tailored onboarding, advanced integrations
Why we picked this tool
Brevo is ideal for UK businesses that want to keep SMS and email marketing under one roof, without burning budget on separate platforms.
Brevo is best for…
UK service businesses or local retailers running both email and SMS campaigns who want a simple, cost-effective solution.
👉 Our verdict
If SMS is a key part of your marketing, Brevo’s worth a look.
4. Campaign Monitor – Best for visual email journeys
Campaign Monitor is all about design and customer journeys. Its visual journey builder makes it easy to map out emails based on subscriber behaviour — with a strong focus on personalisation and timing.
For UK brands focused on targeted customer experiences, it delivers a polished feel and top-tier email templates.
Important Features for UK Businesses
- Visual journey builder
- Advanced subscriber segmentation
- Detailed performance reporting
- Strong template design options
Pros and Cons
| Pros | Cons |
|---|---|
| ✅ Great for mapping out user journeys | ❌ High pricing tiers for core features |
| ✅ Beautiful templates | ❌ Basic features feel limited in lower plans |
| ✅ Strong segmentation tools |
Campaign Monitor’s pricing plans
- Lite: £14/mo – 12.5K emails/mo, basic templates, limited features
- Essentials: £24/mo – Unlimited emails, segmentation, reporting, A/B testing
- Premier: £58/mo – Everything in Essentials plus advanced reporting, branded templates
- Free: £0 – 30-day trial with 500 contacts and limited features
Why we picked this tool
Campaign Monitor is perfect if your brand wants email journeys that look great and feel personal — especially in retail or hospitality.
Campaign Monitor is best for…
UK brands that want to combine high-quality design with behavioural journeys in their email marketing.
👉 Our verdict
Campaign Monitor wins on looks and simplicity, but it gets pricey fast. If you want design and deep functionality without the premium tag, Encharge might be the better play.
5. Omnisend – Best for eCommerce
Omnisend is built for eCommerce brands.
It connects directly to Shopify, WooCommerce, and BigCommerce, and comes preloaded with automation workflows like cart abandonment, browse recovery, and upsell flows.
It’s a smart pick for UK online shops that want to increase repeat purchases and LTV.
Important Features for UK Businesses
- Pre-built ecom workflows (cart, win-back, upsell)
- Email + SMS automation
- Direct integrations with major ecom platforms
- Product picker and dynamic content blocks
Pros and Cons of Omnisend
| Pros | Cons |
|---|---|
| ✅ Built specifically for online shops | ❌ Pricing can climb with large lists |
| ✅ Pre-built automations save time | ❌ Less flexible for non-eCommerce use |
| ✅ Great Shopify integration |
Omnisend’s pricing
- Free: £0 – 250 contacts, 500 emails/mo, web push, basic SMS credits
- Standard: £24/mo – 2.5K contacts, 30K emails/mo, push + email support
- Pro: £32/mo – 2.5K contacts, unlimited emails, advanced reporting, monthly SMS credits
Why we picked this tool
Omnisend is plug-and-play for UK eCommerce brands. If you’re selling online and want to boost revenue without coding, it’s a smart move.
Omnisend is best for…
UK-based Shopify and WooCommerce stores focused on scaling customer retention and sales through email.
👉 Our verdict
Omnisend is great if you’re in ecom.
But if you’re running SaaS or service-based, you’ll probably want more flexibility — that’s where Encharge shines.
6. Dotdigital – Best for enterprise email marketing
Dotdigital is one of the few platforms that’s fully UK-native.
It’s designed for enterprise businesses and offers serious power when it comes to multichannel messaging, from email to SMS and even WhatsApp.
If local data compliance, support, and large-scale customer journeys matter — this is a solid enterprise choice.
Important Features for UK Businesses
- UK-based support and infrastructure
- Omnichannel (email, SMS, WhatsApp)
- Strong analytics and AI-powered insights
- Advanced automation + customer profiling
Pros and Cons of DotDigital
| Pros | Cons |
|---|---|
| ✅ Built in the UK with local support | ❌ Overkill for small businesses |
| ✅ Handles enterprise-scale campaigns | ❌ Expensive compared to other tools |
| ✅ Covers multiple channels beyond email | ❌ Must contact to get a quote |
Dotdigital’s pricing
Enterprise: Custom – Pricing based on contact list size, email volume, and monthly pageviews
You’ll have to contact their team to get your own plan.
Why we picked DotDigital
Dotdigital makes sense for UK enterprise teams that need local compliance, scale, and more than just email.
DotDigital is best for…
Large UK businesses with complex marketing needs across multiple channels, including email, SMS, and beyond.
👉 Our verdict
If you’re running an enterprise operation, Dotdigital ticks the boxes.
But for leaner teams or startups, Encharge gives you 90% of the power without the enterprise price tag.
7. Email Blaster UK – Best for data privacy and compliance
Email Blaster is a homegrown UK platform designed specifically with UK data laws in mind. All data stays on UK servers, and their compliance messaging is front and centre — which appeals to more regulated industries.
It’s a straightforward platform for teams that care most about where their data lives.
Important Features for UK Businesses
- UK-based data centres and support
- GDPR-compliant by design
- Simple drag-and-drop editor
- Built-in analytics and list management
Pros and Cons
| Pros | Cons |
|---|---|
| ✅ 100% UK-based platform | ❌ Fewer advanced features than others |
| ✅ Strong compliance messaging | ❌ Smaller user base, fewer integrations |
| ✅ Easy to use |
Email Blaster UK’s pricing plans
- £12.99/mo: 1,000 emails, UK servers, AI builder, GDPR tools
- £16.99/mo: 2,000 emails, includes all core features
- £32.99/mo: 5,000 emails, full access with tracking + automation
Why we picked this tool
Email Blaster is built for UK businesses that need strict data control — it’s a niche but useful option for regulated industries or teams with legal concerns.
Email Blaster UK is best for…
UK teams in regulated sectors that prioritise data residency and compliance over deep feature sets.
👉 Our verdict
This is a solid compliance-first tool — but most businesses will need more flexibility long-term.
8. Moosend – Best for simple automation
Moosend is an affordable platform that punches above its weight in automation. It’s easy to use, offers solid features, and won’t destroy your budget — making it a solid pick for early-stage UK businesses.
It’s not UK-native, but it’s GDPR-compliant and well-suited for startups and small teams that want email automation without high monthly fees.
Important Features for UK Businesses
- Drag-and-drop automation builder
- Real-time reporting and analytics
- Landing page and form builder
- GDPR-compliant workflows
The good and the bad at Moosend
| Pros | Cons |
|---|---|
| ✅ Very affordable | ❌ UI can feel dated in spots |
| ✅ Great automation for the price | ❌ Not ideal for complex workflows |
| ✅ Built-in landing pages and forms |
Moosend’s pricing plans
- Pro: £19/mo – 2K contacts, unlimited emails, automations, forms, and landing pages
- Moosend+: Custom – Build-your-own based on volume or credits
- Enterprise: Custom – Includes account manager, SSO/SAML, transactional emails
Why we picked this tool
Moosend gives you solid automation without the price tag. It’s great for UK teams starting out or testing email before going all in.
Moosend is best for
UK startups and solopreneurs who want real automations without paying enterprise rates.
👉 Our verdict
Great entry-level tool.
But once you outgrow it, you’ll want something that handles more — like what Encharge offers out of the box.
Buyer’s Guide: How to Choose YOUR Best Email Marketing Software
Choosing email software isn’t just about picking the tool with the most features — it’s about picking the one that fits you.
Your business. Your team. Your goals.
Below are the 5 key questions to ask before you choose. Get these right, and the right tool becomes obvious.
1. What do you sell?
Different businesses need different tools.
A SaaS company doesn’t need abandoned cart emails — but a Shopify store does. Start by choosing a platform that actually fits your product and business model.
Don’t get sucked into the “most popular” tools if they’re not built for how you operate. The right tool should feel made for your business, not something you’re forcing to work.
2. How hands-on do you want to be?
If you want to build complex automations, look for a visual flow builder and smart segmentation. But if all you’re sending is a monthly newsletter, you don’t need all that.
Think about how much time you want to spend inside the platform.
- Some tools are built for set-and-forget.
- Others require more ongoing tweaking or deep integrations
Pick based on your pace.
3. Do you need UK-specific features?
This matters more than people think.
- GDPR compliance isn’t optional.
- And having support available during UK hours can be a lifesaver.
Not all tools check these boxes. Some are clearly built for US teams — and if you’re a UK business, it’s worth choosing something that understands your local setup.
4. How fast are you growing?
If your list is growing fast, choose a tool that won’t penalise you with huge jumps in pricing or limited sends. You don’t want to be stuck migrating platforms mid-growth.
Tools like Encharge let you start small and scale up — with powerful automation that won’t run out of steam as your needs expand.
5. Do you need SMS, forms, or landing pages too?
Some tools include extras like popups, landing pages, or SMS. Others focus purely on email.
Be clear on what you need — and don’t pay for things you won’t use.
If you need an all-in-one, go for it. If email is your only focus, pick something that does that extremely well (and skip the fluff).
Final Verdict: What’s the Best Email Platform for UK Businesses?
Most tools on this list will get the job done
It really comes down to what your business needs right now:
- If you’re just starting out, you might want something simple.
- If you’re scaling fast, you need automation that keeps up.
- And if compliance or multichannel is your thing, that matters too.
But if you want something that works with how UK businesses actually run — with automation, GDPR compliance, and powerful features out of the box — Encharge is the smartest move.
You’ve seen the options. Now it’s time to pick the one that helps you actually scale.
Encharge gives UK businesses everything they need to send better emails:
✅ Built-in automations that convert new leads into paying users
✅ Advanced segmentation that makes every message personal
✅ GDPR-ready + GBP billing so you’re covered locally
✅ Broadcasts, flows, transactional emails — all in one place
✅ No devs, no hacks — just results
Whether you’re running a SaaS, consultancy, or agency — Encharge saves you hours and helps you turn email into a real growth channel.
FAQ: Email Marketing in Great Britain
1. Is email marketing legal in the UK?
Yes — but you must follow the regulations. If you send marketing emails or even encourage someone else to forward them, you’re legally responsible.
You need to comply with PECR. That includes getting consent, offering opt-outs, and respecting customer privacy.
2. Is email marketing still profitable in the UK?
Absolutely. Email remains one of the most profitable marketing channels in the UK.
According to a 2021 survey by the DMA, the average ROI was £38.33 for every £1 spent. That’s why UK businesses keep relying on it — it works.
3. How much does email marketing cost UK?
Email marketing in the UK can cost as little as £10/month for small in-house setups, or over £1,000/month for fully managed services. Pay-as-you-go options start at around £15 for 1,000 emails.
It depends on how you manage it — and how big your list is.
- Small businesses can start for as little as £10–£20/month using tools like Mailchimp or Brevo (for up to 500 subscribers).
- Growing teams with around 10,000 subscribers might pay £80/month or more, depending on features.
- Agencies or pro services range from £200 to £1,200/month, depending on the scope.
- Pay-as-you-go options like Email Blaster charge around £14.99 for 1,000 emails or £69.99 for 10,000.
The right choice depends on your list size, goals, and whether you’re doing it yourself or hiring help.
4. Is cold emailing illegal in the UK?
No, cold emailing is legal in the UK — if you follow GDPR and PECR rules.
That means you need a valid reason for contacting someone and must include a clear way to opt out.
Thank you so much for reading this,
David Ch
Head of Marketing at Encharge
